题目：Nowadays some consumers are less influenced by advertising than in the past. What are the reasons? ls it a positive or negative development?Nowadays, it is noticeable that some consumers are less influenced by advertising than in the past. This shift can be attributed to several reasons. Firstly, with the rise of the internet and social media, consumers have easier access to information and reviews about products, making them less reliant on advertisements for purchasing decisions. Secondly, modern consumers are more educated and informed, enabling them to make more rational choices based on product quality and personal needs, rather than solely on advertising claims.This development can be seen as both positive and negative. On the positive side, it empowers consumers, allowing them to make more informed and independent decisions. It also encourages companies to focus more on product quality and innovation, rather than relying solely on marketing gimmicks. However, on the negative side, reduced influence of advertising may harm businesses that rely heavily on advertising to reach potential customers, especially small and medium-sized enterprises.Overall, while the diminishing influence of advertising reflects a more informed and autonomous consumer base, it also underscores the need for businesses to adapt their marketing strategies to engage with customers in new and innovative ways.如今，能够显著察觉到，与过去相比，有些消费者对宣传的影响力有所减弱。这种转变可以归因于几个原由。首要，随着互联网和社交媒介的兴起，消费者更易获取关于制品的信息和评估，这使她们在做出购买决策时减少对宣传的依赖。其次，现代消费者受教育程度更高，信息更加灵通，这使她们能够基于制品质量和个人需求做出更理性的选取，而不仅是基于宣传的宣传。这一发展既有积极的一面，亦有消极的一面。从积极的方向来看，它赋予了消费者更加多的权力，使她们能够做出更明智和独立的决策。同期，它亦鼓励机构更专注于制品质量和创新，而不是仅仅依赖营销噱头。然而，从消极的方向来看，宣传影响力的减弱可能会对哪些严重依赖宣传来吸引潜在客户的商家导致损害，尤其是中小型企业。总的来讲，虽然宣传影响力的减弱反映了消费者更加知情和自主，但它亦强调了企业必须调节其营销策略，以新的创新方式与客户互动。
发表于 2024-8-7 13:55:36