网络推广|打扮品品牌推广策划办法
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/p6Vlqvia1UicwutDySibyelGvCLgZbgURlk7L4gicadeZRNdIBZh4ZB6KicbyiblyBHPRtjNn4LW2cHQfPfcnASCNjZg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span><span style="color: black;">全世界</span>最大的<span style="color: black;">打扮</span>品市场之一，中国本土<span style="color: black;">打扮</span>品企业却<span style="color: black;">常常</span>需要面临遭受国际品牌冲击的残酷现实。但这么<span style="color: black;">数年</span>来的发展，本土品牌<span style="color: black;">亦</span>日趋<span style="color: black;">加强</span>实力，取得了<span style="color: black;">必定</span>的品牌知名度和市场占有率。平心而论，本土品牌与国际大牌相比，在美肤效果上并<span style="color: black;">无</span><span style="color: black;">太多</span>的<span style="color: black;">区别</span>，而<span style="color: black;">导致</span>本土品牌劣势的，其实<span style="color: black;">常常</span>是品牌知名度的<span style="color: black;">原由</span>，<span style="color: black;">非常多</span>企业<span style="color: black;">亦</span><span style="color: black;">认识</span>到这一问题，纷纷着力于<span style="color: black;">自己</span>品牌形象建设。今天，以相宜本草为例，列举<span style="color: black;">打扮</span>品品牌的互联网推广<a style="color: black;"><span style="color: black;"><span style="color: black;">处理</span><span style="color: black;">方法</span></span></a>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/Htso0oFibhxLPLiamNfzLyYrA8Oic1A3HvdNlThMmkk9AMyicHB0byyRiaRM03AtW8Kd8iao82hXQpJog0rn7qfSZPKA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>市场环境分析</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> （一）、总体竞争环境</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>，<span style="color: black;">打扮</span>品市场<span style="color: black;">已然</span>日趋饱和，欧美大牌如碧欧泉，倩碧，兰蔻，蓝黛，美宝莲，玉兰油等纷纷进入中国市场；后来居上的DHC、资生堂、兰芝、TFS、VOV等等，<span style="color: black;">霸占</span>了很大一部分市场份额；再加上国内原有的佰草集、大宝、美加净、昭贵等品牌；真可谓眼花缭乱，竞争激烈。各大实力商家为了吸引消费者，<span style="color: black;">亦</span>在宣传上下足了功夫，<span style="color: black;">处在</span>白热化<span style="color: black;">周期</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/Htso0oFibhxLPLiamNfzLyYrA8Oic1A3HvdfWB9D1E0C5d12E38KorBXRBzphcSeh2WVr8AkicrQ7wSyr1KXHLdeHQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"> （二）、消费者分析</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 1、消费者市场分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>，<span style="color: black;">打扮</span>品市场<span style="color: black;">重点</span>消费群体以<span style="color: black;">青年</span>女性为主，年龄层在20-35岁之间，对肌肤尤其是面部美白和补水的<span style="color: black;">需求</span>越来越多，职业从学生到白领参差不等，但购买欲望强。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/Htso0oFibhxLPLiamNfzLyYrA8Oic1A3HvdRr8SBj54ZX0S4dXIP0O39JQHkJ3VlqcQvdRs9nJHkqTm1wRxxLvAhg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 2、消费者购买<span style="color: black;">行径</span>分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">按照</span>观察，一个消费者对一件<span style="color: black;">打扮</span>品产生购买<span style="color: black;">行径</span>，<span style="color: black;">常常</span>需要经历以下四个<span style="color: black;">周期</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a．悬念<span style="color: black;">周期</span>：在这一<span style="color: black;">周期</span>，消费者对某种护肤<span style="color: black;">制品</span>产生了<span style="color: black;">需要</span>，但他<span style="color: black;">此时</span>还未采取行动到店铺去寻找这种商品。消费者<span style="color: black;">此时</span>处在一种悬念状态中，其<span style="color: black;">心情</span>特点是不安，不安的是这种护肤品质量<span style="color: black;">怎样</span>，效果<span style="color: black;">怎样</span>，价格<span style="color: black;">是不是</span><span style="color: black;">恰当</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> b．定向<span style="color: black;">周期</span>：在这一<span style="color: black;">周期</span>，消费者已面向他所<span style="color: black;">需要</span>的那种护肤品。此前一<span style="color: black;">周期</span>，其对此护肤品的观察还是初步的、笼统的。在<span style="color: black;">此时</span>，<span style="color: black;">心情</span><span style="color: black;">得到</span>定向，<span style="color: black;">亦</span><span style="color: black;">便是</span>趋向<span style="color: black;">爱好</span>或不<span style="color: black;">爱好</span>，满意或不满意，若其对某种护肤品持有肯定态度，<span style="color: black;">那样</span>在相当一段时间内会继续<span style="color: black;">运用</span>并营造良好口碑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">c．强化<span style="color: black;">周期</span>：<span style="color: black;">倘若</span>在定向<span style="color: black;">周期</span>，消费者的<span style="color: black;">心情</span>趋向<span style="color: black;">爱好</span>和满意，<span style="color: black;">那样</span>这种<span style="color: black;">心情</span>就会<span style="color: black;">显著</span>强化，<span style="color: black;">剧烈</span>的购买护肤品的欲望<span style="color: black;">快速</span>形成。在这一<span style="color: black;">周期</span>，有的消费者在<span style="color: black;">剧烈</span>购买欲望的推动下，立即就完成购买行动，而有些消费者则比较冷静，<span style="color: black;">她们</span>还会<span style="color: black;">按照</span>手头的经济<span style="color: black;">状况</span>再推敲一下，<span style="color: black;">而后</span>再做出决定。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">d．冲突<span style="color: black;">周期</span>：在这一<span style="color: black;">周期</span>，消费者将对<span style="color: black;">各样</span>护肤品进行较为全面的<span style="color: black;">评估</span>，在价格、效果、气味、品牌、好评度等方面综合<span style="color: black;">思虑</span>。其可能会对某种护肤品产生<span style="color: black;">有些</span>方面感觉极为<span style="color: black;">爱好</span>或满意，而对另<span style="color: black;">有些</span>方面则不是<span style="color: black;">那样</span>满意，这就形<span style="color: black;">成为了</span>他<span style="color: black;">心情</span>上的冲突状态。消费者在体验了<span style="color: black;">区别</span><span style="color: black;">心情</span>之间的矛盾和冲突之后，就会做出购买或抵制的决策。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 3、消费者购买过程中心理特征分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">习惯型：习惯了某种品牌或信任某一品牌，将会有<span style="color: black;">连续</span>购买的欲望。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 冲动型：看见<span style="color: black;">宣传</span>上某著名明星代言的新<span style="color: black;">显现</span>的护肤<span style="color: black;">制品</span>，跃跃欲试。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 理智型：不相信<span style="color: black;">宣传</span>效果或迫于经济<span style="color: black;">原由</span>，对美白<span style="color: black;">制品</span>望而却步。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 疑虑型：对某一护肤<span style="color: black;">制品</span>的宣传将信将疑，暂不决定<span style="color: black;">是不是</span>购买。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 经济型：只能买些适合经济能力的护肤品，或是看见有促销打折的才下的了手。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">模仿型：看见别人用某一<span style="color: black;">制品</span>有效果，自己<span style="color: black;">亦</span>想尝试。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 情感型：只相信某一种用过的<span style="color: black;">制品</span>，并能<span style="color: black;">举荐</span>亲朋好友<span style="color: black;">运用</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"> （三）、SWOT分析</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 1、内部环境</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">优良</span>：相宜本草是本草系列的护肤品，对皮肤的护理更胜过<span style="color: black;">哪些</span>含化学物质的护肤品，它讲究的是天然健康。与医学院合作<span style="color: black;">持有</span>强大的后援力量，<span style="color: black;">制品</span>的技术都得到了<span style="color: black;">保准</span>。相宜本草是国内品牌并且走的是<span style="color: black;">评估</span>路线，在激烈的的<span style="color: black;">打扮</span>品行业竞争中占有很大的价格<span style="color: black;">优良</span>，更加贴近消费者，让所有的不管是有钱还是没钱的女士都能够护肤并且保养。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">劣势：<span style="color: black;">制品</span>相对单一，<span style="color: black;">因为</span>相宜本草成立不到10年时间，这中间从<span style="color: black;">开发</span>到成品都需要花费<span style="color: black;">海量</span>的时间，<span style="color: black;">因此</span><span style="color: black;">制品</span>相<span style="color: black;">针对</span>市场<span style="color: black;">来讲</span>还有待于扩展。竞争比较激烈，市面上的以本草为主打的<span style="color: black;">打扮</span>品<span style="color: black;">机构</span>已有<span style="color: black;">非常多</span>，<span style="color: black;">因此</span>竞争相对激烈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 2、<span style="color: black;">外边</span>环境：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">威胁：竞争压力大，<span style="color: black;">打扮</span>品行业已<span style="color: black;">逐步</span>趋于饱和。“商标忠实性”是消费者<span style="color: black;">行径</span>的重要特性之一，而<span style="color: black;">制品</span>的差别是这种商标忠实性的<span style="color: black;">基本</span>。行业内的企业经<span style="color: black;">数年</span>经营，<span style="color: black;">已然</span>形<span style="color: black;">成为了</span>相对固定的顾客群体，这些消费者可能<span style="color: black;">爱好</span><span style="color: black;">她们</span><span style="color: black;">制品</span>的功能和质量，<span style="color: black;">或</span>欣赏<span style="color: black;">她们</span><span style="color: black;">制品</span>的外观设计、售后服务等等。当消费者习惯于<span style="color: black;">运用</span>某种商品的<span style="color: black;">制品</span>，要消除这种忠实性就必须耗费<span style="color: black;">海量</span>财力物力。<span style="color: black;">制品</span>差别是<span style="color: black;">打扮</span>品的<span style="color: black;">重点</span>进入壁垒之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">机会：金融<span style="color: black;">危险</span>让消费者在购物的<span style="color: black;">同期</span>更加<span style="color: black;">思虑</span><span style="color: black;">制品</span>的价格，从而不会在去高消费的去购买奢华级的<span style="color: black;">打扮</span>品，消费者会更加<span style="color: black;">思虑</span><span style="color: black;">制品</span>的性价比。<span style="color: black;">那样</span>对与相宜本草<span style="color: black;">来讲</span><span style="color: black;">便是</span>一个<span style="color: black;">极重</span>的竞争<span style="color: black;">优良</span>。<span style="color: black;">况且</span>相宜本草在短短不到十年的时间的发展从上海到全国都有了它的零售商，如今相宜本草还打算将<span style="color: black;">制品</span>推广乃至全世界，信誉度是值得相信的。如今相宜本草<span style="color: black;">亦</span>受到了极大<span style="color: black;">都数</span><span style="color: black;">青年</span><span style="color: black;">女子</span>的追捧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> <span style="color: black;">2、</span>营销<span style="color: black;">目的</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><img src="http://mmbiz.qpic.cn/mmbiz/Htso0oFibhxLPLiamNfzLyYrA8Oic1A3HvdaKlnp3hN8qeRVc5QNFasy27QMekLpDgrlCMox0Eic2MQuzvHX0MYfLw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">树立推广相宜本草品牌。相宜本草在取名“相宜”时，“相宜”<span style="color: black;">源自</span>于苏东坡的诗句“欲把西湖比西子，浓妆淡抹总相宜”的“相宜”。因而“相宜”一词<span style="color: black;">显出</span>非常仁和，更能切中中国消费者以和为贵的社交心里，<span style="color: black;">同期</span>又兼具“时新” <span style="color: black;">特殊</span>，因而能够<span style="color: black;">得到</span>绝大<span style="color: black;">都数</span>消费者的好感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本草，给消费者的<span style="color: black;">第1</span>品牌联想<span style="color: black;">便是</span>李时珍的 《本草纲目》，因而本草<span style="color: black;">表现</span>的是中国传统 的中医药文化<span style="color: black;">道理</span>，而传统中医药在很大程度上讲究以预防为主。以“本草”为名很容易做到和消费者亲近，几千年博大精深的传统中医文化<span style="color: black;">由于</span>历史厚重感更能<span style="color: black;">赢得</span>消费者的信任。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> <span style="color: black;">3、</span>营销<span style="color: black;">办法</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><img src="http://mmbiz.qpic.cn/mmbiz/Htso0oFibhxLPLiamNfzLyYrA8Oic1A3HvdORtfjEYNqB3CDHBhAxqAAYIaw06ibAdBW6iaynwGkrkgvEptA6DnrhsA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 使<span style="color: black;">目的</span>顾客更好地<span style="color: black;">晓得</span>、<span style="color: black;">认识</span>、<span style="color: black;">爱好</span>、相信和购买自己的<span style="color: black;">制品</span>而不是竞争对手的<span style="color: black;">制品</span>。进行<span style="color: black;">宣传</span>宣传，在网络及其电视等传播<span style="color: black;">媒介</span>上做宣传，<span style="color: black;">同期</span>，<span style="color: black;">明显</span>本<span style="color: black;">制品</span>的<span style="color: black;">特殊</span>，及其与其他同类<span style="color: black;">制品</span>的区别。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、在网站上增添一项互动栏，<span style="color: black;">亦</span><span style="color: black;">便是</span>在线客户服务。说服她们来购买重要是在于了解<span style="color: black;">不消</span>年龄<span style="color: black;">周期</span>的肤质大体是什么样的，这只是总体的。<span style="color: black;">能够</span>把肤质划分为油性、干性和混合性，<span style="color: black;">针对</span>网购的消费者<span style="color: black;">来讲</span>在于是对<span style="color: black;">制品</span>的介绍<span style="color: black;">是不是</span>贴切，<span style="color: black;">能够</span>把<span style="color: black;">制品</span>的展示出来尤其是里面的样子，<span style="color: black;">这般</span><span style="color: black;">能够</span>让消费者清楚的看到<span style="color: black;">增多</span>购买的概率；如：相宜本草官网上的相宜互动中的在线问答。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、网络<span style="color: black;">宣传</span>：网络<span style="color: black;">宣传</span>的受众是最<span style="color: black;">青年</span>、最具活力、受教育程度最高、购买力最强的群体，网络<span style="color: black;">宣传</span><span style="color: black;">能够</span>帮您直接命中最有可能的潜在用户。利用软件技术，客户还<span style="color: black;">能够</span>指定某一类专门人群<span style="color: black;">做为</span><span style="color: black;">宣传</span>播放对象，而不必为与此<span style="color: black;">宣传</span>无关的人付钱。以下有9种形式：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> （1）网幅<span style="color: black;">宣传</span>(<span style="color: black;">包括</span>Banner、Button、通栏、竖边、巨幅等) ：定位在网页中大多用来表现<span style="color: black;">宣传</span>内容。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）文本链接<span style="color: black;">宣传</span>：文本链接<span style="color: black;">宣传</span>是以一排文字<span style="color: black;">做为</span>一个<span style="color: black;">宣传</span>，点击<span style="color: black;">能够</span>进入相应的<span style="color: black;">宣传</span>页面。这是一种对浏览者干扰最少，但却较为有效果的网络<span style="color: black;">宣传</span>形式。有时候，最简单的<span style="color: black;">宣传</span>形式效果却最好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> （3）电子邮件<span style="color: black;">宣传</span>：针对性强（除非你肆意滥发）、<span style="color: black;">花费</span><span style="color: black;">优惠</span>的，且<span style="color: black;">宣传</span>内容不受限制。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）赞助 赞助的形式多种多样，<span style="color: black;">能够</span>是综艺节目的赞助商，大型公共活动的礼品赞助商等等，形式多样。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> （5）弹出式<span style="color: black;">宣传</span>：访客在请求登录网页时强制<span style="color: black;">插进</span>一个<span style="color: black;">宣传</span>页面或弹出<span style="color: black;">宣传</span>窗口。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> （6）Rich Media：<span style="color: black;">通常</span>指<span style="color: black;">运用</span>浏览器插件或其他脚本语言、Java语言等编写的<span style="color: black;">拥有</span><span style="color: black;">繁杂</span>视觉效果和交互功能的网络<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（7）其它新型<span style="color: black;">宣传</span>：视频<span style="color: black;">宣传</span>、路演<span style="color: black;">宣传</span>、巨幅连播<span style="color: black;">宣传</span>、翻页<span style="color: black;">宣传</span>、祝贺<span style="color: black;">宣传</span>等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> （8）EDM直投：<span style="color: black;">经过</span>EDMSOFT、EDMSYS向<span style="color: black;">目的</span>客户，定向投放对方感兴趣<span style="color: black;">或</span>是需要的<span style="color: black;">宣传</span>及促销内容，以及派发礼品、调查问卷，并<span style="color: black;">即时</span><span style="color: black;">得到</span><span style="color: black;">目的</span>客户的反馈信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 3、资源合作推广<span style="color: black;">办法</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>网站交换链接、交换<span style="color: black;">宣传</span>、内容合作、用户资源合作等方式，在<span style="color: black;">拥有</span>类似<span style="color: black;">目的</span>网站之间实现互相推广的目的，其中最常用的资源合作方式为网站链接策略，利用合作伙伴之间网站<span style="color: black;">拜访</span>量资源合作互为推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>企业网站均<span style="color: black;">能够</span><span style="color: black;">持有</span>自己的资源，这种资源<span style="color: black;">能够</span>表现为<span style="color: black;">必定</span>的<span style="color: black;">拜访</span>量、注册用户信息、有价值的内容和功能、网络<span style="color: black;">宣传</span>空间等，利用网站的资源与合作伙伴开展合作，实现资源共享，<span style="color: black;">一起</span>扩大收益的目的。在这些资源合作形式中，交换链接是最简单的一种合作方式，调查<span style="color: black;">显示</span><span style="color: black;">亦</span>是新网站推广的有效方式之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 4、邮件推广</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">邮件推广<span style="color: black;">亦</span>是一种非常重要的网络营销推广方式，尽管<span style="color: black;">日前</span>的垃圾邮件<span style="color: black;">非常多</span>，但邮件推广方式<span style="color: black;">亦</span><span style="color: black;">不可</span>忽略。<span style="color: black;">咱们</span><span style="color: black;">能够</span>在qq、msn等<span style="color: black;">关联</span>即时通讯工具中找到和seo<span style="color: black;">或</span>网络营销等<span style="color: black;">关联</span>的群组，<span style="color: black;">而后</span>收集邮件<span style="color: black;">位置</span>，进行有针对性的邮件发送，<span style="color: black;">这般</span>的效果比<span style="color: black;">茫然</span>发送邮件效果要好<span style="color: black;">非常多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 5、病毒性营销策略</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">病毒性营销<span style="color: black;">办法</span>并非传播病毒，而是利用用户之间的主动传播，让信息像病毒那样扩散，从而达到推广的目的，病毒性营销<span style="color: black;">办法</span>实质上是在为用户<span style="color: black;">供给</span>有价值的免费服务的<span style="color: black;">同期</span>，附加上<span style="color: black;">必定</span>的推广信息，常用的工具<span style="color: black;">包含</span>免费电子书、免费软件、免费FLASH作品、免费贺卡、免费邮箱、免费即时聊天工具等<span style="color: black;">能够</span>为用户获取信息、<span style="color: black;">运用</span>网络服务、娱乐等带来方便的工具和内容。<span style="color: black;">倘若</span>应用得当，这种病毒性营销手段<span style="color: black;">常常</span><span style="color: black;">能够</span>以极低的代价取得非常<span style="color: black;">明显</span>的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 6、网络社区策略</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在有限的市场投入<span style="color: black;">状况</span>下，<span style="color: black;">怎样</span>能够针对现<span style="color: black;">周期</span>的发展产生最好的营销效果，经<span style="color: black;">太多</span>方咨询与沟通，相宜本草采用了网络社区口碑营销的策略，借助互联网社区营销新媒介，展开迎合<span style="color: black;">精细</span>群体心理的营销策略，利用网络快速传播的特点，实现低成本的广泛传播效应。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 7、其他推广方式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 其他推广方式如文库推广、<span style="color: black;">照片</span>推广、视频推广等，在推广过程中<span style="color: black;">按照</span><span style="color: black;">每一个</span><span style="color: black;">周期</span>的推广<span style="color: black;">目的</span><span style="color: black;">选取</span>合适的推广方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> <span style="color: black;">4、</span><span style="color: black;">危害</span><span style="color: black;">掌控</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从国内<span style="color: black;">打扮</span>品行业发展的<span style="color: black;">状况</span>来看，依然充满不确定性。尽管行业利润率比较高，但<span style="color: black;">日前</span>中高端市场大都被国际知名品牌占据，本土<span style="color: black;">打扮</span>品企业<span style="color: black;">常常</span>只能在中低端市场打拼，更糟糕的是，国内<span style="color: black;">有些</span>小<span style="color: black;">打扮</span>品<span style="color: black;">机构</span>比较短视，常常采取打价格战的方式<span style="color: black;">营销</span><span style="color: black;">制品</span>，在经营成本<span style="color: black;">持续</span><span style="color: black;">加强</span>和消费者对品牌<span style="color: black;">需求</span>越来越高的背景下，<span style="color: black;">这般</span>的做法无异于饮鸩止渴，相宜本草应找准<span style="color: black;">自己</span>定位，既避免与国际品牌的正面竞争，<span style="color: black;">亦</span>脱离价格战的漩涡。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 品牌知名度可谓<span style="color: black;">打扮</span>品美肤效果之外的第二灵魂，宣传在塑造知名度的过程中起着至关重要的<span style="color: black;">功效</span>，任何一个品牌都应给予足够的<span style="color: black;">注重</span>。</span></p> <img src="http://mmbiz.qpic.cn/mmbiz/wyice8kFQhf5geQK3gu2FUugjB8iaSGpjOibWUia4QehSEgQPXnSY4P2ynK2DGoDaKTVribwg2LnUvb0pxq1y0qRm4g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz/Htso0oFibhxIia8KRlcwMhySMuiaZKm3c2SUC5IoCgCWW0FSUUGia7unibC2rlQJtQiakf6MgBrLWP3ibk1u7bLtIY2uA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正在浏览此<span style="color: black;">文案</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/iaGswicCbWm6ic2rtZ8OSsoVQKbk32I4libuZ913NImxb6S8UydSfnV31pnTB3KT4mziaBYicVt79R4SvJcOF46RzbIg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
楼主果然英明！不得不赞美你一下！ 一看到楼主的气势，我就觉得楼主同在社区里灌水。 感谢你的精彩评论，为我的思绪打开了新的窗口。 “沙发”（SF，第一个回帖的人） 这夸赞甜到心里，让我感觉温暖无比。 谷歌网站排名优化 http://www.fok120.com/
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