转化率加强32.56%？自定义结账页面的7个优化策略
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">你有<span style="color: black;">重视</span>过，你的网站结账放弃率是多少吗？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>客户旅程的最后一个关键环节，结账体验对业务的影响不容小觑。<strong style="color: blue;">一旦客户对结账页面产生不信任，<span style="color: black;">或</span>体验糟糕，你可能失去的是不是一次订单，而是该客户的终身价值。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>网站的<strong style="color: blue;">结账放弃率平均值是<span style="color: black;">70%</span></strong>（来自giosg），<span style="color: black;">倘若</span>你的网站高于这个指标，<span style="color: black;">寓意</span>着有超过70%的访客<span style="color: black;">起始</span>了结账流程但<span style="color: black;">无</span>完成，这<span style="color: black;">显示</span>你的结账页面很可能存在问题，需要进行优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">现实中，<span style="color: black;">区别</span>的<span style="color: black;">营销</span>场景对结账页有<span style="color: black;">区别</span>的<span style="color: black;">需要</span>，<span style="color: black;">区别</span>的品牌有<span style="color: black;">区别</span>的结账页风格。<strong style="color: blue;">想要打造出更符合<span style="color: black;">自己</span>业务<span style="color: black;">需要</span>的结账页面，给消费者<span style="color: black;">供给</span>更佳的结账体验，那你千万不要<span style="color: black;">错失</span>SHOPLINE近期上线的<span style="color: black;">自定义结账页面功能！</span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/F8QPkTBaUPXwb3cn58vj1Iib9DfUmjibFQd3PreHvJX5jicZzItKEvYQoTvQ2xIGiczzLM5t7RGjuUHo1Cvn7DicJgQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自定义结账功能入口</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">自定义结账页面功能：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高度自定义结账页面，满足商家在<span style="color: black;">区别</span>的<span style="color: black;">营销</span>场景下对结账流程的差异化，在不影响结账体验下，促进用户二次购物，以<span style="color: black;">提高</span><span style="color: black;">营销</span>量。商家<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">自己</span>品牌及本地用户<span style="color: black;">运用</span>习惯，高度定制属于自有品牌的结账风格及流程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">自定义结账页面能带来<span style="color: black;">那些</span>好处？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">简化<span style="color: black;">研发</span>流程</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以往想要修改结账页，需要<span style="color: black;">经过</span>自定义代码实现。<span style="color: black;">然则</span>自定义代码可能会面临<strong style="color: blue;">与已有页面不匹配、不兼容，稳定性差，容易影响网站运行，<span style="color: black;">况且</span>操作流程<span style="color: black;">繁杂</span></strong>的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有了SHOPLINE自定义结帐页面功能，你<span style="color: black;">能够</span>以<strong style="color: blue;">更高的稳定性、安全性和速度编辑结帐页面</strong>。随着 Checkout Extensibility 的推出，商家<span style="color: black;">此刻</span>只需<span style="color: black;">研发</span>出所需的应用程序，<span style="color: black;">就可</span>在结账页面自定义<span style="color: black;">插进</span>，让<span style="color: black;">本来</span><span style="color: black;">繁杂</span>的<span style="color: black;">研发</span>工作简单化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">打造品牌风格</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个<span style="color: black;">拥有</span>品牌<span style="color: black;">特殊</span>的结账页设计<span style="color: black;">能够</span>给消费者留下深刻的印象，进一步加深品牌认知。<span style="color: black;">倘若</span>你想打造自己的品牌，结账页<span style="color: black;">亦</span>应该和主页<span style="color: black;">同样</span>，呈现出品牌风格。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>SHOPLINE自定义结账页面功能，你<span style="color: black;">能够</span><strong style="color: blue;">修改颜色、字体并添加品牌横幅或<span style="color: black;">关联</span>图像，</strong>打造出独特的品牌风格，为客户带来独特的购物体验，形成独一无二的品牌认知。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/F8QPkTBaUPXwb3cn58vj1Iib9DfUmjibFQqCSZNzZGibDMDPLXJt9RRyAk3azsHUOqDNpZ0ZCicRQTNpUdq0yU6FlA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自定义页面功能</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03<span style="color: black;"></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">加强</span>结账页转化率</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SHOPLINE自定义结账页面功能，<span style="color: black;">能够</span>为你<span style="color: black;">供给</span><strong style="color: blue;"><span style="color: black;">更加多</span>的结账页面操作空间，创建简化且用户友好的结账流程，帮你<span style="color: black;">加强</span>转化率</strong>。贝玛德<span style="color: black;">科研</span>所调查数据<span style="color: black;">显示</span>，更好的结账设计<span style="color: black;">能够</span>带来35.26%的转化率<span style="color: black;">提高</span>。<span style="color: black;">例如</span>，你<span style="color: black;">能够</span>在结账页面：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（1）追加<span style="color: black;">营销</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在结账页的右侧加入商品<span style="color: black;">举荐</span>栏</strong>，<span style="color: black;">按照</span>客户购买的<span style="color: black;">制品</span>，<span style="color: black;">举荐</span><span style="color: black;">关联</span>的<span style="color: black;">或</span>客户可能感兴趣的商品，进行二次<span style="color: black;">营销</span>。<span style="color: black;">例如</span>向购买上衣的人<span style="color: black;">举荐</span>裤子。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/F8QPkTBaUPVpb7QkiaicSVJm7C1d5Ncd4DfgcVDn6gNYoDARnb7gf2HbVcW5dZPWP5Vr0oMP5ODBficyxF5ST2oYQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">追加<span style="color: black;">营销</span>示例</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（2）添加倒计时</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在结帐页面添加计时器栏<span style="color: black;">能够</span>营造紧迫感</strong>，刺激客户尽快完成支付，减少客户的犹豫时间。这对冲动消费的客户<span style="color: black;">特别有</span>效。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/F8QPkTBaUPVpb7QkiaicSVJm7C1d5Ncd4DcoOolcic9gGdH9nCUibea2j8HH1icicqJKIVKnHMERxCUdSJQHicmiaSHIWQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倒计时示例</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（3）添加信任徽章</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在结账页添加信任徽章</strong>，<span style="color: black;">例如</span>退款<span style="color: black;">保准</span>、满意<span style="color: black;">保准</span>，<span style="color: black;">乃至</span>免费送货<span style="color: black;">保准</span>。在结帐页面上添加<span style="color: black;">保准</span><span style="color: black;">能够</span>加强消费者对店铺的信任和下单的<span style="color: black;">自信心</span>，<span style="color: black;">加强</span>转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/F8QPkTBaUPVpb7QkiaicSVJm7C1d5Ncd4DlPdIJJC9tHG0DRa5ib9FOMIN5DqWT1s6hKlmFfM0IQ9DaiaNjYyRuSMw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">信任徽章示例</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（4）运输信息</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">运输<span style="color: black;">状况</span><span style="color: black;">亦</span>是消费者很看重的一点，<strong style="color: blue;">在结帐页面上添加<span style="color: black;">相关</span>运输的信息</strong>会让消费者更<span style="color: black;">安心</span>，<span style="color: black;">亦</span>能减少弃单率。<span style="color: black;">例如</span>运输估算、运输保险等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/F8QPkTBaUPVpb7QkiaicSVJm7C1d5Ncd4DQFG7srvVIU4nqRyviaJP7y992EiaDbJO2zhGpBprPRwM7gLn9iaBzPYCg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运输信息示例</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（5）<span style="color: black;">平常</span>问题</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>还<span style="color: black;">能够</span><span style="color: black;">经过</span>添加<span style="color: black;">平常</span>问题解答，<strong style="color: blue;">解答客户可能存在的疑义</strong>，以此降低客户购买<span style="color: black;">制品</span>可能产生的降低不确定性，促成客户完成支付。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/F8QPkTBaUPVpb7QkiaicSVJm7C1d5Ncd4DQfeqFO6p3KicL65iaOBUoFPKM5pW0Bqge9aJHtM31WwBPb5mFA9uiafgA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平常</span>问题示例</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（6）用户<span style="color: black;">需要</span>收集</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在结帐页面中<strong style="color: blue;">添加其他字段来收集客户的重要信息</strong>，以便为客户<span style="color: black;">供给</span>更加个性化的体验并<span style="color: black;">加强</span>订单履行流程的整体效率。<span style="color: black;">例如</span>期望收货日期<span style="color: black;">或</span>店铺改进<span style="color: black;">意见</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/F8QPkTBaUPVpb7QkiaicSVJm7C1d5Ncd4DwBHftpHbvZtTsVGLMRVLEATGsIDwooxfGia42JVX1t6l6AoOakRWKEw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">期望收货时间示例</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（7）开展其它业务</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>想开展本地配送业务，需要在结账页面<span style="color: black;">增多</span>用户期望的配送时间，<span style="color: black;">能够</span><span style="color: black;">经过</span>自定义结账功能实现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">亦</span>想<strong style="color: blue;">优化结账页面，<span style="color: black;">加强</span>结账成功率</strong>，不妨来试试<span style="color: black;"><strong style="color: blue;">SHOPLINE自定义结账页面功能</strong></span>吧！自主设计结账页面，为客户创造独特的品牌体验，在品牌竞争中<span style="color: black;">容易</span>脱颖而出。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">体验指引：</strong></p>
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论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。 一看到楼主的气势，我就觉得楼主同在社区里灌水。
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