论坛 › 河南 › 怎么即时调节优化酒店线上经营策略？

219mze 发表于 2024-8-31 01:57:45

怎么即时调节优化酒店线上经营策略？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">#酒店#</a><a style="color: black;">#酒店人#</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数据分析是酒店<span style="color: black;">评定</span><span style="color: black;">自己</span>经营水平，<span style="color: black;">即时</span><span style="color: black;">调节</span>运营策略的<span style="color: black;">基本</span>。当总经理问道“咱们这个月怎么样？今后要<span style="color: black;">怎样</span><span style="color: black;">调节</span>？”<span style="color: black;">倘若</span>你的回答是含混的“还行吧，<span style="color: black;">亦</span>许之后要多参加促销活动“，自然难以令人信服。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">倘若</span>你做到了以数<span style="color: black;">据述</span>话：”<span style="color: black;">按照</span>后台，<span style="color: black;">咱们</span>各项数据指标都超越了90%的竞争圈酒店，<span style="color: black;">由于</span>本月参与了xx活动，转化率<span style="color: black;">提高</span>xx%。<span style="color: black;">因此呢</span>打算接下来加大活动的参与力度” 说服力会大大加强。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天以ebooking数据中心为例，<span style="color: black;">帮忙</span><span style="color: black;">大众</span>系统<span style="color: black;">把握</span>数据分析<span style="color: black;">办法</span>，从而<span style="color: black;">即时</span><span style="color: black;">调节</span>优化线上经营策略。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">PART.1 自我分析</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一天的访客量为500，预订订单数为70，这个数据<span style="color: black;">到底</span>算好算坏？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商家在进行自我分析之前，要找到参照物——既要参考去年同期数据，<span style="color: black;">亦</span>要<span style="color: black;">认识</span>竞争圈的同期数据，<span style="color: black;">才可</span>得出清晰客观的分析结果。<span style="color: black;">详细</span><span style="color: black;">能够</span>从以下3方面展开分析：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、竞争对手分析：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>于线下<span style="color: black;">途径</span>，OTA<span style="color: black;">途径</span>的竞争对手范围更广，<span style="color: black;">仅有</span>设置好竞争圈，商家<span style="color: black;">才可</span><span style="color: black;">恰当</span>地做好分析，<span style="color: black;">即时</span>把握竞争对手的动作和市场变化。<span style="color: black;">意见</span>从以下3方面设置：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①<span style="color: black;">周边</span>同类型酒店：同商圈<span style="color: black;">或</span>同行政区等地理位置相近，且星级、价格、规模<span style="color: black;">类似</span>的酒店。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②排名相近的酒店：城市列表页或同商圈列表页上排名位置相近的酒店。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③分流较多的酒店：当客人浏览过本店，结果去了<span style="color: black;">另一</span>一家酒店下单，<span style="color: black;">那样</span>这家酒店有很大概率是竞争对手，应该密切关注。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商家在eBooking数据中心→市场分析→竞争圈管理页面，可设置竞争圈酒店，如下图所示：</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/a16e6ad2769541c7bfa8beedd86f80a6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725622132&amp;x-signature=In9Yl4vBzs1moebjUGst%2BboFVR0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在可选竞争圈页面，系统<span style="color: black;">亦</span>会<span style="color: black;">按照</span>同商圈等<span style="color: black;">要求</span><span style="color: black;">举荐</span>商家，酒店可<span style="color: black;">按照</span>需要<span style="color: black;">选取</span>关注。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、流量<span style="color: black;">提高</span>分析</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设定好本店竞争圈后，商家<span style="color: black;">能够</span>进入本店OTA运营分析的环节。<span style="color: black;">首要</span>要分析本店的流量，从<span style="color: black;">揭发</span>量和<span style="color: black;">揭发</span>转化率2个方面，找到流量不足的<span style="color: black;">原由</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①<span style="color: black;">认识</span>本店流量概况：在eBooking 数据中心→诊断报告→日报页面，商家<span style="color: black;">能够</span>看到当天实时的访客量。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f38036360d934deda6c5a7b20b89486f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725622132&amp;x-signature=W4tzfg9jElbtB0bFWOGh4G9JAxw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲实时数据</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要判断酒店流量水平，需要在更<span style="color: black;">长期</span>周期内，进行横向、纵向对比。在eBooking 数据中心→市场分析页面上，<span style="color: black;">供给</span>了酒店昨天、过去7天，过去30天的总体流量概览，酒店还<span style="color: black;">能够</span>对比查看竞争圈酒店的平均水平。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6a7289a6ffb946d5b7a7b956d9a8ef7e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725622132&amp;x-signature=aHakpoags%2FM2tPtijCzN1tcazhE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲各<span style="color: black;">途径</span>流量统计</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">②PSI质量分：</span></strong><span style="color: black;">PSI服务质量分分值是酒店在携程上流量竞争力的<span style="color: black;">表现</span>，要<span style="color: black;">加强</span>该项分值，详见《<span style="color: black;">怎样</span><span style="color: black;">提高</span>酒店PSI服务质量分？》。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">③判断流量<span style="color: black;">提高</span>方向：</span></strong><span style="color: black;">流量=<span style="color: black;">揭发</span>量*<span style="color: black;">揭发</span>转化率，若酒店流量<span style="color: black;">小于</span>竞争圈均值，商家就要分析是哪个环节出了问题，是酒店排名靠后<span style="color: black;">引起</span><span style="color: black;">揭发</span>量不足，还是列表页起价、点评、首图存在问题影响<span style="color: black;">揭发</span>转化率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→流量分析：</span></strong><span style="color: black;">商家<span style="color: black;">每日</span><span style="color: black;">能够</span>查看流量分析页面，<span style="color: black;">认识</span>本店昨天、过去7天，过去30天获取的流量<span style="color: black;">状况</span>，与竞争圈酒店进行横向对比，再结合酒店排名等数据，找出流量不足的<span style="color: black;">原由</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→流量<span style="color: black;">源自</span>分析：</span></strong><span style="color: black;">要<span style="color: black;">提高</span><span style="color: black;">揭发</span>量，在eBooking流量分析页面<span style="color: black;">认识</span>一家酒店的流量<span style="color: black;">源自</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>一家酒店的<span style="color: black;">重点</span>流量<span style="color: black;">源自</span>是”筛选及关键词“，”城市搜索“在OTA流量占比中<span style="color: black;">通常</span>都较高，但本店这一部分的流量<span style="color: black;">仅有</span>20%<span style="color: black;">上下</span>。要实现流量的跨越性<span style="color: black;">提高</span>，<span style="color: black;">提高</span>城市排名是该酒店的一个突破点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→<span style="color: black;">揭发</span>转化率（列表页到详情页）分析：</span></strong><span style="color: black;">流量分析页面→成因分析展示了本店与竞争圈酒店相比，在起价、<span style="color: black;">照片</span>、点评3个方面的优劣之处，以及改进<span style="color: black;">意见</span>。若酒店<span style="color: black;">揭发</span>转化率<span style="color: black;">小于</span>竞争圈水平，应<span style="color: black;">即时</span>找到与竞争对手的差距，并进行针对性优化。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0b67b3a07c6e4b5699f790805d4302e6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725622132&amp;x-signature=Hxv2cODusaL6KX6602GN2S8nifI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲列表页到详情页的<span style="color: black;">揭发</span>转化（成因分析）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、转化<span style="color: black;">提高</span>分析</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在携程客人的预订路径中，产生流量只是<span style="color: black;">第1</span>步，将流量转化为订单还要经历几道关卡，商家应该密切关注<span style="color: black;">关联</span>数据，<span style="color: black;">即时</span>进行转化率优化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①用户预订分析</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当客人进入详情页后，下单转化率、成交转化率会决定有多少流量转化为订单。<span style="color: black;">经过</span>对用户预订<span style="color: black;">行径</span>的分析，商家要做好转化率的优化工作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→客源特征分析：</span></strong><span style="color: black;">在eBooking数据中心→用户分析页面，携程<span style="color: black;">按照</span>酒店过去180天的统计数据，<span style="color: black;">供给</span>该店客人的年龄、性别、<span style="color: black;">源自</span>地、出行类型、消费偏好等特征展示。商家应该<span style="color: black;">按照</span>客源特征，采取适合该人群的<span style="color: black;">提高</span>策略（如下图所示）</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/713a94209dd641aa999e9835f45362a3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725622132&amp;x-signature=azIajuTEb%2FhxjKnnif9BpCtbJ8I%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲用户特征</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→价格<span style="color: black;">敏锐</span>分析：</span></strong><span style="color: black;">价格是影响转化率的关键要素，eBooking用户分析页面展示了本店的客源对酒店星级偏好、价格<span style="color: black;">敏锐</span>度、消费能力、对早餐/优惠券/促销类型偏好，商家<span style="color: black;">能够</span>据此来<span style="color: black;">调节</span>本店的价格策略。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5ea7309436564cb5afdf664559a96487~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725622132&amp;x-signature=YzYmv7p%2FrlBHqsTFsr0xHjB7%2FHc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">▲eBooking用户分析</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">②酒店<span style="color: black;">制品</span>优化</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">转化率的优化，除了以用户<span style="color: black;">行径</span>数据<span style="color: black;">做为</span>重要参考外，商家更需要学会以用户视角，模拟客人在携程浏览酒店的心理，<span style="color: black;">持续</span>优化酒店<span style="color: black;">制品</span>在线上的包装和展示。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">PART.2 竞对分析</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知己知彼方能百战百胜，商家对本店进行数据分析之外，还要<span style="color: black;">经过</span>eBooking数据中心<span style="color: black;">即时</span>做好市场及竞争对手分析，<span style="color: black;">提高</span>酒店竞争力，吸引<span style="color: black;">更加多</span>客流。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商家对本店分析过程中，会将本店数据与竞争圈平均水平进行对比，但除此之外，eBooking数据中心还有许多竞争对手的数据，值得<span style="color: black;">咱们</span>关注。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、竞对价格</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①实时变价：</span></strong><span style="color: black;">价格不仅影响下单转化率，还会对列表页的<span style="color: black;">揭发</span>转化率有很大影响。<span style="color: black;">因此</span>，<span style="color: black;">都数</span>商家会关注并记录竞争对手每日多个时段对标<span style="color: black;">制品</span>的房价变化，并<span style="color: black;">调节</span>本店价格，以<span style="color: black;">保准</span>本店在线上的竞争力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">eBooking数据中心为商家<span style="color: black;">供给</span>了竞争圈酒店的变价看板。如下图所示，实时变价看板中提供了竞争圈酒店精确到房型的价格变化数值、涨跌服务，商家可参考该看板<span style="color: black;">调节</span>本店<span style="color: black;">制品</span>价格。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/783d29178b734bab8585685375fd7be4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725622132&amp;x-signature=O8v0mt7JktAiIMzwsUkRDuE6W0A%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲竞争圈实时变价</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">②<span style="color: black;">制品</span>定价：</span></strong><span style="color: black;">打开eBooking数据中心→经营数据→我的竞争力页面，酒店能看到本店与竞争圈的价格区间，并<span style="color: black;">即时</span>调价，避免<span style="color: black;">由于</span>价格<span style="color: black;">原由</span><span style="color: black;">引起</span>客人流失。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/58fbaee960d04a4faf86fa3604811d8b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725622132&amp;x-signature=W0yh4EtWgb3sicq3wFHw%2BsyUnPQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲<span style="color: black;">营销</span>总览</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">竞争圈内最受欢迎的价格区间是0-150元，其间夜贡献达到80%+，这<span style="color: black;">寓意</span>着超出这一价格区间的房型，在酒店<span style="color: black;">目的</span>客群中就会不<span style="color: black;">那样</span>受欢迎。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③优惠促销：除了关注竞对酒店的价格，酒店还需要关注竞争圈酒店都在参加<span style="color: black;">那些</span>活动及其转化效果。<span style="color: black;">经过</span>携程APP或官网，商家能直接查看对手的促销参与<span style="color: black;">状况</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④关注标杆：打开eBooking数据中心→经营数据→我的竞争力页面，<span style="color: black;">能够</span>查看到竞争圈排名榜。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f3e3c14a62054acfa374b1d06724d63c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725622132&amp;x-signature=SsGIeGxZqagOHahZhD1sKbQFyH0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲eBooking 竞争圈排名榜单</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">PART.3 市场分析</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了关注竞争对手外，酒店更要关注整体的市场热度，对<span style="color: black;">将来</span>市场热度作出预测，<span style="color: black;">即时</span><span style="color: black;">调节</span>相应的售卖策略。<span style="color: black;">由于</span>从收益管理的<span style="color: black;">方向</span>，酒店是有时效性的<span style="color: black;">制品</span>，<span style="color: black;">倘若</span>今晚这间房没卖出去，它就永远失去为酒店<span style="color: black;">挣钱</span>的机会。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、记录<span style="color: black;">保留</span>数据</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一年之中，酒店<span style="color: black;">每日</span>的<span style="color: black;">需要</span>都会有所差异，<span style="color: black;">针对</span>机场酒店<span style="color: black;">来讲</span>，一天24小时之中的<span style="color: black;">需要</span>量都会差异巨大。<span style="color: black;">因此</span>，商家若<span style="color: black;">期盼</span><span style="color: black;">精细</span>地预测<span style="color: black;">将来</span><span style="color: black;">需要</span>，先得做好<span style="color: black;">基本</span>工作——数据统计。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在eBooking数据中心→诊断报告→下载中心，商家<span style="color: black;">能够</span>直接下载各类酒店数据报表，<span style="color: black;">平常</span>的报表有离店<span style="color: black;">营销</span>额、离店间夜量等报表，如下图所示。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4c36dd84bfce4531bf1865754dfab840~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725622132&amp;x-signature=FZpEVGEvLzXOFJyRBZcm51gavXs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲eBooking 下载中心</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商家在记录每日数据时，并<span style="color: black;">即时</span>做好数据的复盘与分析，<span style="color: black;">认识</span>酒店后续工作的优化与<span style="color: black;">提高</span>之处。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在记录数据时，应做好特殊<span style="color: black;">状况</span>的备注：<span style="color: black;">例如</span>某个周一是五一节，<span style="color: black;">或</span>是某一天刮台风客人取消率很高。如此一来，<span style="color: black;">将来</span>酒店在<span style="color: black;">按照</span>历史数据做预测时，能<span style="color: black;">即时</span>排除这类数据的干扰。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、市场热度预判</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了参照历史数据外，商家要<span style="color: black;">即时</span>关注<span style="color: black;">将来</span>会<span style="color: black;">出现</span>的市场事件。在eBooking数据中心→市场分析→市场热度页面，商家可查看所在城市、商圈当前热度、竞争圈调价趋势、热点事件等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①市场热度：</span></strong><span style="color: black;">eBooking数据中心→市场热度，平台会<span style="color: black;">按照</span>历史同期热度、用户搜索热度、酒店在店间夜量，<span style="color: black;">供给</span>酒店当前热度值的趋势，<span style="color: black;">做为</span>酒店<span style="color: black;">需要</span>预测的参考。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">②出行趋势：</span></strong><span style="color: black;">在eBooking数据中心→市场热度页面，商家可查看本店所在城市的火车、飞机出行热度，这类大交通出行热度越高，<span style="color: black;">通常</span><span style="color: black;">亦</span><span style="color: black;">寓意</span>着酒店<span style="color: black;">需要</span>量越大。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ce48c7e7331f46dcb38d1e142f2e4f38~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725622132&amp;x-signature=a%2FDrCh4LWK3LquWardW%2FITgs%2Bp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲eBooking 市场热度</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">③热点活动：</span></strong><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">将来</span>会<span style="color: black;">出现</span>的市场事件，例如展会、演唱会等，房间<span style="color: black;">需要</span>量会比较高，酒店要将结合这类市场特殊<span style="color: black;">原因</span><span style="color: black;">才可</span>作出更<span style="color: black;">恰当</span>的预测。eBooking数据中心→市场热度→市场热点活动，可查看同城热点活动与事件。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、设定售卖策略</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结合历史数据及市场热度，酒店<span style="color: black;">能够</span>对<span style="color: black;">将来</span>市场作出更科学的判断，从而做好价格<span style="color: black;">调节</span>与预订进度<span style="color: black;">掌控</span>。例如，度假酒店在旺季时期生意比较好，<span style="color: black;">能够</span><span style="color: black;">需求</span>客人提前多少天预订、<span style="color: black;">或</span>客人必须要连住几晚才<span style="color: black;">能够</span>享受优惠折扣价格的策略。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span><span style="color: black;">出现</span>后，酒店再去<span style="color: black;">评定</span>售卖结果与预测，查看二者<span style="color: black;">是不是</span>一致，<span style="color: black;">而后</span>以此为经验<span style="color: black;">持续</span>去<span style="color: black;">调节</span><span style="color: black;">将来</span>的策略。当酒店预测好<span style="color: black;">需要</span>以后，<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">区别</span>的变价，将<span style="color: black;">区别</span>的房型以最好的价格卖出去，例如<span style="color: black;">经过</span><span style="color: black;">有些</span>附加<span style="color: black;">制品</span>来<span style="color: black;">加强</span><span style="color: black;">制品</span>价格，或是设定<span style="color: black;">必定</span>的门槛制定折扣价格。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▌文末小结</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“数据驱动决策"不是句空话，在互联网时代，数据运营的重要性日益凸显。<span style="color: black;">想要</span><span style="color: black;">作为</span><span style="color: black;">将来</span>酒店的管理者，你需要系统<span style="color: black;">把握</span>数据分析能力，熟知核心数据指标与<span style="color: black;">关联</span>分析<span style="color: black;">办法</span>，从而能为酒店经营决策<span style="color: black;">供给</span><span style="color: black;">靠谱</span>依据。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8798af9ed5f047719619a3a58c387ce8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725622132&amp;x-signature=VGVkzV1453s56r2wu2gwKpKm7kc%3D" style="width: 50%; margin-bottom: 20px;"></div>

bitheerani12500 发表于 2024-9-9 09:23:14

楼主的文章深得我心，表示由衷的感谢！

wrjc1hod 发表于 2024-10-10 15:50:24

一看到楼主的气势，我就觉得楼主同在社区里灌水。

nqkk58 发表于 2024-11-5 04:10:16

外贸B2B平台有哪些？

1fy07h 发表于 2024-11-13 05:10:44

你说得对，我们一起加油，未来可期。

b1gc8v 发表于 2024-11-16 23:34:37

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