市场营销之营销人员研发客户途径
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">营销</span>人员主动<span style="color: black;">研发</span>客户是<span style="color: black;">营销</span>岗位职责之一,<span style="color: black;">亦</span>是<span style="color: black;">营销</span>工作的初始内容,学会和<span style="color: black;">把握</span><span style="color: black;">研发</span>客户的<span style="color: black;">途径</span>与<span style="color: black;">办法</span><span style="color: black;">才可</span>有效的将<span style="color: black;">制品</span>或服务<span style="color: black;">营销</span>出去,<span style="color: black;">得到</span>价值<span style="color: black;">报答</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1. 亲友<span style="color: black;">研发</span>法。</span></strong><span style="color: black;">曾经和<span style="color: black;">此刻</span>的同事、亲朋好友、各学习<span style="color: black;">周期</span>的<span style="color: black;">朋友</span>以及周边的邻居等都<span style="color: black;">能够</span><span style="color: black;">做为</span><span style="color: black;">研发</span>客户的途径。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2. 连环<span style="color: black;">研发</span>法</span></strong><span style="color: black;">。老客户转介绍新客户,请老客户现身说法,<span style="color: black;">持续</span><span style="color: black;">研发</span>新客户和争取新客户,给自己的客户池注入新资源。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3. 权威<span style="color: black;">举荐</span>法</span></strong><span style="color: black;">。邀请行业内权威人士向相应人员介绍<span style="color: black;">制品</span>,吸引客户认同。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4. <span style="color: black;">宣传</span>宣传法</span></strong><span style="color: black;">。落实<span style="color: black;">各样</span>地推宣传活动,散发传单、<span style="color: black;">发掘</span>有意向的潜在客户,留下联系方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5. 交叉合作法</span></strong><span style="color: black;">。利用<span style="color: black;">区别</span>行业推销员的信息,情报交换,相互<span style="color: black;">举荐</span>和介绍客户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6. 展会推销法</span></strong><span style="color: black;">。参加<span style="color: black;">机构</span>系统组织的展销会、<span style="color: black;">关联</span>行业集会等,寻找潜在客户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7. 兼职网络法</span></strong><span style="color: black;">。利用<span style="color: black;">自己</span>人脉和口碑,发展为自己服务的兼职人员<span style="color: black;">营销</span>网络。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8. 网络利用法</span></strong><span style="color: black;">。从互联网门户网站、专业网站、论坛、<span style="color: black;">微X</span>、<span style="color: black;">博客</span>和<span style="color: black;">关联</span>聊天群(室),寻找和<span style="color: black;">发掘</span>有价值的客户信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9. 刊物利用法</span></strong><span style="color: black;">。各类报刊杂志、通讯录、企业名录、<span style="color: black;">朋友</span>会名录、专业团体名录上<span style="color: black;">发掘</span>有价值的客户信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">10. 团体利用法</span></strong><span style="color: black;">。<span style="color: black;">选取</span>加入<span style="color: black;">有些</span>沙龙、俱乐部、宗教团体、政治团体、社会团体、私董会等<span style="color: black;">途径</span><span style="color: black;">得到</span><span style="color: black;">有些</span>潜在的客户资源。</span></p>
感谢楼主的分享!我学到了很多。 楼主的文章非常有意义,提升了我的知识水平。
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