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f9yx0du 发表于 2024-8-31 09:23:40

招商加盟行业优化技巧

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面<span style="color: black;">根据</span>客户的推广时间及预算简单把招商加盟类客户<span style="color: black;">归类</span>两类：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成<span style="color: black;">长时间</span>客户（成<span style="color: black;">长时间</span>：推广时间</span><span style="color: black;">6</span><span style="color: black;">个月以内，预算在</span><span style="color: black;">200</span><span style="color: black;">元</span><span style="color: black;">+</span><span style="color: black;">）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成熟期客户（成熟期：推广时间</span><span style="color: black;">6</span><span style="color: black;">个月以上，预算在</span><span style="color: black;">400</span><span style="color: black;">元</span><span style="color: black;">+</span><span style="color: black;">）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分别针对<span style="color: black;">区别</span><span style="color: black;">周期</span>的客户进行特点的说明。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1</span></strong><strong style="color: blue;"><span style="color: black;">招商加盟<span style="color: black;">区别</span>时期客户特点</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.1</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>类 招商加盟成<span style="color: black;">长时间</span>客户特点</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广目的</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">增多</span>订单</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广时间预算</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加入百度推广<span style="color: black;">通常</span>不超过</span><span style="color: black;">6</span><span style="color: black;">个月，预算在</span><span style="color: black;">200</span><span style="color: black;">元</span><span style="color: black;">+</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广地域</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本地</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">资金实力</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">初期推广<span style="color: black;">无</span>见到效果很难有大的投入，流动资金运转存在问题</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">品牌知名度</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌知名度小，竞争对手较多</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广稳定性</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>百度<span style="color: black;">需要</span>很大，<span style="color: black;">然则</span>稳定性差</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">其他<span style="color: black;">宣传</span>投入</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基本<span style="color: black;">无</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">新<span style="color: black;">制品</span>接受能力</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新<span style="color: black;">制品</span>接受能力较差，<span style="color: black;">通常</span><span style="color: black;">由于</span>预算限制，新<span style="color: black;">制品</span>不会轻易尝试</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广预期</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于<span style="color: black;">营销</span>签单<span style="color: black;">周期</span><span style="color: black;">制品</span>介绍不详尽，并且有过度承诺的现象<span style="color: black;">显现</span>，<span style="color: black;">引起</span>客户加入推广初期预期都比较高，以为在百度上做<span style="color: black;">宣传</span>就会达到立竿见影的效果，推广一段时间未达到预期效果，客户<span style="color: black;">常常</span><span style="color: black;">消极</span><span style="color: black;">心情</span><span style="color: black;">很强</span>，认为受到<span style="color: black;">诈骗</span>，对整体的推广都不满意。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广<span style="color: black;">认识</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>尚浅，<span style="color: black;">一般</span>只关注投入与收益，对<span style="color: black;">制品</span>认识<span style="color: black;">认识</span>不多，账户操作能力差，需<span style="color: black;">更加多</span>依赖客服顾问，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广团队</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>都是“单兵作战”，推广初期<span style="color: black;">不可</span>形成一支管理团队</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">提高</span>空间</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">提高</span>空间巨大，需培养客户对百度各项<span style="color: black;">制品</span>的认知。需重点关注，<span style="color: black;">即时</span><span style="color: black;">帮忙</span>客户制定优化<span style="color: black;">方法</span>，增进感情，<span style="color: black;">提高</span>客户的忠诚度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.2</span></strong><strong style="color: blue;"><span style="color: black;">第二类 招商加盟成熟期客户特点</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广目的</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">增多</span>品牌知名度，<span style="color: black;">增多</span>订单，新品<span style="color: black;">研发</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广时间预算</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加入百度推广</span><span style="color: black;">6</span><span style="color: black;">个月以上，预算在</span><span style="color: black;">400</span><span style="color: black;">元</span><span style="color: black;">+</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广地域</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本地加周边省份</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">资金实力</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">推广见到效果，会<span style="color: black;">增多</span>投入，推广力度<span style="color: black;">很强</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">品牌知名度</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌知名度已形成<span style="color: black;">然则</span><span style="color: black;">揭发</span>不足，品牌建设难</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广稳定性</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">推广稳定性较好，大<span style="color: black;">都数</span><span style="color: black;">状况</span>下都能稳定在线推广</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">其他<span style="color: black;">宣传</span>投入</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">会<span style="color: black;">选取</span>多种<span style="color: black;">宣传</span>结合投放；报纸、车体等；网络方面有百度、搜狗、</span><span style="color: black;">360</span><span style="color: black;">、<span style="color: black;">微X</span>等</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">新<span style="color: black;">制品</span>接受能力</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新<span style="color: black;">制品</span>接受能力较强，产于尝试，实施速度较快，<span style="color: black;">能够</span><span style="color: black;">即时</span>抢占市场</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广预期</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此部分客户对推广<span style="color: black;">已然</span>形<span style="color: black;">成为了</span><span style="color: black;">必定</span>的<span style="color: black;">认识</span>，效果<span style="color: black;">评定</span><span style="color: black;">不仅</span>局限于收益，<span style="color: black;">能够</span>从漏斗的各个层级去进行效果的分析，<span style="color: black;">经过</span></span><span style="color: black;">ROI</span><span style="color: black;">去做效果的<span style="color: black;">评定</span>，以<span style="color: black;">实质</span>的收益为导向，进行<span style="color: black;">是不是</span>达到预期的判断</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广<span style="color: black;">认识</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对推广<span style="color: black;">已然</span>形<span style="color: black;">成为了</span><span style="color: black;">必定</span>的<span style="color: black;">认识</span>，<span style="color: black;">把握</span><span style="color: black;">必定</span>的主动性，能接受各项<span style="color: black;">制品</span>的更新迭代，<span style="color: black;">不仅</span>局限于百度推广的各项<span style="color: black;">制品</span>，还会<span style="color: black;">更加多</span>涉猎其他方面的内容，<span style="color: black;">期盼</span>能将<span style="color: black;">更加多</span>的营销技巧进行综合应用，借助<span style="color: black;">非常多</span>平台，进行企业的形象宣传，<span style="color: black;">提高</span>企业知名度。而<span style="color: black;">咱们</span>龙采<span style="color: black;">机构</span>正是一个<span style="color: black;">拥有</span>多元化产业的集团<span style="color: black;">机构</span>，<span style="color: black;">能够</span>多<span style="color: black;">方向</span>、多方面跟客户达成共赢。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广团队</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">形<span style="color: black;">成为了</span>管理团队<span style="color: black;">包含</span>：程序、美工、竞价、咨询、数据分析、优化等细致分工的专职管理人员。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">提高</span>空间</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">供给</span>空间<span style="color: black;">很强</span>，促进代理<span style="color: black;">商场</span>绩完成的“主力军”。<span style="color: black;">经过</span><span style="color: black;">长期</span>的合作<span style="color: black;">已然</span><span style="color: black;">累积</span>了<span style="color: black;">必定</span>的感情，可从推广以及推广外的各个方面进行合作，<span style="color: black;">帮忙</span>企业赢得利润。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">针对<span style="color: black;">区别</span>时期招商加盟客户的优化<span style="color: black;">办法</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">截止</span></span><span style="color: black;">2015</span><span style="color: black;">年</span><span style="color: black;">6</span><span style="color: black;">月，我国网民规模达</span><span style="color: black;">6.68</span><span style="color: black;">亿，半年共计新增网民</span><span style="color: black;">1894</span><span style="color: black;">万人。互联网普及率为</span><span style="color: black;">48.8%</span><span style="color: black;">，</span><span style="color: black;">。随着网民规模的扩大，互联网<span style="color: black;">制品</span>的<span style="color: black;">增加</span>，<span style="color: black;">经过</span>互联网满足自已创业诉求的创业群体<span style="color: black;">逐步</span><span style="color: black;">增加</span>，招商加盟行业<span style="color: black;">亦</span>越来越受到初期创业群体的<span style="color: black;">喜爱</span>，<span style="color: black;">怎样</span>让自己的<span style="color: black;">制品</span>脱颖而出，让<span style="color: black;">更加多</span>的人加盟自己，<span style="color: black;">作为</span>企业主最为关心的问题。据</span><span style="color: black;">2014</span><span style="color: black;">年</span><span style="color: black;">12</span><span style="color: black;">月中国搜索引擎市场<span style="color: black;">科研</span>报告，百度是网民的首选搜索引擎且<span style="color: black;">处在</span>遥遥领先地位</span><span style="color: black;">。招商加盟客户在百度的行业客户数<span style="color: black;">增多</span>、行业竞争越来越激烈，客户更为关注百度推广效果。上一章针对哈尔滨地区招商加盟客户进行了<span style="color: black;">归类</span>，并阐述了<span style="color: black;">区别</span>类型客户的特点。本章内容阐述针对<span style="color: black;">区别</span>类型的客户的账户优化<span style="color: black;">办法</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首选<span style="color: black;">咱们</span>要<span style="color: black;">认识</span><span style="color: black;">区别</span>时期招商加盟客户的特点及<span style="color: black;">需要</span>，针对性的找出一套适合其推广的优化<span style="color: black;">办法</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">招商加盟行业客户<span style="color: black;">区别</span><span style="color: black;">周期</span>需要<span style="color: black;">区别</span>的百度推广策略。招商加盟成<span style="color: black;">长时间</span>客户要有一个健康的账户结构，<span style="color: black;">经过</span>搜索网盟<span style="color: black;">制品</span>的<span style="color: black;">运用</span>及</span><span style="color: black;">seo</span><span style="color: black;">的优化来<span style="color: black;">提高</span>网站流量，从而<span style="color: black;">提高</span>品牌知名度。成熟期客户转化与品牌并重。要覆盖多种投放方式，<span style="color: black;">即时</span>洞察行业状态、市场变化，灵活运用，<span style="color: black;">增多</span>企业<span style="color: black;">揭发</span>率赚取口碑。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成<span style="color: black;">长时间</span>客户<span style="color: black;">常常</span>关注点只局限于</span><span style="color: black;">ROI,</span><span style="color: black;">每天<span style="color: black;">或</span>每月的投入产出<span style="color: black;">是不是</span>能成正比，是不是消费的钱能<span style="color: black;">挣钱</span>，<span style="color: black;">或</span>不赔钱。而成熟期客户则<span style="color: black;">区别</span>，<span style="color: black;">她们</span>的关注点除了</span><span style="color: black;">ROI</span><span style="color: black;">，还有品牌知名度，以及更加注重品牌口碑建设及<span style="color: black;">制品</span><span style="color: black;">协同</span>后的整体</span><span style="color: black;">ROI</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下会针对<span style="color: black;">区别</span>类型的客户给出<span style="color: black;">区别</span>的优化<span style="color: black;">办法</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>类 成<span style="color: black;">长时间</span>客户推广时间6个月以内，预算在200+元</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成<span style="color: black;">长时间</span>的客户对推广可谓只是一知半解，<span style="color: black;">常常</span>还存在<span style="color: black;">非常多</span>理解的偏差。需要从最低层级去满足客户的<span style="color: black;">需要</span>。让客户对百度推广环境进行<span style="color: black;">认识</span>，百度推广<span style="color: black;">到底</span>能给客户带来什么样的效果，帮客户从最<span style="color: black;">基本</span>的推广知识<span style="color: black;">起始</span>认识百度。对待成<span style="color: black;">长时间</span>的客户<span style="color: black;">不可</span>过于心急，要先进行推广<span style="color: black;">认识</span>上的纠偏。引导客户<span style="color: black;">不可</span>只关注最后的收益，要<span style="color: black;">认识</span>推广的各个层级，借助推广效果漏斗让客户认识推广，懂得推广，学会运用推广。<span style="color: black;">增多</span>客户的信任，<span style="color: black;">提高</span>客户百度推广效果，<span style="color: black;">提高</span>客户的忠诚度，<span style="color: black;">增多</span>客户粘性，在<span style="color: black;">运用</span>百度推广的初期，让客户不流失，使得客户<span style="color: black;">增多</span>投入，顺利过渡到成熟期<span style="color: black;">周期</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">招商加盟成<span style="color: black;">长时间</span>客户优化<span style="color: black;">办法</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">招商加盟客户重点就在于品牌建设，成<span style="color: black;">长时间</span>客户市场<span style="color: black;">花费</span>有限，并且业务范围比较小，品牌知名度小，竞争对手多，而成<span style="color: black;">长时间</span>的客户推广的目的是直接见到订单，<span style="color: black;">因此</span>客户<span style="color: black;">必定</span>要在推广初期树立自己的品牌<span style="color: black;">基本</span>形象；除了搜索</span><span style="color: black;">+</span><span style="color: black;">网盟的形式之外<span style="color: black;">意见</span>客户开通品牌名片</span><span style="color: black;">+</span><span style="color: black;">企业百科（公信力背书）。品牌名片<span style="color: black;">能够</span>有效<span style="color: black;">守护</span>自有品牌流量，企业百科口更有说服力。使客户见到推广效果从而加大投放力度。<span style="color: black;">增多</span>企业<span style="color: black;">揭发</span>率赚取口碑。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【百度推广线上<span style="color: black;">周期</span>】—<span style="color: black;">基本</span>优化+品牌<span style="color: black;">制品</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1，&nbsp;</span></strong><strong style="color: blue;"><span style="color: black;">预算/时常：</span></strong><span style="color: black;">成<span style="color: black;">长时间</span>的客户预算<span style="color: black;">常常</span>不是<span style="color: black;">非常多</span>，像哈尔滨地区<span style="color: black;">通常</span>都在</span><span style="color: black;">200+</span><span style="color: black;">，<span style="color: black;">由于</span>预算的限制，<span style="color: black;">意见</span>客户投放黄金时段，<span style="color: black;">晌午</span>下午下班时间转化<span style="color: black;">不睬</span>想的时段<span style="color: black;">意见</span>客户屏蔽，并且<span style="color: black;">保准</span>关键词的有效排名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2，&nbsp;</span></strong><strong style="color: blue;"><span style="color: black;">账户结构</span></strong><span style="color: black;">：</span><span style="color: black;"><span style="color: black;">由于</span>招商加盟行业<span style="color: black;">通常</span>都不会是单一省份推广，<span style="color: black;">然则</span><span style="color: black;">针对</span>成<span style="color: black;">长时间</span>的客户并<span style="color: black;">无</span>足够的预算支撑账户推广全国，<span style="color: black;">因此</span><span style="color: black;">意见</span><span style="color: black;">根据</span>地域设置计划，并且设置<span style="color: black;">恰当</span>的预算，在推广<span style="color: black;">时期</span><span style="color: black;">持续</span>的<span style="color: black;">按照</span><span style="color: black;">每一个</span>地域的流量及转化效果进行计划预算的<span style="color: black;">调节</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3，&nbsp;</span></strong><strong style="color: blue;"><span style="color: black;">移动推广：</span></strong><span style="color: black;">招商加盟行业移动趋势是反超</span><span style="color: black;">pc</span><span style="color: black;">的<span style="color: black;">因此</span>移动<span style="color: black;">必定</span>要<span style="color: black;">注重</span>，移动出价比例<span style="color: black;">必定</span>要设置<span style="color: black;">恰当</span>；<span style="color: black;">保准</span>关键词在移动上的排名；<span style="color: black;">运用</span><span style="color: black;">恰当</span>的短句并设置移动创意偏好，<span style="color: black;">运用</span><span style="color: black;">照片</span>凤巢突显品牌。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4，&nbsp;</span></strong><strong style="color: blue;"><span style="color: black;">关键词数量：</span></strong><span style="color: black;">大部分招商加盟客户行业的有效词量</span><span style="color: black;">200</span><span style="color: black;"><span style="color: black;">上下</span>，<span style="color: black;">原由</span>一是<span style="color: black;">因为</span>成<span style="color: black;">长时间</span>客户的竞价人员配备及专业水平有限，<span style="color: black;">因此呢</span>词量<span style="color: black;">很难</span><span style="color: black;">太多</span>，二是客户本身预算较低，<span style="color: black;">通常</span>只会<span style="color: black;">选取</span><span style="color: black;">有些</span>重点的词进行推广，<span style="color: black;">通常</span>都是品牌词、项目加盟的词及转告高的词<span style="color: black;">就可</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5，&nbsp;</span></strong><strong style="color: blue;"><span style="color: black;">创意：</span></strong><span style="color: black;">招商加盟的客户撰写创意的时候除了<span style="color: black;">保准</span>通顺、飘红、吸引、<span style="color: black;">关联</span>之外，<span style="color: black;">必定</span>要<span style="color: black;">表现</span>加盟的价格，加盟的成本，加盟店面的装修风格，技术<span style="color: black;">指点</span>的<span style="color: black;">优良</span>及售后服务等，<span style="color: black;">能够</span><span style="color: black;">即时</span><span style="color: black;">表现</span>网民关注信息，抓住客户眼球</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6，&nbsp;</span></strong><strong style="color: blue;"><span style="color: black;">网盟</span></strong><span style="color: black;">：</span><span style="color: black;">网盟投放上，<span style="color: black;">意见</span>客户投放更直接的投放方式：关键词定向</span><span style="color: black;">+</span><span style="color: black;">到访定向。<span style="color: black;">由于</span>招商加盟客户自己的品牌建设很重要，<span style="color: black;">必定</span>要有统一的品牌形象，并且<span style="color: black;">能够</span>提交同行知名度高的品牌词，当网民搜索知名度高的品牌词的时候<span style="color: black;">能够</span>投放自己的<span style="color: black;">宣传</span>，<span style="color: black;">提高</span>自己的品牌知名度及自己网站的流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7，&nbsp;</span></strong><strong style="color: blue;"><span style="color: black;">附加创意：</span></strong><span style="color: black;">蹊径</span><span style="color: black;">/</span><span style="color: black;">推广<span style="color: black;">tel</span></span><span style="color: black;">/</span><span style="color: black;">商桥</span><span style="color: black;">/</span><span style="color: black;">网页回呼等附加样式<span style="color: black;">意见</span>客户添加全，<span style="color: black;">提高</span>点击量的<span style="color: black;">同期</span>，<span style="color: black;">增多</span>转化，<span style="color: black;">提高</span></span><span style="color: black;">ROI</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8，&nbsp;</span></strong><strong style="color: blue;"><span style="color: black;">商贸知心：</span></strong><span style="color: black;">结构化展现自己的信息，</span><span style="color: black;">B2</span><span style="color: black;">综合采购平台，商机无限，让企业更有权威，网罗<span style="color: black;">更加多</span>行业流量</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9，&nbsp;</span></strong><strong style="color: blue;"><span style="color: black;">品牌名片/品牌起跑线:</span></strong><span style="color: black;">因招商加盟客户品牌口碑的重要性，<span style="color: black;">必定</span>要<span style="color: black;">表现</span><span style="color: black;">机构</span>企业实力，网民才会<span style="color: black;">选取</span>加盟，那针对业务范围单一，预算有限的招商加盟客户<span style="color: black;">能够</span><span style="color: black;">选取</span>品牌名片，<span style="color: black;">然则</span>针对<span style="color: black;">区别</span>地域推广的成<span style="color: black;">长时间</span>客户，要<span style="color: black;">运用</span>品牌起跑线，<span style="color: black;">独霸</span>品牌词屏蔽<span style="color: black;">消极</span>，有效拦截同行恶意竞争，网页、<span style="color: black;">晓得</span>、<span style="color: black;">资讯</span>频道多频展现，<span style="color: black;">同期</span>有效影响网民的购买<span style="color: black;">行径</span>和<span style="color: black;">认识</span><span style="color: black;">制品</span>口碑两个环节，<span style="color: black;">提高</span>网民购买意向，<span style="color: black;">守护</span>自有流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">10，</span></strong><strong style="color: blue;"><span style="color: black;">百度企业百科:</span></strong><span style="color: black;">企业百科是企业的公信力背书，并且百科是全国投放，非常适合招商加盟<span style="color: black;">这般</span>地域性强的客户，成<span style="color: black;">长时间</span>客户<span style="color: black;">协同</span>品牌名片</span><span style="color: black;">/</span><span style="color: black;">品牌起跑线<span style="color: black;">运用</span>，<span style="color: black;">能够</span>有效掌控自有品牌流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【百度推广线下<span style="color: black;">周期</span>】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，</span><span style="color: black;"><span style="color: black;">提高</span>网站连通性</span><span style="color: black;">,</span><span style="color: black;">杜绝网站打不开的现象，让有意向的客户成功进入企业“<span style="color: black;">前门</span>”，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2，</span><span style="color: black;"><span style="color: black;">提高</span>抵达率</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3，</span><span style="color: black;"><span style="color: black;">意见</span>客户<span style="color: black;">运用</span>在线沟通工具，网站<span style="color: black;">显著</span>位置<span style="color: black;">表现</span><span style="color: black;">tel</span>，<span style="color: black;">运用</span>商桥、离线宝等多重咨询工具，</span><span style="color: black;">抓紧每一个有<span style="color: black;">需要</span>的网民。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4，</span><span style="color: black;">线上承诺的售后<span style="color: black;">或</span>价格，要严格执行，逐步<span style="color: black;">创立</span>自己的品牌形象，树立自己企业的威信。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5，</span><span style="color: black;"><span style="color: black;">经过</span>网络转化，有效收集整理客户资源</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6，</span><span style="color: black;"><span style="color: black;">经过</span>实体店活动打响品牌，并且<span style="color: black;">能够</span>结合百度线上<span style="color: black;">制品</span>，例如：优惠页</span><span style="color: black;">&nbsp;/</span><span style="color: black;">网盟等<span style="color: black;">制品</span><span style="color: black;">协同</span>线下活动，实现<span style="color: black;">制品</span>营销闭环。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7，</span><span style="color: black;">其他<span style="color: black;">宣传</span>投放：</span><span style="color: black;">H</span><span style="color: black;"><span style="color: black;">运用</span>多的免费<span style="color: black;">媒介</span>，例如软文推广，百度快照优化及<span style="color: black;">微X</span>等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">客户案例</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户名<span style="color: black;">叫作</span>：</span><span style="color: black;">哈尔滨耿</span><span style="color: black;">XXX</span><span style="color: black;">餐饮管理有限<span style="color: black;">机构</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户行业：招商加盟-饮品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户背景：客户刚做百度推广，想从百度推广寻求加盟客户，<span style="color: black;">由于</span>品牌知名度的影响，<span style="color: black;">因此</span>针对的是黑龙江地区及周边地区的加盟商。从而<span style="color: black;">提高</span>知名度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户分析：客户初期投放百度，预算在300<span style="color: black;">上下</span>，只推广黑龙江，内蒙古地区，属于招商加盟成<span style="color: black;">长时间</span>客户，客户单纯关注ROI，<span style="color: black;">始终</span><span style="color: black;">暗示</span>推广效果<span style="color: black;">不睬</span>想。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">账户分析：客户加词词量很大，并且<span style="color: black;">制品</span><span style="color: black;">协同</span><span style="color: black;">不良</span>，账户<span style="color: black;">因为</span>是客户自己管理账户，账户划分不<span style="color: black;">恰当</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优化<span style="color: black;">办法</span>：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">线上方面：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A <span style="color: black;">按照</span>客户前期。重新划分账户，新建两个计划，品牌类和通用词；重新撰写创意，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高创意与关键词的<span style="color: black;">关联</span>性；落地页与创意的<span style="color: black;">关联</span>性；<span style="color: black;">提高</span>关键词的质量度，<span style="color: black;">调节</span>客户</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词排名。<span style="color: black;">按照</span>转化效果<span style="color: black;">调节</span>关键词匹配模式，<span style="color: black;">即时</span>否定不<span style="color: black;">关联</span>的搜索词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B<span style="color: black;">同期</span><span style="color: black;">意见</span>客户百度推广<span style="color: black;">制品</span>全面覆盖；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①</span><span style="color: black;">移动推广：设置<span style="color: black;">恰当</span>的出价比例，添加推广<span style="color: black;">tel</span>，商桥及回呼样式；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②</span><span style="color: black;">网盟推广：投放关键词定向与到访两种核心定向，网罗客户；与网民形成无缝对接。无论百度还是与百度合作的联盟网站上都要进行企业与品牌的宣传，让<span style="color: black;">更加多</span>的人<span style="color: black;">晓得</span><span style="color: black;">认识</span>客户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下为客户的网盟<span style="color: black;">照片</span>：<img src="http://mmbiz.qpic.cn/mmbiz/sfeGtVkoiaNh9VOs01tpich5NhnbjMNNZTiaXNsF08LFqezl5ib4BTYPmI67FJmBtXMEZG8HmVCDk4iafczSbAGE4gw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③</span><span style="color: black;">品牌名片：<span style="color: black;">独霸</span>品牌词屏蔽<span style="color: black;">消极</span>，拦截同行恶意竞争。价格低，首页大面积展现，<span style="color: black;">再也不</span>担心土豪欺负人。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/sfeGtVkoiaNh9VOs01tpich5NhnbjMNNZThxHOfmqcOicK9mJAKsF158QJVRtpaIicWiaYIHRgP6hh7frydEIyx1XKA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④</span><span style="color: black;">企业百科：是一个企业的公信力背书，<span style="color: black;">能够</span><span style="color: black;">加强</span>企业可信度，与品牌名片<span style="color: black;">协同</span><span style="color: black;">运用</span>，有效掌控自有品牌流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">账户优化后的对比数据如下</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">：<strong style="color: blue;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/sfeGtVkoiaNh9VOs01tpich5NhnbjMNNZTj1uCNb6rRPrx6YHNCFz04Rwp1sc2hppqZicajEkmyOicb1p5CUS9vkeg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/sfeGtVkoiaNh9VOs01tpich5NhnbjMNNZTia323h7goCvj10Ih201t1v1amVB8HOKFia3z9jr2GbAd7XDoneEVHEXQ/0?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注：关键词数量不变 优化前：展现2100次<span style="color: black;">上下</span> 点击200次<span style="color: black;">上下</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优化后：展现3900次<span style="color: black;">上下</span> 点击360次<span style="color: black;">上下</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">搜索优化数据日对比</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/sfeGtVkoiaNh9VOs01tpich5NhnbjMNNZTUVsL5c60NfTibH45IOPq72sodumQ0sjcBVKWaBtCiczF0z7BeP0MCGMw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注： 优化前：展现23000次<span style="color: black;">上下</span> 点击15000次<span style="color: black;">上下</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优化后：展现36000次<span style="color: black;">上下</span> 点击27000次<span style="color: black;">上下</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">网盟优化数据日对比</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.2</span></strong><strong style="color: blue;"><span style="color: black;">第二类加入百度推广6个月以上，预算在400元以上</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">招商加盟成熟期客户，在百度推广<span style="color: black;">周期</span><span style="color: black;">通常</span>做的都比较完善，这部分客户更注重、品牌的建设及整体的ROI，<span style="color: black;">因此</span><span style="color: black;">咱们</span>的关注<span style="color: black;">更加多</span>的是集中在百度品牌<span style="color: black;">制品</span>上，并且从百度推广<span style="color: black;">周期</span>延伸到线下咨询以及后期的订单<span style="color: black;">周期</span>。这部分客户对优化<span style="color: black;">方法</span>以及新<span style="color: black;">制品</span>接受能力比较强。这两年百度的<span style="color: black;">制品</span>更新迭代的频率较高，要快速找到符合这个时期客户的<span style="color: black;">制品</span>进行投放，并且<span style="color: black;">按照</span>搜索推广营销五部曲<span style="color: black;">连续</span>优化，让客户投放效果最大化，从而<span style="color: black;">增多</span>客户粘度，<span style="color: black;">提高</span><span style="color: black;">机构</span>客服业绩，实现企业双赢。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">招商加盟成熟期客户优化<span style="color: black;">办法</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成熟期客户品牌<span style="color: black;">已然</span>有<span style="color: black;">必定</span>的知名度但还需要强化品牌地位，并且成熟期的客户口碑建设<span style="color: black;">守护</span>难，品牌<span style="color: black;">制品</span>线形象不统一以及新<span style="color: black;">制品</span><span style="color: black;">开发</span>瓶颈等，针对此类<span style="color: black;">状况</span>在百度推广<span style="color: black;">周期</span>适合<span style="color: black;">运用</span>品牌整合营销法，<span style="color: black;">创立</span>统一品牌而塑造出排他性的企业形象，便于被识别，并且在业务上的扩张，百度的品牌<span style="color: black;">制品</span><span style="color: black;">亦</span><span style="color: black;">能够</span>为企业<span style="color: black;">供给</span><span style="color: black;">处理</span><span style="color: black;">方法</span>，从而<span style="color: black;">提高</span>客户的推广效果，<span style="color: black;">连续</span>投入百度实现企业双赢。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【百度推广线上<span style="color: black;">周期</span>】—<span style="color: black;">基本</span>优化+品牌整合</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.</span></strong><strong style="color: blue;"><span style="color: black;">预算/时常：</span></strong><span style="color: black;">招商加盟成熟期的客户预算<span style="color: black;">通常</span>较成<span style="color: black;">长时间</span>都会加大投入，像哈尔滨地区<span style="color: black;">通常</span>都在400+，有了充足的预算，在线时长<span style="color: black;">增多</span><span style="color: black;">通常</span><span style="color: black;">保准</span>在早8-24时投放。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.</span></strong><strong style="color: blue;"><span style="color: black;">账户结构</span></strong><span style="color: black;">：</span><span style="color: black;">成熟期账户结构方面的跟成<span style="color: black;">长时间</span>客户大致相同，<span style="color: black;">由于</span>预算相对充足，业务覆盖区域加大推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.</span></strong><strong style="color: blue;"><span style="color: black;">关键词数量：</span></strong><span style="color: black;">成熟期客户<span style="color: black;">因为</span>资金实力大，<span style="color: black;">一般</span>关键词覆盖全面，<span style="color: black;">一般</span>账户有效词量在500+，且要<span style="color: black;">定时</span>往账户添加新<span style="color: black;">显现</span>的流量词及效果号的转化词老账户里的高流量词，通用词。<span style="color: black;">制品</span>词、长尾词、品牌词都要覆盖。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.</span></strong><strong style="color: blue;"><span style="color: black;">创意</span></strong><span style="color: black;">：</span><span style="color: black;">与成<span style="color: black;">长时间</span>客户大致相同，<span style="color: black;">然则</span>要<span style="color: black;">尤其</span><span style="color: black;">重视</span>创意质量，<span style="color: black;">表现</span>出<span style="color: black;">自己</span>的特点与<span style="color: black;">优良</span>；<span style="color: black;">按照</span><span style="color: black;">机构</span>企业的活动优惠，进行不<span style="color: black;">定时</span>的优化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5.</span></strong><strong style="color: blue;"><span style="color: black;">移动推广：</span></strong><span style="color: black;">关键词<span style="color: black;">运用</span>黄金展位，在用户搜索的“<span style="color: black;">第1</span>时间”，用强样式吸引客户<span style="color: black;">重视</span>，客户的品牌抢先<span style="color: black;">移植</span>，<span style="color: black;">同期</span>展现爆款商品与热门类目，引导购买<span style="color: black;">行径</span>，让成熟期客户移动端有自己的品牌名片；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6.</span></strong><strong style="color: blue;"><span style="color: black;">网盟：</span></strong><span style="color: black;">基于成<span style="color: black;">长时间</span>的客户成熟期客户<span style="color: black;">已然</span>能够从网盟推广中见到效果，客户会做的很<span style="color: black;">仔细</span>，<span style="color: black;">各样</span>定向锁定客户。单独设置移动推广计划，<span style="color: black;">能够</span><span style="color: black;">按照</span>下面的优化方向进行有效的优化。<img src="http://mmbiz.qpic.cn/mmbiz/sfeGtVkoiaNh9VOs01tpich5NhnbjMNNZTxJcWjPqH8jACyzl9dkKjic7zjZ8ejicibMnqZgrfaiaSvL0urLlFhMx5vg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a</span><span style="color: black;">，结构混乱优化无从下手，效益大减，结构清晰的账户，有利于推广受众的管理与优化；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b，多种样式混合投投放<span style="color: black;">有害</span>于后期优化和效果的<span style="color: black;">提高</span>，应该拆分图文、<span style="color: black;">照片</span>、贴片推广组，制作精美<span style="color: black;">照片</span>并且尺寸全；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">c，<span style="color: black;">根据</span>区分受众，完成关键词题词分组；设置到访受众人群</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">d，<span style="color: black;">每一个</span>账户层级预算消费充分， 提前下线<span style="color: black;">或</span>消费不完的要<span style="color: black;">即时</span>做出<span style="color: black;">调节</span>，<span style="color: black;">不可</span>影响账户整体消费效能，<span style="color: black;">保准</span>后续数据分析。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7.</span></strong><strong style="color: blue;"><span style="color: black;">百度商贸知心：</span></strong><span style="color: black;">结构化展现自己的信息，B2综合采购平台，商机无限，让企业更有权威，网罗<span style="color: black;">更加多</span>行业流量</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8.</span></strong><strong style="color: blue;"><span style="color: black;">品牌专区：</span></strong><span style="color: black;">成长<span style="color: black;">周期</span><span style="color: black;">已然</span><span style="color: black;">累积</span>了<span style="color: black;">必定</span>的企业知名度，<span style="color: black;">意见</span>客户购买品牌专区，企业官方信息更直达把品牌最想呈现给消费者的信息，在品牌专区进行充分展现<span style="color: black;">帮忙</span>树立品牌官方形象，强化用户对品牌的印象。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9.</span></strong><strong style="color: blue;"><span style="color: black;">百度企业百科：</span></strong><span style="color: black;">成熟期客户口碑建设更为重要，招商加盟客户潜在客户大多都在<span style="color: black;">外区</span>，本地客户相对饱和，百度百科凭借全面、准确的内容，<span style="color: black;">已然</span><span style="color: black;">作为</span>消费者进行消费决策之前，获取<span style="color: black;">关联</span>信息的首选。企业词条的内容直接影响消费者对企业形象的认知，是企业的“互联网名片”。企业权威解释，使品牌更值得信赖；在<span style="color: black;">研发</span><span style="color: black;">外区</span>加盟商时，企业百科就起到很好的<span style="color: black;">功效</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">10.</span></strong><strong style="color: blue;"><span style="color: black;">问答营销：</span></strong><span style="color: black;">让自己的<span style="color: black;">制品</span>、服务<span style="color: black;">移植</span>问答里面，达到第三方</span><span style="color: black;">口碑效应</span><span style="color: black;">。<span style="color: black;">能够</span>全方位的展示你的<span style="color: black;">制品</span><span style="color: black;">或</span><span style="color: black;">机构</span>信息；和客户零距离的接触；问答类的互动效果<span style="color: black;">能够</span>充分的<span style="color: black;">弥补</span><span style="color: black;">咱们</span>网站内容的不足，<span style="color: black;">亦</span>能让读者完善知识面，<span style="color: black;">这般</span>的互动效果不仅起到了针对性效果，又能起到广泛性的效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">11.</span></strong><strong style="color: blue;"><span style="color: black;">企业之窗：</span></strong><span style="color: black;">贴吧是互动性非常强的百度<span style="color: black;">制品</span>，成熟期客户<span style="color: black;">能够</span>借助贴吧与网民的互动，问题解答，专题的设置等来进行舆论引导营造自己的正确的口碑建设，并且企业的<span style="color: black;">制品</span>的迭代更新，寻求网民真正<span style="color: black;">需要</span>，<span style="color: black;">按照</span><span style="color: black;">需要</span>调研与互动<span style="color: black;">研发</span>新的<span style="color: black;">制品</span><span style="color: black;">帮忙</span>很大。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【百度推广线下<span style="color: black;">周期</span>】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，&nbsp;</span><span style="color: black;"><span style="color: black;">提高</span>网站连通性，杜绝网站打不开的现象，<span style="color: black;">提高</span>抵达率，让有意向的客户成功进入企业“<span style="color: black;">前门</span>”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2，&nbsp;</span><span style="color: black;"><span style="color: black;">意见</span>客户<span style="color: black;">运用</span>在线沟通工具，网站<span style="color: black;">显著</span>位置<span style="color: black;">表现</span><span style="color: black;">tel</span>，<span style="color: black;">运用</span>商桥、离线宝等多重咨询工具，抓紧每一个有<span style="color: black;">需要</span>的网民。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3，&nbsp;</span><span style="color: black;">线上承诺的售后<span style="color: black;">或</span>价格，要严格执行，逐步<span style="color: black;">创立</span>自己的品牌形象，树立自己企业的威信。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4，&nbsp;</span><span style="color: black;"><span style="color: black;">经过</span>网络转化，有效收集整理客户资源。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5，&nbsp;</span><span style="color: black;">过实体店活动打响品牌，并且<span style="color: black;">能够</span>结合百度线上<span style="color: black;">制品</span>，例如：优惠页 /网盟等<span style="color: black;">制品</span><span style="color: black;">协同</span>线下活动，实现<span style="color: black;">制品</span>营销闭环。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6，&nbsp;</span><span style="color: black;">户外<span style="color: black;">宣传</span>的应用等</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其他<span style="color: black;">宣传</span>投放：<span style="color: black;">运用</span>多的免费<span style="color: black;">媒介</span>，例如软文推广，百度快照优化及<span style="color: black;">微X</span>（<span style="color: black;">能够</span>推送<span style="color: black;">有些</span>活动，详情请百度一下）等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">客户案例</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户名<span style="color: black;">叫作</span>：</span><span style="color: black;">哈尔滨耿</span><span style="color: black;">XXX</span><span style="color: black;">餐饮管理有限<span style="color: black;">机构</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户行业：招商加盟-饮品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户背景：在百度推广了半年，<span style="color: black;">已然</span>在本地有了<span style="color: black;">有些</span>加盟商，客户<span style="color: black;">亦</span><span style="color: black;">经过</span>百度见到了效果，想加大推广，致力<span style="color: black;">作为</span>饮品行业龙头，有想做出去做大的想法，<span style="color: black;">亦</span>和客服沟通了自己企业的发展方向，<span style="color: black;">期盼</span>客服能<span style="color: black;">按照</span>自己的<span style="color: black;">需要</span>，<span style="color: black;">增多</span>自己的加盟商数量，增加企业创收。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户分析：此客户<span style="color: black;">已然</span>推广6个月以上顺利从成<span style="color: black;">长时间</span>过渡到成熟期，客户<span style="color: black;">已然</span>对百度推广很<span style="color: black;">熟练</span>，能够<span style="color: black;">熟悉</span>操作百度账户，并且<span style="color: black;">加强</span>预算，对优化<span style="color: black;">方法</span>以及新<span style="color: black;">制品</span>接受能力都比较强。<span style="color: black;">按照</span>客户的发展<span style="color: black;">状况</span>及<span style="color: black;">需要</span>，客服给客户总结了一套适合他的优化<span style="color: black;">办法</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优化<span style="color: black;">办法</span>：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">线上方面：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A 针对成熟期的客户<span style="color: black;">基本</span>账户优化<span style="color: black;">已然</span>相对稳定，<span style="color: black;">持续</span>添加新的转化词，流量词<span style="color: black;">连续</span>优</span><span style="color: black;">化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B 品牌<span style="color: black;">制品</span>是<span style="color: black;">协同</span><span style="color: black;">运用</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a 品牌起跑线：此客户由原来的推广黑龙江、内蒙古地区，<span style="color: black;">逐步</span>扩大市场，<span style="color: black;">意见</span>客户购买品牌起跑线，<span style="color: black;">这般</span>在<span style="color: black;">每一个</span>地区都会有统一的品牌形象,有效屏蔽竞品；网页、<span style="color: black;">晓得</span>、<span style="color: black;">资讯</span>频道多频展现，<span style="color: black;">同期</span>有效影响网民的购买<span style="color: black;">行径</span>和<span style="color: black;">认识</span><span style="color: black;">制品</span>口碑两个环节，<span style="color: black;">提高</span>网民购买意向。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/sfeGtVkoiaNh9VOs01tpich5NhnbjMNNZTuxicM4jJS8bznFxu7EelsCYzMn8oE39pTasvlnrCLX1KjtSRl7aznFg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/sfeGtVkoiaNh9VOs01tpich5NhnbjMNNZT88GyUzZZcUMnKPHwIK7l7SIDsOb0nP3y75w2Z0ynpkCjicZ5EMngibOQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b企业百科：成熟期客户口碑建设更为重要，企业词条的内容直接影响消费者对企业形象的认知,并且百科企业权威解释，使品牌更值得信赖。跟品牌起跑线相呼应。统一企业形象，<span style="color: black;">提高</span>品牌知名度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/sfeGtVkoiaNh9VOs01tpich5NhnbjMNNZTrribTcYFmXegsY2YqsiandAnEIDp4TcKI4ka3VWwWhUB19GSQnwGqOeg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">c 黄金展位：客户的品牌抢先<span style="color: black;">移植</span>，<span style="color: black;">同期</span>展现爆款商品与热门类目，引导购买<span style="color: black;">行径</span>，客户有新品牌/<span style="color: black;">制品</span>上市或亟需扩大影响力的客户<span style="color: black;">意见</span><span style="color: black;">运用</span>，客户<span style="color: black;">协同</span><span style="color: black;">运用</span>拓展移动商机。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/sfeGtVkoiaNh9VOs01tpich5NhnbjMNNZTVMPNEMg4HsU6sqaVibeqttFo3UHQES6xhmPR5syqW8zZNta0N2xcVWw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">d问答营销：让自己的<span style="color: black;">制品</span>、服务<span style="color: black;">移植</span>问答里面，达到第三方</span><span style="color: black;">口碑效应</span><span style="color: black;">。<span style="color: black;">弥补</span>品牌来达到效果最大化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/sfeGtVkoiaNh9VOs01tpich5NhnbjMNNZTYDqn5zicWFGbmggU0OV9fTueODic4NQewK2lO3hA7qVbfzLibNUsBbriag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/sfeGtVkoiaNh9VOs01tpich5NhnbjMNNZTrXX0WFA4TROZ4IQicZtLwOFVribTCydKWEtP8TJias4vEGZvrMN1G1knQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">e企业之窗：打造品牌形象、<span style="color: black;">加强</span>社区影响力；<span style="color: black;">能够</span>有效的制造舆论。<span style="color: black;">针对</span>客户<span style="color: black;">研发</span>新<span style="color: black;">制品</span>有很大的<span style="color: black;">帮忙</span>。此客户想<span style="color: black;">研发</span>一款符合<span style="color: black;">公众</span>口味的新品，针对这个想法在贴吧进行互动，针对互动结果商家决定<span style="color: black;">研发</span>一款果肉系列饮品及一款符合<span style="color: black;">公众</span>口味及消费的咖啡系列。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">线下方面：线下方面与成<span style="color: black;">长时间</span>相同，不重复说明。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其他<span style="color: black;">宣传</span>投入：会<span style="color: black;">选取</span>多种<span style="color: black;">宣传</span>结合投放；报纸、车体等；网络方面有百度、搜狗、360、<span style="color: black;">微X</span>等；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">招商加盟客户的淡旺季处理</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>企业都<span style="color: black;">无</span>永远的旺季，<span style="color: black;">或</span>永远的淡季，行业会有季节<span style="color: black;">原因</span>、节日<span style="color: black;">原因</span>、年份<span style="color: black;">原因</span>、生活水平<span style="color: black;">原因</span>、价格及<span style="color: black;">相关</span>行业等的多重<span style="color: black;">原因</span>影响，<span style="color: black;">引起</span>客户淡旺季交替。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对招行加盟客户淡旺季<span style="color: black;">怎样</span>判断？<span style="color: black;">通常</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>百度指数来判断淡旺季。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">招商加盟客户旺季优化<span style="color: black;">办法</span>(做<span style="color: black;">营销</span>)</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">招商加盟客户旺季，就要加大<span style="color: black;">制品</span><span style="color: black;">营销</span>，加大<span style="color: black;">宣传</span>推广的投入，注重口碑的<span style="color: black;">创立</span>及品牌的运营。<span style="color: black;">详细</span>的优化<span style="color: black;">办法</span><span style="color: black;">能够</span>参考上两个章节（招商加盟客户优化方法）来优化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">招商加盟客户淡季优化<span style="color: black;">办法</span>（做品牌）</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">淡季时<span style="color: black;">亦</span>要做好基本的营销工作，要适当的投放。<span style="color: black;">通常</span>招商加盟客户淡季<span style="color: black;">宣传</span>量会减少<span style="color: black;">乃至</span>完全不投放，以减少开支，<span style="color: black;">然则</span>，淡季<span style="color: black;">必定</span>的<span style="color: black;">揭发</span>率是塑造品牌所必须的，<span style="color: black;">由于</span>，当一个品牌<span style="color: black;">全部</span>淡季都<span style="color: black;">无</span>接触消费着，旺季的时候很容易被消费者所遗忘，品牌价格与消费者心目中的地位<span style="color: black;">亦</span>很难进行<span style="color: black;">累积</span>。<span style="color: black;">因此</span>，在淡季是仍然要保持<span style="color: black;">有些</span>基本的营销。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>客户：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，&nbsp;</span><span style="color: black;">做品牌起跑线：<span style="color: black;">能够</span><span style="color: black;">揭发</span>品牌，品牌词全天24小时在线，无论淡季旺季都<span style="color: black;">能够</span>网罗潜在用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2，&nbsp;</span><span style="color: black;">可采用赠送赠品、减免、<span style="color: black;">供给</span>增值服务、商品组合<span style="color: black;">营销</span>等<span style="color: black;">办法</span>。百度优惠页<span style="color: black;">能够</span>有效的进行推广<span style="color: black;">提高</span>转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上图数据为</span><span style="color: black;">哈尔滨耿</span><span style="color: black;">XXX</span><span style="color: black;">餐饮管理有限<span style="color: black;">机构</span>从成<span style="color: black;">长时间</span>到成熟期，在<span style="color: black;">区别</span>时期运用不<span style="color: black;">周期</span>的优化<span style="color: black;">办法</span>，<span style="color: black;">提高</span>后的整体数据，</span><span style="color: black;">2015</span><span style="color: black;">年消费稳定<span style="color: black;">连续</span><span style="color: black;">提升</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>时期的招商加盟客户</span><span style="color: black;">+</span><span style="color: black;">差异化优化<span style="color: black;">办法</span></span><span style="color: black;">=</span><span style="color: black;">效果<span style="color: black;">提高</span></span><span style="color: black;">+</span><span style="color: black;">客户与百度双赢。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">以上</span>分析，<span style="color: black;">区别</span>时期的招商加盟客户<span style="color: black;">按照</span><span style="color: black;">区别</span>的特点，采用<span style="color: black;">区别</span>的优化<span style="color: black;">办法</span>，招商加盟成<span style="color: black;">长时间</span>客户线上<span style="color: black;">运用</span><span style="color: black;">基本</span>优化</span><span style="color: black;">+</span><span style="color: black;">品牌<span style="color: black;">制品</span>，线下<span style="color: black;">尽可能</span><span style="color: black;">运用</span>免费的推广方式宣传推广；成熟期客户线上<span style="color: black;">运用</span><span style="color: black;">基本</span>优化</span><span style="color: black;">+</span><span style="color: black;">品牌整合，线下<span style="color: black;">运用</span><span style="color: black;">更加多</span>的宣传方式。<span style="color: black;">经过</span><span style="color: black;">需要</span>的区别充分利用<span style="color: black;">制品</span><span style="color: black;">协同</span>，<span style="color: black;">能够</span>有效<span style="color: black;">帮忙</span><span style="color: black;">区别</span>时期招商加盟客户<span style="color: black;">提高</span>推广效果。<span style="color: black;">期盼</span><span style="color: black;">经过</span>我对招商加盟行业分析优化，能够对一线客服在优化招商加盟客户时有所<span style="color: black;">帮忙</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对招商加盟行业的优化，<span style="color: black;">发掘</span>招商加盟行业还有<span style="color: black;">非常多</span>的挖掘<span style="color: black;">潜能</span>，招商加盟客户对<span style="color: black;">照片</span>情有独钟，百度<span style="color: black;">能够</span>基于网盟<span style="color: black;">制品</span><span style="color: black;">开发</span>出一款针对招商加盟行业的<span style="color: black;">照片</span>投放策略。<span style="color: black;">这般</span>使招商加盟客户在百度推广效果最大化，百度企业主更加信赖百度，在百度上的投入<span style="color: black;">增多</span>，实现企业双赢。</span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>

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