论坛 › 四川 › B2B网站外贸推广营销办法！9种效果最好的外贸推广教程！

qzmjef 发表于 2024-9-4 13:16:22

B2B网站外贸推广营销办法！9种效果最好的外贸推广教程！

<img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0QuVPnFpickiaVqGnBw7JTZKzB9VhZKPoMRZWXeITiaaiajNz5DReabOrVw/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0z9OBBC61YnOgeI5q05AB4SbS7j07uDAqwuSicKCauibD4CUW3ibTMT4oA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">B2B网站外贸推广营销<span style="color: black;">方法</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9种效果最好的外贸推广教程！</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0PxP4XmTZrXn2acKBR1YncibDb9jRXFVuxXiamUpqFI7Hpd4ox7Vkn2MQ/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">目录</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>谷歌<span style="color: black;">宣传</span>推广</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>外贸SEO推广</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>海外社交平台推广</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>博客引流</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span>内容营销</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span>优惠活动推广</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、</span>网站<span style="color: black;">宣传</span>位</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、</span>EDM邮件营销</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9、</span>外贸展会推广</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">意见</span><span style="color: black;">保藏</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">底部有资料</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">无偿赠送</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2B行业网站的外贸推广教程；想<span style="color: black;">认识</span>B2B平台的流量<span style="color: black;">源自</span>于哪里？<span style="color: black;">详细</span>效果怎么样？今天我来给<span style="color: black;">大众</span>做个系统的讲解，列出一套外贸推广营销<span style="color: black;">方法</span>的<span style="color: black;">所有</span>流程和9种最有效的外贸推广技巧！<span style="color: black;">文案</span>很干很长，请在矿泉水的陪同下阅读。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">毋庸置疑，在这么<span style="color: black;">数年</span>的外贸推广<span style="color: black;">方法</span>下，国内B2B做出了属于中国<span style="color: black;">特殊</span>的对外贸易模式，在国际上<span style="color: black;">亦</span>做出了<span style="color: black;">有些</span>名气的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而B2B网站与B2C网站做外贸推广营销<span style="color: black;">方法</span>的方式是不一样的，B2B更注重品牌，信任背书等，<span style="color: black;">因此</span>推广方式比较精细化，重品牌运营。B2C行业更注重新颖、性价比、<span style="color: black;">亦</span>注重品牌，<span style="color: black;">然则</span><span style="color: black;">无</span>B端<span style="color: black;">那样</span><span style="color: black;">注重</span>，<span style="color: black;">非常多</span>消费者<span style="color: black;">亦</span>是冲动消费。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正式<span style="color: black;">因为</span>B端和C端用户的<span style="color: black;">区别</span>，外贸推广<span style="color: black;">方法</span>的方式<span style="color: black;">亦</span>有挺大差别。<span style="color: black;">那样</span>外贸B2B网站<span style="color: black;">怎样</span>做海外推广呢?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面<span style="color: black;">便是</span>我进行B2B网站的外贸推广营销<span style="color: black;">方法</span>所总结出来的9种外贸推广教程。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">全套谷歌SEO资料</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">vx：rdseo1</strong><span style="color: black;"><strong style="color: blue;">(无偿赠送)</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0kxQts5sWkMd0UzTvv9yFaQ2LFHU7eSSCibvQh4GvTS335PDLLOTVicUA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>谷歌<span style="color: black;">宣传</span>推广</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要<span style="color: black;">晓得</span>，Google搜索引擎占有<span style="color: black;">全世界</span>百分之八十的市场份额，<span style="color: black;">亦</span><span style="color: black;">便是</span>说<span style="color: black;">全世界</span>大部分国家都是<span style="color: black;">经过</span>“Google”一下来寻找自己想要的答案，国外消费者购买商品前会在谷歌搜索<span style="color: black;">关联</span>信息，70%的美国手机用户会在购买<span style="color: black;">行径</span>中利用到谷歌。<span style="color: black;">因此</span>，搜索引擎推广必不可少，可用的方式<span style="color: black;">非常多</span>。<span style="color: black;">倘若</span>想要更快达成推广效果，<span style="color: black;">意见</span>优先尝试Google Ads。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0jYIpq2AkHgiaAyVRRCCRPaRxkYCquk8KbO1OyVUVkyEHbOJeiaHBRZ6Q/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">什么是Google Ads?</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它<span style="color: black;">表率</span>了Google当前<span style="color: black;">供给</span>的所有<span style="color: black;">宣传</span>系列类型，<span style="color: black;">包含</span>搜索<span style="color: black;">宣传</span>系列、展示<span style="color: black;">宣传</span>系列和视频<span style="color: black;">宣传</span>系列等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例，拿YouTube视频<span style="color: black;">宣传</span>来看，YouTube有每月15亿+的活跃用户，<span style="color: black;">全世界</span>人口的七分之一，企业只需一个简短的小视频，让您的<span style="color: black;">制品</span>吸引到<span style="color: black;">更加多</span>用户，并且<span style="color: black;">仅有</span>在用户观看大于30秒时才会计费。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再举个例子，Google 还有<span style="color: black;">照片</span>形式的展示<span style="color: black;">宣传</span>，所有您能想到的您的客户能够去到的网站链接，Google都能<span style="color: black;">经过</span>展示<span style="color: black;">宣传</span>的形式出<span style="color: black;">此刻</span>您的客户面前。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(1)谷歌关键词规划师(Keyword Planner)</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span><span style="color: black;">选取</span>自己行业<span style="color: black;">有些</span>核心业务或<span style="color: black;">制品</span>关键词，<span style="color: black;">经过</span>谷歌关键词规划师工具<span style="color: black;">查找</span>这个关键词，<span style="color: black;">而后</span><span style="color: black;">咱们</span>就<span style="color: black;">能够</span>很清楚看到这个关键词在Google搜索引擎上的搜索次数，还<span style="color: black;">能够</span>看到其它长尾关键词、<span style="color: black;">关联</span>关键词和每月搜索量。<span style="color: black;">同期</span>，取其中任何一个<span style="color: black;">关联</span>关键词进行重新<span style="color: black;">查找</span>，又<span style="color: black;">能够</span>得到<span style="color: black;">另一</span><span style="color: black;">有些</span><span style="color: black;">关联</span>关键词，如此<span style="color: black;">持续</span>挖掘，获取<span style="color: black;">更加多</span>的关键词<span style="color: black;">选取</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(2)谷歌趋势(Google Trends)</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span><span style="color: black;">经过</span>这工具帮你<span style="color: black;">查找</span>到关键词的变化趋势，<span style="color: black;">按照</span>这些词的搜索趋势来判断这个关键词价值，<span style="color: black;">重点</span>用来辅助你<span style="color: black;">选取</span>网站关键词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(3)Google 搜索下拉框</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在Google搜索框填写<span style="color: black;">关联</span><span style="color: black;">制品</span>关键词的时候，Google会<span style="color: black;">按照</span>你输入的关键词，下拉框自动<span style="color: black;">举荐</span><span style="color: black;">关联</span>的长尾词，这些词都是谷歌<span style="color: black;">经过</span>算法匹配出来的<span style="color: black;">优秀</span>高<span style="color: black;">揭发</span>词，是潜在客户经常会搜索到的，这些<span style="color: black;">便是</span><span style="color: black;">咱们</span>要找的关键词，<span style="color: black;">能够</span>整理出来。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google Ads操作<span style="color: black;">亦</span>很简单。<span style="color: black;">经过</span>官网(https://ads.google.cn/)<span style="color: black;">就可</span>注册。有官方客服人员来引导并创建你的首次<span style="color: black;">宣传</span>，并且还有量身定制<span style="color: black;">宣传</span>预算、<span style="color: black;">供给</span>实操技巧等服务，能避免<span style="color: black;">非常多</span>错误的外贸网站推广方式。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0kxQts5sWkMd0UzTvv9yFaQ2LFHU7eSSCibvQh4GvTS335PDLLOTVicUA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>外贸SEO推广</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸推广教程是什么？<span style="color: black;">想要</span>做好外贸SEO推广，<span style="color: black;">首要</span>要<span style="color: black;">晓得</span><span style="color: black;">咱们</span><span style="color: black;">重点</span>战场在哪里，答案是显然的，Google，它是<span style="color: black;">全世界</span>用户最大的搜索引擎，<span style="color: black;">因此</span><span style="color: black;">咱们</span>要弄清楚Google的“<span style="color: black;">爱好</span>”，Google的核心<span style="color: black;">便是</span>一切以用户体验优先，<span style="color: black;">帮忙</span>用户在最<span style="color: black;">短期</span>找到他想要的信息。<span style="color: black;">亦</span>是本着以用户体验为优先，才<span style="color: black;">始终</span>保持着<span style="color: black;">全世界</span><span style="color: black;">第1</span>搜索引擎的宝座，<span style="color: black;">因此</span>谷歌会对能<span style="color: black;">供给</span>更有价值信息和注重用户体验的外贸网站推广<span style="color: black;">得到</span>更好的排名。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸网站推广其意思<span style="color: black;">便是</span><span style="color: black;">经过</span>符合谷歌算法<span style="color: black;">规律</span>去优化网站结构和内容，让谷歌蜘蛛<span style="color: black;">更易</span>检索到<span style="color: black;">咱们</span>网站内容，从而有比较好的排名。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索引擎优化或SEO<span style="color: black;">能够</span>说是您做外贸网站推广的最大<span style="color: black;">措施</span>;<span style="color: black;">倘若</span>你不使你的网站搜索引擎友好，你<span style="color: black;">能够</span>很容易地在危险内容的海洋网站迷路。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海量</span>的免费在线指南<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您改善网站的SEO，<span style="color: black;">因此呢</span>您不<span style="color: black;">必定</span>非要预算聘请SEO专业人员。<span style="color: black;">一般</span>，您<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">有些</span>简单的优化<span style="color: black;">就可</span>自己修复网站上的大<span style="color: black;">都数</span>SEO问题。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">站内SEO：</strong>是您在网站上可以看到的所有内容。这<span style="color: black;">包含</span>您的网站副本，图像，视频，元描述，快速响应设计，<span style="color: black;">乃至</span>网站的结构。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">站外SEO：</strong>指的是幕后<span style="color: black;">出现</span>的事情。这涵盖了您网站的各个方面，例如谁链接到您的网站，以及对方的权威性。站外SEO其实<span style="color: black;">便是</span>向外站获取<span style="color: black;">更加多</span>Backlinks(外链接)的过程，从而让自己网站在Google有更好排名。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0kxQts5sWkMd0UzTvv9yFaQ2LFHU7eSSCibvQh4GvTS335PDLLOTVicUA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>海外社交平台推广</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>是最有名的免费宣传新网站的免费<span style="color: black;">办法</span>。诸如Twitter和Instagram之类的平台<span style="color: black;">每一个</span>都有数十亿用户，并且很容易与其他本地企业<span style="color: black;">创立</span>联系并<span style="color: black;">经过</span>这些平台推广自己的企业。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>，在<span style="color: black;">起始</span><span style="color: black;">运用</span>社交<span style="color: black;">媒介</span>之前，您应该<span style="color: black;">思虑</span>一下企业的品牌声音是什么，向谁进行营销以及试图与谁接触。这是您需要<span style="color: black;">思虑</span>的平台的快速摘要，以及它们适合从事哪种业务：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Twitter：</strong>对B2C<span style="color: black;">机构</span>有好处，<span style="color: black;">由于</span>它们<span style="color: black;">能够</span><span style="color: black;">经过</span>简短简短的声明来<span style="color: black;">提高</span>自己。最适合共享链接，创建对话并与您的受众互动。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Instagram：</strong><span style="color: black;">同期</span>适用于B2B和B2C。<span style="color: black;">倘若</span>您的作品<span style="color: black;">拥有</span>很高的视觉效果，<span style="color: black;">或</span>您想吸引<span style="color: black;">青年</span>人<span style="color: black;">做为</span><span style="color: black;">重点</span>受众，则是最佳的平台。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Reddit：</strong>最适合B2C，但需要时间来培养。在您<span style="color: black;">起始</span>在Reddit上推广您的网站之前，您将被期望加入<span style="color: black;">相关</span>subreddit(特定兴趣论坛)的对话，并且仅在必要时共享指向您网站的链接。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">领英：</strong>最适合B2B。<span style="color: black;">一般</span>用作混合社交<span style="color: black;">媒介</span>和博客平台，<span style="color: black;">因此呢</span>非常适合吸引其他专业人员并展示您的专业知识。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0IrfKbct1pB1wO1uUVtVZ5yDtIwEEkXWJE0kLC02Inb5PcmXBmRwiayA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0kxQts5sWkMd0UzTvv9yFaQ2LFHU7eSSCibvQh4GvTS335PDLLOTVicUA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>博客引流</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您<span style="color: black;">能够</span>在行业(或相邻行业)的权威博客写<span style="color: black;">关联</span><span style="color: black;">文案</span>，以展示您的专业知识。<span style="color: black;">每一个</span>访客帖子<span style="color: black;">最少</span>有一个关键词链接到您的网站，从而将<span style="color: black;">源自</span>的流量引回到您的新网站。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">访客博客要记住的关键是，它与SEO无关，而与<span style="color: black;">创立</span>发布者和您的受众之间的关系<span style="color: black;">更加多</span>。<span style="color: black;">倘若</span>您<span style="color: black;">能够</span>与发布者<span style="color: black;">创立</span>关系并<span style="color: black;">定时</span><span style="color: black;">供给</span>新内容，<span style="color: black;">那样</span>它不仅会<span style="color: black;">增多</span>网站<span style="color: black;">拜访</span>量，还<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您在行业内<span style="color: black;">创立</span>联系。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0kxQts5sWkMd0UzTvv9yFaQ2LFHU7eSSCibvQh4GvTS335PDLLOTVicUA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>内容营销</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸推广教程之：内容营销。内容营销是外贸网站推广的一种好<span style="color: black;">办法</span>，<span style="color: black;">由于</span>它不仅<span style="color: black;">能够</span>改善您的SEO，还<span style="color: black;">能够</span>生成观众认为有用的内容。一个<span style="color: black;">广泛</span>的误解是，进行内容营销时，您需要写站内<span style="color: black;">新闻</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>内容营销，要记住的最大事情是您创建的内容必须对受众有用，有趣或娱乐，在写内容时，你需要提前<span style="color: black;">科研</span>你的内容关键词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容营销是一种促销<span style="color: black;">办法</span>，<span style="color: black;">然则</span><span style="color: black;">不可</span>孤立地进行。为了充分利用内容营销，您需要<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>或付费<span style="color: black;">宣传</span>等其他<span style="color: black;">途径</span>推广内容。您还应该<span style="color: black;">保证</span><span style="color: black;">持续</span>创建新内容，以便您的客户有理由继续回来。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">内容应该怎么写：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最多 60 个字符(谷歌会<span style="color: black;">表示</span>完整标题)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>数字!</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">激发受众的兴趣 (<span style="color: black;">例如</span>事件、地点、<span style="color: black;">关联</span><span style="color: black;">状况</span>等)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>形容词(鼓励人们采取行动)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">运用夸张手法!</p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0kxQts5sWkMd0UzTvv9yFaQ2LFHU7eSSCibvQh4GvTS335PDLLOTVicUA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span>优惠活动推广</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个应该是一个网站运营常态化工作，<span style="color: black;">同期</span>又是外贸营销推广非常有效的策略。优惠活动，<span style="color: black;">无</span>人不<span style="color: black;">爱好</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>它需要其它推广方式的<span style="color: black;">协同</span><span style="color: black;">才可</span>做的更好。用户拓新、用户激活、用户重复购买都<span style="color: black;">能够</span><span style="color: black;">运用</span>这种营销<span style="color: black;">办法</span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0Vkrs3ibApTpe4ptDsoEOpPuWgMZWRfpUoJyY1PIe7cVPcN16p6DLzBg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0kxQts5sWkMd0UzTvv9yFaQ2LFHU7eSSCibvQh4GvTS335PDLLOTVicUA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、</span>网站<span style="color: black;">宣传</span>位</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在你行业内，你的用户群肯定有一个聚集的<span style="color: black;">地区</span>，这个聚集的<span style="color: black;">地区</span>越大，这个<span style="color: black;">宣传</span>位99%的概率会出售。<span style="color: black;">倘若</span>你们B2B外贸<span style="color: black;">机构</span><span style="color: black;">期盼</span>先<span style="color: black;">思虑</span>品牌，那这种方式就很合适。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>网站<span style="color: black;">她们</span>的底部都会标明“Advertise”，你<span style="color: black;">能够</span>下载<span style="color: black;">她们</span>的Media Kit，<span style="color: black;">倘若</span>你能承受得起<span style="color: black;">她们</span>的价格，那就联系<span style="color: black;">她们</span>。当然还<span style="color: black;">能够</span>和<span style="color: black;">她们</span>砍价，让<span style="color: black;">她们</span>给你定制展现、流量套餐等。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0kxQts5sWkMd0UzTvv9yFaQ2LFHU7eSSCibvQh4GvTS335PDLLOTVicUA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、</span>EDM邮件营销</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">EDM营销(Electronic Direct Mail)<span style="color: black;">亦</span>叫：Email营销、电子邮件营销。<span style="color: black;">指的是</span>企业向<span style="color: black;">目的</span>客户发送EDM邮件，<span style="color: black;">创立</span>同<span style="color: black;">目的</span>顾客的沟通<span style="color: black;">途径</span>，向其直接传达<span style="color: black;">关联</span>信息，用来促进<span style="color: black;">营销</span>的一种营销手段。随着社交网络的快速发展，EDM营销被提及的越来越少了，但我必须强调这仍然是一项最有效有快的外贸营销<span style="color: black;">办法</span>，并依然是最具成本效益的方式之一。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电子邮件营销的<span style="color: black;">第1</span>步是寻找客户。要<span style="color: black;">认识</span>谁是您的客户，客户越准确越好。<span style="color: black;">倘若</span>客户不准确，<span style="color: black;">那样</span>电子邮件营销几乎<span style="color: black;">无</span>效果。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，流量讲究<span style="color: black;">精细</span>，而不是泛流量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电子邮件营销的第二步是发送电子邮件。这一步必须<span style="color: black;">处理</span>2个问题：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)电子邮件内容客户<span style="color: black;">爱好</span>(对客户有用)。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)<span style="color: black;">尽可能</span>避免被判断为<span style="color: black;">宣传</span>信息。(发送太快，太多，有<span style="color: black;">宣传</span>关键字，<span style="color: black;">更加多</span>弹跳，太多接收邮箱不存在......这些事件<span style="color: black;">显现</span>的机会越大，就越容易被检测到您正在做<span style="color: black;">宣传</span>电子邮件)，<span style="color: black;">因此</span>邮件营销<span style="color: black;">亦</span>是一项技术工作，采取了<span style="color: black;">非常多</span>规避<span style="color: black;">办法</span>，慢工出细活。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0kxQts5sWkMd0UzTvv9yFaQ2LFHU7eSSCibvQh4GvTS335PDLLOTVicUA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9、</span>外贸展会推广</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸推广教程第9：线下展会推广。线下展会推广你能收获到不少意向客户，你<span style="color: black;">能够</span>收到<span style="color: black;">非常多</span>名片。<span style="color: black;">同期</span>你还<span style="color: black;">能够</span>拉<span style="color: black;">非常多</span><span style="color: black;">非常多</span>潜在注册用户。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">去电子展的人，大部分还是电子<span style="color: black;">关联</span>行业的人，尤其是<span style="color: black;">有些</span>展会需要收取<span style="color: black;">花费</span>的。慕尼黑电子展门票是几百元人民币，<span style="color: black;">这般</span>的展会能进去的有闲逛的人吗?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">展会里都是自己的潜在客户。那用什么方式让<span style="color: black;">她们</span>留下信息?<span style="color: black;">这儿</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">运用</span>Google Ads进行线上线下互动，广泛覆盖，<span style="color: black;">精细</span>投放。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>在展会前<span style="color: black;">经过</span>Google Ads(搜索<span style="color: black;">宣传</span>、展示<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>都<span style="color: black;">能够</span>)吸引潜在客户，预约展会现场咨询。<span style="color: black;">经过</span>线上预约，客户直接到展位进行咨询的概率会有<span style="color: black;">很强</span><span style="color: black;">提高</span>。在展会后，<span style="color: black;">营销</span><span style="color: black;">亦</span><span style="color: black;">能够</span>回传客户数据到Google Ads，进行再营销，找到“类似受众”，<span style="color: black;">这般</span><span style="color: black;">能够</span><span style="color: black;">经过</span>机器学习，<span style="color: black;">帮忙</span>之后的<span style="color: black;">宣传</span>投放更加<span style="color: black;">精细</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，受<span style="color: black;">日前</span><span style="color: black;">全世界</span>疫情的影响，这类传统的线下推广方式<span style="color: black;">已然</span><span style="color: black;">逐步</span>被线上数字营销所替代，<span style="color: black;">此刻</span>基本上很难看见此类的线下展会。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0kxQts5sWkMd0UzTvv9yFaQ2LFHU7eSSCibvQh4GvTS335PDLLOTVicUA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>今天为<span style="color: black;">大众</span>总结的B2B网站的外贸推广营销<span style="color: black;">方法</span>了，<span style="color: black;">认识</span>到了上面所说的外贸推广教程，<span style="color: black;">大众</span>应该对外贸网站推广有<span style="color: black;">必定</span>经验了。后面各位外贸老板就要根据<span style="color: black;">自己</span>的<span style="color: black;">需要</span>进行定位，最好的效果<span style="color: black;">便是</span>多<span style="color: black;">途径</span>进行外贸推广营销<span style="color: black;">方法</span>，但每家外贸企业的预算都<span style="color: black;">区别</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总的<span style="color: black;">来讲</span>，外贸推广教程其实有<span style="color: black;">非常多</span>，<span style="color: black;">不外</span>社交平台推广和外贸SEO推广相对来讲成本比较低，<span style="color: black;">倘若</span>预算充足。<span style="color: black;">能够</span><span style="color: black;">思虑</span>做Google Ads，不会做<span style="color: black;">亦</span><span style="color: black;">不碍事</span>，<span style="color: black;">咱们</span>有专门的谷歌<span style="color: black;">宣传</span>账户代运营托管服务，<span style="color: black;">亦</span>有这款GoogleAds<span style="color: black;">宣传</span>账户免费分析工具<span style="color: black;">帮忙</span>您。后续我还会为<span style="color: black;">大众</span>分享<span style="color: black;">更加多</span>的外贸推广教程。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEO福利<span style="color: black;">（无偿赠送）</span></strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0j1NvgMiaqFYBSu6RF90ibvF7qOfGumQEHCSy2JF7sicemzJGJcv5sbuaA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEO文档资料</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0zVfRVza2hTBPHzytiaXwyuruZTWcvqHv6omP3jk4WF2sZ37VfUaLS8Q/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0yvqUHibN7C5wO315UfvtTicclmKo78c9CnqvshgJ3BuVjFR01VXXLVpg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0j1NvgMiaqFYBSu6RF90ibvF7qOfGumQEHCSy2JF7sicemzJGJcv5sbuaA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEO视频教程</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0mPRCibqHsAKWwMWicbGHqkqxgMJ7B9iaGen6IrIK23nib2WXmVw9VaaLRw/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0j1NvgMiaqFYBSu6RF90ibvF7qOfGumQEHCSy2JF7sicemzJGJcv5sbuaA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEO交流群</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0hY9TnQ2x7GCBZB3reibeO3GokL7Akuu4icon3s6DG1iaCA8BtelOTg1yw/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0j1NvgMiaqFYBSu6RF90ibvF7qOfGumQEHCSy2JF7sicemzJGJcv5sbuaA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEO直播分享课程</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn086j8EPUicJjNFbQCHx5uXRg48l2dDfouQug4oU03HzeeDWhc1553H0Q/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【免费网站诊断分析】</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">长按<span style="color: black;">微X</span>二维码进行添加</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8RXhqHE5F8sXxVtYa9Sjcn0jnhDIwrQKuM1uCzmWJF1UmQDicNLviaEt6X0sQc7pJneQIyPuk8OhfHQ/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">微X</span>号：<span style="color: black;">rdseo1</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">微X</span>扫一扫领取以上福利</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">期待你的</p>
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游过一群鸭 发表于 2024-9-8 18:22:34

你的见解独到，让我受益匪浅，非常感谢。

查看完整版本: B2B网站外贸推广营销办法！9种效果最好的外贸推广教程！