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m5k1umn 发表于 2024-8-26 20:00:24

外贸获客，是你找客户，还是客户找你？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>获客，永远是外贸人最关心<span style="color: black;">亦</span>是最头疼的问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在外贸市场<span style="color: black;">已然</span>成熟的<span style="color: black;">此刻</span>，早早就告别了客户扎堆找<span style="color: black;">制品</span>的<span style="color: black;">状况</span>，外贸的体系越来越完善，获客成交却越来越难。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f8546026a16e46cfbaa9bfa476fb32f4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725260787&amp;x-signature=yfgxv5lYHlUP5tAMkEngo7OaksM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">兢兢业业的外贸人<span style="color: black;">持续</span><span style="color: black;">研发</span><span style="color: black;">途径</span>寻找<span style="color: black;">办法</span>，归根结底，<span style="color: black;">便是</span>两种方式：主动获客、和被动获客。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主动获客，需要<span style="color: black;">认识</span>找到客户的<span style="color: black;">途径</span>；被动获客，<span style="color: black;">便是</span>让客户看到你的存在来主动寻找。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>这两种方式什么<span style="color: black;">区别</span>，哪种更有效，更省心？哪种才是你<span style="color: black;">此刻</span>需要的呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主动获客方式：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、搜索引擎</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直接从特定国家本地的知名搜索引擎入手，搜索行业关键词，从而找到客户的联系方式与之沟通。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最<span style="color: black;">熟练</span>的例如Google，Yahoo、Bing等</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">法国的本地搜索引擎：http://www.lycos.fr</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">埃及的本地搜索引擎：</span><span style="color: black;">http://www.egyptsearch.com/</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5b764b0041a94c4a9379951fe2822a67~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725260787&amp;x-signature=QpPT05bc2oI8vFbv02v5Xi8X5U8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、社交平台</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SNS获客<span style="color: black;">亦</span>是很主流的方式，交流方式<span style="color: black;">快速</span>直观，地域限制较小，<span style="color: black;">况且</span><span style="color: black;">运用</span>人数越来越多，<span style="color: black;">广泛</span>都有着很不错的流量，<span style="color: black;">能够</span>直接搜索<span style="color: black;">需要</span>信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主图文平台，如Facebook、LinkedIn、Twitter、Instagram等</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主视频平台，如TikTok、YouTube等</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主聊天平台，如WhatsApp、Viber、Skype等</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要<span style="color: black;">运用</span>SNS主动获客，可<span style="color: black;">经过</span>社交平台直接私信进行<span style="color: black;">研发</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、外贸论坛</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸论坛<span style="color: black;">能够</span>说是覆盖面最广、最专业的外贸社区。在<span style="color: black;">这儿</span>最有价值的不仅是客户资源，还能够<span style="color: black;">供给</span><span style="color: black;">宝贵</span>的外贸经验交流，<span style="color: black;">各样</span>干货和实单经验分享，<span style="color: black;">针对</span>外贸新人<span style="color: black;">来讲</span>是最有性价比的学习方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">福步外贸论坛（http://bbs.fobshanghai.com）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里巴巴外贸圈（https://waimaoquan.alibaba.com）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">环球外贸论坛（https://bbs.fob5.com）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">敦煌网外贸论坛（https://bbs.dhgate.com/）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、海关数据</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海关数据相比其他<span style="color: black;">途径</span><span style="color: black;">显出</span>非常官方且有效，<span style="color: black;">能够</span><span style="color: black;">经过</span>国内<span style="color: black;">或</span>国外的海关数据库查到行业<span style="color: black;">关联</span>的<span style="color: black;">机构</span>信息。<span style="color: black;">这般</span>找到的客户基本都是有<span style="color: black;">精细</span><span style="color: black;">需要</span>的，<span style="color: black;">况且</span>能够非常准确地获取客户的资料信息，便于<span style="color: black;">研发</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>能<span style="color: black;">得到</span>海关数据的<span style="color: black;">途径</span><span style="color: black;">通常</span>收费都较高，<span style="color: black;">况且</span><span style="color: black;">通常</span>都是半年以前<span style="color: black;">或</span><span style="color: black;">数年</span>前的旧数据，客户的时效性比较差。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相对来说，一个可免费<span style="color: black;">运用</span><span style="color: black;">况且</span>数据时效性强的平台就<span style="color: black;">非常</span>重要，<span style="color: black;">举荐</span>您尝试<span style="color: black;">运用</span>AB客海关数据<span style="color: black;">查询</span>功能，覆盖<span style="color: black;">全世界</span>80+国家，每日数据实时更新，一键<span style="color: black;">查询</span><span style="color: black;">包含</span>交易细节、客户联系方式等在内的详尽信息。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e86b0d57fc6540b3a94534d5f5c55df2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725260787&amp;x-signature=43vndgVSBYDECukRqCOspTsoByA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">被动获客方式：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、网站SEO优化</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立网站有利于树立品牌形象，展示<span style="color: black;">制品</span>的特点和竞争力，成本<span style="color: black;">亦</span>相对较低，但想要<span style="color: black;">得到</span>流量<span style="color: black;">亦</span>不简单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>排名优化难度<span style="color: black;">很强</span>，前期需要投入很大的人力金钱成本，优化周期<span style="color: black;">亦</span>很长，<span style="color: black;">通常</span>见效在4到6个月，效果真正<span style="color: black;">透出</span>来<span style="color: black;">常常</span>是在一年以后了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、B2B平台</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B平台的优点<span style="color: black;">便是</span>名气大，流量大，采购商在寻找<span style="color: black;">制品</span>时，几乎都会首选<span style="color: black;">运用</span>国际B2B平台，<span style="color: black;">因此</span>卖家在B2B平台注册和发布<span style="color: black;">制品</span>，是比较有效的<span style="color: black;">揭发</span><span style="color: black;">途径</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：阿里巴巴国际站、环球资源、中国制造网、敦煌网等</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>名气大就<span style="color: black;">表率</span>着竞争大，不做好<span style="color: black;">海量</span>投入的准备的话，<span style="color: black;">亦</span>难取得<span style="color: black;">显著</span>的效果。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8318fb1a1e644df4aa069aae445b8557~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725260787&amp;x-signature=h%2BnAtCHnTI46fjILIlqVMcv4r8U%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、搜索引擎竞价推广</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优点是见效快，投放就会有流量，随之而来就会有询盘和订单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>像谷歌这类搜索引擎覆盖面非常广，几乎<span style="color: black;">能够</span>遍布世界，只要投入足够，就能让全世界搜索到。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>推广内容需要<span style="color: black;">连续</span>优化，<span style="color: black;">况且</span>关键词竞争激烈的<span style="color: black;">状况</span>下，竞价成本会越来越高，只要资金烧完，推广立刻就停掉了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、社交平台推广</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与<span style="color: black;">经过</span>社交平台主动获客<span style="color: black;">区别</span>，需要经营自己的<span style="color: black;">制品</span>IP，可<span style="color: black;">经过</span>发布帖子、<span style="color: black;">照片</span>、进行直播等方式让<span style="color: black;">更加多</span>采购人看到，<span style="color: black;">详细</span>的推广效果却不是很稳定，因<span style="color: black;">制品</span>和行业以及手法而异。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社交平台推广的技巧是将推广和社交结合，维系客户，<span style="color: black;">累积</span>粉丝，操作好的话，推广更软，受众<span style="color: black;">更易</span>接受，自然<span style="color: black;">更易</span>成交。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相对<span style="color: black;">来讲</span>是<span style="color: black;">研发</span><span style="color: black;">潜能</span>最大，性价比最高的方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>社交账号需要<span style="color: black;">长时间</span>经营到<span style="color: black;">必定</span>程度才会有效果，<span style="color: black;">况且</span>一半<span style="color: black;">奋斗</span>一半运气，谁<span style="color: black;">亦</span>赌不准下一次火起来的会是什么。</span></p>

b1gc8v 发表于 2024-10-27 02:29:01

这篇文章真的让我受益匪浅，外链发布感谢分享！

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