《延喜攻略》热点频出，B2B企业该怎么样追影视剧热点？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/eyc4ReGTQLibU1FuL2xUSuV5ibwQzH1R3ibkxEibpgiapqfXyfwtIQvnRa4A2wu9rltb0r7iaGLWehFH4ZPwoeCnj6hQ/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 这个暑假，从电影《我不是药神》到《西虹市<span style="color: black;">巨豪</span>》，再到电视剧《延禧攻略》，影视剧一轮接一轮，霸屏的不仅是影视剧本身，还有各类追热点的营销内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>B2B企业，遇到热点总会有<span style="color: black;">那样</span><span style="color: black;">有些</span>尴尬，追吧，不<span style="color: black;">晓得</span>怎么<span style="color: black;">相关</span>品牌，不<span style="color: black;">相关</span>品牌那追热点的<span style="color: black;">道理</span>在哪？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不追吧，看着别家蹭热点挺热闹，搜索指数蹭蹭涨，感觉自己这月的免费流量指标又要凉。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实，B2B只是企业的业务类型，<span style="color: black;">生意的本质，都是在和人做；热点营销能够以最低成本对人产生潜移默化的影响。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而要对企业做营销，本质对关键决策者的营销，核心是影响企业<span style="color: black;">背面</span>的人，<span style="color: black;">亦</span><span style="color: black;">便是</span>B2B2C。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">非常多</span>B2B企业以杜蕾斯为<span style="color: black;">典范</span>，追热点快速反应，然而热点追的很痛苦，并不见效，反而<span style="color: black;">成为了</span>“四不像”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">做为</span>B2B企业又<span style="color: black;">怎样</span>找到蹭热点的“万能”法则呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>是要有态度，<span style="color: black;">晓得</span><span style="color: black;">那些</span>热点能追<span style="color: black;">那些</span><span style="color: black;">不可</span>追</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一次热点爆发，<span style="color: black;">博客</span>和<span style="color: black;">伴侣</span>圈便<span style="color: black;">成为了</span>花式海报展：或创意无限，或平平无奇；或脑洞大开，或墨守成规；或紧贴品牌，或纯蹭<span style="color: black;">专题</span>……不一而足。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事实上，不论热点有多热，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>要跟，就必须先对营销有所投入。<span style="color: black;">针对</span>任何一笔营销投入，<span style="color: black;">咱们</span>都会有一个预期的<span style="color: black;">目的</span>和效果，这<span style="color: black;">便是</span>做这次传播的出发点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，起点是什么呢？无外乎两个<strong style="color: blue;">：<span style="color: black;">1、</span><span style="color: black;">提高</span>销量；<span style="color: black;">2、</span><span style="color: black;">提高</span>品牌</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说：<span style="color: black;">倘若</span>花钱<span style="color: black;">或</span>花精力做营销，既<span style="color: black;">没法</span><span style="color: black;">加强</span>销量，又<span style="color: black;">没法</span><span style="color: black;">加强</span>品牌的溢价力，这<span style="color: black;">便是</span>耍流氓。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/6jlDKhMcG0O2PDOib7K5oeyMaunibvqE4icpN5vTWKYvZxiaic1DOiaWCmiaDDyf0hqvibGtgqXref7Q5I5KqKUdCtsiaUg/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在无数贴热点营销中，被<span style="color: black;">大众</span>记住的，<span style="color: black;">仅有</span>杜蕾斯。<span style="color: black;">由于</span><span style="color: black;">亦</span><span style="color: black;">仅有</span>它是<span style="color: black;">独一</span>一个回到了<span style="color: black;">制品</span>原点的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">仅有</span>贴得对，<span style="color: black;">仅有</span>站在<span style="color: black;">制品</span>和品牌原点上去追热点，你才有机会被记住。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">固然，热点本身带有很高的关注度和信息流，贴得好自然<span style="color: black;">能够</span>得到<span style="color: black;">更加多</span>的关注。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但其实，在传播上，并不是热点贴的越多越好，而是必须对热点做一个甄别。<span style="color: black;">常常</span>热点贴错了，可能<span style="color: black;">便是</span>一个事故了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B企业追热点<span style="color: black;">一般</span>需要把握这三个原则：</span><strong style="color: blue;"><span style="color: black;">政治热点不要贴，<span style="color: black;">消极</span>热点不要贴，争议热点<span style="color: black;">小心</span>贴</span></strong><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二是有立场，<span style="color: black;">怎样</span>找到与<span style="color: black;">自己</span>业务<span style="color: black;">关联</span>的内容点</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.内容<span style="color: black;">关联</span>性</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>追热点还是在用热点元素做个海报用<span style="color: black;">博客</span>一发，基本上激不起一点浪花。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市场营销需要转变热点思路，在内容营销越来越盛行的当下，热点为品牌带来了一个与用户的<span style="color: black;">一起</span><span style="color: black;">专题</span>，营销需要<span style="color: black;">表率</span>品牌发声，与用户对话。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>《延禧攻略》刚播放到一半，新榜上就能搜到不少于100篇的10万+<span style="color: black;">文案</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">她们</span>选题<span style="color: black;">方向</span>各有<span style="color: black;">区别</span>，但<span style="color: black;">一起</span>点在于“在对的场合跟对的人，说了应该说的话”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>一个对标女性群体的公众号发的<span style="color: black;">文案</span>《<span style="color: black;">为何</span>秦岚演绎富察皇后翻红？成熟<span style="color: black;">女性</span>稳中求变》，借<span style="color: black;">名人</span>特点讲女性气质；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">例如</span>针对儿童健康<span style="color: black;">专题</span>的公众号<span style="color: black;">发帖</span>标题为《从《甄嬛传》到《延禧攻略》，宫斗剧里的太医还是<span style="color: black;">那样</span>不<span style="color: black;">可靠</span>！》，借剧情讲新生儿黄疸；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">非常多</span>做运营、做管理的企业号，则从女主魏璎珞的“打怪兽”般的晋封之路入手讲述职场规则。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像牛商网在针对前不久大火的《我不是药神》和《西虹市<span style="color: black;">巨豪</span>》两个电影热点分别推出了与牛商网网络营销业务<span style="color: black;">关联</span>的<span style="color: black;">文案</span>：</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><span style="color: black;">我不是药神，网站这副药，</span></a>一用网络营销即刻见效？</h2>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><span style="color: black;">竞价账户有钱花不出？<span style="color: black;">怎样</span>像“西虹市<span style="color: black;">巨豪</span>”<span style="color: black;">同样</span>越花越赚！</span></a></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>，热点元素就<span style="color: black;">作为</span>了一个<span style="color: black;">专题</span>的引子和论据的<span style="color: black;">源自</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.<span style="color: black;">怎样</span>找到“准”的热点元素：素材来</span></strong><strong style="color: blue;"><span style="color: black;">源</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在挖掘热点元素上，最让人痛苦的是自己对这个事不清楚、不<span style="color: black;">认识</span>、不感兴趣，结果<span style="color: black;">引起</span>追热点的内容没见解、没观点、没内涵。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>分享几个<span style="color: black;">途径</span>，让自己快速对一个新事物<span style="color: black;">创立</span>认知，并且能够思索<span style="color: black;">有些</span>核心观点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）去知乎，找深度见解和分析，精华<span style="color: black;">专题</span>下总有大神<span style="color: black;">发布</span>深度观点；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）去豆瓣，看<span style="color: black;">公众</span><span style="color: black;">爱好</span>和观点，<span style="color: black;">公众</span>影评<span style="color: black;">表率</span>了<span style="color: black;">公众</span>观点，启发你的新思路；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）去新榜，搜10万+<span style="color: black;">文案</span>案例，新榜除了能搜公众号，还能搜<span style="color: black;">文案</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）刷弹幕，另辟蹊径独特观点，<span style="color: black;">针对</span>营销创意人<span style="color: black;">来讲</span>，弹幕简直<span style="color: black;">便是</span>神器+救星；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）有选题，去搜狗<span style="color: black;">微X</span>搜索，找<span style="color: black;">文案</span><span style="color: black;">关联</span>素材，影视截图什么的<span style="color: black;">不消</span>刷剧了，别人早就P好了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3. 影视热点<span style="color: black;">平常</span>的5点创意</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>影视剧热点<span style="color: black;">来讲</span>，<span style="color: black;">平常</span>的5点创意方式<span style="color: black;">包含</span>金句梗/截图梗/演员梗/剧情梗/人生哲理梗。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在《延禧攻略》这部电视剧中，分析<span style="color: black;">文案</span>说的最多的是剧情角色所<span style="color: black;">表率</span>的现实<span style="color: black;">道理</span>，<span style="color: black;">亦</span>不乏<span style="color: black;">非常多</span>金句。</p>
<span style="color: black;">（1）金句梗：与剧中金句产生共鸣，替用户发声</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《延禧攻略》中让我印象深刻的一句台词是：“我天生脾气暴，<span style="color: black;">欠好</span>惹，谁要是再唧唧歪歪，我有的是<span style="color: black;">办法</span>对付她。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这句话之<span style="color: black;">因此</span><span style="color: black;">作为</span>金句，是<span style="color: black;">由于</span><span style="color: black;">每一个</span>人内心里都有委屈的<span style="color: black;">心情</span>，在现实场景中又<span style="color: black;">欠好</span>宣泄，怎么办？<span style="color: black;">伴侣</span>圈发个截图总<span style="color: black;">不外</span>分吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">金句梗元素怎么用？金句其实<span style="color: black;">表率</span>了一部分人的内心情感，最简单的<span style="color: black;">办法</span>是<span style="color: black;">增多</span>用户转发的<span style="color: black;">花招</span>，<span style="color: black;">例如</span>将金句做成配图，配图<span style="color: black;">能够</span>是心情日历的元素或表情包，方便用户转发。</span></p><span style="color: black;">（2）截图梗：将影视截图<span style="color: black;">做为</span><span style="color: black;">文案</span>素材</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">截图梗是影视<span style="color: black;">专题</span>中<span style="color: black;">平常</span>的一种<span style="color: black;">办法</span>，<span style="color: black;">例如</span>穿帮截图，穿帮镜头其实算是新信息的一种，<span style="color: black;">发掘</span>了与别人<span style="color: black;">区别</span>的<span style="color: black;">地区</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>一种主流方式是画面截图，利用剧中有<span style="color: black;">表率</span>性画面的风景、建筑等<span style="color: black;">协同</span>自己的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">应用最广泛的是搞笑截图，将剧中搞笑的镜头用静态图或GIF图的方式<span style="color: black;">保留</span>，<span style="color: black;">能够</span><span style="color: black;">做为</span>表情包。</span></p><span style="color: black;">（3）演员梗：八卦和时尚是永<span style="color: black;">不外</span>时的<span style="color: black;">专题</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这次《延禧攻略》的<span style="color: black;">关联</span><span style="color: black;">文案</span>中，<span style="color: black;">显现</span>了<span style="color: black;">非常多</span>分析演员妆容、服饰的<span style="color: black;">关联</span><span style="color: black;">文案</span>，<span style="color: black;">另一</span>关于整容的<span style="color: black;">专题</span><span style="color: black;">亦</span>是经久不衰。</p>
<span style="color: black;">（4）剧情梗：深度内容的用武之地</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">剧情梗算是比较能够<span style="color: black;">表现</span>品牌正向价值观的一种思路，《延禧攻略》的<span style="color: black;">关联</span><span style="color: black;">文案</span>中就看到了历史背景<span style="color: black;">专题</span>、<span style="color: black;">名人</span>关系盘点、<span style="color: black;">名人</span>角色分析、剧情吐槽预测等<span style="color: black;">关联</span>内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前面3种其实以娱乐性为主，从剧情梗<span style="color: black;">起始</span>，就能够<span style="color: black;">表现</span>意见领袖的深度了。</span></p><span style="color: black;">（5）人生哲理梗：说道理就要直抵人心</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人生哲理梗是一把双刃剑，用好了能够产生情感共鸣，疯狂刷屏转发，用<span style="color: black;">欠好</span><span style="color: black;">便是</span>老夫子说教，没人爱听。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人生哲理梗有3个方向，职场、生活和个人感悟，情感<span style="color: black;">选取</span>上<span style="color: black;">亦</span>分为正向和<span style="color: black;">消极</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">青年</span>人群体<span style="color: black;">来讲</span>，撩拨一下“丧<span style="color: black;">心情</span>”<span style="color: black;">亦</span>不为过，但对中老年人群体，还是要积极正向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第<span style="color: black;">3、</span>内容形式、发布<span style="color: black;">途径</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.积极创新，拓展新平台。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不止步于坐拥30万<span style="color: black;">微X</span>粉丝红利，未雨绸缪，“率先<span style="color: black;">霸占</span>平台，仿佛就抢到了一张限量的滚雪球门票。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>西门子中国积极拓展知乎新平台的蓝海，开拓更广阔的品牌营销空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.内容为王的时代，用社交<span style="color: black;">媒介</span>上喜闻乐见的形式，撬动传播。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从动态图文，到互动H5，再到MG短视频，运用多变的表现形式，始终吸引着用户宝贵的目光，巧妙的实现了传播的<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.从PGC到PUGC，调动员工<span style="color: black;">做为</span>内容创作合传播KOL，线上线下活动联动，打造知识网红。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>最<span style="color: black;">认识</span>企业文化、最<span style="color: black;">熟练</span><span style="color: black;">制品</span>特点、并且<span style="color: black;">拥有</span><span style="color: black;">一起</span>利益诉求的一个特殊人群——员工，是<span style="color: black;">每一个</span>B2B企业都应该充分<span style="color: black;">注重</span>的营销力量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">追热点的过程中，巧妙组织<span style="color: black;">关联</span>的员工参与传播，不仅<span style="color: black;">能够</span>唤起员工的归属感、使命感，更有助于产出深度、精彩的内容，扩大传播半径。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上，无论是积极创新，拓展新社交平台；内容营销，从图文到视觉营销；从PGC到PUGC，专业生产内容到专业团队和用户联合生产内容，都围绕一个核心：</span><span style="color: black;"><strong style="color: blue;">B2B2C<span style="color: black;">——对企业的营销，要转化为对企业<span style="color: black;">关联</span>决策者人的营销，和对<span style="color: black;">公众</span>的营销。</span></strong></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">--END--</span></p>
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