营销案例 |快速蹿升的东南亚电商巨头——Shopee（虾皮）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/EaEdOQqCM9jvvOhLHoftC5Fqbz7QhmArvVuxSSicEYTE2icszFdf1KAibCnS5zm9Z7iapADMswibHqxeK7d5nBD8MRw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阅读全文</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大概需要</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4357个字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3*3分钟</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说到内容营销，<span style="color: black;">大众</span>不外乎把C2C或B2C的<span style="color: black;">商场</span>模式联想在<span style="color: black;">一块</span>，但<span style="color: black;">并不</span>然，<strong style="color: blue;"><span style="color: black;">内容营销能为B2B营运建构品牌回忆 (Brand Recall)、让利益<span style="color: black;">关联</span>者(Stakeholders)注入资金、<span style="color: black;">增多</span>互动率(Engagement Rate)</span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>Social Media Examiner，有75%的B2B及65%的B2C营销人员会在社群内容中<span style="color: black;">运用</span>社交<span style="color: black;">媒介</span>（如<span style="color: black;">微X</span>、<span style="color: black;">博客</span>、博客等）。而过去<strong style="color: blue;"><span style="color: black;">多以推播式营销(Outbound marketing) 为主的B2B2C<span style="color: black;">商场</span>模式，<span style="color: black;">亦</span>能<span style="color: black;">经过</span>企业端社交<span style="color: black;">媒介</span><span style="color: black;">捉捕</span>消费者轮廓(Persona)，<span style="color: black;">从而</span>化为数据<span style="color: black;">提高</span>转换率(Conversion Rate)！</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天就要来为<span style="color: black;">大众</span>分析，电商界蹿升速度闻名丧胆的Shopee（虾皮），是<span style="color: black;">怎样</span>从C2C跳到B2B2C，并<span style="color: black;">经过</span>内容营销<span style="color: black;">加强</span>营收的！</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EaEdOQqCM9j52ug0CeIias7ZicxgWiaaKAcibZssibXlTOBn80k3bicwBqgz1FMAR9cb9pjPzpDVHGGvHeql6yYegS1Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopee（虾皮）简史</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 创业初衷<span style="color: black;">由于</span>女儿的一句话</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Sea Limited的创办人—李小冬（Forrest Li）秉持着《阿甘正传》一句“Stay Hungry, Stay Foolish”，毅然创立竞舞娱乐（Garena）。但既然游戏代理起家，<span style="color: black;">为么</span>跨足电商? 这<span style="color: black;">背面</span>的<span style="color: black;">原由</span>再简单<span style="color: black;">不外</span>，只因女儿告诉他：“我很想念淘宝”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“不受时间、空间的拘束，以社群发散让<span style="color: black;">大众</span>自由购物”，<span style="color: black;">伴同</span><span style="color: black;">这般</span>的创办理念及女儿的愿望，李小冬的Sea集团，踏上了电商平台，<span style="color: black;">创立</span>起“Shopee”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图：李小东和虾皮）</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">快速成长下的<span style="color: black;">困难</span></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在创立时察觉到“移动端”正取代PC<span style="color: black;">作为</span>主流，Shopee以原生“行动<span style="color: black;">优良</span>”直接搭上行动热潮。2015到2016是虾皮最重要的学习<span style="color: black;">周期</span>，为了摸索消费者习惯，Shopee在<span style="color: black;">第1</span><span style="color: black;">周期</span>斥巨资进行<span style="color: black;">宣传</span>投放，以Facebook、Instagram等社群快速创造记忆点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在台湾，Shopee<span style="color: black;">经过</span>最大功臣—黑猫宅急便，Shopee在第二<span style="color: black;">周期</span>突破100万<span style="color: black;">运用</span>人次，并在2018年初时，APP下载量达到1300万次。尽管有着如此耀眼的成绩，Shopee成立4年来，依然<span style="color: black;">处在</span>亏损状态。2018年Sea净亏损约61亿人民币，与往年相比，相当于增大70%亏损率！而在2019年时来到近73亿人民币亏损，<span style="color: black;">不外</span>这些亏损几乎来自于<span style="color: black;">机构</span>投资。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在快速发展的电商前期，<span style="color: black;">海量</span>注入资金是必然的，否则规模<span style="color: black;">不足</span>将会被其他电商吞没。毕竟，比起竞争对手，Shopee晚了数年才<span style="color: black;">起始</span>营运，<span style="color: black;">亦</span><span style="color: black;">因此呢</span>Shopee<span style="color: black;">选取</span>回避传统PC，利用移动APP让平台更具效率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">良好的<span style="color: black;">周期</span>性铺陈让Shopee在两年内追上现存10年的电商巨头们，但这<span style="color: black;">亦</span><span style="color: black;">表率</span>竞争对手发展5到8年后才遇到瓶颈！这个重担<span style="color: black;">此刻</span><span style="color: black;">亦</span>落在Shopee上了。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">各方探索，定位品牌走向</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业成长必然与品牌识别度<span style="color: black;">相关</span>，<strong style="color: blue;"><span style="color: black;">Shopee以往的策略是在<span style="color: black;">供给</span>“优惠码”上，以长远<span style="color: black;">方向</span>来看，消费者购买商品只是<span style="color: black;">由于</span>有甜头可尝，而非<span style="color: black;">喜欢</span>品牌。</span></strong><span style="color: black;">因此呢</span>，以台湾地区为例，Shopee<span style="color: black;">起始</span>正常经营，取消手续费0.5%及信用卡1.5%优惠，并<span style="color: black;">保存</span>其他优惠。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，<strong style="color: blue;"><span style="color: black;">Shopee将“虾皮拍卖”与“虾皮商城”在APP上结合变成“虾皮购物”，目的是为了模糊界线，将当时800万拍卖用户整合，导向商城购买高单价商品。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下一步，虾皮先在印尼推出了<span style="color: black;">第1</span>个超级品牌日， 并与P&G合作打造后续70个超级品牌日。接着，<span style="color: black;">经过</span>虾皮形象大使—BLACKPINK，虾皮<span style="color: black;">创立</span>起区域品牌形象。在2019年时，虾皮邀请了Cristiano Ronaldo担任品牌大使，反差的合作影片尽快<span style="color: black;">评估</span>呈两极，但确实为官方推特在<span style="color: black;">短期</span><span style="color: black;">增多</span>1,100万次观看数。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopee还<span style="color: black;">经过</span>在Facebook粉丝专栏推出以“<span style="color: black;">成人</span>的100种<span style="color: black;">懊恼</span>”的构想Banner活动，<strong style="color: blue;"><span style="color: black;">Shopee进一步融入消费者<span style="color: black;">平常</span>生活</span></strong>。<span style="color: black;">另外</span>，Shopee<span style="color: black;">亦</span>与知名饮料店—SOMA合作，创造线下主题店，<span style="color: black;">供给</span>虾皮系列餐饮。<span style="color: black;">协同</span>异业活动策划，Shopee成功为自己的品牌打造了“虾皮，无处不在”的形象！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">内容营销策略和营销漏斗分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虾皮在内容营销策略上<strong style="color: blue;"><span style="color: black;">接触的TA<span style="color: black;">重点</span>以15至35岁为主，以其博客Shopee Trend为例，内容就<span style="color: black;">包括</span>政治、英语<span style="color: black;">教育</span>、旅游健身、3C<span style="color: black;">制品</span>、星座爱情等等，可说是包罗万象。</span></strong>不难看出虾皮想将触及年龄层往上<span style="color: black;">加强</span>，并尽可能吸引有多元兴趣的TA。这<span style="color: black;">亦</span><span style="color: black;">表现</span>了品牌形象<strong style="color: blue;"><span style="color: black;">“虾皮无所不在”</span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>，<span style="color: black;">咱们</span><span style="color: black;">经过</span><strong style="color: blue;"><span style="color: black;">营销漏斗进行<span style="color: black;">周期</span>性</span></strong>分析：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EaEdOQqCM9j52ug0CeIias7ZicxgWiaaKAc3qnP2NldAT9Z5hB7UxhXEPxoBDictMUSQCEGGL7U003coaNZg4H7K3Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图：营销漏斗）</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 察觉<span style="color: black;">周期</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以台湾地区为例，虾皮的企业博客—Shopee Trend（虾品辑），利用接地气、贴合时事的方式，将内容营销做得非常到位。举例<span style="color: black;">来讲</span>，当在谷歌上面搜索“口罩正确戴法”、“口罩<span style="color: black;">归类</span><span style="color: black;">教育</span>”、“口罩怎么收?”时，Shopee Trend的<span style="color: black;">文案</span>分别出<span style="color: black;">此刻</span>谷歌排名第三位与<span style="color: black;">第1</span>位。从这个案例来看，<span style="color: black;">咱们</span>不难<span style="color: black;">发掘</span>Shopee<span style="color: black;">经过</span>博客，利用时事关键词吸引全年龄的TA，初步让“知识型访客”察觉品牌，并转变为“潜在消费者”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图：谷歌上搜索“口罩正确戴法”时<span style="color: black;">显现</span>的页面）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，虾品辑的潮流专栏—美妆时尚，<span style="color: black;">亦</span>为卖家<span style="color: black;">供给</span>当前趋势，<span style="color: black;">做为</span>进货依据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图：虾品辑美妆时尚栏目的页面</span><span style="color: black;">）</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">认知<span style="color: black;">周期</span></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这边<span style="color: black;">咱们</span>将Shopee<span style="color: black;">创立</span>品牌形象的通道分为两类，<strong style="color: blue;"><span style="color: black;">即官网和社群</span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 官网—Shopee购物</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，从虾皮的PC官网呈现出的外观设计来看，橘红色的基调搭配上白色文字巧妙的营造出虾子的感觉，颜色的<span style="color: black;">运用</span><span style="color: black;">亦</span>隐含着煮熟的虾子，<span style="color: black;">表率</span>虾皮不是青涩的企业，而是正在逐步成长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图：</span><span style="color: black;">虾皮PC端界面</span><span style="color: black;">）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">UIUX的设计介面以舒适地滚动式页面为主，而<span style="color: black;">尤其</span>新品的<span style="color: black;">宣传</span>设置让访客滑到三分之二的时才会跳出，以免破坏购物体验。<span style="color: black;">另外</span>，Shopee为了加深品牌形象，在官网的大型横幅(Banner)区块<span style="color: black;">安置</span>“重要公告”，来向消费者表达“虾皮是<span style="color: black;">注重</span>社会议题、环保等的温暖企业”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">继续往下滑动能<span style="color: black;">发掘</span>，商品红利、虾币回馈、刷卡和活动、抽奖机会等等图式(icon)成列一排，表达出“Shopee不吝啬给予回馈，且优惠从不中断！”再往下，<span style="color: black;">咱们</span>看见在品牌专区像是，品牌手机、衣物等等，标注着退货无<span style="color: black;">包袱</span>、假一赔二。<strong style="color: blue;"><span style="color: black;">目的是让访客在Shopee购买中高价位的东西<span style="color: black;">亦</span>能有品牌信任！</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>滑到最底部，能<span style="color: black;">发掘</span>Shopee的三大强调“完整物流金流”、“100%正品<span style="color: black;">保准</span>”、“6大购物节”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 社群—网红<span style="color: black;">博主</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虾皮的<span style="color: black;">博主</span>在内容营销这块<span style="color: black;">装扮</span>很重要的角色，<span style="color: black;">博主</span>存在的<span style="color: black;">道理</span>在于“与民同在”和“<span style="color: black;">供给</span>有价值的讯息”。虾皮的<span style="color: black;">博主</span>常会思考内容营销的核心，即“什么样的讯息消费者会分享呢?”<strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>的引导途径是<span style="color: black;">这般</span>的：时事关键字→<span style="color: black;">虾品辑</span>→浏览分享→找到社群(FB/IG)。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图：虾品辑首页）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">由强大的时事关键字将消费者引导到<span style="color: black;">虾品辑</span>后，接着利用网站上的专栏“6大防疫<span style="color: black;">补贴</span>”、“2020XX景点懒人包”等，让消费者分享<span style="color: black;">优秀</span>内容到各大社群，接着消费者便会到虾皮所属Facebook或Instagram，与虾皮<span style="color: black;">博主</span>进一步接触。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虾皮在Facebook上不时放出“下面+1 就送 10 套 PPT 模型”、“送粉丝团操作新法”等知识信息，利用价值来吸引人互动。而虾皮的Instagram上<span style="color: black;">亦</span>时不时放出软件学习技巧，像是“EXCEL 初阶必学”、“AI 新手看过来”等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">紧接着，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>要思考回电商营运<span style="color: black;">最后</span>目的—转换率(Conversion Rates)，虾皮的<span style="color: black;">博主</span>利用网红互动模式，让消费者<span style="color: black;">认识</span>到，原来虾皮是个电商平台，且有便宜限量<span style="color: black;">制品</span>，<span style="color: black;">从而</span>回归官网。</span></strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> <span style="color: black;">科研</span><span style="color: black;">周期</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过以上两个<span style="color: black;">周期</span>，当访客有购买<span style="color: black;">需要</span>，便会回到官网或在移动端商店下载APP进行<span style="color: black;">科研</span>，而在官网左上角<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">发掘</span>下载区以QR Code方式呈现，这可大幅度<span style="color: black;">提高</span><span style="color: black;">运用</span>APP的人数！（PS：<span style="color: black;">因为</span>虾皮的<span style="color: black;">优良</span>为移动端，<span style="color: black;">因此呢</span><span style="color: black;">重点</span>注重在移动端的<span style="color: black;">科研</span>。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，在界面下方能看到，<strong style="color: blue;"><span style="color: black;">虾皮APP<span style="color: black;">重点</span>由5大要素<span style="color: black;">构成</span>：“虾拼/每日新<span style="color: black;">发掘</span>”、“动态”、“直播”、“<span style="color: black;">通告</span>”、“我的”。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在“虾拼<span style="color: black;">/每日新<span style="color: black;">发掘</span></span>”模块，消费者能看到所有活动、团购、<span style="color: black;">举荐</span>商品等，而在触碰一次“虾拼”就会变成“每日新<span style="color: black;">发掘</span>”，能看到所有限时打折品。在“动态”这边，不只展现<span style="color: black;">运用</span>者关注的店家，<span style="color: black;">亦</span>会分享<span style="color: black;">伴侣</span>圈关注的店家！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">发掘</span>，<span style="color: black;">通告</span>页面<span style="color: black;">包括</span>四大<span style="color: black;">通告</span>内容+订单<span style="color: black;">新闻</span>，让你随时<span style="color: black;">把握</span>物流<span style="color: black;">状况</span>，而“购物<span style="color: black;">”</span>、“聊聊”是买家与卖家<span style="color: black;">重点</span><span style="color: black;">运用</span>的功能，<span style="color: black;">因此呢</span>存在<span style="color: black;">每一个</span>区块。<span style="color: black;">那样</span>，<span style="color: black;">所有</span>分析下来，分水岭落在直播APP这块。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而在<strong style="color: blue;"><span style="color: black;">直播栏目中，虾皮有自己的虾皮官方节目，<span style="color: black;">区别</span>节目都有<span style="color: black;">区别</span>的<span style="color: black;">特殊</span>。</span></strong>虾皮最棒的是“聊聊大明星”、“虾皮娱乐线”等娱乐型节目，不仅<span style="color: black;">能够</span>看到<span style="color: black;">大众</span><span style="color: black;">爱好</span>的大明星们，<span style="color: black;">亦</span>能获取最新的追星<span style="color: black;">信息</span>！<strong style="color: blue;"><span style="color: black;"><span style="color: black;">由于</span>是官方发布的活动，<span style="color: black;">因此呢</span><span style="color: black;">亦</span>常会在节目<span style="color: black;">其中</span>直接发放优惠券，或是奖品。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播栏目中<span style="color: black;">亦</span>有重点工具：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">主持人互动</span></strong>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">：<span style="color: black;">运用</span>者能在APP内直接和主持人聊天，并看到商品细节，以及询问商品的信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">直播礼物币</span></strong>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">：<span style="color: black;">运用</span>者偶尔会在直播APP右上角<span style="color: black;">发掘</span>金币，储存<span style="color: black;">必定</span>量后便能换取商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">+1功能</span></strong>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">：<span style="color: black;">爱好</span>的商品只要在底下留言区打+1，便能直接预定购买。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而虾皮直播官方节目时刻表，内容<span style="color: black;">亦</span>是非常丰富，在虾品辑中<span style="color: black;">颁布</span>的今年的节目如下： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图：2020年虾皮直播节目）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图：</span><span style="color: black;">2020年虾皮直播转播节目）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;"><strong style="color: blue;">运营活动</strong></span>中，虾皮的活动<strong style="color: blue;"><span style="color: black;">有自己的 landing page页，在app及pc端兼用，让虾皮不必频繁更新app以上架新活动。</span></strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 购买<span style="color: black;">周期</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这部分便<span style="color: black;">已然</span>进入到让消费者愿意采取行动购买<span style="color: black;">制品</span>了。此<span style="color: black;">周期</span>，<strong style="color: blue;"><span style="color: black;">消费者会频繁点开APP，而虾皮在这边聚焦，打造“无忧无虑的 Window Shopping”。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有时，逛PC商城或APP只是<span style="color: black;">瞧瞧</span>有<span style="color: black;">无</span>可能有“想买的”商品，或是在上、下班途中、中间<span style="color: black;">休憩</span>时打开，这边的心理状态偏向：“有<span style="color: black;">无</span>好玩的新动态呢?”。<strong style="color: blue;"><span style="color: black;">简单<span style="color: black;">来讲</span>，虾皮只要<span style="color: black;">连续</span>打造<span style="color: black;">短期</span>的特殊活动，及年度品牌大赏，就能将新用户慢慢导向旧用户，<span style="color: black;">增多</span>消费者终生价值(LTV)。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">内容营销成效(量化分析)</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从SEO的<span style="color: black;">方向</span>切入，虾皮官网本身在“潮牌”、“电竞手机”、“男装”等关键字排名皆在Google首页前几名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图：虾皮2020年7月流量<span style="color: black;">源自</span>数据）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>SimilarWeb.com所得出的数据，以<span style="color: black;">2020年7月数据为例</span>，虾皮官网在直接流量(Direct)拿下接近40%，这<span style="color: black;">亦</span><span style="color: black;">表率</span>虾皮有群死忠粉丝，<span style="color: black;">她们</span>会直接<span style="color: black;">保藏</span>网址，<span style="color: black;">增多</span>平台粘性！而在搜索(Search)这边，<span style="color: black;">经过</span>搜索引擎进来的流量达到了27.35%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图：</span><span style="color: black;">虾皮2020年7月社交数据）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而在社交流量(Social)这块，网红虾<span style="color: black;">博主</span>的粉丝专栏或其他<span style="color: black;">拥有</span><span style="color: black;">专题</span>性的内容策略，分别在Youtube、Facebook和Instagram带来了不可小觑的流量！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图：</span><span style="color: black;">虾皮过去六个月流量概览）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">整体来看，虾皮过去六个月的PC与移动端带来的流量小幅度稳定成长。<span style="color: black;">然则</span>以跳出率<span style="color: black;">来讲</span>，零售网站<span style="color: black;">跳出</span>率(Bounce Rates)<span style="color: black;">广泛</span>是在20%-40%之间，<strong style="color: blue;"><span style="color: black;">虾皮官网的跳出率达到69.25%</span></strong><strong style="color: blue;"><span style="color: black;">，这点可能需要做进一步的改善</span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而<strong style="color: blue;"><span style="color: black;">以挖掘利基市场(Niche Market)的<span style="color: black;">方向</span>来看，虾品辑的时事关键字做得非常不错，从动物森友会的Switch Lite到疫情下的口罩之乱，都把握住了与潜在TA沟通的桥梁。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">04</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">台湾地区<span style="color: black;">运用</span>者经验(定性分析)</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>Statista网站统计出的数据，2020年的移动端<span style="color: black;">运用</span>者会达到28亿多人次，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">因此呢</span>渐进式网络(PWA)在以原生行动<span style="color: black;">优良</span>为名的虾皮APP<span style="color: black;">来讲</span>，是非常重要的。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以动态照片<span style="color: black;">来讲</span>，在2019年时，虾皮的商品缩图只能看到1个，但经过变动后，<span style="color: black;">此刻</span>由1个大缩图与数个小缩图<span style="color: black;">摆列</span>而成，<span style="color: black;">显出</span>更有参考性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有，文字层次在先前的版本中，虾皮在<span style="color: black;">通告</span>栏位的文字并<span style="color: black;">无</span>主从感，主标与副标并未用粗体或字体<span style="color: black;">体积</span>差距隔开，<span style="color: black;">引起</span>视觉上产生混淆感。经过几次的改版后，彻底改善了这个问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图：改版后的虾皮app界面之一）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一样</span>在先前的版本中，白色区块的Icon与限时活动并<span style="color: black;">无</span><span style="color: black;">相关</span>，让人觉得这区块都是固定内容，经过修改后，<span style="color: black;">此刻</span><span style="color: black;">已然</span>与特价及节庆活动绑在<span style="color: black;">一块</span>了！举例来说，<span style="color: black;">选取</span>“虾皮电子”则会看到父亲节特价的电脑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（图：</span><span style="color: black;">改版后的白色区块Icon）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">05</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总 结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总体<span style="color: black;">来讲</span>，虾皮的整合营销策略值得学习。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">初期</span>利用<span style="color: black;">海量</span>社群<span style="color: black;">宣传</span><span style="color: black;">导致</span>消费者<span style="color: black;">重视</span>，快速打入电商市场，中期将促销活动融合品牌形象“虾皮无所不在”打出去，并<span style="color: black;">经过</span>与中高端品牌合作，回归<span style="color: black;">本来</span>的手续费，再慢慢减少“虾皮很<span style="color: black;">低价</span>”的负面感，后期<span style="color: black;">经过</span>内容内容—虾品辑与虚实整合—SOMA强化形象，并<span style="color: black;">连续</span>吸取意见，改善APP的UIUX。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（本文部分内容、数据及<span style="color: black;">照片</span><span style="color: black;">源自</span>于：Shopee Trend、SimilarWeb、Growthmarketing、Statista、Social Media Examiner、dingding(youtuber)）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>对本文感兴趣，</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">欢迎关注、转发、分享，<span style="color: black;">咱们</span>下期再见哟！</span></strong></span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">快点关注<span style="color: black;">咱们</span>吧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
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