「吆喝深度举荐」汽车之家宣传部落地页优化实战-有效加强转化率的几种办法
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/VptssYpeOVP79NfM4w95NCic4EkSgQ0V2ZR7icPuQSPR6diaas4ibqyTJGcDIB8eTziccqW4wXwYtiagFsSC3YT2IDYg/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">「吆喝深度<span style="color: black;">举荐</span>」</span></strong><span style="color: black;">：吆喝科技每周为<span style="color: black;">大众</span>推送一篇行业深度好文。数据驱动不只是听听<span style="color: black;">罢了</span>，<span style="color: black;">哪些</span><span style="color: black;">背面</span>的故事你<span style="color: black;">亦</span>要懂。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">举荐</span>理由：<span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>最大化现有的访客价值，<span style="color: black;">提高</span>转化率是最直接<span style="color: black;">亦</span>最低成本的一种方式，<span style="color: black;">瞧瞧</span>汽车之家怎么做。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">「吆喝</span>深度溯源<span style="color: black;">」：本文授权转载自<span style="color: black;">汽车之家车智投<span style="color: black;">宣传</span>平台</span>（<span style="color: black;">微X</span> ID ： Auto_AdMind）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">正文</span></strong></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">背景</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在快速发展的互联网时代，<span style="color: black;">制品</span>和<span style="color: black;">方法</span>都在快速迭代更新，而这些更新能否取得预期的效果，<span style="color: black;">一样</span><span style="color: black;">亦</span>需要快速得到验证，A/B测试是<span style="color: black;">日前</span>广泛<span style="color: black;">运用</span>的快速得到用户反馈数据的<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>之家<span style="color: black;">宣传</span>部立了个新项目要做落地页优化，<span style="color: black;">经过</span>A/B测试得到了<span style="color: black;">显著</span>效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">测试<span style="color: black;">连续</span>五天，做了三版优化页面，考核<span style="color: black;">揭发</span>转化率（线索数/<span style="color: black;">揭发</span>*100%），成功注册视作转化。<strong style="color: blue;">优化一版和优化三版转化率都有<span style="color: black;">区别</span>程度的<span style="color: black;">提高</span>：８.６Ｘ％、13.5X%；</strong>优化二版较原版下降：3.5X%（因<span style="color: black;">商场</span>机密 隐去<span style="color: black;">详细</span>数值）。</span></p><strong style="color: blue;"><span style="color: black;">优化概览</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/VptssYpeOVOmqpNOZZgrGPP8LTuLUPeD8yZAbJf5vGib1G5UVuZGQCicuibPGficutlIiamIVUaBWQtD7ykfOJ6uqpg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优化项</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/VptssYpeOVOmqpNOZZgrGPP8LTuLUPeDDgHgo8OZ6KmSRkwVUtP6NfmJmlF8oM14RjqdMgQva1t9QXEsgwb4lQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优化项<span style="color: black;">名单</span></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、头图：压缩标题字数、优惠政策露出 、汽车大图</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户一打开落地页看到的<span style="color: black;">便是</span>头图，<span style="color: black;">尽可能</span>让人一眼就<span style="color: black;">认识</span>这个页面的<span style="color: black;">重点</span>内容，非常赞同《Dont make me think》里说的 【</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">哪些</span>精心修饰的文字对用户<span style="color: black;">来讲</span>更像是‘以时速100</span><span style="color: black;"><span style="color: black;">千米</span>的速度驶过的<span style="color: black;">宣传</span>牌’......要为扫描而设计、不要为阅读而设计】 </span></strong><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span>精简了文案，去掉“专属礼遇”“邀你开启全新旅程”这类<span style="color: black;">无</span>实质内容的文字。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>对比了过去半年专题页的转化数据，<span style="color: black;">发掘</span>头图有优惠政策露出的转化更好，<span style="color: black;">因此</span>想把优惠政策在头图露出。但项目经理和<span style="color: black;">营销</span>都<span style="color: black;">暗示</span><span style="color: black;">按照</span>以往合作经验，客户在新车上市和<span style="color: black;">连续</span><span style="color: black;">揭发</span><span style="color: black;">周期</span>不<span style="color: black;">爱好</span>强调优惠，<span style="color: black;">仅有</span>在促销<span style="color: black;">周期</span>才愿意将优惠在头图露出。尽管<span style="color: black;">她们</span><span style="color: black;">这般</span><span style="color: black;">意见</span>，给客户的设计稿还是把优惠信息放上去了。惊喜的是，客户确认后竟并<span style="color: black;">无</span>任何异议。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">咱们</span>视觉设计师讲的，原版页面<span style="color: black;">无</span>抓人的东西，图太小了。<span style="color: black;">因此</span>他设计了一个大图，<span style="color: black;">况且</span>文案字体<span style="color: black;">亦</span>放大了，并且优惠用白底圈出来，从标题那一堆文字中<span style="color: black;">明显</span>来。<strong style="color: blue;">让人能在扫一眼的<span style="color: black;">状况</span>下，<span style="color: black;">快速</span>抓住重点。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/VptssYpeOVOmqpNOZZgrGPP8LTuLUPeDUsib0cQO3ch4yKdKRy51omAIliajVnAxk2A7AvC8ERMAXhqKIwV355hA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、导航：【试驾】移至【经销商信息】前</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本落地页的目的是收集<span style="color: black;">营销</span>线索，<span style="color: black;">经过</span>用户在试驾页填写表单提交个人信息实现。<span style="color: black;">因此呢</span>，【试驾】比【经销商信息】优先级更高，<span style="color: black;">因此</span>，试驾页放在前面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/VptssYpeOVOmqpNOZZgrGPP8LTuLUPeDMyzKuWKYyoMdkktFE4zusyzLOsOyMpSMDLWA7LETYHazjI3r9a3G4Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、活动文案介绍：100多字精简到32个字 、标题【活动介绍】改为【蔚蓝旅行轿车礼遇季】</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">活动文案是一大段文字，挑最核心的信息放出来，其余都塞到【查看详情】里。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/VptssYpeOVOmqpNOZZgrGPP8LTuLUPeDoBR87D0c32HqlfbzRLMOjsTcGyLSwn0GT5SdlDTDcIDQqls9GQzvOw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、表单标题文案：优化<span style="color: black;">第1</span>版【预约试驾】改为【免费试驾】 、优化第三版改为【有奖试驾】</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/VptssYpeOVOmqpNOZZgrGPP8LTuLUPeDeSRqdgMCa4WVIKLA6Vvk9vgxQxgTnloOlAxFHQB9fCYsHmJIXnqUXQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">厂商的预约试驾并不收费，那干<span style="color: black;">吗</span>不把【免费】亮出来呢？毕竟，免费是很吸引人的。并且从分天数据看，【免费试驾】比【有奖试驾】<span style="color: black;">提高</span>效果更稳定<span style="color: black;">靠谱</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/VptssYpeOVOmqpNOZZgrGPP8LTuLUPeDgXHJt5C3106LWEvgR4gxpgGoVkloyXtEHV7TXe5OaQLmMx64icQ3zFA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分天数据</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">不该</span>该引导用户为了奖品填表单，<span style="color: black;">由于</span><span style="color: black;">这般</span>收集来的线索并没真打算买车，只是为了抽奖。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">正确的做法是，简明扼要的告诉用户<span style="color: black;">她们</span>最关心的、再辅<span style="color: black;">以避免</span>费等字样来刺激用户注册。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5. 表单提交按钮：【确认提交】改为【即刻免费预约】</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但曾经看到一个案例：<strong style="color: blue;">将按钮文案由【提交】改为【发送您的<span style="color: black;">需要</span>】，效果<span style="color: black;">提高</span>25.6%。</strong><span style="color: black;">咱们</span>认为提交按钮文案更<span style="color: black;">详细</span>多多少少会有点好处，<span style="color: black;">最少</span>不会有坏处。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/VptssYpeOVOmqpNOZZgrGPP8LTuLUPeD4SnLjSicMdyGLlg0AVTJjPTlTB36qY7SybiaGjaW8ibibMQgnWniaANEsMw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、表单字段数：让用户填写东西越少越好 </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简书上的一篇<span style="color: black;">文案</span>《表单字段越多，转化率越低》中<span style="color: black;">说到</span>过，<strong style="color: blue;">其他变量不变的<span style="color: black;">状况</span>下，表单字段越多转化率越低。</strong><span style="color: black;">因此呢</span><span style="color: black;">咱们</span><span style="color: black;">尽可能</span>精简字段，<span style="color: black;">或</span>说<span style="color: black;">最少</span>看起来字段变少了，将<span style="color: black;">叫作</span>谓放到了姓名后面（见上图）默认选中“先生”；其他下拉选框都做预填充。省份城市<span style="color: black;">按照</span>IP定位预填充。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在优化第二版中，<span style="color: black;">咱们</span>犯了一个错误，低估了一个<span style="color: black;">研发</span>未实现的功能的影响。见下图，<span style="color: black;">选取</span>经销商 预期是左图所示 <span style="color: black;">按照</span>IP定位省市 且展开该城市下经销商；而实现<span style="color: black;">成为了</span>右图 城市<span style="color: black;">不可</span>展开，需手动点一下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结果数据比原版差，比优化一版<span style="color: black;">更加是</span>差了一大截，<span style="color: black;">因此</span>，验收时，<span style="color: black;">发掘</span>任何与设计不符的，要更<span style="color: black;">小心</span><span style="color: black;">评定</span>影响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/VptssYpeOVOmqpNOZZgrGPP8LTuLUPeD9NYKjIcdghibWBfyFHmzia6BTB9ynibNCLM3CnbYQ09cNLic7x6WNribM7g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、视觉风格：主题<span style="color: black;">明显</span>、扁平、干净、大留白</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视觉效果对品牌形象和转化都至关重要，页面看着高端，用户自然感觉这个品牌高端；<span style="color: black;">第1</span>眼感觉好才<span style="color: black;">更易</span>留住用户看<span style="color: black;">更加多</span>内容才有进一步转化的可能性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回到<span style="color: black;">咱们</span>这个案例， 原版车<span style="color: black;">照片</span>尺寸非常小，那排小房子<span style="color: black;">亦</span>没看出来是想表达什么？跟汽车有什么关系？优化版去掉了一切视觉干扰并<span style="color: black;">明显</span>车本身----<strong style="color: blue;">首屏车占很大空间 并且在头图下方有一个半透明汽车底图，页面给人的整体感觉“很汽车”。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/VptssYpeOVOmqpNOZZgrGPP8LTuLUPeD9ia75DBic8FaJSd2eGjickUPBKJJvREZPEUQtafbZMMp6WriatvYqcDZYA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首屏对比</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其他还有<span style="color: black;">有些</span>零碎的小点，<span style="color: black;">例如</span>咨询热线<span style="color: black;">tel</span>一键直拨、<span style="color: black;">增多</span>车型亮点、隐私条款默认勾中等，不确定这些有多大的影响，一二三版都是这么做的。数据虽然没说它们能<span style="color: black;">提高</span>多少，但大概<span style="color: black;">能够</span>判断<span style="color: black;">最少</span><span style="color: black;">无</span>拉低转化。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">分天数据</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/VptssYpeOVOmqpNOZZgrGPP8LTuLUPeDgXHJt5C3106LWEvgR4gxpgGoVkloyXtEHV7TXe5OaQLmMx64icQ3zFA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">转化率<span style="color: black;">提高</span>/下降百分比 </span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">流量分配</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>天：优化<span style="color: black;">第1</span>版与原版各分50%流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">次日</span>、第三天：优化第二版与原版各分50%流量</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第四天、第五天：优化<span style="color: black;">第1</span>版、优化第三版、原版各分三分之一流量</span></strong></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">结论</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、精简一切能精简的——文案、表单字段、<span style="color: black;">不必</span>的<span style="color: black;">照片</span>等等。</span></strong><span style="color: black;">表单字段预填充--例如省份城市可<span style="color: black;">按照</span>IP定位--<span style="color: black;">亦</span>能够<span style="color: black;">帮忙</span>用户减低填写难度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、【免费】可能比【有奖】更<span style="color: black;">靠谱</span>。</span></strong><span style="color: black;">强调免费试驾的版本比强调有奖试驾的要更稳定，<span style="color: black;">明显</span>有奖的优化第三版页面<span style="color: black;">提高</span>数据波动很大。 可见，并不是说<span style="color: black;">明显</span>有奖就<span style="color: black;">必定</span>效果好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、不要接受一个打折扣的优化功能。</span></strong><span style="color: black;">优化第二版<span style="color: black;">选取</span>经销商浮层中 城市下的经销商列表 实现<span style="color: black;">成为了</span>默认收起，而设计的是默认展开，但<span style="color: black;">已然</span>没时间改了。<span style="color: black;">咱们</span>没<span style="color: black;">注重</span>这个问题，<span style="color: black;">引起</span>第二版数据下降。<span style="color: black;">倘若</span>确实没时间改成设计的<span style="color: black;">方法</span>，<span style="color: black;">那样</span>整体就不要动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、转化入口<span style="color: black;">连续</span>可见未必好。</span></strong><span style="color: black;">曾经<span style="color: black;">始终</span>相信“out of sight, out of mind”，觉得转化入口<span style="color: black;">连续</span>可见比较好。但<span style="color: black;">实质</span>数据看 转化入口<span style="color: black;">连续</span>可见的优化第二版 效果并没达到预期，当然第二版数据下降还有其他变量要<span style="color: black;">思虑</span>。<span style="color: black;">此刻</span>我认为，转化入口<span style="color: black;">是不是</span><span style="color: black;">连续</span>可见，分<span style="color: black;">详细</span><span style="color: black;">状况</span>，短篇幅不需要<span style="color: black;">连续</span>可见；长篇幅页面最好还是<span style="color: black;">连续</span>可见。但，如果<span style="color: black;">能够</span>，<span style="color: black;">尽可能</span>还是保持页面在两屏以内，毕竟这种东西可能<span style="color: black;">导致</span>用户反感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、落地页与素材匹配。</span></strong><span style="color: black;">这次优化落地页，<span style="color: black;">咱们</span>只是基于客户给出的原版落地页做优化，并关注到素材长什么样子。后面的项目应该看下素材，头图跟素材匹配起来。毕竟在素材上看到的是红烧肉 ，点进来却是京酱肉丝，那就莫名其妙了，还以为链接搞错了，直接就关闭页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">受客户投放时间所限，测试周期较短，另<span style="color: black;">因为</span>技术<span style="color: black;">原由</span>没能在页面元素如所有按钮上加监控，<span style="color: black;">引起</span><span style="color: black;">没法</span>定位和分析问题，后续还有很大的<span style="color: black;">提高</span>空间，有机会再与<span style="color: black;">大众</span>分享。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">感谢汽车之家车智投<span style="color: black;">宣传</span>平台授权转载（</span><span style="color: black;"><span style="color: black;">汽车之家车智投<span style="color: black;">宣传</span>平台</span><span style="color: black;"><span style="color: black;">微X</span>：Auto_AdMind</span></span><span style="color: black;">），<span style="color: black;">更加多</span>内容，敬请关注。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">吆喝科技</span></strong><span style="color: black;">：国内<span style="color: black;">独一</span><span style="color: black;">同期</span>支持前端(Web/H5、iOS、Android)及后端(Node.js、PHP、Java 等) A/B 测试服务的专业 SaaS 平台。支持线上灰度发布、多维度数据统计分析、科学的流量分配系统、一键发布新版本无需应用市场审核、定向测试。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用数据<span style="color: black;">帮忙</span>用户优化<span style="color: black;">制品</span>，<span style="color: black;">提高</span>转化、留存和你想要的一切。 AppAdhoc 用数据验证最佳<span style="color: black;">方法</span>，<span style="color: black;">加强</span><span style="color: black;">制品</span>设计、<span style="color: black;">开发</span>、运营和营销效率，降低<span style="color: black;">制品</span>决策<span style="color: black;">危害</span>。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">什么是Growth Hacking</span></a><span style="color: black;"> <span style="color: black;">|</span> </span><a style="color: black;"><span style="color: black;">初创团队<span style="color: black;">怎样</span>践行Growth Hacking</span></a><span style="color: black;"> <span style="color: black;">|</span> </span><a style="color: black;"><span style="color: black;">揭开Growth Hacking面纱</span></a><span style="color: black;"> <span style="color: black;">|</span> </span><a style="color: black;"><span style="color: black;">增长黑客线下活动</span></a><span style="color: black;"> <span style="color: black;">|</span> </span><a style="color: black;"><span style="color: black;">吆喝科技</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">AB测试<span style="color: black;">基本</span></span></a><span style="color: black;"> <span style="color: black;">|</span> </span><a style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span></span></a><span style="color: black;"> <span style="color: black;">|</span> </span><a style="color: black;"><span style="color: black;">着陆页优化</span></a><span style="color: black;"> <span style="color: black;">|</span> </span><a style="color: black;"><span style="color: black;">导航栏设计</span></a><span style="color: black;"> <span style="color: black;">|</span> </span><a style="color: black;"><span style="color: black;">改标题</span></a><span style="color: black;"><span style="color: black;"> |</span></span><a style="color: black;"><span style="color: black;">用户增长</span></a><span style="color: black;"> <span style="color: black;">| </span></span><a style="color: black;"><span style="color: black;">loading动画</span></a><span style="color: black;"> <span style="color: black;">|</span> </span><a style="color: black;"><span style="color: black;">APP注册率</span></a><span style="color: black;"> <span style="color: black;">|</span> </span><a style="color: black;"><span style="color: black;">CTA转化率</span></a><span style="color: black;"><span style="color: black;"> |</span></span><a style="color: black;"><span style="color: black;">科学分配流量</span></a><span style="color: black;"> <span style="color: black;">|</span> </span><a style="color: black;"><span style="color: black;">大数据</span></a></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">人生<span style="color: black;">无</span>AB可选，做<span style="color: black;">制品</span><span style="color: black;">能够</span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/VptssYpeOVMRiaw8QY8XfKgwicib9pNdPMicltlOc0k6usiaoC2wfTTCyT6cXmj2XrJEIABCF0JSVG7PxFfjUo7CosQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
谢谢、感谢、感恩、辛苦了、有你真好等。 我们有着相似的经历，你的感受我深有体会。 说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。 请问、你好、求解、谁知道等。 楼主的文章深得我心，表示由衷的感谢！ 回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。
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