用户、用户、用户
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">这几年见证了<span style="color: black;">非常多</span>团队<span style="color: black;">也</span>或是<span style="color: black;">制品</span>品的的起起落落。</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当初的分销APP，X团队<span style="color: black;">第1</span>个做出来后，先是做的OEM，一份收几万块钱，<span style="color: black;">短期</span>内就做了10来个<span style="color: black;">途径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>是<span style="color: black;">第1</span>批分销APP，即使有瑕疵，还是很受欢迎，其中还有一个大火了起来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创造了一个价值上亿的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创始人自己<span style="color: black;">亦</span>成功套现几百万。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种<span style="color: black;">便是</span>典型的<span style="color: black;">制品</span>模式，在莽荒时期，一个杀手级的<span style="color: black;">制品</span>，就能<span style="color: black;">得到</span>成功。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可一个<span style="color: black;">制品</span>经理可能创造出一款好的<span style="color: black;">制品</span>，却很难复制。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当初一无所有能做出好东西，有钱有技术后却做不出好东西了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当<span style="color: black;">制品</span>升级为老板后，可能会失去当初做<span style="color: black;">制品</span>时<span style="color: black;">持有</span>的特质。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">初创时期，为人谦逊，<span style="color: black;">晓得</span>自己的不足，会有人<span style="color: black;">供给</span><span style="color: black;">帮忙</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当老板后，身边几乎听不到反对的声音，老板会觉得自己的英明威武决断。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">等<span style="color: black;">认识</span>到这一切后，只能从头再来了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">科研</span>竞品是没用的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你看到别人只是做了APP，你觉得你<span style="color: black;">亦</span>能模仿起来，的确，技术上肯定没问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但这个<span style="color: black;">制品</span><span style="color: black;">为何</span>存在?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对用户的价值是什么？<span style="color: black;">她们</span><span style="color: black;">为何</span>会<span style="color: black;">研发</span>出这种<span style="color: black;">制品</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些工具的产生都是<span style="color: black;">由于</span>团队<span style="color: black;">实质</span>操作过程中产生的<span style="color: black;">需要</span>简化后发出来的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以前营销软件<span style="color: black;">通常</span>都是自己项目做完了，价值不大了，才会放出来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>可能<span style="color: black;">有些</span>竞争不大的，<span style="color: black;">例如</span>地区性的，都会放出来，一同完善、变现。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有<span style="color: black;">有些</span>会认为有技术就有一切，对竞品<span style="color: black;">科研</span>的非常透彻，哪家哪家更新了什么功能，<span style="color: black;">那些</span><span style="color: black;">那些</span>黑科技接口。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《参与感2.0》里就说到：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、定位用户群体；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、以社区为<span style="color: black;">基本</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、以内容营销为核心</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">昨天去<span style="color: black;">伴侣</span><span style="color: black;">机构</span>看了下，他说弄了个团队<span style="color: black;">科研</span>抖音。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">两个月佣金将近100万了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要抖音做淘客，就直接点，<span style="color: black;">便是</span>卖货的，社区对你没限制，弄好内容就行了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么是好内容？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有流量，能出单的<span style="color: black;">便是</span>好的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">估计这些东西培训<span style="color: black;">不可</span>给你带来什么价值。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">处理</span><span style="color: black;">需要</span>而不是创造<span style="color: black;">需要</span></span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">服务能<span style="color: black;">处理</span><span style="color: black;">需要</span>才有价值，<span style="color: black;">必定</span><span style="color: black;">想要</span>着<span style="color: black;">处理</span><span style="color: black;">需要</span>，而不是创造<span style="color: black;">需要</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这句话还有一层意思是，服务时间点要不早不晚<span style="color: black;">刚才</span>好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">都应要是在10年前，肯定火不了。硬件环境、网络环境都跟不上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人<span style="color: black;">必定</span>越来越蠢的，会<span style="color: black;">显出</span>越来越low。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些说可能有点伤感情，<span style="color: black;">亦</span>许用创造便利更合适点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>在看《<span style="color: black;">全世界</span>通史》，以<span style="color: black;">全世界</span>大节点，分时间点来看地球发展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以变化节点<span style="color: black;">来讲</span>，<span style="color: black;">起始</span>几亿年地球形成，几百万年动物<span style="color: black;">显现</span>，几万年人类进化，几千年社会进化，几十年技术变化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>呢，几年就一个样。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">淘客发展<span style="color: black;">亦</span>是<span style="color: black;">这般</span>，之前几年一层不变，<span style="color: black;">此刻</span>呢，几乎几个月就变一次。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全部</span>互联网节奏变了，依托互联网的发展的一切都变快了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举个例子，拿淘客CMS<span style="color: black;">来讲</span>，以大华接触到的<span style="color: black;">需要</span>总结下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">初期</span>，<span style="color: black;">大众</span>弄个商品集合，放QQ空间上。那时候搞个生成器都<span style="color: black;">非常多</span><span style="color: black;">需要</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后来一些有<span style="color: black;">基本</span>的慢慢搞出了商城类型的CMS，那时候<span style="color: black;">通常</span>都是卖源码的，价格<span style="color: black;">亦</span>不低。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>价格和流量<span style="color: black;">原由</span>，于是<span style="color: black;">有些</span>人又做了WordPress，DZ论坛,ZBLOG、dedecms等模板和插件。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基于人越来越蠢这个大前提，卖源码的<span style="color: black;">发掘</span>，<span style="color: black;">不可</span>做的多么简单，总有<span style="color: black;">有些</span>人不会用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">于是催生了托管的，进一步发展为Saas的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">解析一个域名，<span style="color: black;">乃至</span>域名都<span style="color: black;">不消</span>解析就能<span style="color: black;">持有</span>一个不错的网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还没结束，<span style="color: black;">供给</span>这种的<span style="color: black;">因为</span>技术资金等等<span style="color: black;">原由</span>，可能<span style="color: black;">引起</span>不稳定，或是没办法自定义。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此时</span>候又催生出自定义源码的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以至于到<span style="color: black;">此刻</span>，<span style="color: black;">非常多</span>悲观者认为，淘客这个市场<span style="color: black;">已然</span><span style="color: black;">无</span>什么值得<span style="color: black;">研发</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大而全的<span style="color: black;">亦</span>许<span style="color: black;">此刻</span>并不需要了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不要<span style="color: black;">科研</span>竞品，多<span style="color: black;">科研</span>用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">已然</span>用了大而全的淘客<span style="color: black;">来讲</span>，是不会轻易更换<span style="color: black;">制品</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此时</span>候你要做的并不是要干掉谁，而是能<span style="color: black;">处理</span>用户什么问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大而全的<span style="color: black;">制品</span><span style="color: black;">必定</span>在某一个细节上做不完善，基于这种用户<span style="color: black;">需要</span>，做出胶水型的插件才是<span style="color: black;">独一</span>的出路。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说到<span style="color: black;">这儿</span>，顺便提下，之前做的API文档<span style="color: black;">因为</span>域名过期<span style="color: black;">此刻</span>重新换了个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个文档我会<span style="color: black;">长时间</span>更新的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">http://tbopenapi.dahuariji.com/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/GTpLGfYrTNzuicb2qU4Acl7FOMyIOLh2pbFZqODic2r5xybFWlnEZmhlu1508jHZfxT6t8yFZG6j5LXAwo2BIAAQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。
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