外贸业务员的核心能力是什么?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲</span><span style="color: black;"> 点击上方第二个“Master蔡浩”</span><span style="color: black;">关注公众号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回复</span><span style="color: black;">“1”</span><span style="color: black;">抽取</span><span style="color: black;"><span style="color: black;">研发</span>信工具</span></p><span style="color: black;">这是</span><span style="color: black;">Master蔡浩</span><span style="color: black;">的第68篇原创<span style="color: black;">文案</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问:国贸专业的应届生,想做外贸业务员,<span style="color: black;">重点</span>是专业对口,<span style="color: black;">亦</span>想学点东西。但我<span style="color: black;">性格比较内向,嘴比较笨</span>,学科成绩<span style="color: black;">亦</span>只是<span style="color: black;">通常</span>,<span style="color: black;">此刻</span>很担心自己做不来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想问下有<span style="color: black;">无</span><span style="color: black;">先辈</span>比较<span style="color: black;">仔细</span>地介绍一下这职位的<span style="color: black;">工作内容</span>呢?还有你们觉得这<span style="color: black;">职位发展</span>水平<span style="color: black;">怎么样</span>呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这里</span>先谢过。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个问题其实<span style="color: black;">包括</span>了的三个疑问:</p>性格内向、嘴笨<span style="color: black;">是不是</span>适合做外贸业务员?外贸业务员<span style="color: black;">每日</span>的工作大致有<span style="color: black;">那些</span>?外贸业务员的职业发展<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三个问题,让<span style="color: black;">咱们</span>一个一个地看。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">性格内向、嘴笨<span style="color: black;">是不是</span>适合做外贸业务员?</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">性格开朗、口齿伶俐是做好外贸业务员的加分项,但不是最核心的能力。外贸业务员最核心的能力是换位思考。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">会换位思考的外贸业务员,能:</p>当客户说A时,你能想到他心里的B和C。还能<span style="color: black;">思虑</span>到<span style="color: black;">机构</span>的立场,去寻找两方之间的平衡点,做出一个最佳<span style="color: black;">方法</span>。有时,客户没交待的、<span style="color: black;">或</span>忘了交待的,你站在他的立场,想到并做到了。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过我<span style="color: black;">数年</span>带团队的经验和观察,这种能力不是说多做几年外贸就能修炼出来的,而是一种思维方式和<span style="color: black;">办事</span>习惯。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">性格内向,只要不内向到让人觉得你高冷,装X就行。嘴笨,只要不笨到影响沟通,让人产生误会<span style="color: black;">就可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>,<span style="color: black;">咱们</span>说的“讲话不清楚”,<span style="color: black;">并不</span>是发音不准,而是思维不清晰——脑袋没想明白的事情,嘴巴再怎么讲,<span style="color: black;">亦</span>是讲不明白的。<span style="color: black;">因此</span>,<span style="color: black;">不要把“嘴笨”和“思维不清晰”混淆</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举个不太恰当的例子——英语专八。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有专八英语的人来做外贸业务员,照理<span style="color: black;">来讲</span>应该是降维打击,业绩<span style="color: black;">提高</span>应该<span style="color: black;">更加多</span>快,成单<span style="color: black;">亦</span><span style="color: black;">更易</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我以前的团队里<span style="color: black;">亦</span>有两个专八的业务员。我<span style="color: black;">亦</span>认为专八能力强,业绩<span style="color: black;">亦</span>该理所当然的好。就<span style="color: black;">她们</span>二人的表现,让我对专八人才有了不<span style="color: black;">同样</span>的看法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专八,既是<span style="color: black;">她们</span>能力的证明,<span style="color: black;">亦</span>是<span style="color: black;">她们</span>的局限。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">能拿到专八,还是甩开同龄人一大截的。我那两个专八业务员,虽然在语言上过关了,但在业务思维和经验上还是有不足的。可偏偏恃才傲物,听不进去我这个业务领导关于业务上的<span style="color: black;">意见</span>。<span style="color: black;">因此</span>,这两位专八人才,在我当时的团队里,业绩并<span style="color: black;">欠好</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我说的“听不进去”不是说,<span style="color: black;">她们</span>会当面与我争辩,而是说<span style="color: black;">她们</span>与我沟通时,<span style="color: black;">显著</span><span style="color: black;">无</span>把话听进去。<span style="color: black;">咱们</span>之间看似在对话,其实是在“各说各话”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">影响<span style="color: black;">她们</span><span style="color: black;">遵循</span>意见的根源应该是来自“专八”。回路应该是<span style="color: black;">这般</span>的:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高自尊 > 勤奋自律 > 过专八 > 自信 > 恃才傲物(你<span style="color: black;">仅有</span>CET4,我可是专八,凭什么听你的?) > 听不进别人的意见</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我接触过的两位专八,都有这个问题。当然,这只是两个个案,<span style="color: black;">不可</span><span style="color: black;">表率</span><span style="color: black;">所有</span>哈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我举这个例子<span style="color: black;">便是</span>想告诉你,性格开朗、口齿伶俐,是外贸业务员的加分项,而不是最核心的东西。外贸业务员最核心的能力是换位思考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就像以前我<span style="color: black;">亦</span>认为,专八做外贸,就应该很NB<span style="color: black;">同样</span>。一接触下来才<span style="color: black;">发掘</span>,专八带来的语言<span style="color: black;">优良</span>只是加分项,真正核心还是业务经验、业务思维、服务<span style="color: black;">认识</span>等,即我<span style="color: black;">刚才</span>统<span style="color: black;">叫作</span>的<span style="color: black;">“换位思考”——我能听话听音,<span style="color: black;">晓得</span>客户心里真正要的什么</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">某次我在参展,一个欧洲客户拉着我聊天,他席间有几句对外贸业务员<span style="color: black;">需求</span>的话,让我印象深刻。<span style="color: black;">由于</span>时间久远,我只记得一个形容词——smoothly。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Smoothly,指与业务员之间的合作要smoothly,沟通要smoothly。这其实是对业务员非常高的<span style="color: black;">需求</span>。一是语言<span style="color: black;">不可</span>有<span style="color: black;">阻碍</span>,不管是书面还是口头,<span style="color: black;">同期</span>还要<span style="color: black;">尤其</span><span style="color: black;">认识</span>行业、<span style="color: black;">机构</span>和<span style="color: black;">制品</span>。<span style="color: black;">仅有</span><span style="color: black;">这般</span>的人,<span style="color: black;">才可</span>做到与客户的合作和沟通都smoothly。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">外贸业务员<span style="color: black;">每日</span>的工作大致有<span style="color: black;">那些</span>?</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">都数</span><span style="color: black;">机构</span>对订单的管理是“全闭环管理”,即外贸业务员要负责从接触客户、<span style="color: black;">研发</span>订单、收钱、下单生产和物流出货等所有业务环节</span>。<span style="color: black;">这般</span>做的好处<span style="color: black;">便是</span>,能<span style="color: black;">保准</span>订单的顺利生产和交付。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有了这个认知,就能<span style="color: black;">晓得</span>外贸业务员<span style="color: black;">每日</span>在干什么了。<span style="color: black;">咱们</span>按接单的<span style="color: black;">次序</span>捋一下:</p>拿询盘:有展会参加展会,平时有平台就运营平台,<span style="color: black;">或</span>搞搞<span style="color: black;">研发</span>信、搞SNS等,想办法找到<span style="color: black;">有些</span>新客户,新询盘。回复询盘和邮件:查看邮箱,看<span style="color: black;">有没有</span>老客户的和邮件、新客户询盘。有就回复并跟进。当然,<span style="color: black;">亦</span>有whatsapp, facebook, linkedin等其他<span style="color: black;">途径</span>的询盘。反正,随时都check一下,有了就回。下单和跟进订单生产:订单收到订金,就该把订单安排到工作。并跟进正在生产的订单,<span style="color: black;">保证</span>订单有按<span style="color: black;">需求</span>生产且生产进度正常,能如期交货。这就需要对生产环节有所<span style="color: black;">认识</span>,<span style="color: black;">晓得</span>该在什么时候<span style="color: black;">检测</span>什么<span style="color: black;">地区</span>。生产和跟单内容,只要接过一单,并在工厂实地工作几天,就<span style="color: black;">所有</span>了解了。这些得实战,在网上学习不到合适的内容。物流和出货:订单快做完或<span style="color: black;">已然</span>做完,<span style="color: black;">通告</span>客户付尾款。收尾款后,联系物流<span style="color: black;">机构</span>或客户的货代出货。<span style="color: black;">守护</span>客户和<span style="color: black;">研发</span>新订单:与客户保持沟通,收集客户对此批货的反馈。<span style="color: black;">定时</span>跟进和回复客户的邮件,直到下一个订单周期<span style="color: black;">起始</span>。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>业绩好的老外贸业务员,<span style="color: black;">每日</span>忙完发货、跟单和老客户邮件回复,基本就耗费了大部分时间。<span style="color: black;">思虑</span>到客户有<span style="color: black;">必定</span>的流失概率,<span style="color: black;">因此</span>老业务员<span style="color: black;">亦</span>会把新询盘好好回复和跟进。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但,<span style="color: black;">都数</span>业务员<span style="color: black;">亦</span>就基本如此了——跟好新老客户 + 吃完<span style="color: black;">机构</span>给的询盘资源。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然,我<span style="color: black;">亦</span>理解老业务员的想法——现有客户都不跟进好,<span style="color: black;">或</span>没时间跟进,<span style="color: black;">研发</span>什么新客户呀。再说了,业绩<span style="color: black;">亦</span>中等偏上了,就不加班、不拼命了。留点时间享受生活。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上是老业务员的状态。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>我强调一个重点,“拿询盘 > 跟进客户 > 下单和跟单 > 出货”,这个<span style="color: black;">次序</span>是按订单的流程写的。厉害的外贸业务员的<span style="color: black;">实质</span>工作流程应该是反过来的,即:</p>早上先进行订单的跟进,<span style="color: black;">认识</span>订单进度和<span style="color: black;">实质</span><span style="color: black;">状况</span>。<span style="color: black;">按照</span>订单的<span style="color: black;">实质</span><span style="color: black;">状况</span>,回复对应客户的邮件,<span style="color: black;">倘若</span>有的话。如有发货,就处理物流方面的问题。接近<span style="color: black;">晌午</span>,<span style="color: black;">或</span>下午,才<span style="color: black;">起始</span>着手处理邮箱里的邮件和<span style="color: black;">各样</span>客户<span style="color: black;">信息</span>。<span style="color: black;">通常</span>,为了抓新客户,会在<span style="color: black;">第1</span>时间回复新客户的<span style="color: black;">信息</span>,而不是老客户。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我简<span style="color: black;">叫作</span>“上午跟单,下午业务”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种做法的的要点有2:</p>工厂的排单是有轻重缓急的。上午跟进工厂和订单,<span style="color: black;">能够</span>抢占工厂有限的资源和交期,<span style="color: black;">保证</span>订单能在<span style="color: black;">第1</span>时间完成,不被插单,<span style="color: black;">或</span>,总是你插别人的单。你下午再跟单的话,你的订单可能就被推迟了。工厂<span style="color: black;">亦</span>是人在管理的,是人的<span style="color: black;">地区</span>,优秀的<span style="color: black;">营销</span>都会想办法“协调”。时差:除了亚洲,欧洲和美洲客户是有时差的。你一大早回复的邮件,会被压在收件箱的下面,最后被客户读到。你下午才<span style="color: black;">起始</span>回复邮件,<span style="color: black;">尤其</span>是先欧洲,再美洲,<span style="color: black;">这般</span>的邮件是在收件箱上面。<span style="color: black;">都数</span>人处理邮件的<span style="color: black;">次序</span><span style="color: black;">便是</span>从上到下!<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>,基于对工厂资源的抢占和时差的<span style="color: black;">思虑</span>,我手下优秀的业务员都是上午跟单,下午<span style="color: black;">研发</span>客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此处应该有掌声,哈哈哈哈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按订单流程倒着安排<span style="color: black;">每日</span>工作的核心思想是,已接到的订单比新客户和新询盘重要</span>。已有订单都跟<span style="color: black;">欠好</span>,出不了货,<span style="color: black;">或</span>出了货出问题,<span style="color: black;">这般</span>下去,业务员的业绩无论<span style="color: black;">怎样</span>都是上不去的——失去客户总是非常快和容易,新<span style="color: black;">研发</span>客户却非常慢和难。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尤其</span>是,<span style="color: black;">倘若</span>你的<span style="color: black;">制品</span><span style="color: black;">重点</span>以欧洲、美洲为主的话,<span style="color: black;">由于</span>有时差,你早上回复的邮件客户是看不到的,<span style="color: black;">况且</span>还被压在了收件箱的下面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“上午跟单,下午业务”这种做法,让你既有时间<span style="color: black;">保证</span>订单的进度,又能更好地与客户当地时间同步。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然,新业务员又是另一幅景象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>新到<span style="color: black;">机构</span>,<span style="color: black;">无</span>什么订单,跟进订单的时间少或<span style="color: black;">不消</span>跟进。能回复的邮件和询盘<span style="color: black;">亦</span>非常少,<span style="color: black;">每日</span>能扎实<span style="color: black;">办事</span>的时间<span style="color: black;">亦</span>就一两个小时。剩下的时间,就像没头苍蝇<span style="color: black;">同样</span>,不<span style="color: black;">晓得</span>该怎么办了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">少许</span><span style="color: black;">机构</span>有系统的培训资料和系统还好,但<span style="color: black;">都数</span><span style="color: black;">机构</span>真的要靠外贸业务员自己想办法学习。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有问题,想请教领导和老同事,但看到<span style="color: black;">她们</span>都很忙,<span style="color: black;">亦</span>有点<span style="color: black;">欠好</span>意思。<span style="color: black;">始终</span>等到<span style="color: black;">她们</span>临近下班,不<span style="color: black;">那样</span>忙时,才好意思去请教问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此为新、老业务员<span style="color: black;">每日</span>工作的内容。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">外贸业务员的职业发展</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于外贸业务员的职业发展,请参考下面这个<span style="color: black;">文案</span>,就<span style="color: black;">再也不</span>复制粘贴到<span style="color: black;">这儿</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《<a style="color: black;">外贸业务员<span style="color: black;">怎样</span>规划职业发展?</a>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>你抽时间慢慢阅读,我对“职业发展”的<span style="color: black;">意见</span>,肯定会出乎<span style="color: black;">都数</span>人的意料。当然,我不是为了意外而意外,而是在经过社会“毒打”后学到的。我年青时走的弯路,<span style="color: black;">期盼</span>你能少走点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">感谢你阅读到<span style="color: black;">这儿</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">祝,发展!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">转眼,我的外贸<span style="color: black;">研发</span>信课程推出<span style="color: black;">亦</span>有一年了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学了我<span style="color: black;">研发</span>信课程的学员,有升职的,有加薪的,<span style="color: black;">亦</span>有<span style="color: black;">一月</span>成交45张样单的</span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我把<span style="color: black;">她们</span>的经历理了理,放在了视频里,欢迎观看:</p><span style="color: black;">
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<div style="color: black; text-align: left; margin-bottom: 10px;">关闭</div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">观看<span style="color: black;">更加多</span></strong></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">更加多</span></div>
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<div style="color: black; text-align: left; margin-bottom: 10px;">退出全屏</div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频加载失败,请刷新页面再试</p><a style="color: black;"><img src="data:image/png;base64,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" style="width: 50%; margin-bottom: 20px;"> 刷新 </a>
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<div style="color: black; text-align: left; margin-bottom: 10px;"> <a style="color: black;"> 视频详情 </a> </div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的<span style="color: black;">微X</span>:MasterCai001</p><span style="color: black;">▲ </span><span style="color: black;">点击上方卡片关注Master蔡浩</span><span style="color: black;">欢迎把<span style="color: black;">文案</span>分享到<span style="color: black;">伴侣</span>圈</span>
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