客户至上——销冠心得分享
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2021年12月份，一次偶然机会，我<span style="color: black;">认识</span>到了英伦罗孚全集成灶，看到<span style="color: black;">制品</span>照片的<span style="color: black;">第1</span>时间我就产生了<span style="color: black;">剧烈</span>的兴趣。这款<span style="color: black;">制品</span>是<span style="color: black;">日前</span>市面上<span style="color: black;">无</span>的，独一无二的，正逢事业瓶颈期的我，毅然<span style="color: black;">选取</span>辞职加入了英伦罗孚的<span style="color: black;">大众</span>庭。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">截止<span style="color: black;">日前</span>为止，我<span style="color: black;">已然</span>做了6个月集成灶<span style="color: black;">营销</span>，做到了连续月销冠，我其实<span style="color: black;">便是</span>一家门店，跟各位老板<span style="color: black;">同样</span>，都是在从<span style="color: black;">营销</span>的思路往营销的思路去转变，<span style="color: black;">因此呢</span>想跟<span style="color: black;">大众</span>分享下对集成灶客户的心得。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1189a4e6f6cf4a079ad6dcc7de3ec6b9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725345562&x-signature=bZhxpMkLBMfurPUpYtVp%2BmvUrQA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户是所有行业<span style="color: black;">营销</span>终端的去处。<span style="color: black;">怎样</span>获取客户、成交客户、<span style="color: black;">守护</span>客户等等一系列<span style="color: black;">触及</span>到客户的问题都是<span style="color: black;">全部</span><span style="color: black;">营销</span>行业不可不重点关注的问题！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网上有<span style="color: black;">非常多</span>从专业<span style="color: black;">方向</span>出发教<span style="color: black;">大众</span><span style="color: black;">怎样</span><span style="color: black;">营销</span>的书籍和<span style="color: black;">文案</span>，今天我在<span style="color: black;">这儿</span>只是想把我个人的<span style="color: black;">有些</span>过往经历分享给大家，<span style="color: black;">期盼</span>能给<span style="color: black;">大众</span>带来一点新的感悟。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span>的行业属于集成灶行业，属于高价值家电，<span style="color: black;">同期</span>带有<span style="color: black;">必定</span>的建材属性，这就注定了<span style="color: black;">咱们</span>在<span style="color: black;">营销</span>过程中<span style="color: black;">不可</span>用寻常的家电<span style="color: black;">营销</span>思路去<span style="color: black;">营销</span>集成灶。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d62244d735884ee1ab2f7a1432d56888~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725345562&x-signature=zK6QHIMMDsu5VRQxET7PoEkF5ws%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>大行业规则，集成灶行业与房地产息息<span style="color: black;">关联</span>，<span style="color: black;">日前</span><span style="color: black;">咱们</span>的客户<span style="color: black;">源自</span><span style="color: black;">重点</span>分为两大类，一类是增量商品房市场，另一类是存量老房改造市场。<span style="color: black;">怎样</span>利用好这两类<span style="color: black;">源自</span>，<span style="color: black;">保准</span><span style="color: black;">咱们</span>的门店进店率？<span style="color: black;">怎样</span>在稳定进店率的<span style="color: black;">基本</span>上<span style="color: black;">加强</span>客户质量，<span style="color: black;">加强</span>成交率？又<span style="color: black;">怎样</span>在<span style="color: black;">加强</span>成交率的<span style="color: black;">基本</span>上保持<span style="color: black;">长时间</span>稳定的成交率？这都是<span style="color: black;">咱们</span>门店迫在眉睫需要<span style="color: black;">处理</span>的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">四流的<span style="color: black;">营销</span>卖价格，三流的<span style="color: black;">营销</span>卖<span style="color: black;">制品</span>，二流的<span style="color: black;">营销</span>卖服务，一流的<span style="color: black;">营销</span>卖自己。尊重客户，<span style="color: black;">认识</span>客户的基本<span style="color: black;">需要</span>，这只是入门手段，要<span style="color: black;">持续</span>深入得去<span style="color: black;">研发</span>客户<span style="color: black;">需要</span>的链接，升华和客户之间的信任，<span style="color: black;">创立</span>三维的供需黏性，开拓思维，举一反三，触类旁通的<span style="color: black;">提高</span><span style="color: black;">基本</span><span style="color: black;">营销</span>向专业营销过度，这才是维客，护客，成客的质变法则，记住营销永远高于<span style="color: black;">营销</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">营销</span>，<span style="color: black;">首要</span><span style="color: black;">需求</span><span style="color: black;">营销</span>人员保持100%的理智，其次<span style="color: black;">需求</span><span style="color: black;">营销</span>人员使客户失去理智。<span style="color: black;">大众</span>都听过疯狂英语，相信所有听过李阳讲课的人都有一个<span style="color: black;">一起</span>的观点，<span style="color: black;">便是</span>李阳是一个疯狂的人，非常地专注并富有激情，<span style="color: black;">一样</span>的，要做好<span style="color: black;">营销</span>，必须要具备以下几个<span style="color: black;">要求</span>：专业、自信、激情、主动！</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p6-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4ce492fcb9504cf885b72873e6202750~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725345562&x-signature=3gFU8S6m%2FZ%2FuEsqt2rciFX%2B3Q8o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">众所周知，<span style="color: black;">此刻</span>的市场竞争<span style="color: black;">反常</span>激烈，<span style="color: black;">制品</span>的同质化程度越来越高，当顾客<span style="color: black;">步行到</span>一家店面，可能供其<span style="color: black;">选取</span>的品牌有几十个<span style="color: black;">乃至</span>上百个，<span style="color: black;">亦</span><span style="color: black;">便是</span>说，无论品牌多好，<span style="color: black;">制品</span>多好，<span style="color: black;">亦</span>许客户走进时不会给你一次机会。<span style="color: black;">因此</span><span style="color: black;">咱们</span>的门店导购<span style="color: black;">必定</span>要主动出击，先抓住与顾客<span style="color: black;">交流</span>的机会！其次，<span style="color: black;">仔细</span>展开<span style="color: black;">咱们</span><span style="color: black;">制品</span>的<span style="color: black;">重点</span>卖点，<span style="color: black;">制品</span>的<span style="color: black;">独一</span>性，<span style="color: black;">这儿</span>需要<span style="color: black;">重视</span>的是，导购必须熟知<span style="color: black;">咱们</span><span style="color: black;">制品</span>的所有卖点，<span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>有十个<span style="color: black;">重点</span>卖点，记住八个才<span style="color: black;">刚才</span>到及格分，<span style="color: black;">咱们</span><span style="color: black;">自己</span><span style="color: black;">能够</span><span style="color: black;">持续</span>去挖掘<span style="color: black;">制品</span>的卖点。<span style="color: black;">同期</span><span style="color: black;">咱们</span>在对客户讲解中<span style="color: black;">必定</span>要饱含<span style="color: black;">自信心</span>和激情，<span style="color: black;">仅有</span><span style="color: black;">咱们</span>自己相信并对<span style="color: black;">制品</span>充满热情，<span style="color: black;">才可</span>把<span style="color: black;">咱们</span>的激情传递给客户，燃烧客户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成交并不是<span style="color: black;">营销</span>的终点，而是服务的<span style="color: black;">起始</span>。集成灶<span style="color: black;">制品</span>是耐用消费品，容错周期长，<span style="color: black;">因此</span><span style="color: black;">咱们</span>的重心<span style="color: black;">能够</span>放在<span style="color: black;">有些</span>转介绍资源上。每一位成交的客户我都会分门别类做好备注信息，并且<span style="color: black;">定时</span>发送问候、祝福语以及<span style="color: black;">制品</span>的<span style="color: black;">有些</span>保养小知识。在服务过程中，渐渐地，我和<span style="color: black;">有些</span>客户<span style="color: black;">作为</span>了<span style="color: black;">伴侣</span>，<span style="color: black;">她们</span><span style="color: black;">亦</span>会教给我<span style="color: black;">有些</span>我<span style="color: black;">无</span><span style="color: black;">触及</span>到的<span style="color: black;">行业</span>的<span style="color: black;">有些</span>知识，这<span style="color: black;">亦</span>对我<span style="color: black;">自己</span>有了<span style="color: black;">必定</span><span style="color: black;">加强</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，客户的重要性要细说可能几万字都<span style="color: black;">不可</span>概括， 细品客户的含义和细节，把经营客户当做经营人脉去做。<span style="color: black;">营销</span>是一门学问，<span style="color: black;">同期</span><span style="color: black;">亦</span>是一门艺术。<span style="color: black;">期盼</span><span style="color: black;">大众</span>能慢慢体会！</span></p>
你的见解真是独到，让我受益匪浅。 说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。 对于这个问题，我有不同的看法... 楼主节操掉了，还不快捡起来！ 我们有着相似的经历，你的感受我深有体会。
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