论坛 › 谷歌SEO › 为么有些落地页，你看了就想买？

wloe2gf 发表于 2024-8-31 18:19:37

为么有些落地页，你看了就想买？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新<span style="color: black;">媒介</span>管家</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击关注▲艾奇SEM</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知识&nbsp;|&nbsp;<span style="color: black;"><strong style="color: blue;"><span style="color: black;">经验</span></strong></span>&nbsp;|&nbsp;<span style="color: black;">新闻</span>&nbsp;|&nbsp;资料&nbsp;四大版块</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从SEM到互联网整合营销</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFtICQ9bFUUjWfQicqZpYKdIUbO87p9B4P9s6Zc94JasV4Gm5WZ1AMSpibpwWNEUMYJiaZH0AUFOBOLQ/0?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">整理：艾奇菌</span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商务合作：<span style="color: black;">微X</span> &nbsp;aiqijun02</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新<span style="color: black;">媒介</span>管家</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数字<span style="color: black;">宣传</span><span style="color: black;">行业</span>正在<span style="color: black;">出现</span>着什么变化？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SEM&nbsp;</span><span style="color: black;">和</span><span style="color: black;"><span style="color: black;">信息流&nbsp;</span>到底有着<span style="color: black;">怎么样</span>的区别？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要做出效果，线上&nbsp;<span style="color: black;">付费<span style="color: black;">宣传</span>的核心</span><span style="color: black;">&nbsp;是什么？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>网络营销从业人员，<span style="color: black;">将来</span>的</span><span style="color: black;">&nbsp;<span style="color: black;">职业方向&nbsp;</span></span><span style="color: black;">和</span><span style="color: black;">&nbsp;<span style="color: black;">发展空间&nbsp;</span></span><span style="color: black;">是什么？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对以上的问题，今天<span style="color: black;">咱们</span>很荣幸的邀请到了<span style="color: black;">持有</span>17年经验的<span style="color: black;">宣传</span>大咖微微老师，来为<span style="color: black;">大众</span>做个分享！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，本周四晚8点半，微微老师会在艾奇学院给<span style="color: black;">大众</span>带来直播授课</span><span style="color: black;">——&nbsp;</span><strong style="color: blue;"><span style="color: black;">《<span style="color: black;">为何</span>有些落地页，你看了就想买》</span></strong><span style="color: black;"><span style="color: black;">，<span style="color: black;">原价</span></span>&nbsp;<span style="color: black;">1288元&nbsp;</span><span style="color: black;">的课程，<span style="color: black;">此刻</span></span>&nbsp;<span style="color: black;"><strong style="color: blue;"><span style="color: black;">点击原文</span></strong></span><span style="color: black;">立即报名限时</span> &nbsp;<span style="color: black;"><strong style="color: blue;"><span style="color: black;">免费 &nbsp;</span></strong></span>！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">问：微微老师好，<span style="color: black;">做为</span>一名从业17年的资深<span style="color: black;">宣传</span>人，您能和<span style="color: black;">咱们</span>分享一下，<span style="color: black;">宣传</span><span style="color: black;">行业</span><span style="color: black;">出现</span>了<span style="color: black;">那些</span>变化，<span style="color: black;">那些</span>是<span style="color: black;">无</span>变的？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我从2000年毕业<span style="color: black;">起始</span>进入<span style="color: black;">宣传</span>行业，那时候网络<span style="color: black;">宣传</span><span style="color: black;">刚才</span>兴起，还不被大<span style="color: black;">都数</span>人<span style="color: black;">认识</span>，在大<span style="color: black;">都数</span>人的认知里，认为做<span style="color: black;">宣传</span>的，<span style="color: black;">便是</span>电视<span style="color: black;">宣传</span>、纸媒<span style="color: black;">宣传</span>，<span style="color: black;">乃至</span>画画<span style="color: black;">宣传</span>牌、路边印刷三折页什么的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实无论怎么变化，广告<span style="color: black;">亦</span>就<span style="color: black;">触及</span>到这么几个维度：</span><span style="color: black;">&nbsp;<span style="color: black;"><span style="color: black;">宣传</span>主、消费者、平台&nbsp;</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>人的工作，<span style="color: black;">便是</span>运用<span style="color: black;">各样</span></span><span style="color: black;">&nbsp;<span style="color: black;">创意&nbsp;</span><span style="color: black;">，<span style="color: black;">把甲方<span style="color: black;">宣传</span>主想要</span>&nbsp;</span><span style="color: black;">传达的观点&nbsp;</span>、<span style="color: black;">生活方式&nbsp;</span><span style="color: black;">等，<span style="color: black;">经过</span><span style="color: black;">区别</span>的平台，</span>&nbsp;<span style="color: black;"><span style="color: black;">移植</span>&nbsp;</span><span style="color: black;"><span style="color: black;">到用户的</span>&nbsp;</span><span style="color: black;">心智&nbsp;</span>里。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>你看，<span style="color: black;">亦</span>许在非专业的人看来变化很大，<span style="color: black;">然则</span>在我看来，变了的无非是投放平台，和新的大时代、大环境<span style="color: black;">罢了</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">甲方们从logo再大点，发展到五颜六色的黑；用户们从口耳相传，变成<span style="color: black;">经过</span><span style="color: black;">伴侣</span>圈转发。<span style="color: black;">然则</span><span style="color: black;">宣传</span>最核心的，是激发用户的潜在<span style="color: black;">需要</span>，利用<span style="color: black;">人性本能&nbsp;的习惯</span></span><span style="color: black;">&nbsp;<span style="color: black;"><span style="color: black;">诱发</span>传播和转化</span><span style="color: black;"><span style="color: black;">——这个并<span style="color: black;">无</span>变。</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2001年的时候，<span style="color: black;">咱们</span>就在做</span><span style="color: black;">&nbsp;<span style="color: black;">病毒营销&nbsp;</span><span style="color: black;">，<span style="color: black;">咱们</span>那时候说是做一个Viruses页面，是<span style="color: black;">经过</span>email传播的，<span style="color: black;">咱们</span>千方百计的让这个邮件内容有趣，<span style="color: black;">例如</span>测试、<span style="color: black;">例如</span>小游戏、<span style="color: black;">例如</span>优惠券……<span style="color: black;">而后</span>激发收到邮件的人的转发<span style="color: black;">行径</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2003年的时候，<span style="color: black;">咱们</span>做</span><span style="color: black;">&nbsp;<span style="color: black;">用户引流&nbsp;</span><span style="color: black;">，是<span style="color: black;">经过</span>SNS，设计活动的内容以及<span style="color: black;">全部</span>手机短信的环节，用户<span style="color: black;">经过</span>参与活动，回复Y or N，一步步注册<span style="color: black;">作为</span><span style="color: black;">咱们</span>的会员，进入<span style="color: black;">咱们</span>的流量池。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>我当时服务的几个客户投放力度大，<span style="color: black;">引起</span><span style="color: black;">伴侣</span>们聚会中都在讨论我做的<span style="color: black;">宣传</span>，这<span style="color: black;">亦</span>算是一种“刷爆<span style="color: black;">伴侣</span>圈”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>你<span style="color: black;">瞧瞧</span>，跟<span style="color: black;">此刻</span>的营销人的工作，除了</span><span style="color: black;">&nbsp;<span style="color: black;">投放平台<span style="color: black;">区别</span>&nbsp;</span><span style="color: black;">，是不是都<span style="color: black;">同样</span>呢？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>绞尽脑汁的想，怎么样让用户收到<span style="color: black;">咱们</span>的信息后，不是忽略<span style="color: black;">或</span><span style="color: black;">选取</span>删除，而是<span style="color: black;">自动</span>传播或进一步转化，这是<span style="color: black;">宣传</span>人永远在思考的问题：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">环境再怎么变化，平台再怎么发展，科技再怎么日新月异</span><span style="color: black;">，<span style="color: black;">宣传</span>从纸媒到视频到<span style="color: black;">此刻</span>的网络环境、自<span style="color: black;">媒介</span>盛行，但其核心从来<span style="color: black;">无</span>变过。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你永远在追逐潮流，别人做什么，你就做什么，<span style="color: black;">那样</span>你永远跟在别人的屁股后面。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当你真正理解了<span style="color: black;">宣传</span>的核心&nbsp;</span><span style="color: black;">，<span style="color: black;">那样</span>无论<span style="color: black;">显现</span>了什么样的新平台，你都立刻就<span style="color: black;">能够</span>抓到重点，<span style="color: black;">晓得</span>应该<span style="color: black;">怎样</span>处理这个平台上的投放的细节，你才真的与时俱进，<span style="color: black;">才可</span>算是一个合格的<span style="color: black;">宣传</span>人。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">问：相比「传统」的SEM<span style="color: black;">宣传</span>和时下移动互联网的信息流<span style="color: black;">宣传</span>，有<span style="color: black;">那些</span>异同点？</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎营销<span style="color: black;">宣传</span>在我的眼里不算是<span style="color: black;">非常</span>的传统，他<span style="color: black;">亦</span>是互联网的产物。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我心里的传统<span style="color: black;">宣传</span>，是纸媒、电视<span style="color: black;">媒介</span><span style="color: black;">宣传</span>，<span style="color: black;">她们</span></span><span style="color: black;">&nbsp;<span style="color: black;">跟信息流<span style="color: black;">宣传</span>其实非常的像</span><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这些平台上，<span style="color: black;">咱们</span>的用户</span><span style="color: black;"><span style="color: black;">不是主动寻求，而是被动接受的&nbsp;</span><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户可能是在看电视剧，可能是在逛街，可能是在翻杂志，可能在上班的路上，可能是在浏览某个<span style="color: black;">新闻</span>类APP……<span style="color: black;">她们</span>不是来找某个<span style="color: black;">制品</span><span style="color: black;">或</span>某个<span style="color: black;">处理</span><span style="color: black;">方法</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此时</span>候，这些<span style="color: black;">宣传</span>的<span style="color: black;">第1</span>要务<span style="color: black;">便是</span><span style="color: black;">经过</span>对用户的<span style="color: black;">认识</span>，用</span><span style="color: black;"><span style="color: black;">好的创意</span><span style="color: black;">&nbsp;来博眼球，要让用户在他本来计划看到的的<span style="color: black;">目的</span>点中关注到不<span style="color: black;">同样</span>的<span style="color: black;">宣传</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>要激发<span style="color: black;">目的</span>用户的潜在<span style="color: black;">需要</span>，让<span style="color: black;">她们</span>产生仔细<span style="color: black;">认识</span>的耐心和愿望，<span style="color: black;">那样</span>下一步，<span style="color: black;">才可</span>完成进一步转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相比较起来，SEM<span style="color: black;">宣传</span>用搜索排名来博眼球，需要的是买排名，而不是做创意；用户是主动搜索而非被动接受。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个有一点像以前的黄页<span style="color: black;">宣传</span>。单就这两点<span style="color: black;">来讲</span>，SEM<span style="color: black;">宣传</span><span style="color: black;">倘若</span>投放的好，用户会&nbsp;</span><span style="color: black;"><span style="color: black;">非常<span style="color: black;">精细</span>&nbsp;</span><span style="color: black;">，并且有<span style="color: black;">知道</span>的购买意向。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">类似</span>点，<span style="color: black;">便是</span>无论在任何平台，以任何形式投放<span style="color: black;">宣传</span>，<span style="color: black;">咱们</span>都要拿下用户的信任。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即便你很<span style="color: black;">容易</span>的吸引到了用户的关注，<span style="color: black;">亦</span>很准确的知道关注你的用户是有<span style="color: black;">需要</span>的，你的点击非常高，<span style="color: black;">然则</span><span style="color: black;">倘若</span>你的落地页的架构<span style="color: black;">规律</span>、视觉效果，<span style="color: black;">乃至</span>选图上<span style="color: black;">无</span>做好，你就<span style="color: black;">没法</span>让用户信任，<span style="color: black;">那样</span>你<span style="color: black;">最后</span>的转化依然上不去。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个很<span style="color: black;">显著</span>，在<span style="color: black;">初期</span>，<span style="color: black;">大众</span>对度娘都无<span style="color: black;">要求</span>信任的时候，SEM<span style="color: black;">宣传</span>简直不要太<span style="color: black;">火热</span>，只要肯花钱投放，<span style="color: black;">必定</span>有利润产出。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">莆田系事件出来之后，搜索引擎平台<span style="color: black;">自己</span>的信任<span style="color: black;">危险</span>产生了，SEM<span style="color: black;">宣传</span>就<span style="color: black;">再也不</span>是一件不需要多做思考花钱就行的事了，就回归到了所有<span style="color: black;">宣传</span>的核心点：</span><span style="color: black;"><span style="color: black;">“让用户产生信任”&nbsp;</span><span style="color: black;"><span style="color: black;">上来。这个是历史发展的必然趋势，所有<span style="color: black;">暴躁</span>的都是一时的，<span style="color: black;">最后</span>会回归本真。</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">问：微微老师，<span style="color: black;">日前</span>国内数字<span style="color: black;">宣传</span>市场的<span style="color: black;">状况</span>是怎么样？</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>自<span style="color: black;">媒介</span>的发展，<span style="color: black;">每一个</span>人都有了发声的通道，<span style="color: black;">因此</span><span style="color: black;">此刻</span>的<span style="color: black;">宣传</span>环境比起以前是混乱的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">海量</span>的自<span style="color: black;">媒介</span>、新的投放平台层出不穷，营销人员大<span style="color: black;">都数</span>是对这个行业有点悟性的，<span style="color: black;">爱好</span>这个行业的人，当然这是<span style="color: black;">选取</span>职业的<span style="color: black;">基本</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">亦</span>是<span style="color: black;">由于</span>如此，<span style="color: black;">因此</span>我<span style="color: black;">此刻</span>经常看到许多投放的</span><span style="color: black;">&nbsp;<span style="color: black;">入口创意&nbsp;</span>、&nbsp;<span style="color: black;">落地页设计&nbsp;</span><span style="color: black;">上，会犯<span style="color: black;">有些</span><span style="color: black;">尤其</span><span style="color: black;">基本</span>的错误，有时候会觉得<span style="color: black;">难以置信</span>，我都<span style="color: black;">不消</span>看后台数据，<span style="color: black;">她们</span>几乎等于是在</span>&nbsp;<span style="color: black;">白砸钱&nbsp;</span><span style="color: black;">，可能连个响<span style="color: black;">亦</span>听不到。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个是基于行业经验的判断，并且<span style="color: black;">能够</span>说是屡算屡准。在<span style="color: black;">咱们</span>看来<span style="color: black;">无</span>什么<span style="color: black;">奥秘</span>的，<span style="color: black;">便是</span></span><span style="color: black;">&nbsp;<span style="color: black;"><span style="color: black;">基本</span>知识</span><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户<span style="color: black;">亦</span>会<span style="color: black;">由于</span>追逐潮流，<span style="color: black;">因此</span>迷信流量，而<span style="color: black;">再也不</span>相信创意，似乎数据是最直观的，<span style="color: black;">然则</span>数据<span style="color: black;">亦</span><span style="color: black;">一样</span>是很方便耍流氓的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你必须要&nbsp;</span><span style="color: black;"><span style="color: black;"><span style="color: black;">认识</span>营销的核心&nbsp;</span><span style="color: black;">，<span style="color: black;">亦</span><span style="color: black;">便是</span>学会<span style="color: black;">怎样</span>判断并利用用户的心智，你才可能做到不被这个快速发展的行业所淘汰。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">问：投放付费<span style="color: black;">宣传</span>，想要<span style="color: black;">得到</span>好的效果，有<span style="color: black;">那些</span>核心要素？（<span style="color: black;">这儿</span><span style="color: black;">能够</span>引导一下「落地页或是<span style="color: black;">照片</span>」）</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个核心：</span><span style="color: black;">带着甲方<span style="color: black;">目的</span>的用户视角。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三个关键点：</span><span style="color: black;">找对受众群、<span style="color: black;">导致</span>受众群关注、唤起受众群<span style="color: black;">需要</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">换句话说，<span style="color: black;">咱们</span>随时要具备三个视角：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>个是甲方的，</span><span style="color: black;">&nbsp;<span style="color: black;">甲方这次投放的<span style="color: black;">目的</span>是什么？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二个是受众群的，&nbsp;</span><span style="color: black;">受众群<span style="color: black;">期盼</span>看到什么？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三个是<span style="color: black;">咱们</span>自己的，&nbsp;</span><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>要<span style="color: black;">怎样</span>操作？</span><span style="color: black;">&nbsp;<span style="color: black;">才可</span>满足甲方的<span style="color: black;">目的</span>，让受众群看到甲方想要<span style="color: black;">她们</span>看到的东西，并进一步形成转化。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">落到<span style="color: black;">实质</span>上，<span style="color: black;">便是</span><span style="color: black;">大众</span><span style="color: black;">平常</span>的工作，</span><span style="color: black;"><span style="color: black;">筛关键词&nbsp;</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">制定</span>&nbsp;</span><span style="color: black;">投放计划&nbsp;</span><span style="color: black;">，<span style="color: black;">设计</span></span>&nbsp;<span style="color: black;">入口创意&nbsp;</span><span style="color: black;">，<span style="color: black;">设计</span></span>&nbsp;<span style="color: black;">落地页&nbsp;</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看起来很简单，<span style="color: black;">实质</span>上每一步都要带着一个核心三个关键点的思路去操作，<span style="color: black;">最后</span><span style="color: black;">才可</span>得到尽可能好的效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">问：<span style="color: black;">针对</span><span style="color: black;">此刻</span><span style="color: black;">宣传</span>营销从业人员的学习方向或职业发展，微微老师给<span style="color: black;">咱们</span><span style="color: black;">有些</span><span style="color: black;">意见</span>吧？</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实前面两个问题里我<span style="color: black;">说到</span>过了，<span style="color: black;">非常多</span>东西都是如此，表面在</span><span style="color: black;">&nbsp;<span style="color: black;">变化 ， 内核 、底层<span style="color: black;">规律</span>&nbsp;</span><span style="color: black;">是不变的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上想要紧跟时代发展，不被抛弃，真的需要你去<span style="color: black;">科研</span><span style="color: black;">有些</span>&nbsp;<span style="color: black;">底层<span style="color: black;">规律</span>&nbsp;的东西，<span style="color: black;">有些</span><span style="color: black;">能够</span>经得住时代检验的东西。你永远在急切的追逐，永远追不上。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个就<span style="color: black;">好似</span>游泳<span style="color: black;">同样</span>，越是不会游泳的人，在水里越急着扑腾，越扑腾越沉得快。会水的人只要放松自己，借助水的浮力，你永远都能浮在浪潮的上面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">此刻</span>还不至于被这个时代淹死，<span style="color: black;">因此</span>，<span style="color: black;">意见</span><span style="color: black;">大众</span>花点时间，来学习<span style="color: black;">有些</span><span style="color: black;">能够</span>让你在任何时代都不会被抛下的东西。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">问：您帮忙<span style="color: black;">举荐</span><span style="color: black;">有些</span><span style="color: black;">关联</span>的学习书籍</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">能够</span>给<span style="color: black;">大众</span>列<span style="color: black;">有些</span>新手适用的书籍：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《视觉锤》</span><span style="color: black;">品牌视觉对用户的影响；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《洞察力的<span style="color: black;">奥密</span>》&nbsp;</span><span style="color: black;">透过问题看本质的能力；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《怪诞<span style="color: black;">行径</span>学》&nbsp;</span><span style="color: black;">用户习惯，用户<span style="color: black;">行径</span>的理解；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《华与华和营销管理》&nbsp;</span><span style="color: black;"><span style="color: black;">伴侣</span><span style="color: black;">举荐</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《写给<span style="color: black;">大众</span>看的设计书》&nbsp;</span><span style="color: black;">有<span style="color: black;">伴侣</span>在看，我看了目录，很适合初学者<span style="color: black;">认识</span>设计原理；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好了，以上<span style="color: black;">便是</span>对微微老师的专访，记得&nbsp;<span style="color: black;">本周四&nbsp;</span>晚老师直播分享课哦，&nbsp;<span style="color: black;">原价1288&nbsp;</span>元，<span style="color: black;">此刻</span>&nbsp;<span style="color: black;">点击原文&nbsp;，&nbsp;立即报名 ， 免费听</span>！</span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▼ 点击阅读原文，立即报名免费听！</span></strong></span></p>

qzmjef 发表于 2024-10-11 21:52:27

楼主继续加油啊！外链论坛加油！

qzmjef 发表于 2024-10-18 22:58:04

哈哈、笑死我了、太搞笑了吧等。

4lqedz 发表于 2024-10-31 00:52:53

seo常来的论坛，希望我的网站快点收录。

7wu1wm0 发表于 5 天前

可以发布外链的网站 http://www.fok120.com/

4zhvml8 发表于 3 天前

我完全同意你的观点，说得太对了。

查看完整版本: 为么有些落地页，你看了就想买？