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Due to the current health crisis related to COVID-19 and the escalating visa/travel restrictions in place, were currently unable to extend offers to anyone who cannot work from China due to lockdown visa/travel restrictions, or other restrictive measures until further notice. Consequently, we will be prioritizing candidates who can start in this location by set date as expected. Were keeping the situation under review and would adjust our position should the restrictive measures be removed later on. For immediate consideration, please send a text (ASCII) or HTML version of your resume tojobs@google.com
. Important:
The subject field of your email must include  roduct Marketing Manager, Brand and Reputation . Note:
By applying to this position your application is automatically submitted to the following locations: Shanghai, China; Beijing, China Minimum Qualifications
Bachelors degree or equivalent practical experience.
Experience as a Brand Marketer, digital marketer, or event marketing manager in brand marketing teams or digital ad agencies.
Experience with leading the creative development of integrated marketing campaigns for brands in the China market.
Ability to speak and write in Mandarin Chinese and English fluently and idiomatically. Preferred Qualifications
Experience in creating and executing high-impact meaningful integrated marketing campaigns (e.g., offline, online, activations, unconventional and innovative campaigns).
Experience organizing and pushing a program forward, identifying a clear path for all parties, and keeping the group on time and on goal.
Independent thinking, with experience in managing multiple complex projects and influencing senior stakeholders.
Deep analytical rigor with ability to translate complex ideas into simple and intuitive communications and actionable insights.
Ability to craft a communications strategy and narrative, and present clearly and compellingly to executive stakeholders.
Well-versed with best practices (e.g., copy, art, interactive, social) and campaigns. About The Job
As a Product Marketing Manager for China’s Brand and Reputation initiatives, your responsibilities are to lead Google’s initiatives that aims to build Google’s brand awareness and advocacy within China’s digital ecosystem with the key opinion formers. You will collaborate cross-functionally to define the right initiatives and launch programs, build partnerships, and create marketing campaigns to bring these ideas to life.
Additionally, you are expected to inspire and lead by example by making the most of every opportunity through bringing forth your creative visual, design, written and experiential acumen to develop breakthrough creative strategy, consistent with the Google Marketing brand. You will craft integrated marketing campaigns using multi-media platforms to tell our story. Youll lead brand projects and provide guidance and direct brand work for partners in the region to push our creatives to the next level.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Googles products solve the worlds problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities
Lead the rollout of complex and/or large scale programs from insight discovery, conceptualization, strategy, planning to execution of initiatives, localization of content, partnerships, communication/PR plans and integrated brand campaigns.
Internalize and bring to life the Google brand, voice, mission and values in a single cohesive narrative around Google’s commitment to the country throughout the different initiatives that are launched.
Write (and guide others to write) briefs that inspire our agencies. Collaborate with them to conceptualize and execute cross-media ideas that drive earned media, business goals and brand appreciation.
Work closely with, coordinate, guide and influence cross-functional stakeholders to ensure maximum impact on the Google brand among target audience.
Manage external agencies and partners to structure and execute programs, and efficiently deliver on campaign objectives and business goals. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Googles EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form .宣传：CATTI英汉口笔译考前冲刺特训营起始报名。法汉、德汉口笔译特训营正在进行中，有日汉翻译培训需要的亦能够联系我：最终！CATTI英汉 | 考前冲刺特训营开课啦（2020下）公开课 | 旅法十年，真正的法语翻译市场是这般2020 法语 CATTI 口笔译特训营开课啦假期提高自我 | 2020 德汉CATTI特训营起始报名啦报名请加微X：greatlanculture咨询。往期课程点击下方“阅读原文”
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发表于 2024-9-4 01:13:38