tw4ld6 发表于 2024-10-21 19:21:20

预订告急！北京年夜饭“一厢难求”，餐厅急招小时工！请私厨上门要花4500元


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">北京地区厨师上门做饭，15位用餐包工包料的价格为4500元。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/dbcee0bc64814c1ea7400fd018fd5f07~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729436135&amp;x-signature=hUBSCx86GWdsojVAq8mxJG39%2FSQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">年夜饭脚步逼近，包厢预订名额已告急。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>，部分餐厅的年夜饭包厢已被抢购一空，餐企还临时“加餐”，将一天可预订四餐<span style="color: black;">增多</span>至五餐。消费者为抢到年夜饭的“黄金时段”，<span style="color: black;">不吝</span>从中秋、“十一”便<span style="color: black;">起始</span>咨询预订。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">中秋就<span style="color: black;">起始</span>预订年夜饭</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">龙年除夕夜倒计时<span style="color: black;">一月</span>，年夜饭预订<span style="color: black;">火热</span>。<span style="color: black;">近期</span>，记者<span style="color: black;">发掘</span>多家餐饮企业<span style="color: black;">持续</span><span style="color: black;">经过</span>线上平台发布今年的年夜饭套餐，分为多个价格档位，套餐人数更为细化。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如，港丽餐厅推出了4—6人、8—10人和10—12人三款多人套餐，售价分别为1888元/席、3188元/席和3588元/席。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">青年公社·烤鸭北京地区门店针对6人、8人、10人推出了5款套餐，北京地区售价在1299—2999元/套之间。北平食府.臻品私宴在<span style="color: black;">公众</span>点评上为6—8人、8—10人各推出了两款套餐，折后价为1888—3988元不等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">美团、<span style="color: black;">公众</span>点评数据<span style="color: black;">表示</span>，<span style="color: black;">截止</span>1月5日，<span style="color: black;">近期</span><span style="color: black;">1星期</span>北京地区上线“年夜饭”主题团购套餐的餐饮商户<span style="color: black;">几周</span>环比增长超70%，<span style="color: black;">关联</span>订单量增长超112%。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/dd1b079255414309b7bf98d827589c92~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729436135&amp;x-signature=zNu2tegttw4bhorWfdo89R4QTCw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“消费者早早就<span style="color: black;">起始</span>询问预订年夜饭事宜，尤其是黄金时段的包间。”多位从业者对@消费大嘴巴 <span style="color: black;">暗示</span>，今年的年夜饭套餐更加精细化，预订还“早”了不少。西贝餐饮集团<span style="color: black;">关联</span>负责人<span style="color: black;">暗示</span>，与往年相比，今年消费者预订年夜饭周期更早、速度更快，更加积极，中秋节<span style="color: black;">起始</span>就有消费者<span style="color: black;">持续</span>预约。四世同堂有着<span style="color: black;">类似</span>的体会，其总监李伟溢<span style="color: black;">暗示</span>，去年国庆节<span style="color: black;">起始</span>便有消费者预订年夜饭，为的<span style="color: black;">便是</span>抢夺<span style="color: black;">夜晚</span>7—9点<span style="color: black;">上下</span>的“黄金时段”。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">年夜饭的预订<span style="color: black;">状况</span>极为火热，<span style="color: black;">乃至</span><span style="color: black;">显现</span>包厢“余额不足”的<span style="color: black;">状况</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">记者<span style="color: black;">认识</span>到，西贝莜面村北京六里桥旗舰店包间在元旦前夕就</span><span style="color: black;"><span style="color: black;">基本预订完毕</span></span><span style="color: black;">；海底捞北京西单店年夜饭包间</span><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>已订满</span></span><span style="color: black;">；全聚德除夕当晚<span style="color: black;">亦</span><span style="color: black;">显现</span>了</span><span style="color: black;"><span style="color: black;">单间预订“一厢难求”</span></span><span style="color: black;">的<span style="color: black;">状况</span>；据同和居副经理潘迎军介绍，<span style="color: black;">根据</span>惯例，餐厅每年在除夕当天开设年中饭、年夜饭各两堂，元旦时每堂都<span style="color: black;">已然</span>订出去九成，</span><span style="color: black;"><span style="color: black;">仅剩少量席位</span></span><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为缓解预订的紧张<span style="color: black;">状况</span>，有餐厅加设了年夜饭名额。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“为满足<span style="color: black;">更加多</span>消费者<span style="color: black;">需要</span>，四世同堂今年<span style="color: black;">增多</span>了服务人员，压缩了撤台时间，年夜饭由往年的</span><span style="color: black;"><span style="color: black;">四餐<span style="color: black;">增多</span>到了五餐</span></span><span style="color: black;">。”李伟溢透露，<span style="color: black;">日前</span>年夜饭<span style="color: black;">已然</span>预订了60%-70%，预计<span style="color: black;">火速</span>便会订满。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">到店自取、私厨上门形式多样</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着餐饮业烟火气的回归，线下堂食再次<span style="color: black;">作为</span>年夜饭的重点。餐饮企业同步上线成品、半成品礼盒、年夜饭外卖、大厨上门等形式满足过年消费时段<span style="color: black;">需要</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1bf78a4c00fd43d4b65af066190e880b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729436135&amp;x-signature=lrR%2FEWL5A32Fk3RAU2YgMikv7A4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">没订到年夜饭位置、老人出行<span style="color: black;">不方便</span>、想要在家吃年夜饭等消费<span style="color: black;">需要</span>，让高性价比且价位<span style="color: black;">选取</span>多的礼盒<span style="color: black;">作为</span>了最优<span style="color: black;">处理</span><span style="color: black;">方法</span>。西贝餐饮<span style="color: black;">关联</span>负责人<span style="color: black;">暗示</span>，今年消费者对年夜饭的<span style="color: black;">选取</span>更加理性，对菜品品质、食材<span style="color: black;">鲜嫩</span>度等都有了更高的<span style="color: black;">需求</span>，<span style="color: black;">同期</span><span style="color: black;">亦</span>更注重质价比。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">北京商报记者<span style="color: black;">重视</span>到，全聚德的家宴礼盒售价为398—1888元不等，<span style="color: black;">包括</span>低中高档价位，松鹤楼苏式汤面馆的礼篮售价<span style="color: black;">亦</span>在188—2188元之间，礼盒之间的差价跨度<span style="color: black;">很强</span>。<span style="color: black;">另一</span>，操作简单的半成品礼盒<span style="color: black;">亦</span><span style="color: black;">成为了</span>许多消费者的<span style="color: black;">选取</span>，据同和居介绍，只要<span style="color: black;">根据</span>操作流程加热、浇汁就行，其礼盒的还原度能达到堂食的90%。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1e61c53bec64404a854074ad0ad18920~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729436135&amp;x-signature=u0NQ8BqV5FKy7aD9Vo%2B0noEha48%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不仅是礼盒，外卖到家和大厨上门的形式使得消费者<span style="color: black;">选取</span>愈发丰富。同庆楼近期开启了年夜饭外卖预售，宣传语中不乏“大厨现炒”“足不出户”“避免等位”的字眼，四款套餐分别为388元、688元、888元、1288元和1699元。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">消费大嘴巴记者<span style="color: black;">发掘</span>，社交平台上<span style="color: black;">显现</span>了许多带有“私人订制标签的”私厨上门服务，其中一位“我邀厨师上门服务”的用户<span style="color: black;">叫作</span>，北京地区厨师上门做饭，15位用餐包工包料的价格为4500元，服务内容涵盖前期所有洗、切、配、烹饪，厨师菜品做好后会把厨房收拾好，带走厨房垃圾，但不<span style="color: black;">包括</span>餐后洗碗清洁等工作。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/263f2f23f8644f0bb6e16c0f664f0fdd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729436135&amp;x-signature=KO5ROJBc0Jqk33OlY7xsckDRquQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">淮扬府<span style="color: black;">关联</span>负责人<span style="color: black;">暗示</span>，面对年夜饭<span style="color: black;">需要</span>旺盛和多样，品牌<span style="color: black;">亦</span>推出了多种形式满足消费者<span style="color: black;">针对</span>年夜饭的<span style="color: black;">需要</span>，“堂食年夜饭<span style="color: black;">已然</span><span style="color: black;">所有</span>订满，<span style="color: black;">包含</span><span style="color: black;">夜晚</span>两个时段；年夜饭外卖预订<span style="color: black;">已然</span>开启，消费者<span style="color: black;">能够</span>到店自取”。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">愿支付高薪招短工</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">预订<span style="color: black;">火热</span>、周期早、<span style="color: black;">需求</span>高……不得不说，消费者<span style="color: black;">针对</span>龙年年夜饭有着不小的期待。<span style="color: black;">这里</span>背景下，餐饮企业早早<span style="color: black;">起始</span>排兵布阵，在人员、备货<span style="color: black;">乃至</span>是当日的气氛上都做了不少准备，但人力的<span style="color: black;">困难</span>仍是企业需要克服的重点。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对年夜饭节点<span style="color: black;">增多</span>的客流，多家餐饮企业都早已做好预案。“除了全员上岗和准备原材料之外，<span style="color: black;">咱们</span>还会和每一位预订年夜饭的消费者确认菜品，并询问<span style="color: black;">有没有</span>特殊<span style="color: black;">需要</span>，以提前制定应对<span style="color: black;">方法</span>。”李伟溢说道。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无独有偶，西贝餐饮集团将<span style="color: black;">恰当</span>安排人手，补够小时工，提前强化培训工作人员并<span style="color: black;">增多</span>备货量，还会准备候餐茶水、小吃、小游戏，<span style="color: black;">供给</span>预点餐服务。海底捞则继续当“气氛组”，计划在北京多个门店推出龙年氛围装饰，举办体验包饺子和舞龙捞面等活动。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/163c4e7497c749da96ec03dcff527c27~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729436135&amp;x-signature=8LD3SimzFern%2Faai08Seijge%2BAg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>餐饮业一年中最忙最重要的节点之一，让消费者吃上一顿舒心的年夜饭无疑需要不少人手，记者<span style="color: black;">经过</span>招聘平台看到多个餐饮招聘信息，其中不乏“急招”“春节必须在岗”等字样。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一位餐饮品牌负责人告诉记者，相较于春节<span style="color: black;">时期</span>在岗上班，许多餐厅的工作人员更倾向于回家过年，行业今年<span style="color: black;">一样</span>面临春节招工<span style="color: black;">困难</span>。不仅如此，年夜饭的运营成本高，还要支付人员的三薪，<span style="color: black;">引起</span>春节假期<span style="color: black;">时期</span>盈利难度大，“<span style="color: black;">因此呢</span><span style="color: black;">全部</span>假期只会<span style="color: black;">保存</span>一家门店营业，其余门店将会在大年初一之后放假”。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不外</span>，<span style="color: black;">亦</span>有企业决定抓住过年的商机<span style="color: black;">连续</span>营业。“<span style="color: black;">按照</span>以往的餐饮经验，初五初六之后的客流就会<span style="color: black;">起始</span>减少，除正月十五或是二月二龙抬头的特殊节点外，到‘五一’黄金周才会再次迎来高峰，<span style="color: black;">因此</span>四世同堂会牢牢抓紧春节节点。”李伟溢<span style="color: black;">暗示</span>，春节<span style="color: black;">时期</span>的用人成本的确高，四世同堂<span style="color: black;">通常</span>都会给予员工调休或是<span style="color: black;">增多</span>薪水等<span style="color: black;">选取</span>，从而<span style="color: black;">处理</span><span style="color: black;">时期</span>的用工问题。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">事实上，用工成本高企是近年许多餐饮企业面临的问题，尤其是春节用人高峰，去年的返乡高潮<span style="color: black;">更加是</span>使“一天800元高薪难招餐厅短工族”<span style="color: black;">诱发</span><span style="color: black;">热榜</span>。李伟溢对此<span style="color: black;">暗示</span>，年夜饭<span style="color: black;">区别</span>于其他节点，若能为消费者带来舒心的体验，<span style="color: black;">乃至</span>愿意支付高薪来<span style="color: black;">弥补</span>餐厅的人力。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">考验经营灵活度</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">餐饮业的<span style="color: black;">快速</span>复苏可谓有目共睹，北京统计局最新数据<span style="color: black;">表示</span>，2023年1—11月，北京餐饮收入1198.84亿元，同比增长29.4%，其中11月北京餐饮收入106.63亿元，同比增长56.0%。但年夜饭只是<span style="color: black;">起始</span>，餐饮<span style="color: black;">需要</span>旺盛<span style="color: black;">寓意</span>着餐饮企业需要拿出更高的服务品质，从而推动行业向上发展。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">财经评论员张雪峰认为，今年年夜饭预订周期早、包厢难求的<span style="color: black;">状况</span><span style="color: black;">显示</span>人们对节庆用餐的<span style="color: black;">需要</span>提前显现，包厢难求则反映了消费者对用餐环境的更高<span style="color: black;">需求</span>，<span style="color: black;">期盼</span>能够在更私密、舒适的空间中享受年夜饭，这对餐饮企业<span style="color: black;">供给</span>多样化用餐环境和服务水平提出了更高<span style="color: black;">需求</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e883cc8a5c824d1b8d24c2db6cca080f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729436135&amp;x-signature=g80oAQhrNu6NDWNE0wraCvYb9%2BM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>用餐紧张<span style="color: black;">状况</span><span style="color: black;">亦</span>证明餐饮企业仍需协调效力。中国城市发展<span style="color: black;">科研</span>院·农文旅产业振兴<span style="color: black;">科研</span>院常务副院长袁帅<span style="color: black;">暗示</span>，年夜饭<span style="color: black;">包括</span>了家庭团聚和庆祝新年的仪式感，<span style="color: black;">显现</span>包厢难求的<span style="color: black;">状况</span>反映了餐饮业在满足消费者<span style="color: black;">需要</span>方面还有待<span style="color: black;">提高</span>，应该加大供给力度，<span style="color: black;">供给</span>更<span style="color: black;">优秀</span>的年夜饭服务。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关于<span style="color: black;">怎样</span><span style="color: black;">处理</span>用人<span style="color: black;">困难</span>，知名评论家、品牌专家解筱文指出，餐饮企业的用人<span style="color: black;">困难</span>需要在平时多下功夫，例如加强企业文化建设、<span style="color: black;">加强</span>员工<span style="color: black;">薪水</span>和福利，从而降低员工的流动性。就年夜饭的特殊节点<span style="color: black;">来讲</span>，餐企可<span style="color: black;">经过</span><span style="color: black;">增多</span>临时岗位和实行弹性工作制度来<span style="color: black;">调节</span>经营策略，<span style="color: black;">处理</span>用工<span style="color: black;">困难</span>。除<span style="color: black;">认识</span>决用工问题，餐企在布局年夜饭时还需提前进行市场调研，<span style="color: black;">提高</span><span style="color: black;">制品</span>品和服务质量，并<span style="color: black;">经过</span>数字化转型和供应链管理等<span style="color: black;">措施</span>来降本增效。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">的确，年夜饭<span style="color: black;">针对</span>餐饮企业而言是个不小考验，但提质增效的举动<span style="color: black;">不该</span><span style="color: black;">仅在</span>一时。张雪峰<span style="color: black;">暗示</span>，餐企推出礼盒和私厨上门等多元化服务是对市场<span style="color: black;">需要</span>的灵活<span style="color: black;">回复</span>，此举能够在<span style="color: black;">加强</span><span style="color: black;">营销</span><span style="color: black;">途径</span>多样性的<span style="color: black;">同期</span>，满足<span style="color: black;">区别</span>消费者<span style="color: black;">需要</span>，<span style="color: black;">从而</span><span style="color: black;">提高</span><span style="color: black;">自己</span>综合竞争力。年夜饭只是一方面，企业在平时经营中需要<span style="color: black;">持续</span><span style="color: black;">提高</span>菜品的品质和<span style="color: black;">口味</span>，以差异化和<span style="color: black;">特殊</span>化来吸引消费者。<span style="color: black;">另一</span>，优化采购、<span style="color: black;">加强</span>生产效率、<span style="color: black;">恰当</span>安排用工等举措都能<span style="color: black;">帮忙</span>餐饮企业在<span style="color: black;">平常</span><span style="color: black;">掌控</span>成本。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">编辑丨杨博 记者丨张天元 <span style="color: black;">照片</span>丨北京商报、企业供图</span></span></p>




4lqedz 发表于 6 小时前

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