浅谈K12教育营销推广与运营模式
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当前中国教育行业规模巨大且正<span style="color: black;">处在</span>高速增长<span style="color: black;">周期</span>。近年来,各类教育形式层出不穷,<span style="color: black;">亦</span>对教育市场的改变产生了不小的影响,今天<span style="color: black;">博主</span>与<span style="color: black;">大众</span>聊一聊K12教育<span style="color: black;">周期</span>的市场推广与运营模式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>国家和社会发展的<span style="color: black;">基本</span>,教育行业的发展<span style="color: black;">始终</span>备受各方关注。教育市场规模<span style="color: black;">到底</span>有多大?据数据<span style="color: black;">表示</span>,2016年中国教育产业的总体规模近1.6万亿元,预计到2020年这个数字将增长至3万亿元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中,教育培训<span style="color: black;">行业</span>中的婴幼儿早教、<span style="color: black;">基本</span>教育以及职业教育,都将<span style="color: black;">作为</span><span style="color: black;">将来</span>的主力增长点。中国教育行业正<span style="color: black;">处在</span>高速增长<span style="color: black;">周期</span>。近年来,各类教育形式层出不穷,<span style="color: black;">亦</span>对教育市场的改变产生了不小的影响,其中针对K12教育<span style="color: black;">周期</span>的市场推广与运营模式方面是<span style="color: black;">非常多</span>人感兴趣的<span style="color: black;">专题</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">K12教育行业的定位与传统营销推广<span style="color: black;">办法</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谈及K12或K-12,是kindergarten through twelfth grade的简写,<span style="color: black;">指的是</span>从幼儿园(Kindergarten,<span style="color: black;">一般</span>5-6岁)到十二年级(grade 12,<span style="color: black;">一般</span>17-18岁),这两个年级是美国、澳大利亚及English Canada的免费教育头尾的两个年级,<span style="color: black;">另外</span><span style="color: black;">亦</span>可用作对<span style="color: black;">基本</span>教育<span style="color: black;">周期</span>的通<span style="color: black;">叫作</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大部分人误以为k12<span style="color: black;">重点</span>是小初高文化课辅导的概念,顶多将<span style="color: black;">教育</span>形式细分为一对一辅导,小班<span style="color: black;">教育</span>,大班班组课等。其中将<span style="color: black;">全部</span><span style="color: black;">周期</span><span style="color: black;">根据</span>学生的年龄层进行拆分<span style="color: black;">重点</span>分为以下几个<span style="color: black;">周期</span>:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1. 幼儿园/幼小衔接<span style="color: black;">周期</span>---3~5岁年龄段人群;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2. 素质课程(STAEAM教育)<span style="color: black;">周期</span>---5~12岁年龄段人群;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3. <span style="color: black;">基本</span>文化课辅导/小升初<span style="color: black;">周期</span>---5~12岁年龄段人群;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4. 初高考培优/文化课补习<span style="color: black;">周期</span>---12~18岁年龄段人群;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5. 夏令营/研学游项目---5-18岁年龄段人群;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">6. 其他</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在过去很长一段时间内,传统教育<span style="color: black;">公司</span><span style="color: black;">针对</span>市场招生与推广的途径<span style="color: black;">非常</span>单一,<span style="color: black;">重点</span>依靠基本地推与试听课,结合小规模会销的形式。<span style="color: black;">这次</span><span style="color: black;">针对</span>少部分的楼宇,户外<span style="color: black;">宣传</span>投放媒介暂不做<span style="color: black;">思虑</span>,仅仅针对直接/间接在<span style="color: black;">短期</span>内获取资源的形式进行探讨。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“派单拉防,扫楼插车”,<span style="color: black;">针对</span>从事k12教育,<span style="color: black;">重点</span>为初高考文化课辅导<span style="color: black;">周期</span>的营销人员<span style="color: black;">来讲</span>并不陌生。谈到营销推广形式,就要先从这个行业市场人的<span style="color: black;">平常</span>工作出发,进行深入分析:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">平常</span>工作一:</span></strong><span style="color: black;">校区门店周边社区,学校DM推广</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">平常</span>工作二:</span></strong><span style="color: black;">辐射范围内社区线下投放宣传品(遮阳伞,条幅,店家门头,公益围挡,楼宇号码牌,停车库指向标等)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">平常</span>工作三:</span></strong><span style="color: black;">周边学校放学时间段/家长会<span style="color: black;">时期</span>,摆摊咨询采集信息</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">平常</span>工作四:</span></strong><span style="color: black;"><span style="color: black;">途径</span>合作与外展活动筹备</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">平常</span>工作五:</span></strong><span style="color: black;">新<span style="color: black;">媒介</span>编辑,设计校稿,数据整理等职能性工作</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不难看出,<span style="color: black;">基本</span>教育<span style="color: black;">周期</span>的常规市场手段趋于单一,以短平快,直接接触生源的方式<span style="color: black;">办法</span>为重。看似投放“<span style="color: black;">宣传</span>”的媒介,<span style="color: black;">亦</span>多以物料制作,低成本的形式落地。<span style="color: black;">重点</span><span style="color: black;">原由</span>我认为有以下几点:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>,网络营销需要一<span style="color: black;">按时</span>间的运营转化<span style="color: black;">才可</span>到“收割期”,线下<span style="color: black;">途径</span>及递推立竿见影,今天做了,今天就会有效果<span style="color: black;">乃至</span>面询,属于直接见效的模式。其次,在线上招生推广跑通前、</span><span style="color: black;"><strong style="color: blue;">在<span style="color: black;">无</span>公立院校合作资源的前提下,传统线下招生还是<span style="color: black;">非常</span>有必要的。</strong></span><span style="color: black;">最后,减少大规模市场经费进行<span style="color: black;">宣传</span>投放,网络营销<span style="color: black;">能够</span>降低校区运营成本,<span style="color: black;">加强</span>整体利润率,并且大部分的校区都是依靠冲流水为<span style="color: black;">重点</span>目的的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对以上<span style="color: black;">原因</span>与<span style="color: black;">状况</span>,<span style="color: black;">非常多</span>市场人会陷入疑惑:</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span>避免恶性竞争?减少竞品<span style="color: black;">公司</span>在同区域内的分流,<span style="color: black;">加强</span><span style="color: black;">自己</span>资源获取与校区营收呢?</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学校门口、人员密集的大型商超、中高档社区内、大型活动现场等区位会经常<span style="color: black;">显现</span>各<span style="color: black;">公司</span>的市场,手拿单页、招生折页向<span style="color: black;">目的</span>群体进行派发,<span style="color: black;">同期</span><span style="color: black;">亦</span>会结合<span style="color: black;">有些</span>小礼品、吸引家长的资料书籍,形成有效收单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">全部</span>过程中<span style="color: black;">倘若</span>有客户表现出一点点意向,就会<span style="color: black;">持续</span>跟进直至引导至校区咨询。<span style="color: black;">也</span>或诸如书店、图书馆、教育类活动现场<span style="color: black;">安顿</span>展台,进行课程宣传、信息采集<span style="color: black;">亦</span>是<span style="color: black;">平常</span>的招生手段。</span><span style="color: black;"><strong style="color: blue;">虽然都是<span style="color: black;">有些</span><span style="color: black;">平常</span>手段,但这些<span style="color: black;">办法</span>不仅在过去为<span style="color: black;">全部</span>K12行业带来充足生源,即使在<span style="color: black;">日前</span>线上大热的<span style="color: black;">状况</span>下依旧发挥着足够强大的功能。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NlYtgaBgiam9lDUqKzF6Rf3Opw1HIw5HNicShm4VGz1Q1JcZ9eKSv8bwbzQ5w9aFujSqQxSNtOYcP8dVjhCf7Vbw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">打通学校关系,2B市场才是核心获客<span style="color: black;">途径</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说起2B,就<span style="color: black;">必定</span>会想到试听课/专家讲座。<span style="color: black;">做为</span>培训<span style="color: black;">公司</span>市场,<span style="color: black;">亦</span>应具备极强的讲座演讲的本领,<span style="color: black;">同期</span>利用讲座形式进行现场营销,<span style="color: black;">促进</span>学生及家长进行冲动消费。可是,进校推广的模式很会存在以下<span style="color: black;">有些</span>问题:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1. 讲座时间短,咨询时间不足:</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一场讲座的时间基本不会超过两个小时,段时间里想要对客户形成有效的影响,需要讲师非常牛<span style="color: black;">或</span>你讲的那个点<span style="color: black;">针对</span>客户<span style="color: black;">来讲</span>足够痛,但遗憾的是牛师不常有,痛点<span style="color: black;">亦</span>没<span style="color: black;">那样</span>多。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2. <span style="color: black;">无</span><span style="color: black;">连续</span>型,系列的<span style="color: black;">方法</span>:</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打一枪换一个<span style="color: black;">地区</span>,<span style="color: black;">或</span>每次招募到的人群各不相同,会让客户的黏度大打折扣,<span style="color: black;">无</span>形成一个<span style="color: black;">连续</span>性的影响,在客户结转层面很难有<span style="color: black;">美丽</span>的数据呈现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3. 活动主题不清晰,难确定:</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对各年级学生,在同一时期必然<span style="color: black;">亦</span>是会有<span style="color: black;">区别</span>程度的<span style="color: black;">需要</span>,讲座<span style="color: black;">倘若</span>要有结转,就<span style="color: black;">必定</span>要戳中那个痛点,但全市场招募的讲座客户,水平参差不齐,痛点不尽相同,这<span style="color: black;">亦</span>会给讲座内容以及后面的结转<span style="color: black;">导致</span><span style="color: black;">必定</span>的<span style="color: black;">困惑</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在打通学校关系后,除了讲座还有<span style="color: black;">有些</span><span style="color: black;">公司</span>会用更狠的手法,<span style="color: black;">例如</span>由学校老师直接进行学员<span style="color: black;">举荐</span>,之后学校老师<span style="color: black;">能够</span>拿到<span style="color: black;">必定</span>金额的提成,毕竟K12的<span style="color: black;">重点</span><span style="color: black;">需要</span>其实<span style="color: black;">便是</span>应试,有了学校的支持各个<span style="color: black;">公司</span>会更易被家长信任。</span><span style="color: black;"><strong style="color: blue;">走进学校,被事实证明是K12<span style="color: black;">行业</span>里简单有效的招生<span style="color: black;">途径</span></strong></span><span style="color: black;">,<span style="color: black;">同期</span>这<span style="color: black;">亦</span>是<span style="color: black;">日前</span><span style="color: black;">全部</span>K12<span style="color: black;">行业</span><span style="color: black;">显现</span>极度碎片化很难形成大整合的<span style="color: black;">原由</span>之一。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各个地域的地头蛇并不想贡献出自己的这部分资源<span style="color: black;">而后</span>被一个行业龙头收购掉,而行业龙头来到<span style="color: black;">每一个</span>城市<span style="color: black;">亦</span>很难快速打通这一<span style="color: black;">途径</span>与当地<span style="color: black;">公司</span>形成有效竞争。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/zPlZop3hXbzsI2lpIiawCxhE4wEpG6X1dMQ7q3dVQibpmhZAK1Nr1KRQjiao5VJdUjukJSmrlbktWcDn9JsclmcQQ/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">线上推广模式多样,<span style="color: black;">精细</span>定位网络群体是关键</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">线上营销自然是有<span style="color: black;">非常多</span>方式,<span style="color: black;">不外</span><span style="color: black;">日前</span>在教育行业比较主流的,<span style="color: black;">同期</span><span style="color: black;">亦</span>是产出最大的线上营销<span style="color: black;">途径</span>基本都是SEM。做过K12<span style="color: black;">行业</span>SEM的应该有所体会,</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">近期</span>一年<span style="color: black;">全部</span>行业的CPC在稳步<span style="color: black;">提高</span>,<span style="color: black;">引起</span>的直接结果<span style="color: black;">便是</span>搜索引擎营销<span style="color: black;">途径</span>的单点成本<span style="color: black;">持续</span>飙升。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无论品牌词还是竞品词,以前还<span style="color: black;">无</span>这么白热化,似乎有些“土豪”<span style="color: black;">公司</span>把他们线下的资金投入转了一部分到<span style="color: black;">这儿</span>来,不仅拉高了自己的品牌词<span style="color: black;">同期</span><span style="color: black;">亦</span>炒高了竞品词,连带着<span style="color: black;">制品</span>词、通用词<span style="color: black;">亦</span>都一同呈现出一个点击价格<span style="color: black;">持续</span>飙升的态势。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一方面越来越多的市场人<span style="color: black;">起始</span><span style="color: black;">注重</span>这一推广手段,<span style="color: black;">大众</span>都越来越依赖百度等竞价搜索引擎推广,并且更加愿意将市场招生<span style="color: black;">花费</span>投入到线上来,毕竟这是相对比较稳定且见效比较快的招生<span style="color: black;">途径</span>,<span style="color: black;">况且</span>大幅度减少了递推产生的人力兼职成本,<span style="color: black;">大众</span><span style="color: black;">逐步</span>的都<span style="color: black;">没法</span>绕开百度来做营销;另一方面<span style="color: black;">亦</span>反映出教育行业的整体SEM水平和<span style="color: black;">有些</span>成熟行业相比还有很大的<span style="color: black;">提高</span>空间,不仅是技术层面<span style="color: black;">更加是</span>实战经验层面都还有比<span style="color: black;">很强</span>的<span style="color: black;">提高</span>空间。</span><span style="color: black;"><strong style="color: blue;">搜索引擎营销即使随着CPC的<span style="color: black;">提高</span>,短期内<span style="color: black;">因为</span>很难<span style="color: black;">显现</span>可替代的有效<span style="color: black;">途径</span>,相信在后面的招生工作中依旧会<span style="color: black;">装扮</span><span style="color: black;">非常</span>重要的角色</strong></span><span style="color: black;">,<span style="color: black;">况且</span>会是占据越来越多的比例,<span style="color: black;">不外</span>投入需要从<span style="color: black;">日前</span>的纯烧钱转变为<span style="color: black;">更加多</span>的依赖竞价人员的实战经验,<span style="color: black;">持续</span>优化工作流以逐步稳定客单价。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r634NA0IqMZ6Jp5oA6h2AaPMPCRc5YQE2cDXlBAklMuMNRKkeDtY6ztvfb3uEoaT5iclNOGxXibQhOLOzs48Mq0g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">依托网络平台,做好<span style="color: black;">制品</span>与内容输出才是硬道理</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这条<span style="color: black;">途径</span>里<span style="color: black;">日前</span>比较有<span style="color: black;">表率</span>性是好<span style="color: black;">将来</span>等培训巨头。无论是线下的<span style="color: black;">教育</span>事业部还是网校事业部,最<span style="color: black;">重点</span>的招生<span style="color: black;">途径</span><span style="color: black;">或</span>口碑推广平台均是依靠网络平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种<span style="color: black;">长时间</span>性的口碑营销推广,给<span style="color: black;">全部</span>集团的业务带来了<span style="color: black;">极重</span>的好处,<span style="color: black;">同期</span>各个事业部负责招生的<span style="color: black;">分部</span>中都有一个特殊的岗位——学科。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>的学科<span style="color: black;">常常</span>是<span style="color: black;">全部</span>招生方面非常重要的团队,由各个年级各个学科的优秀老师<span style="color: black;">构成</span>,<span style="color: black;">她们</span>的<span style="color: black;">重点</span>工作之一是在论坛与客户进行深度互动,<span style="color: black;">同期</span>引导客户自主生产内容,以及围绕热点生产内容,创造热点促进招生开班。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有了学科团队的入驻,再加上专业团队的编辑,<span style="color: black;">全部</span>论坛最大可实现近千万的注册用户量。正<span style="color: black;">所说</span>线下发展,空军先行,在开拓每一个城市前,都提前进行<span style="color: black;">海量</span>的内容营销,吸引足够的<span style="color: black;">目的</span>客户群体,之后才是线下招生工作的开展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">一个<span style="color: black;">优秀</span>的论坛不仅<span style="color: black;">能够</span><span style="color: black;">加强</span>客户黏度,<span style="color: black;">协同</span>着<span style="color: black;">新闻</span>网站更能吸引<span style="color: black;">海量</span>的流量,<span style="color: black;">同期</span>在网站、论坛部分做好页面布局以及课程<span style="color: black;">制品</span>的交互展现,<span style="color: black;">便是</span>一条完整的招生<span style="color: black;">途径</span>。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">针对</span>平台用户的<span style="color: black;">需求</span>会很高,不仅要有强内容输出,优秀的SEO优化<span style="color: black;">亦</span><span style="color: black;">非常</span>必要,百度文库、贴吧、<span style="color: black;">外链</span>等引流手法都<span style="color: black;">能够</span>依托<span style="color: black;">优秀</span>内容得到很好的施展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>招生成本基本以网络运营人员的人力成本为主,是一条性价比相对比较高的<span style="color: black;">途径</span>。<span style="color: black;">日前</span><span style="color: black;">非常多</span><span style="color: black;">公司</span><span style="color: black;">亦</span><span style="color: black;">起始</span>效仿这套打法,<span style="color: black;">不外</span>要做一个<span style="color: black;">拥有</span>足够影响力的论坛<span style="color: black;">或</span>站群,是需要<span style="color: black;">极重</span>的耐心的,<span style="color: black;">况且</span>好<span style="color: black;">将来</span>在口碑营销<span style="color: black;">背面</span>的硬实力,优秀的教师和强大竞争力的授课<span style="color: black;">制品</span>才是足以支撑这套打法的关键。从这个<span style="color: black;">方向</span>讲,<span style="color: black;">想要</span><span style="color: black;">有效</span>依托网络平台,做好<span style="color: black;">制品</span>与内容输出才是硬道理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/WkBhlKqnv2JJ4ffVLiaoibl3feQT8PSg9z8OMia6quYusfD9js9SZQ5huFo2jsVEFtHnadDPOme7D0ZibuqE8iaRDEA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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