该不该找家代理企业做营销呢？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你会<span style="color: black;">选取</span>代理<span style="color: black;">公司</span>吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还是<span style="color: black;">机构</span>自己成立团队？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个决定的<span style="color: black;">重点</span><span style="color: black;">原由</span>是什么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">她们</span>各自有什么优点或缺点呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天翻译了这篇<span style="color: black;">文案</span>，来解答这些问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">文末有社长结合国内<span style="color: black;">状况</span>的<span style="color: black;">弥补</span>和<strong style="color: blue;">精彩点评</strong>，不可<span style="color: black;">错失</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者：Jacob Baadsgaard</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Adwords（关键字<span style="color: black;">宣传</span>）以及 Facebook <span style="color: black;">宣传</span>投放专家</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CEO at Disruptive Advertising</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">翻译整理：南千秋</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/cKSjkQIELzC2nHiaM9PVslFC2kgD8p4k4aV9JCic7UJLpow5QLTraRX4TUG0Tw9dpqhAO39tiaBwwMlcrn3XiaP6KA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是该设立一个新<span style="color: black;">媒介</span><span style="color: black;">分部</span><span style="color: black;">或</span>新<span style="color: black;">媒介</span>岗位，还是应该<span style="color: black;">经过</span>代理<span style="color: black;">公司</span>进行新<span style="color: black;">媒介</span>营销呢？这是一个非常重要的决定。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我是一个在线<span style="color: black;">宣传</span>代理商的创始人，<span style="color: black;">因此</span>讨论这个<span style="color: black;">专题</span>，我可能会带有些许偏见。但我<span style="color: black;">亦</span>曾在企业内部工作，在我的职业生涯中<span style="color: black;">亦</span>曾雇过代理<span style="color: black;">公司</span>完成工作，<span style="color: black;">因此</span>我看到了这两个<span style="color: black;">选取</span>的利<span style="color: black;">坏处</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">思虑</span>到这一点，我将尝试<span style="color: black;">尽可能</span>客观地告诉你这两种方式的<span style="color: black;">区别</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，用代理<span style="color: black;">公司</span>还是内部<span style="color: black;">公司</span>呢？<span style="color: black;">她们</span>有三个区别——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> 1.技能多样性 </span></strong> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，大<span style="color: black;">都数</span>网络营销人员就像复仇者联盟<span style="color: black;">同样</span>，<span style="color: black;">她们</span>各自有一套特定的技能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cKSjkQIELzC2nHiaM9PVslFC2kgD8p4k43rwajIlyicHDo44TG8lAB7hWkps19gY44wMVicgcTZ1rA0UeVuLrhedg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些人<span style="color: black;">善于</span>做付费搜索，有些人在社交<span style="color: black;">媒介</span>中如鱼得水，有些人是内容营销<span style="color: black;">能手</span>，深谙转化率优化的规则。就像这些人基本上只能在数字<span style="color: black;">宣传</span>的某个<span style="color: black;">行业</span>小有建树<span style="color: black;">同样</span>，网络营销<span style="color: black;">针对</span>一个人<span style="color: black;">来讲</span>可能太过<span style="color: black;">繁杂</span>。人们几乎<span style="color: black;">无</span>办法<span style="color: black;">作为</span>一名全面的网络营销专家，更何况其中还牵扯<span style="color: black;">有些</span>基本的社会技能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，您可能<span style="color: black;">最后</span>会聘请一个付费搜索专家，只是为了考察你和竞争对手在内容营销方面的收益结果对比。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>呢？ 嗯，你可以雇佣一个内容营销人员，但大<span style="color: black;">都数</span><span style="color: black;">机构</span>并<span style="color: black;">无</span><span style="color: black;">那样</span>多的预算。<span style="color: black;">那样</span>，此时，你又应该怎么办呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">保持营销多元化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为<span style="color: black;">机构</span>找到合适的内部营销人员团队，坦白地说，很难。投资任何新的营销<span style="color: black;">途径</span>都存在着<span style="color: black;">危害</span>，当你雇佣到<span style="color: black;">哪些</span>技能不符合<span style="color: black;">需要</span>的人时，会<span style="color: black;">出现</span>什么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>的<span style="color: black;">状况</span><span style="color: black;">引起</span><span style="color: black;">非常多</span><span style="color: black;">机构</span>在一个营销<span style="color: black;">途径</span>受阻，<span style="color: black;">况且</span><span style="color: black;">常常</span>这一<span style="color: black;">途径</span><span style="color: black;">亦</span>不是<span style="color: black;">机构</span>的最优<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>，<span style="color: black;">有些</span>小把戏式的营销会让你陷入一个尴尬的境地——你空有一个牛逼的设计师，设计了一个非常牛逼的<span style="color: black;">宣传</span>页面，<span style="color: black;">然则</span>这些<span style="color: black;">宣传</span>挣扎着带来<span style="color: black;">有些</span>错误的流量，<span style="color: black;">引起</span>你很难从其中得到好的结果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时，你的设计师能做些什么呢？可能并<span style="color: black;">不可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/cKSjkQIELzC2nHiaM9PVslFC2kgD8p4k4ts36r7p0lbWEzINng1hEwB2ODTBibLv5f8opYF28HmQ8oZWI4K7tdyA/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与您的设计师（或其他营销人员）<span style="color: black;">同样</span>，<span style="color: black;">持有</span>有限营销技能的员工将阻止您<span style="color: black;">得到</span>所期盼的在线营销结果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这正是一家好的营销代理<span style="color: black;">公司</span>大放异彩的<span style="color: black;">行业</span>。你的<span style="color: black;">机构</span>财力可能<span style="color: black;">没法</span>支付设计师，PPC专家，SEO转化，测试大师以及任何你能想到的角色。但<span style="color: black;">针对</span>一个代理<span style="color: black;">公司</span><span style="color: black;">来讲</span>，雇用<span style="color: black;">持有</span>多种在线营销技能的人这一诉求就<span style="color: black;">显出</span>非常<span style="color: black;">恰当</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>在我的<span style="color: black;">机构</span>，<span style="color: black;">咱们</span>的客户经理是一支<span style="color: black;">拥有</span>广泛的专业<span style="color: black;">行业</span>的市场营销团队：现场测试，设计，Facebook公告投放，AdWords等。<span style="color: black;">每一个</span>成员都有<span style="color: black;">她们</span>各自<span style="color: black;">善于</span>的<span style="color: black;">行业</span>，而<span style="color: black;">她们</span>在<span style="color: black;">这般</span>一个团队，又<span style="color: black;">能够</span>灵活应对任何客户的<span style="color: black;">需要</span>，团队给予<span style="color: black;">她们</span>的价值远远超过任何一个人的价值。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，团队中的<span style="color: black;">每一个</span>成员都积极致力于多个客户，为<span style="color: black;">她们</span><span style="color: black;">供给</span>更有广度和深度的体验，以便<span style="color: black;">容易</span>应用于新的<span style="color: black;">宣传</span>系列和应对新的情况。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">多样性<span style="color: black;">是不是</span>值得付出？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问题是，<span style="color: black;">倘若</span>你无力雇佣<span style="color: black;">更加多</span>的人在内部<span style="color: black;">创立</span>一个多元化营销的团队，你能<span style="color: black;">包袱</span>代理<span style="color: black;">公司</span>来做吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单地说，是的，让<span style="color: black;">咱们</span>更深入地来看。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大<span style="color: black;">都数</span><span style="color: black;">机构</span>不需要全职的AdWords专家，设计师和Facebook<span style="color: black;">宣传</span>经理，但<span style="color: black;">她们</span>肯定会受益于所有这些服务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你在招聘时，想找到任何这些<span style="color: black;">行业</span>的专家愿意每周工作几个小时是很难的。<span style="color: black;">然则</span>代理<span style="color: black;">公司</span><span style="color: black;">能够</span>聘请专家来管理多个帐户，给<span style="color: black;">她们</span>足够的工作来证明<span style="color: black;">她们</span>全职工作的<span style="color: black;">道理</span>，并将<span style="color: black;">她们</span>的专业知识<span style="color: black;">供给</span>给任何需要它的帐户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，与代理<span style="color: black;">公司</span>合作，您<span style="color: black;">能够</span>得到<span style="color: black;">各样</span>高级专家的服务，而无需全职雇佣<span style="color: black;">她们</span>，这比聘请这些专家更经济。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">代理 vs 内部</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，找代理还是自己做，哪个对您的业务更好？说到底，这是一个资源问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">很强</span>的<span style="color: black;">机构</span>可能能够投资内部雇佣并使其营销多样化。<span style="color: black;">倘若</span>您的营销<span style="color: black;">需要</span>足以聘请一支敬业的专家团队，您<span style="color: black;">能够</span><span style="color: black;">经过</span>内部雇用全职的<span style="color: black;">途径</span>以<span style="color: black;">得到</span>良好的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>，<span style="color: black;">倘若</span>你的企业<span style="color: black;">无</span>资金来<span style="color: black;">处理</span>这个问题，你<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">运用</span>代理商来<span style="color: black;">得到</span><span style="color: black;">更加多</span>的<span style="color: black;">途径</span>和可能性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> 2.<span style="color: black;">靠谱</span>性 </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优秀的在线营销人员极具创造力，创意非凡，但<span style="color: black;">这般</span>的创造力<span style="color: black;">亦</span>使<span style="color: black;">她们</span>对无聊过敏。你能怪<span style="color: black;">她们</span>吗？想想<span style="color: black;">她们</span>盯着同一组关键字设置一天又一天的工作，你<span style="color: black;">同期</span>期望让<span style="color: black;">她们</span>兴奋起来……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/cKSjkQIELzC2nHiaM9PVslFC2kgD8p4k412XehxhkvJycZo5tfngf6CyfYvLYhRjywucgIeokth3yLoicB1fV2zw/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>是<span style="color: black;">为何</span>许多初级到中级市场营销人员每两到三年就会换工作。跳槽<span style="color: black;">能够</span>使<span style="color: black;">她们</span>保持清醒，但这<span style="color: black;">亦</span>可能使得<span style="color: black;">她们</span><span style="color: black;">始终</span>在做<span style="color: black;">一样</span>的业务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事实上，<span style="color: black;">咱们</span>有相当多的客户解约转而在<span style="color: black;">机构</span>内部<span style="color: black;">创立</span>营销团队，<span style="color: black;">仅有</span><span style="color: black;">她们</span>当为了寻求新的模式新的创意想法的时候才会继续跟<span style="color: black;">咱们</span>合作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在代理营销<span style="color: black;">机构</span>，在线营销人员的离职率<span style="color: black;">无</span><span style="color: black;">那样</span>高。<span style="color: black;">由于</span>在代理<span style="color: black;">公司</span>，<span style="color: black;">她们</span><span style="color: black;">能够</span>与<span style="color: black;">各样</span>企业合作，<span style="color: black;">能够</span>接受<span style="color: black;">更加多</span>的挑战，发挥<span style="color: black;">更加多</span>的创意。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您的联系人离开该代理<span style="color: black;">公司</span>，在一个良好的代理<span style="color: black;">公司</span>，其他<span style="color: black;">能够</span>胜任您<span style="color: black;">机构</span>营销工作的人会继续参与到您账户的管理。<span style="color: black;">因此呢</span>，您的在线营销不会<span style="color: black;">由于</span>某个人的离职而受到<span style="color: black;">损伤</span>，您只需等待其他人来进一步推进您的业务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">代理 vs 内部</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你不担心员工的流失，雇用你自己的营销团队就<span style="color: black;">能够</span>很好地展开工作。<span style="color: black;">这般</span>的<span style="color: black;">状况</span>在大企业比较<span style="color: black;">平常</span>，<span style="color: black;">由于</span><span style="color: black;">她们</span>有<span style="color: black;">更加多</span>的挑战和机会<span style="color: black;">供给</span>给<span style="color: black;">她们</span>的员工。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一方面，员工的流失是小型企业的<span style="color: black;">平常</span>问题。员工可能在寻求<span style="color: black;">更加多</span>的<span style="color: black;">补贴</span><span style="color: black;">或</span><span style="color: black;">更加多</span>的发展可能，<span style="color: black;">因此</span><span style="color: black;">她们</span>更有可能离开。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，无论<span style="color: black;">怎样</span>，内部雇用就像把所有的鸡蛋放在一个篮子里；<span style="color: black;">倘若</span>篮子足够大，足以保持你的鸡蛋不滚开，这是伟大的。<span style="color: black;">然则</span>，<span style="color: black;">倘若</span>你的篮子较小，失去一两个鸡蛋会<span style="color: black;">引起</span>您的营销<span style="color: black;">显现</span>大问题，此时，找个代理可能更好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> 3.合作伙伴福利 </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大<span style="color: black;">都数</span>企业<span style="color: black;">无</span>在线<span style="color: black;">宣传</span>平台上花费足够的钱来真正吸引眼球。即使每年在AdWords上花费20万美元，<span style="color: black;">亦</span>不会<span style="color: black;">表示</span>在Google的雷达上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简直疯了，对吧？<span style="color: black;">然则</span>，人家是Google啊。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尽管如此，即便是谷歌，有数百万美元的生意摆在面前，它<span style="color: black;">亦</span>是很<span style="color: black;">留意</span>的。<span style="color: black;">宣传</span>代理商<span style="color: black;">一般</span>每月会在Google AdWords，Bing Ads，LinkedIn，Facebook，Twitter等等平台上花费数百万美元的<span style="color: black;">宣传</span><span style="color: black;">花费</span>。<span style="color: black;">因此呢</span>，<span style="color: black;">宣传</span>代理<span style="color: black;">商场</span>务上的成功<span style="color: black;">针对</span><span style="color: black;">宣传</span>平台<span style="color: black;">拥有</span>既得利益，<span style="color: black;">因此</span>这些<span style="color: black;">宣传</span>平台是愿意<span style="color: black;">奋斗</span><span style="color: black;">帮忙</span>代理商向客户<span style="color: black;">供给</span>最好的结果的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想想吧，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>代理<span style="color: black;">机构</span>认为AdWords是一种浪费，并<span style="color: black;">意见</span><span style="color: black;">咱们</span>的客户放弃，Google将有<span style="color: black;">非常多</span>损失。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span><span style="color: black;">为何</span>代理商<span style="color: black;">一般</span>会得到<span style="color: black;">非常多</span>的优惠，而大<span style="color: black;">都数</span>企业不会——而代理商<span style="color: black;">能够</span>把这些优惠给<span style="color: black;">她们</span>的客户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cKSjkQIELzC2nHiaM9PVslFC2kgD8p4k4s4S1TN998kWqHyjStkKuYXiaYhW1rkhJPqRy1S45DQB81ISviaYibnzxQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下是与代理<span style="color: black;">公司</span>合作的<span style="color: black;">有些</span>好处：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">更快的反馈。</span></strong><span style="color: black;"><span style="color: black;">倘若</span>你跟谷歌或Facebook<span style="color: black;">这般</span>的大<span style="color: black;">机构</span>谈论你的帐户问题，你的<span style="color: black;">需要</span>可能很难<span style="color: black;">即时</span>得到<span style="color: black;">处理</span>。然而，代理<span style="color: black;">公司</span><span style="color: black;">能够</span>快速在<span style="color: black;">tel</span>上和真正负责的人员取得联系，<span style="color: black;">帮忙</span><span style="color: black;">处理</span>帐户中的违规<span style="color: black;">行径</span>，以及<span style="color: black;">有些</span>政策问题，或是获取<span style="color: black;">有些</span>支持<span style="color: black;">补助</span>项目。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">更早<span style="color: black;">得到</span>新的<span style="color: black;">宣传</span><span style="color: black;">途径</span>。</span></strong><span style="color: black;">代理<span style="color: black;">公司</span><span style="color: black;">常常</span><span style="color: black;">能够</span>在公众<span style="color: black;">拜访</span>之前让<span style="color: black;">她们</span>的客户<span style="color: black;">得到</span>新的营销途径。还记得RSLA（服务级别协议），扩展标题，Gmail赞助宣传等等吗？是的，大<span style="color: black;">都数</span><span style="color: black;">公司</span>能够让<span style="color: black;">她们</span>的客户更早<span style="color: black;">得到</span>这些<span style="color: black;">途径</span>信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">进一步的帐户监督。</span></strong><span style="color: black;"><span style="color: black;">宣传</span>平台<span style="color: black;">期盼</span>代理商取得成功。为了<span style="color: black;">帮忙</span><span style="color: black;">她们</span>，广告平台会分配<span style="color: black;">有些</span>人力来观看代理商的客户帐户，并<span style="color: black;">保证</span>帐户<span style="color: black;">得到</span>正确的关注。这<span style="color: black;">表率</span>着这些人会将<span style="color: black;">她们</span>从内部数据<span style="color: black;">得到</span>的洞察力和想法实施在监督之中，而<span style="color: black;">通常</span>公众是<span style="color: black;">没法</span>得到<span style="color: black;">关联</span>数据来对自己的<span style="color: black;">宣传</span>实施监控的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cKSjkQIELzC2nHiaM9PVslFC2kgD8p4k4HO9rCa2iavFe54GRvCmiaLOUylM1uJYHVH6ia5vUTHqROxMMA6vp1wsvA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好的代理<span style="color: black;">公司</span>有<span style="color: black;">非常多</span>公众<span style="color: black;">没法</span>得到的<span style="color: black;">优良</span>，这些<span style="color: black;">优良</span><span style="color: black;">能够</span>在营销中助你一臂之力。<span style="color: black;">另外</span>，在线营销<span style="color: black;">机构</span><span style="color: black;">一般</span>会与其他营销<span style="color: black;">机构</span><span style="color: black;">创立</span>合作伙伴关系，使<span style="color: black;">她们</span>能够向客户<span style="color: black;">供给</span>额外的<span style="color: black;">优秀</span>服务和折扣。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">代理 vs 内部</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你不是亚马逊或沃尔玛，<span style="color: black;">宣传</span>平台可能不会<span style="color: black;">那样</span><span style="color: black;">重视</span>到你。这并不<span style="color: black;">寓意</span>着你不会成功，但<span style="color: black;">最少</span><span style="color: black;">寓意</span>着它不会<span style="color: black;">那样</span>容易。真正重要的是这些你<span style="color: black;">能够</span>从代理<span style="color: black;">公司</span><span style="color: black;">得到</span>的优惠对你的<span style="color: black;">机构</span>有多么重要，以及它们<span style="color: black;">能够</span>带给你什么样的竞争<span style="color: black;">优良</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> 结论 </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人们<span style="color: black;">选取</span>一家代理<span style="color: black;">公司</span>还是干脆自己做有<span style="color: black;">非常多</span><span style="color: black;">原由</span>，任何一种方式都<span style="color: black;">能够</span>工作，但你<span style="color: black;">选取</span>哪条路线取决于你的优先级在哪里。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你正在寻找多样化的<span style="color: black;">途径</span>技能，<span style="color: black;">靠谱</span>的合作关系，谋求<span style="color: black;">有些</span>合作伙伴福利，<span style="color: black;">选取</span>一个代理<span style="color: black;">公司</span><span style="color: black;">针对</span>您<span style="color: black;">机构</span>业务的发展可能更好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我说完我的理由了，接下来<span style="color: black;">便是</span>你的<span style="color: black;">选取</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/cKSjkQIELzC2nHiaM9PVslFC2kgD8p4k4uviaSWfx8mcxfBwOZMaYl9SMeLubGApBuibw6rKj5Tq2sdlhicbXWlPfA/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“</span><strong style="color: blue;"><span style="color: black;">社长说</span></strong><span style="color: black;">”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/cKSjkQIELzC2nHiaM9PVslFC2kgD8p4k4XrmicSpf4SNxRRvtrAgdhrKuwcF6WkRWsl3Bibz0ibvfcdkAGPrQFXU0g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎关键字<span style="color: black;">宣传</span>，是Google最早提出来的（Adwords），当用户<span style="color: black;">运用</span> Google 进行搜索时，关于检索的关键字的<span style="color: black;">宣传</span>可能就会展示在搜索结果旁边，<span style="color: black;">能够</span>说是搜索引擎向潜在<span style="color: black;">目的</span>受众展示<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在国内与Adwords相对应的是百度竞价（百度推广），<span style="color: black;">一样</span>，与Google Adsense相对应的<span style="color: black;">制品</span>是百度联盟。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近年来，随着移动互联网的发展，新的<span style="color: black;">宣传</span>形式<span style="color: black;">起始</span>层出不穷。<span style="color: black;">日前</span>比较流行的是原生feed流<span style="color: black;">宣传</span>，使<span style="color: black;">宣传</span>与播放环境高度融合，<span style="color: black;">例如</span><span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>，今日头条的feed流<span style="color: black;">宣传</span>等，虽然<span style="color: black;">此刻</span><span style="color: black;">非常多</span>投放品牌<span style="color: black;">由于</span>文案以及设计水平的限制<span style="color: black;">引起</span>打破了和用户阅读习惯的融合，<span style="color: black;">然则</span><span style="color: black;">能够</span>打入<span style="color: black;">伴侣</span>圈这个形式确实是<span style="color: black;">特别有</span><span style="color: black;">优良</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>新的<span style="color: black;">宣传</span>载体<span style="color: black;">怎样</span>进行投放和<span style="color: black;">评定</span>？像雪领新<span style="color: black;">媒介</span><span style="color: black;">这般</span>的新兴<span style="color: black;">机构</span>，<span style="color: black;">日前</span>市场上<span style="color: black;">已然</span>有不少。和过去PC时代的网络<span style="color: black;">宣传</span>投放<span style="color: black;">区别</span>，以内容营销为主导的软文<span style="color: black;">宣传</span>形式，越来越被<span style="color: black;">公众</span>所接受，效果和转化<span style="color: black;">亦</span>比较好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">怎样</span>投放，投放什么内容，仍然像编辑翻译的这篇<span style="color: black;">文案</span><span style="color: black;">同样</span>，是<span style="color: black;">选取</span>代理<span style="color: black;">机构</span>，还是内部建设新<span style="color: black;">媒介</span>营销团队，this is a question。</span></p>“<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">Stra</span></a>tegy<span style="color: black;">｜<a style="color: black;"><span style="color: black;">Channel</span></a>｜<a style="color: black;"><span style="color: black;">Effect</span></a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新<span style="color: black;">媒介</span>及网络整合营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">处理</span><span style="color: black;">方法</span>、案例、<span style="color: black;">新闻</span>、服务</span></p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/cKSjkQIELzC2UolT3k47QViaDvBricqFeDHrFYHq2SIjHU3hJOgcEiadlwKLZfvSGFQqkAeokYSd1csgAOgEplFnw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">雪领新<span style="color: black;">媒介</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">营销案例</span></a><span style="color: black;">｜<a style="color: black;">营销<span style="color: black;">新闻</span></a>｜<a style="color: black;">营销宝典</a>｜<a style="color: black;"><span style="color: black;">微X</span>营销</a>｜<a style="color: black;">口碑营销</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">SEM搜索引擎营销</span></a><span style="color: black;">｜<a style="color: black;"><span style="color: black;">博客</span>营销</a>｜<a style="color: black;">舆情监测</a>｜<a style="color: black;">媒介采购</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">营销诊断</span></a><span style="color: black;">｜<a style="color: black;">H5</a>｜<a style="color: black;">文案策划</a>｜<a style="color: black;">品牌定位</a>｜<a style="color: black;">营销奇葩说</a>｜<a style="color: black;">营销咨询</a></span></p>
seo常来的论坛，希望我的网站快点收录。 你的努力一定会被看见，相信自己，加油。 外贸B2B平台有哪些？ 百度seo优化论坛 http://www.fok120.com/
页:
[1]