想喝跨境这口水 先试试速卖通
<div style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境电商利润空间很大,市场<span style="color: black;">亦</span>很宽广,但真正做的好的人却不多,那是<span style="color: black;">由于</span>很少有人<span style="color: black;">晓得</span>:客人<span style="color: black;">非常多</span>,<span style="color: black;">怎样</span>只找适合自己的。<span style="color: black;"><span style="color: black;">因为</span>速卖通的商家<span style="color: black;">非常多</span>都是PayPal的用户,<span style="color: black;">同期</span><span style="color: black;">亦</span>经常和做速卖通的<span style="color: black;">伴侣</span>们进行交流。速卖通怎么做,<span style="color: black;">怎么样</span>做好速卖通,速卖通开店技巧,今天和<span style="color: black;">大众</span>分享下速卖通<span style="color: black;">能手</span>们的速卖通攻略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/6787/7168815077~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725317093&x-signature=bt2h1xFiAEiOS%2FIiYNO0WpFZrbw%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">(一)关于速卖通的纠纷处理:</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只要单量达到<span style="color: black;">必定</span>程度,纠纷和差评<span style="color: black;">便是</span>避之不及的。<span style="color: black;">始终</span>追求完美,想维持100%好评店铺,接连的几个无来由的差评混杂着纠纷,把<span style="color: black;">咱们</span>打的晕乎乎的。有些纠纷是有来由的,有些差评却是莫名其妙的,想搞定它们,先搞清它们:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.客人期望值过高,<span style="color: black;">制品</span><span style="color: black;">无</span>达到<span style="color: black;">她们</span>的期望值是纠纷和差评的根源</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.物流速度是<span style="color: black;">导致</span>客户满意度下降的元凶</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.沟通<span style="color: black;">不足</span>让不满演变成纠纷或差评</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">制品</span>质量<span style="color: black;">不外</span>关,包装破损</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.搞懂了<span style="color: black;">为何</span>客人差评<span style="color: black;">咱们</span>,<span style="color: black;">那样</span><span style="color: black;">处理</span>起来<span style="color: black;">亦</span>就没<span style="color: black;">那样</span>难了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>,不要一味的美化<span style="color: black;">制品</span>和<span style="color: black;">照片</span>,<span style="color: black;">倘若</span>有瑕疵和不足的,要在照片中<span style="color: black;">表现</span>,<span style="color: black;">制品</span>描述清晰简洁详尽。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接连收到的差评都是<span style="color: black;">由于</span>客人<span style="color: black;">无</span><span style="color: black;">重视</span>到尺寸想当然的买了下来,结果货到了觉得小了,不经过任何沟通,直接差评。遇到<span style="color: black;">这般</span>的客人,<span style="color: black;">咱们</span>都是先站内信和邮件沟通,请求修改<span style="color: black;">评估</span>,一部分客人很好讲话直接就改了,一部分客人<span style="color: black;">无</span>任何<span style="color: black;">回复</span>;<span style="color: black;">这般</span><span style="color: black;">1星期</span>之后还有一次邮件轰炸的机会,再没反应就给<span style="color: black;">她们</span>好处,说改了<span style="color: black;">评估</span>返3美金<span style="color: black;">或</span>下次给5%折扣,<span style="color: black;">而后</span>好话继续说;再没反应就<span style="color: black;">每日</span>跟吃饭<span style="color: black;">同样</span>给他站内信留言,用“诚心”感动<span style="color: black;">她们</span>,让<span style="color: black;">她们</span><span style="color: black;">晓得</span>随便给了差评,是没好日子过的!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二,<span style="color: black;">针对</span>物流速度问题,<span style="color: black;">大众</span>都很清楚,发出去的货就像泼出去的水是<span style="color: black;">掌控</span>不到的,可是客人着急了还是会找<span style="color: black;">咱们</span>,就和<span style="color: black;">咱们</span>在淘宝买东西<span style="color: black;">同样</span>,快递的问题<span style="color: black;">最后</span>还是会转移到卖家身上,对<span style="color: black;">她们</span>发泄,虽然<span style="color: black;">咱们</span><span style="color: black;">亦</span>清楚<span style="color: black;">她们</span>是无能为力的。有2点<span style="color: black;">咱们</span><span style="color: black;">能够</span>做的更好,<span style="color: black;">第1</span><span style="color: black;">便是</span>在发布<span style="color: black;">制品</span>的时候以表格的形式注明各个国家<span style="color: black;">各样</span>运输方式大致到达的时间,让卖家有清楚的认识,第二<span style="color: black;">便是</span>发货后要<span style="color: black;">即时</span><span style="color: black;">通知</span>客人跟踪信息以及预计到达时间。做到以上两点,当物流有小的延迟的时候,客人<span style="color: black;">亦</span>会<span style="color: black;">暗示</span>理解的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三,<span style="color: black;">即时</span>的沟通,<span style="color: black;">首要</span>是主动沟通,发货后的提醒是<span style="color: black;">第1</span>点,<span style="color: black;">而后</span>是被动沟通,成交客人站内信和留言的回复要及时,最后<span style="color: black;">每一个</span>周六做个总结,抽出几个小时时间去跟进下发出去的货物,有<span style="color: black;">反常</span>的记录并<span style="color: black;">即时</span><span style="color: black;">通知</span>客人,<span style="color: black;">这般</span><span style="color: black;">亦</span>能避免纠纷。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第四,多买些包装辅助材料,如塑料袋,泡泡袋,泡泡膜,质量好一点的封箱胶,硬度好的纸箱,小投入大<span style="color: black;">报答</span>,值得投入</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后一点,<span style="color: black;">非常多</span><span style="color: black;">制品</span>就比较的容易碎,<span style="color: black;">这般</span><span style="color: black;">咱们</span><span style="color: black;">通常</span><span style="color: black;">供给</span>备品,<span style="color: black;">非常多</span>时候碎的比备品多,怎么办?<span style="color: black;">这般</span>客人肯定是不会善罢甘休的。<span style="color: black;">针对</span><span style="color: black;">这般</span>的问题,<span style="color: black;">首要</span>要承认是<span style="color: black;">咱们</span>的过失,其次是要问客人怎么去<span style="color: black;">处理</span>,最后<span style="color: black;">便是</span>随机应变了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(二)关于<span style="color: black;">制品</span>发布的时间</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>发布的多,<span style="color: black;">始终</span><span style="color: black;">一直</span>的发,流量就上来了吗,订单就多了吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并非人人都能有幸睡到“寒玉床”,就算是睡到了,<span style="color: black;">亦</span>有可能<span style="color: black;">由于</span>利用不善走火入魔。血肉之躯<span style="color: black;">亦</span>不是<span style="color: black;">设备</span>,没办法24个小时不眠不休的发布更新,更新发布……之前<span style="color: black;">亦</span>有试过一天十几个小时<span style="color: black;">一直</span>的更新发布<span style="color: black;">制品</span>,最后订单量不成比例,直接把小小的自<span style="color: black;">自信心</span>给打击没了,<span style="color: black;">亦</span>有试过从为了打时差凌晨两点起来发<span style="color: black;">制品</span>处理询盘的,效果<span style="color: black;">亦</span>不是很好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据纵横的新功能——实时风暴<span style="color: black;">能够</span>很好的<span style="color: black;">把握</span><span style="color: black;">揭发</span>量和浏览量的峰值数据,<span style="color: black;">尽可能</span>在那个时间段发布和更新<span style="color: black;">制品</span>,效果会比不<span style="color: black;">按时</span>的好<span style="color: black;">有些</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例店里的<span style="color: black;">制品</span>,北京时间的早8点到<span style="color: black;">晌午</span>12点是没什么流量的,流量最高的在早晨5-6点和下午3点到8点。早晨的那个时间段<span style="color: black;">无</span>办法把握到,<span style="color: black;">然则</span><span style="color: black;">按照</span>实时风暴的数据就<span style="color: black;">能够</span><span style="color: black;">恰当</span>的安排好一天的工作:上午不要发布<span style="color: black;">制品</span>,午饭过后<span style="color: black;">起始</span>发,刚好赶上下午的高流量点,<span style="color: black;">这般</span>新<span style="color: black;">制品</span>只要一两天就可以上位,<span style="color: black;">加强</span>了不少效率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>就空出来<span style="color: black;">非常多</span>时间做别的事,并不要一天都守着电脑守着店铺,人慢慢发福,身体<span style="color: black;">亦</span>越来越差就不值得了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从我工作<span style="color: black;">败兴</span>,无论是<span style="color: black;">需求</span>自己还是<span style="color: black;">需求</span>同事,我都<span style="color: black;">期盼</span>能奉行3点,<span style="color: black;">第1</span>“工作<span style="color: black;">表现</span>价值”,第二“时间<span style="color: black;">统一</span>比埋头苦干更重要”,第三“基于正确的方向,<span style="color: black;">奋斗</span>才有<span style="color: black;">道理</span>”,共勉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(三)<span style="color: black;">怎么样</span>做好速卖通的服务</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前<span style="color: black;">咱们</span>店里打的招牌是7 x 24 service for you. Think customer before us(7天 x 24小时为您服务,优先<span style="color: black;">思虑</span>客户). 顾名思义,<span style="color: black;">便是</span>7天24小时无休(跟EMS<span style="color: black;">同样</span>)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">始终</span>为此沾沾自喜,以为<span style="color: black;">这般</span>就算是最好的最周到的服务。直到有一天看客人的ebay店铺,上面清楚的注明了工作时间,并且<span style="color: black;">显示</span>是LOCAL TIME(当地时间)。反思下自己的做法,觉得欠妥,<span style="color: black;">首要</span>,这个承诺是不可能兑现的,<span style="color: black;">倘若</span>客人<span style="color: black;">1星期</span>找你20次,<span style="color: black;">那样</span>你19次都在他不会觉得是你的服务好,1次不在,他会觉得你说话不算,这不<span style="color: black;">便是</span>传说中的“自己打自己耳光”吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的服务,<span style="color: black;">首要</span>要有原则,有底线</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有一个PH的客人,经常在店里下100美金<span style="color: black;">上下</span>的单,<span style="color: black;">况且</span>频率很高,可是好景不长,客人<span style="color: black;">起始</span>让我给<span style="color: black;">持续</span>的找别的<span style="color: black;">制品</span>,<span style="color: black;">况且</span>直接发过来速卖通其他卖家的链接,回复说你直接找<span style="color: black;">她们</span>买就<span style="color: black;">能够</span>了,这些<span style="color: black;">制品</span><span style="color: black;">咱们</span>没<span style="color: black;">优良</span>的,可是客人死缠烂打,没办法救了,结果他变本加厉,要找的新品越来越多,<span style="color: black;">乃至</span>耽误了<span style="color: black;">咱们</span>正常的工作,<span style="color: black;">况且</span><span style="color: black;">非常多</span><span style="color: black;">制品</span>只买一次,金额就几十美金,每次要查HS编码,再查到目的国海关有<span style="color: black;">无</span>什么限制,速卖通上的价格<span style="color: black;">大众</span>都懂的,<span style="color: black;">尤其</span>是做烂了的大路货,每次<span style="color: black;">亦</span>就100人民币的利润,却要跑断了腿操碎了心。虽然单下的频,<span style="color: black;">然则</span><span style="color: black;">每一个</span>单都是麻烦<span style="color: black;">持续</span>,最后<span style="color: black;">咱们</span>算下,从这个客人身上<span style="color: black;">一月</span>才赚2000人民币,做一个采购代理都不止这个价吧,更何况<span style="color: black;">咱们</span>一个团队从采购到发货都要围着他转。最后<span style="color: black;">咱们</span>果断的把他拉黑,从此世界安静下来了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">有利润空间,才有<span style="color: black;">提高</span>服务体验的可能性</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做速卖通,<span style="color: black;">首要</span>是<span style="color: black;">挣钱</span>,其次是<span style="color: black;">创立</span>在<span style="color: black;">恰当</span>利润上的良好服务,<span style="color: black;">包含</span>态度和<span style="color: black;">处理</span>问题的能力。<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">恰当</span>的利润,还要赔钱赔笑,这个我实在做不到<span style="color: black;">亦</span>不<span style="color: black;">意见</span>福友做。定价的时候<span style="color: black;">思虑</span>到后续可能<span style="color: black;">出现</span>的售后服务,就不会在<span style="color: black;">出现</span>一点意外就毫无还手之力更<span style="color: black;">不可</span><span style="color: black;">供给</span>出任何服务,退款就变<span style="color: black;">成为了</span>忍痛赔钱,自然<span style="color: black;">亦</span>没什么好心情去做服务,大不了拉黑了事,白白<span style="color: black;">错失</span>了后续合作的机会。不<span style="color: black;">晓得</span>在哪里看到<span style="color: black;">先辈</span>的一句话:“客人<span style="color: black;">非常多</span>,只找适合自己的”。这么<span style="color: black;">数年</span>,<span style="color: black;">亦</span><span style="color: black;">始终</span><span style="color: black;">这般</span><span style="color: black;">需求</span>自己,是自己的,要做到最好,不是自己的,就随缘。服务改服务的客人,利用好二八原则,<span style="color: black;">才可</span>创造<span style="color: black;">更加多</span>的利润。</p>
</div>
你的言辞如同繁星闪烁,点亮了我心中的夜空。
页:
[1]