品牌联名营销趋势洞察（附下载）
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">【报告摘要】</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌联名营销趋势分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2024 年上半年，联名营销的热度依然高涨，各大品牌争先推出联名款<span style="color: black;">制品</span>，而名人明星IP的加持无疑是<span style="color: black;">增多</span>营销<span style="color: black;">揭发</span>度的一大利器。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小红书上，2024年1-5月，各大联名活动的种草笔记数大增，同比增长130.47%，互动量<span style="color: black;">亦</span>同比大幅增长，在“万物皆可联”的营销趋势下，美食饮品<span style="color: black;">行业</span>的品牌尤爱联名，其次为彩妆护肤品牌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌联名热门营销案例</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 618 联名营销 Colorkey珂拉琪 X 狐妖小红娘</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">618 <span style="color: black;">时期</span> campaign 声量: 1385.1w</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">618 <span style="color: black;">时期</span> campaign 互动量: 285.9w</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Colorkey珂拉琪品牌声量: 1397.0w</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Colorkey珂拉琪品牌互动量: 673.0w</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 618 联名营销 TOUTOU透透 X 线条小狗</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">618 <span style="color: black;">时期</span> campaign 声量: 3676</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">618 <span style="color: black;">时期</span> campaign 互动量: 26,752</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TOUTOU 透透品牌声量: 9281</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TOUTOU 透透品牌互动量: 411,226</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 瑞幸 X 茅台</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">活动总声量 58.3w</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">活动总互动量 5034.4w</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌<span style="color: black;">怎样</span>玩转联名营销</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">精细化人群画像：深度解析<span style="color: black;">目的</span>消费者人群特征及心理特征，多维描摹消费者立体画像，打造以“人”为核心的营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">强调<span style="color: black;">心情</span>价值：借助联名IP表达消费者的个性化诉求，搭建品牌与用户之间的情感链接桥梁，<span style="color: black;">加强</span>消费者身份认同感</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">预览</strong></p>
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认真阅读了楼主的帖子，非常有益。
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