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A: Id like to talk a little more about advertising. I think it has an important part to play in production promotion, would you agree with that?
我想多谈一点宣传的问题，我认为宣传对促进生产起到很重要的功效，你同意吗？
B:Oh.yes. I certainly would. I see advertising as an essential part of the entire process of marketing. And I think it has an independent function.
是的，我当然同意，我把宣传看作全部营销过程的一个重要构成部分，况且我想宣传还有它独立的功能。
A:Im especially interested in the role of image. public relations and advertising in the production promotion, Would you like to tell me the relationships between them?
我对企业形象，公共关系，和宣传在促进生产的功效尤其感兴趣。您能给我介绍一下三者之间的关系吗？
B:Yes.thats a fascinating area. And the area is extremely important in the entire process of successful merchandising, especially the matter of public relations and image.
可是，那是个吸引人的行业， 这个行业在成功推销的全部过程中是至关重要的，尤其是公共关系和企业形象。
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A:Its really a matter of establishing trust. isnt it? There is a close relationship between building a reputation and establishing what we call goodwill.Am I right?
便是创立信任的问题，对吗？创立名誉和创建商场信誉有密切关系，对吧？
B: Yes,we all know what it is when a company has it and we clearly know when a company doesnt have it.
对，咱们都清楚当一家机构创立了良好的信誉，对它寓意着什么；同期，更清楚倘若机构无信誉，这又寓意着什么。
A: I think we all know that.
我想咱们都认识这一点。
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B: The same thing applies to a product, too. And thats why I think that specific product advertising has only limited effectiveness. Good advertising is vital to call attention to a product and introduce new products, But in the long run its the image that really counts.
这亦适于制品，因此我认为特定制品的宣传，其效果亦是有限的，好的宣传对唤起人们对制品的重视和介绍新制品当然是重要的。然而从长远来讲企业的形象是真正起功效的。
A: I understand, publich relations plays a role in building image, both product image and company image.
我明白了，公共关系在树立形象，包含制品形象和机构形象方面发挥了关键功效。
B: Yes, advertising can help build product recognition, but product itself builds image.
是的，宣传虽然能帮忙识别制品，然则制品本身才可树立形象。
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发表于 2024-9-2 15:39:34
