u1jodi1q 发表于 2024-9-1 01:39:28

物流营销方式,非常管用,快来瞧瞧吧


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">导读:</span></strong><span style="color: black;"><span style="color: black;">营销理论和<span style="color: black;">办法</span>五花八门,回归到<span style="color: black;">实质</span>,一种很草根的营销<span style="color: black;">办法</span>——<span style="color: black;">tel</span>营销,<span style="color: black;">亦</span>许会管用。下面以一家物流<span style="color: black;">机构</span>的<span style="color: black;">tel</span>营销技巧为例,<span style="color: black;">来讲</span>明<span style="color: black;">tel</span>营销的<span style="color: black;">功效</span>。</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">tel</span>营销的<span style="color: black;">过程</span></span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5af0805dccb64ad1a5d62777a21c8261~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725687215&amp;x-signature=WcnD2CoDN6wxZ2AM9r2R0Br%2FXnU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">tel</span>营销客户<span style="color: black;">源自</span>(准客户名单搜集)</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7b8f814e0e9e49ce8f706ba189a44890~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725687215&amp;x-signature=wa2TKUtT6wUmJMRNYSMHGm9HLxk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">03</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">tel</span>营销</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1. 去电客户<span style="color: black;">研发</span>流程</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">★</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">自报家门(开头语)</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">询问<span style="color: black;">是不是</span>有货物托运和到达业务</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">简要介绍<span style="color: black;">机构</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">对客户<span style="color: black;">需要</span>进行回答,并简要记录有效内容</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">确定初步意向</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">道别</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">回访</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2. 去电<span style="color: black;">研发</span>客户时间</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">以周为标准</span></span></strong></span></p><span style="color: black;"><span style="color: black;">周一:</span><span style="color: black;">这是双休日结束上班的<span style="color: black;">第1</span>天,客户会有<span style="color: black;">非常多</span>事情要处理,<span style="color: black;">通常</span><span style="color: black;">机构</span>都在星期一开商务会议或<span style="color: black;">部署</span>这<span style="color: black;">1星期</span>的工作,<span style="color: black;">因此</span>大多会很忙碌。<span style="color: black;">因此</span>,<span style="color: black;">倘若</span>要联系业务的话,<span style="color: black;">尽可能</span>避开这一天。<span style="color: black;">倘若</span><span style="color: black;">咱们</span>找客户确有急事,应该避开早上的时间,选择下午会比较好<span style="color: black;">有些</span>。</span></span><span style="color: black;"><span style="color: black;">周二到周四:</span><span style="color: black;">这三天是最正常的工作时间,<span style="color: black;">亦</span>是进行<span style="color: black;">tel</span>业务最合适的时间,<span style="color: black;">tel</span>业务人员,应该充分利用好这三天。这<span style="color: black;">亦</span>是业绩好坏与否的关键所在。</span></span><span style="color: black;"><span style="color: black;">周五:</span><span style="color: black;"><span style="color: black;">1星期</span>的工作结尾,<span style="color: black;">倘若</span><span style="color: black;">此时</span>打过去<span style="color: black;">tel</span>,多半得到的答复是,“等下个星期<span style="color: black;">咱们</span>再联系吧!”这一天<span style="color: black;">能够</span>进行<span style="color: black;">有些</span>调查或预约的工作。</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">以一天为标准</span></span></strong></span></p><span style="color: black;"><span style="color: black;">8:30~10:00:</span><span style="color: black;">这段时间大多客户会紧张地<span style="color: black;">办事</span>,<span style="color: black;">此时</span>接到业务<span style="color: black;">tel</span><span style="color: black;">亦</span>无暇顾及,<span style="color: black;">因此</span><span style="color: black;">此时</span>,<span style="color: black;">tel</span>业务员不妨先为自己做<span style="color: black;">有些</span>准备工作。</span></span><span style="color: black;"><span style="color: black;">10:00~11:00:</span><span style="color: black;"><span style="color: black;">此时</span>客户大多不是很忙碌,<span style="color: black;">有些</span>事情<span style="color: black;">亦</span>会处理完毕,这段时间应该是<span style="color: black;">tel</span>行销的最佳时段。</span></span><span style="color: black;"><span style="color: black;">11:30~14:00:</span><span style="color: black;">午饭及<span style="color: black;">休憩</span>时间,除非有急事否则不要轻易打<span style="color: black;">tel</span>。有一种情况<span style="color: black;">能够</span>打,<span style="color: black;">便是</span>你之前被前台和无关的人挡了,你想换个人尝试一下,<span style="color: black;">那样</span>最好在12:30以后。</span></span><span style="color: black;"><span style="color: black;">14:00~15:00:</span><span style="color: black;"><span style="color: black;">奋斗</span>地打<span style="color: black;">tel</span>吧,这段时间是<span style="color: black;">咱们</span>创造佳绩的最好时间。在这个时间段,<span style="color: black;">意见</span>你自己要比平时多20%的工作量来<span style="color: black;">办事</span>情。</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(3)后期有效信息整理及回访</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">tel</span>营销结束以后,对当天的有效信息进行整理,并安排人员进行回访,<span style="color: black;">第1</span>次回访时间<span style="color: black;">意见</span>为<span style="color: black;">次日</span>早上9点,有合作意向的,每3天跟踪一次。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">04</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">tel</span>营销<span style="color: black;">平常</span>问题及参考</span></strong></span></p>
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                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">场景1</span></span></strong></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">客户</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>有合作的<span style="color: black;">机构</span>了</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">营销</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">A、请问你是和哪家<span style="color: black;">机构</span>合作了?<span style="color: black;">每一个</span><span style="color: black;">机构</span>都有各自的<span style="color: black;">优良</span>和特点,中铁物流集团是大品牌,仓运配的综合服务能力很强,运作<span style="color: black;">亦</span>很专业,全程实时跟踪,安全性是比较高的。</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">B、<span style="color: black;">每一个</span>公司都有各自的优劣势,</span><span style="color: black;">(可从<span style="color: black;">优良</span>线路和区域与其他<span style="color: black;">机构</span>对比)</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">C、的确和一家<span style="color: black;">机构</span><span style="color: black;">长时间</span>合作,双方都比较熟,<span style="color: black;">协同</span>起来比较默契,这一点<span style="color: black;">咱们</span>很认同。<span style="color: black;">每一个</span><span style="color: black;">机构</span>的<span style="color: black;">优良</span>不<span style="color: black;">同样</span>,可能<span style="color: black;">咱们</span><span style="color: black;">能够</span>互补,您<span style="color: black;">亦</span><span style="color: black;">能够</span>多一条<span style="color: black;">选取</span>。</span>(<span style="color: black;">能够</span>把当地的促销活动、<span style="color: black;">优良</span><span style="color: black;">制品</span>介绍一下)</span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">场景2</span></span></strong></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">客户</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你们的价格太高</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">营销</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">A、<span style="color: black;">咱们</span>的价格还是比较<span style="color: black;">恰当</span>的水平,而且性价比很高</span><span style="color: black;">(可从时效、安全、服务上去讲)</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">B、当然,<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span>您这边的发货量、发货区域做<span style="color: black;">有些</span><span style="color: black;">方法</span>,<span style="color: black;">保证</span>价格最<span style="color: black;">恰当</span>,还<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">实质</span>发货做<span style="color: black;">有些</span>让利折扣。</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">C、您除了价格外还有<span style="color: black;">那些</span><span style="color: black;">需要</span>呢?</span>(<span style="color: black;">能够</span><span style="color: black;">暗示</span>价格不是<span style="color: black;">独一</span>的关注点)</span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">场景3</span></span></strong></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">客户</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">是<span style="color: black;">咱们</span>的客户(收货人)指定在那发货的</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">营销</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">A、<span style="color: black;">不碍事</span>呀,那您从<span style="color: black;">外区</span>的货物到<span style="color: black;">这儿</span>都是您说的算的吧。<span style="color: black;">咱们</span>全国有几千家网点,<span style="color: black;">能够</span>安全、准时把全国各地货物运到<span style="color: black;">这儿</span></span><span style="color: black;">(顺带帮兄弟网点介绍业务,<span style="color: black;">守护</span>本地资源)</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">B、是的,<span style="color: black;">咱们</span><span style="color: black;">非常多</span>客户<span style="color: black;">亦</span>都是客户指定走<span style="color: black;">咱们</span>的,您<span style="color: black;">重点</span>发到哪里?看<span style="color: black;">咱们</span>那边<span style="color: black;">是不是</span>有点,<span style="color: black;">能够</span>要那边的同事和您的客户联系下</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">场景4</span></span></strong></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">客户</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其它物流<span style="color: black;">机构</span>离<span style="color: black;">咱们</span><span style="color: black;">机构</span>比较近,你们<span style="color: black;">这儿</span><span style="color: black;">无</span>点,发货不方便</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">营销</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">A、<span style="color: black;">咱们</span><span style="color: black;">供给</span>上门收货的,您还<span style="color: black;">能够</span>进行网上下单,您不出门就能<span style="color: black;">容易</span>发货。</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">B、是的,您看<span style="color: black;">这般</span>,<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span>您的<span style="color: black;">需求</span>上门服务的,按您的指定<span style="color: black;">需求</span>来安排。</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">场景5</span></span></strong></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">客户</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我以前在你们那发过货,感觉不怎么样</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">营销</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">A、什么时候的事情,是有<span style="color: black;">那些</span>方面做得让您不满意,欢迎您跟我提提<span style="color: black;">意见</span>,<span style="color: black;">咱们</span><span style="color: black;">日前</span>全国的服务品质、时效都是严格把关,对客户的体验绝对是<span style="color: black;">奋斗</span>去做好的。</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">B、<span style="color: black;">倘若</span><span style="color: black;">咱们</span>这边以前有做得不到位的<span style="color: black;">地区</span>,我向您诚恳道歉,既然今天我联系到您这边,我负责这块合作,绝对会做到让您满意。</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">场景6</span></span></strong></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">客户</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>这没货发</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">营销</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">A、那您有从<span style="color: black;">外区</span>到<span style="color: black;">这儿</span>的货物吗?<span style="color: black;">咱们</span>全国有5000多家网点,<span style="color: black;">能够</span><span style="color: black;">按照</span>您的<span style="color: black;">需求</span>把货物运到<span style="color: black;">这儿</span>。</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">B、<span style="color: black;">不碍事</span>,您<span style="color: black;">能够</span>先<span style="color: black;">认识</span><span style="color: black;">咱们</span><span style="color: black;">机构</span>,留个我的<span style="color: black;">tel</span>,<span style="color: black;">咱们</span>相信您的生意会越做越大,等你有需要的时候,随时联系<span style="color: black;">咱们</span>。</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">场景7</span></span></strong></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">客户</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你们先把报价发过来看一看再说</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">营销</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">A、<span style="color: black;">咱们</span>的运费是针对客户的<span style="color: black;">需要</span>来定的,我把资料送过来,给您当面谈,您看<span style="color: black;">怎么样</span>?</span><span style="color: black;">(<span style="color: black;">倘若</span>客户态度坚决,<span style="color: black;">咱们</span><span style="color: black;">能够</span>把<span style="color: black;">机构</span>简介,最新的促销<span style="color: black;">方法</span>发给他,最后发价格)</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">B、<span style="color: black;">咱们</span>的运费与你的货量和运输<span style="color: black;">需求</span><span style="color: black;">相关</span>,为您量身做报价<span style="color: black;">方法</span>,我<span style="color: black;">能够</span>先<span style="color: black;">供给</span>一份标准报价给您参考。</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">场景8</span></span></strong></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">客户</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">别人可<span style="color: black;">以避免</span>费上门接货,你们<span style="color: black;">能够</span>吗?</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">营销</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">A、<span style="color: black;">能够</span>呀,你什么时候出货,<span style="color: black;">咱们</span>好安排车</span><span style="color: black;">(<span style="color: black;">要求</span><span style="color: black;">准许</span>的话,新客户<span style="color: black;">第1</span>次可<span style="color: black;">以避免</span>费收货,不要盯着客户问有多少货)</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">B、这是<span style="color: black;">咱们</span>基本的标准,<span style="color: black;">咱们</span>的服务非常全面,还有<span style="color: black;">非常多</span>方面的<span style="color: black;">保证</span>。</span></span></p>
            </div>
      </div>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">05</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">tel</span>营销的小技巧</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小技巧</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1. 绕过前台打<span style="color: black;">tel</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>在绕过前台找负责人时,要遵循能拿到负责人<span style="color: black;">tel</span>,就拿到,拿不到就转的原则</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">A、<span style="color: black;">倘若</span>在打<span style="color: black;">tel</span>时<span style="color: black;">发掘</span>是总机,<span style="color: black;">能够</span>随便转一个分机再问(不按0转人工),可能转到业务员或人事部,<span style="color: black;">这般</span>就躲过前台啦,<span style="color: black;">而后</span>就看<span style="color: black;">怎样</span>与非前台人员<span style="color: black;">怎样</span>沟通了</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">B、找到负责<span style="color: black;">分部</span>:有的业务员会采取<span style="color: black;">有些</span>小技巧转换身份,电话里告诉前台,“你们<span style="color: black;">机构</span>给<span style="color: black;">咱们</span>发的货怎么还未到,你们走的哪个物流<span style="color: black;">机构</span>,我要找一下你们管发货的负责人”</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">C、利用送货打<span style="color: black;">tel</span>的机会</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2. 语气</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">语气要<span style="color: black;">安稳</span>,吐字要清晰,语言要简洁,时间<span style="color: black;">通常</span><span style="color: black;">掌控</span>在1-3分钟。在30秒之内把自己和用意介绍清楚,<span style="color: black;">能够</span>注重沟通技巧,但态度<span style="color: black;">必定</span>要诚恳</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3. 做好<span style="color: black;">tel</span>登记</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做好<span style="color: black;">tel</span>登记工作,即时跟进学会认真倾听,不得随意打断客户的话</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4. 规范用语</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在与客户的交流中尽可能不要<span style="color: black;">运用</span>“这是<span style="color: black;">机构</span>规定的”、“不行”、“我<span style="color: black;">亦</span>没办法”、<span style="color: black;">咱们</span><span style="color: black;">此刻</span>很忙、“等会你再打”、“这是其它<span style="color: black;">分部</span>的错”等用语</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5.挂<span style="color: black;">tel</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>在挂<span style="color: black;">tel</span>时,<span style="color: black;">必定</span>要听到客户挂<span style="color: black;">tel</span>之后<span style="color: black;">才可</span>挂</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">源自</span>:物流沙龙,整理发布</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">营销,不在一朝一夕</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">tel</span>打起来吧~</span></span></p>




cvh132 发表于 2024-9-6 05:33:27

我完全赞同你的观点,思考很有深度。

m5k1umn 发表于 昨天 15:20

期待楼主的下一次分享!”
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