qzmjef 发表于 2024-8-24 23:36:21

跨境电商，一人搞定？咱们雇阿里国际的AI开了家店，赚遍全世界市场


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">编辑：编辑部</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">【新智元导读】创业<span style="color: black;">夫妇</span>店雇AI做设计，<span style="color: black;">表示</span>器爆单成行业品牌No.1。这<span style="color: black;">背面</span>，不仅是3亿用户出海业务给的底气，<span style="color: black;">亦</span>是<span style="color: black;">由于</span>一个团队一心做好了3件事。</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>关于自动驾驶出租的<span style="color: black;">资讯</span>，掀起了全网大讨论——AI，<span style="color: black;">是不是</span><span style="color: black;">已然</span>抢占了人类的工作岗位？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">答案是，并不会。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">要<span style="color: black;">晓得</span>，在现实世界中的大<span style="color: black;">都数</span>小微企业，其实面临的是人才短缺的困境。在这种<span style="color: black;">状况</span>下，AI非但<span style="color: black;">无</span>替代任何人，反而为小微企业<span style="color: black;">弥补</span>了源源<span style="color: black;">持续</span>的人才。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">做为</span>接触AI最早，<span style="color: black;">亦</span>是被改造最深的行业，如今的跨境电商<span style="color: black;">已然</span><span style="color: black;">作为</span>了一个有着10万亿级的超大市场。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>，当它与如今的大模型<span style="color: black;">出现</span>碰撞，又会从<span style="color: black;">那些</span>方面被重构呢？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当<span style="color: black;">博主</span>试图搭建一个自己的出海业务时，彻底大开眼界。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一个人开店，卖往美国开家店</span></strong></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">第1</span>步：上架<span style="color: black;">制品</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，在上架<span style="color: black;">制品</span>的这一步，就出问题了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">区别</span>款式衣服的KV设计<span style="color: black;">怎么样</span><span style="color: black;">才可</span>抓人眼球？需要雇佣什么形象的模特？<span style="color: black;">怎样</span>针对<span style="color: black;">区别</span>国家进行介绍页翻译？这种种<span style="color: black;">选取</span>的组合，必然有最优解。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">背面</span>的不菲支出，对<span style="color: black;">咱们</span>这种普通商家<span style="color: black;">来讲</span>却是<span style="color: black;">不可</span>承受之重。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">就拿电商拍摄<span style="color: black;">花费</span><span style="color: black;">来讲</span>吧：在国内，做一组商品图最少200元起步，若要聘请欧美国外模特拍摄，最少<span style="color: black;">亦</span>得要大几千。拍摄之后，再让美工修图，每月还得平均支出8000-15000元。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这还没完，一件商品，若想面向<span style="color: black;">全世界</span>市场<span style="color: black;">营销</span>，就得登录<span style="color: black;">区别</span>的平台，还需要语言和素材的本地化表达。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一套工作流下来，耗时不说，人都累垮了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但这些问题<span style="color: black;">针对</span>AI<span style="color: black;">来讲</span>，都是小case——</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/4efb0a4e61274710be561a2e7e9dab94~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=ZEWe7wfV10VqTBlbIjlxXfnUJJ0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以下<span style="color: black;">照片</span>均由阿里国际出品的<span style="color: black;">照片</span>工具pic-copilot生成：https://www.piccopilot.com/zh</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">批量抠图</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在上架衣服之前，<span style="color: black;">咱们</span>需要有商品的主图。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">面对手里的一大批女装，<span style="color: black;">怎样</span>不费吹灰之力，将多件衣服主图批量做出来？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以AI的功力，一次就能抠出20张。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/95c85f448fbb4cedb6a7577b9f86fa9b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=UkA5R5T6eEZSpSnaHkdHLtygtag%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不管背景是地板，桌面，还是眼花缭乱的地毯，AI<span style="color: black;">能够</span>一键<span style="color: black;">精细</span>完成背景移除。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/399abd80dbdb49148a47e0db0245c5dd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=666IwwuZVgaV%2FXaXKcs1rgjMbvw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有了这些平面图之后，<span style="color: black;">咱们</span>不仅<span style="color: black;">能够</span>应用其他背景<span style="color: black;">做为</span>主页展示，再者<span style="color: black;">能够</span>让虚拟模特上身，呈现<span style="color: black;">区别</span>效果。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">虚拟试衣</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">接下来，只需<span style="color: black;">选取</span>一张抠好的衣服，再<span style="color: black;">选取</span>所需的模特和姿势，AI<span style="color: black;">就可</span>快速生成上身效果。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>看到，不管是在质感还是在款式上，渲染出来的衣服都与<span style="color: black;">实质</span>保持了高度的一致。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/187e16242eff4b3bb0f89d4b1a19ff29~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=kgsiPnGwg7EhU0VXGByFEL3PKJ0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">模特换肤</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然，<span style="color: black;">针对</span><span style="color: black;">哪些</span><span style="color: black;">已然</span>拍摄好的穿搭，<span style="color: black;">一样</span>只需要「开局一张图」，剩下的交给AI就<span style="color: black;">能够</span>了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>有需要微调的<span style="color: black;">地区</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>工具手动进行选区。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/947c5efdd2694f12a760d8a3443dbe4c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=XeL1habWcWav8FwAu1XP7%2BVU5e8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">接下来，<span style="color: black;">选取</span>一个符合潜在受众的AI模特。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b97080e690fe4db5b81f5dadf5746ec9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=eOeJaBr%2FKt8nFyBgx%2BsSLl2rZ%2FY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">并且确定发色和背景之后。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bd3878fd687240e9bceed442dc2e99bc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=Tw3%2FNXoGv%2BL2OH7ivfP6ELlsc0M%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">就<span style="color: black;">能够</span>一键get到<span style="color: black;">区别</span>性别、<span style="color: black;">区别</span>年龄、<span style="color: black;">区别</span>肤色的模特穿衣效果了。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6996813b88a64bf9bc8357534e0db9dd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=kxBQ3JansD4t6ux7qtAOqlnJC5A%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>看到，变化的<span style="color: black;">仅有</span>模特本身，而被选中的衣服包包，都不会受到任何影响。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e0db24cb5df4467282458b21e2f5861b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=kHbmTPlHNLJapJPn8TkmNYZvmJc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">乃至</span>连<span style="color: black;">无</span><span style="color: black;">知道</span>标注的墨镜，都被AI完美<span style="color: black;">保存</span>了下来。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6b39b8e3f15b487aa7b70de8e791808d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=oP51MPweHNlLv7Y641GLfdXCH%2F8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如此一来，<span style="color: black;">咱们</span>只需坐在电脑前点一点鼠标，就能把手里的商品全给上架了，<span style="color: black;">极重</span>地节省了<span style="color: black;">昂贵</span>的模特拍摄和后期制作成本。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据统计，在AI虚拟试穿的加持下，不仅商品的销量能翻一番，<span style="color: black;">况且</span>消费者对商品<span style="color: black;">喜欢</span>度<span style="color: black;">亦</span><span style="color: black;">提高</span>了1倍。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">标题建议</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商品的标题和描述<span style="color: black;">怎样</span>吸引读者的购买欲，<span style="color: black;">亦</span>是一门大学问。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>海量电子商务数据训练后的AI，在<span style="color: black;">制品</span>标题生成上<span style="color: black;">亦</span>是手到擒来。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>要做的，<span style="color: black;">便是</span>把和<span style="color: black;">制品</span><span style="color: black;">相关</span>的信息都贴上来，AI就会自动<span style="color: black;">按照</span>品类特征和用户购买决策，剔除无用的内容并快速生成高流量标题。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/422e45dc0d9945ff86160afce94e6f6b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=MLJW1vq4BBykmehqgAaTbxCksc4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第二步：投放<span style="color: black;">宣传</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">接下来，就到了投放<span style="color: black;">宣传</span>这一步。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一个出彩的<span style="color: black;">宣传</span><span style="color: black;">照片</span>，在设计布局、创意文案、背景<span style="color: black;">照片</span>上都有玄机，会对<span style="color: black;">宣传</span>投放效果产生切实的影响。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以往，这些<span style="color: black;">宣传</span>基本都是设计师人肉制作的，周期长、成本高不说，素材效果<span style="color: black;">亦</span>并不<span style="color: black;">必定</span>很理想。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一方面，促活<span style="color: black;">宣传</span>的投放上，<span style="color: black;">咱们</span>运营操作空间<span style="color: black;">亦</span><span style="color: black;">特别有</span>限。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>大部分促活<span style="color: black;">宣传</span>是以动态「选品池」形式投放，而一个品池便<span style="color: black;">包括</span>了上千万的商品量，仅仅靠人肉投放，是<span style="color: black;">没法</span>针对素材完成优化的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有了AI之后，一切就大<span style="color: black;">区别</span>了。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">宣传</span>一键生成</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大模型加持下的AI，<span style="color: black;">能够</span>快速、批量生成<span style="color: black;">海量</span><span style="color: black;">宣传</span>素材，<span style="color: black;">处理</span>了素材生产量<span style="color: black;">不足</span>的瓶颈。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文本方面，基于海量商品数据训出来多语言创意文案生成大模型，可<span style="color: black;">按照</span>投放商品信息、投放国家、人群，<span style="color: black;">从而</span>生成更具个性化和吸引力的卖点。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">照片</span>方面，AI则基于全网海量电商<span style="color: black;">宣传</span>素材，学习并抽象出了设计师的设计范式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这就<span style="color: black;">包括</span>了一件商品和文字的摆放位置、对齐关系、商品背景、设计元素风格匹配规则等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当给定输入的设计内容后，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>让AI自适应排版和布局，实时合成创意<span style="color: black;">照片</span>了。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e0cf631eccf64624ae7063084052e31d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=ClCGa8mS4nvzH8%2FUeNCC%2FVo3P5k%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>一家女装店，卖个鞋<span style="color: black;">不外</span>分吧（手动狗头）</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">精细</span>投放</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>设计完成后，AI还会给自己的生成效果打分，有针对性地投放高分<span style="color: black;">照片</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b7251d5c335644f1929b945bf1789b5d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=XEGBAcLt%2FrG%2BKLlc%2BKVJEXvkovE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后，<span style="color: black;">经过</span>历史投放数据，AI还<span style="color: black;">能够</span>总结经验，<span style="color: black;">例如</span>有文字卖点的商品在<span style="color: black;">宣传</span><span style="color: black;">途径</span>表现更好。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对<span style="color: black;">哪些</span><span style="color: black;">无</span><span style="color: black;">优秀</span>卖点商品<span style="color: black;">照片</span>，AI就<span style="color: black;">能够</span>进行卖点提炼。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">基于海量<span style="color: black;">宣传</span>的投放效果数据，阿里国际专门训练了多模态创意打分模型。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">它不仅能预估投放效果，还<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>动态<span style="color: black;">调节</span>布局，对齐最优投放效果。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在上面这个过程中，有着多模态识别+多语言文本生成+AI<span style="color: black;">照片</span>处理+投放效果RL等多种AI能力加持。结果<span style="color: black;">便是</span>，让<span style="color: black;">宣传</span>制作成本直降3%，<span style="color: black;">同期</span><span style="color: black;">宣传</span>ROI<span style="color: black;">提高</span>了5%。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第三步：店铺运营</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在店铺运营这方面，<span style="color: black;">针对</span>店家AI<span style="color: black;">能够</span><span style="color: black;">经过</span>分析客户的偏好，让商家更好地<span style="color: black;">认识</span>客户。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">回复客户评论</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">同期</span>，还能为客户<span style="color: black;">供给</span>个性化的回复，让每条客户评论，都能得到准确、周到的反馈。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/aebe93f148f148fa8818fc91b6cc7273~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=%2FBHTHxOXEVvfBsdJ0LQSBFud1MI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">面对这位用户的评论「制作<span style="color: black;">低价</span>」，AI会<span style="color: black;">这般</span>回复：「<span style="color: black;">咱们</span><span style="color: black;">晓得</span>，<span style="color: black;">咱们</span>便宜的价格或许并不总是能满足您的期望。但<span style="color: black;">咱们</span><span style="color: black;">始终</span>致力于以实惠的价格<span style="color: black;">供给</span><span style="color: black;">优秀</span>的<span style="color: black;">制品</span>」</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">聊天实时翻译</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不管买家用的什么语言，<span style="color: black;">咱们</span>都<span style="color: black;">能够</span>靠AI丝滑地把对话翻译过去。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/23705d1a20fc45c392a9e36aa320e571~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=RUUsTb88M8ydosdAxzn4T9JJz6c%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">即便存在拼写错误，AI<span style="color: black;">亦</span>能自动纠正</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">智能客服</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>客户，智能客服<span style="color: black;">更加是</span>天然地契合AI的<span style="color: black;">运用</span>场景。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在对话过程中，<span style="color: black;">经过</span>调用<span style="color: black;">制品</span>API和物流API，AI<span style="color: black;">能够</span>回答用户的大部分关于<span style="color: black;">制品</span>和物流<span style="color: black;">状况</span>的疑问。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6ad206f50cae4e459ecc955a4015afe6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=%2FOyAGyqG4BTe%2BQCOQ1hWdkEeapI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第四步：售后服务</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后<span style="color: black;">亦</span>是最难的一趴，<span style="color: black;">便是</span>售后了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">面对消费者的无理由退货退款申请，<span style="color: black;">倘若</span>每次都把商品从海外运回来，成本会非常高；但<span style="color: black;">倘若</span>不运回来，货损又会非常大。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在这个场景中，就<span style="color: black;">能够</span>借助AI来进行部分退款、<span style="color: black;">不消</span>退货的协商，降低退货退款比例挽回损失。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">来讲</span>，模型<span style="color: black;">首要</span>会在训练时学习<span style="color: black;">各样</span>历史人工判责案例的处理方式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">而后</span>在多模态技术的加持下，分析用户留言、退款凭证（货值损坏程度）、交易快照、物流路线等数据，<span style="color: black;">从而</span>理解纠纷的<span style="color: black;">原由</span>并计算出部分退款的金额。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c5be70a67f3f4e9eb5b1367dfc25a561~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=vyUrfyPZBH2WJQNmHdi%2FCL2DrhU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后为消费者<span style="color: black;">供给</span>一种比较满意的「不退货部分退款」<span style="color: black;">方法</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由此，就<span style="color: black;">能够</span>在<span style="color: black;">提高</span>退款效率、减少退款损失的<span style="color: black;">同期</span>，优化客户的满意度（预计<span style="color: black;">达到</span>3%）。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/70e4967b62b342faa929ebc6622e5061~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=0Pk32S6NUDWTO7TB4wJ2LBXrKrI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除了退货退款，还有一种更头疼的纠纷——Chargeback（拒付）。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在遇到恶意拒付后，商家平均需要20分钟来完成申诉材料的填写，<span style="color: black;">而后</span>还需平台小二进行复核<span style="color: black;">弥补</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cd277cdba7764c4f92c8ea59e0f76831~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=Lnu%2BRmvjbmryi3xa4Fb1GYDSJ2s%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">相比之下，Chargeback Agent会基于模型的多模态能力来理解订单、履约、物流、商品，以及抗辩理由等<span style="color: black;">关联</span>信息，<span style="color: black;">而后</span>自动收集并组装证据，<span style="color: black;">最后</span>实现<span style="color: black;">仔细</span>抗辩材料的一键生成。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据<span style="color: black;">认识</span>，这款AI Agent一年就能为跨境商家挽回上千万元的损失。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/34956b41879c463b8d0c7fc5c218842a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=P3U1vYEJKjsY9bJtESYCe%2F4dzBk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总而言之，从商品上架发布，到营销投放、店铺运营，再到售后服务，AI<span style="color: black;">已然</span>完全贯穿到跨境电商全链路中。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">AI电商，进入第二年</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">人们都说，2023年<span style="color: black;">亦</span>是AI电商的元年。经过一年多的发展，AI电商早已从炒作<span style="color: black;">周期</span>，进入了成熟的应用<span style="color: black;">周期</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">AI电商<span style="color: black;">已然</span><span style="color: black;">作为</span>大模型时代下，核心应用场景之一，<span style="color: black;">亦</span>是最佳的<span style="color: black;">实验</span>场。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这一<span style="color: black;">行业</span>之<span style="color: black;">因此</span>越来越热，一是<span style="color: black;">由于</span><span style="color: black;">全世界</span>电商的体量本来就很大，二是随着AI电商应用越来越多，其落地路径<span style="color: black;">逐步</span>明朗起来。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">高盛的一份报告<span style="color: black;">叫作</span>，<span style="color: black;">全世界</span>电商在2023年<span style="color: black;">营销</span>额达3.6万亿美元，预计24年将同比增长8%，到28年将达到5万亿美元。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">可见，AI电商这一赛道，本身<span style="color: black;">便是</span>一个值得深度挖掘创新，释放<span style="color: black;">极重</span><span style="color: black;">商场</span>价值之所。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">电商运营端、供应链端、消费者端，AI的势力正渗透到其中各个环节中。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在运营端，以亚马逊、阿里国际等电商平台巨头为<span style="color: black;">表率</span>，都推出了面向商户的AI工具。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>，亚马逊的AI Listing功能，<span style="color: black;">帮忙</span>卖家能够更<span style="color: black;">容易</span>、<span style="color: black;">有效</span>地撰写有吸引力的文案。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a7559764976e4a4a8ca3a7866ed38df5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=CRzfLR3gmg5WLQL2Vmm32WmE8%2FU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">再从供应端来看，AI的兴起，加速了<span style="color: black;">有些</span>企业推陈出新的进程。<span style="color: black;">例如</span>珠宝类企业，从设计、开模、模特拍摄、测品、上新，最少经历几个月的周期。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">此刻</span>，企业新品上线的工作流被AI重塑，从设计，到AI生成<span style="color: black;">各样</span>效果图，吸睛文案、测品，再到基于大数据分析，<span style="color: black;">乃至</span>AI能创造更<span style="color: black;">有效</span>的匹配机制。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商家们<span style="color: black;">已然</span><span style="color: black;">熟悉</span>地利用这些AI利器，生成文案，处理翻译，商品图设计等等，大大减少了<span style="color: black;">海量</span>重复繁琐的工作。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在降本增效的<span style="color: black;">同期</span>，还更好地迎合了消费者的购买心理。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另有德勤报告佐证，26%的受访营销者<span style="color: black;">已然</span>在<span style="color: black;">运用</span>GenAI生成营销内容，<span style="color: black;">况且</span>还有45%的人打算在2024年底之前<span style="color: black;">运用</span>这项技术。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/72145e7726314b31a54d20f5c457dbb7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=ehUb0GqU0q8Su4TgMZhKgp6u%2B7Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不仅如此，AI对消费者的影响，<span style="color: black;">亦</span>是革命性的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亚马逊发布的AI评论整合功能，提炼过往买家的<span style="color: black;">评估</span>，总结一段话置顶。AI合身功能，能够让用户在线试穿衣服。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b2ba42b327f7457299aacec28e08f3d5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=IUs92qJJCydPRQy6S6hI9j542CM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还有今年2月，亚马逊「电商版ChatGPT」——Rufus发布，能够以问答形式，帮买家出谋划策。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/62253b17e8aa4fdaa65ccd01db67f662~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=8g2DdlGc0NbT6Ky6Zkrt9EKCj74%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">显然，国内外电商平台<span style="color: black;">已然</span>点燃了大模型革命的火种。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">电商，是一个必定会被AI改变的行业，而这件事，如今仅仅迈出了<span style="color: black;">第1</span>步。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3亿用户业务，加持AI+电商</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>电商电商巨头，阿里国际的成绩单<span style="color: black;">亦</span><span style="color: black;">非常</span>耀眼。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">之<span style="color: black;">因此</span>能够快速找到落地，还是<span style="color: black;">由于</span>阿里国际<span style="color: black;">持有</span>天然的3亿用户出海业务。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，在模型训练上，团队有着有很好的前置背景和专业多样化数据。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里国际所要做的，<span style="color: black;">便是</span>给<span style="color: black;">大众</span><span style="color: black;">供给</span>一个共用的AI<span style="color: black;">基本</span><span style="color: black;">设备</span>，<span style="color: black;">而后</span>来<span style="color: black;">处理</span>所有这些业务在电商<span style="color: black;">其中</span>的AI<span style="color: black;">需要</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有趣的是，想做这件事，就需要对电商里「AI<span style="color: black;">能够</span>干什么」，做一个<span style="color: black;">制品</span>层面的抽象。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>需要去想象，一个坐在深圳做3C<span style="color: black;">制品</span>的工厂，一个义乌倒腾百货的贸易商，<span style="color: black;">或</span>是一个在广州<span style="color: black;">经过</span>做档口生意，在淘宝上、拼多多上做了<span style="color: black;">非常多</span>年电商，想要做出口时，会遇到<span style="color: black;">那些</span>困难？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不讲外语时，怎么<span style="color: black;">晓得</span>海外消费者想买什么？</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">东亚和欧美客户的<span style="color: black;">需要</span>差别，怎么满足</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>大<span style="color: black;">都数</span>跨境创业者<span style="color: black;">来讲</span>，在细分场景中挖掘机遇才是王道。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而阿里国际团队，正是在拥抱AI的探索中，摸出了门道。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">初期</span>，阿里国际团队基于40多个场景，把AI能力快速、松耦合地集成到现有的业务场景和<span style="color: black;">制品</span>体系里。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而随着过程的<span style="color: black;">逐步</span>加深，团队就到了大的规模化<span style="color: black;">周期</span>，<span style="color: black;">亦</span>就沉淀出了<span style="color: black;">海量</span>的标准化服务。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此时，<span style="color: black;">区别</span>国家、<span style="color: black;">区别</span>文化背景业务上的差异就显出来了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>，亚洲中东客户在商品表达、模特呈现、商品信息合规<span style="color: black;">需求</span>上，就和欧美有很大差异。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4bb7df96fcb544d3a2d138d974b107ca~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=hVSxCUBZBVG709wHuoHJ0vmVwyE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一方面，<span style="color: black;">亦</span>需要在规模化<span style="color: black;">制品</span>上用PAAS<span style="color: black;">这般</span>的平台，结合更加统一模型的方式，<span style="color: black;">才可</span>避免碎片化，<span style="color: black;">得到</span>更好的推理成本和更大的规模效应。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，团队还需要在原有<span style="color: black;">制品</span>上，为前台业务团队<span style="color: black;">供给</span><span style="color: black;">更加多</span>的按需定制能力。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以前，是所有人看同一个内容商品，<span style="color: black;">此刻</span>AI<span style="color: black;">能够</span>无限生成、海量生成，就<span style="color: black;">能够</span>生成「千人千面」的内容。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而AI搜索，只是简单地用一个大模型，去替代传统的<span style="color: black;">设备</span>学习模型吗？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">绝<span style="color: black;">不仅</span>是<span style="color: black;">这般</span>。在阿里国际团队看来，这可能<span style="color: black;">触及</span>到这<span style="color: black;">全部</span>系统和<span style="color: black;">全部</span>数据设计模式上，以及本身在算法底层上去构建商品的表达和呈现。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>，人类语言表述<span style="color: black;">已然</span>做了足够高的抽象，<span style="color: black;">区别</span>国家、民族的语言，<span style="color: black;">已然</span><span style="color: black;">能够</span>很好地表达所有抽象<span style="color: black;">规律</span>和<span style="color: black;">详细</span><span style="color: black;">理学</span>对象的<span style="color: black;">规律</span>，但在视觉上，仍然是<span style="color: black;">一起</span>开放的<span style="color: black;">行业</span>。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">专心只做三件事</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过去年的「百模大战」，谁是世界上领先的<span style="color: black;">基本</span>模型<span style="color: black;">机构</span>，显然早已有了<span style="color: black;">结论</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2023年4月成立，阿里国际AIBusiness已初具百人团队规模，对<span style="color: black;">自己</span>定位却是——<span style="color: black;">咱们</span>不是一个训练<span style="color: black;">基本</span>模型的团队。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9eeacd7ec5364cadb1ee87f028eae841~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=1w0Br7T4uaS3G%2BI49L35%2FN06Cjc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">她们</span>强调了，会将<span style="color: black;">自己</span>重点放在三件事上：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>，是多语言。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">团队将利用多语言<span style="color: black;">加强</span>的方式，提<span style="color: black;">高挑</span>模型的多语言能力，并将其更<span style="color: black;">有效</span>地用在多语言任务中。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">就拿翻译<span style="color: black;">来讲</span>，<span style="color: black;">始终</span><span style="color: black;">败兴</span>都是小模型承担的，<span style="color: black;">针对</span>大模型<span style="color: black;">怎样</span>翻译，并<span style="color: black;">无</span><span style="color: black;">知道</span>的答案。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">再者，为了<span style="color: black;">掌控</span>成本，<span style="color: black;">非常多</span><span style="color: black;">商场</span>工具需要<span style="color: black;">掌控</span>成本。阿里国际<span style="color: black;">期盼</span>把多语言做好，以更低成本更优效果，让LLM去做多语言翻译。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">会上，<span style="color: black;">她们</span>首次对外公开了<span style="color: black;">背面</span>的多语言<span style="color: black;">加强</span>大模型MarcoPolo，<span style="color: black;">更加多</span>的技术细节。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">它基于海量高质量多语言数据训练，其中小语种预料有2.5T token，可支持30+小语种，有8B/57B/72B等<span style="color: black;">区别</span>参数规模的模型。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">其次，是多模态。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在电商赛道中，光有多语言大模型<span style="color: black;">常常</span><span style="color: black;">不足</span>，这是一个<span style="color: black;">触及</span>丰富繁杂的多模态场景。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">假设客户<span style="color: black;">由于</span>衣服颜色发错退货，拍过来一张照片，衣服<span style="color: black;">到底</span>是黑蓝的还是黑的，需要AI用「眼睛」去辨认。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从商家<span style="color: black;">方向</span>来看，<span style="color: black;">期盼</span>上传一张商品<span style="color: black;">照片</span>后，AI能够完成优化、补全。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另一</span>，<span style="color: black;">触及</span>到什么是同款、什么是<span style="color: black;">类似</span>款，AI进行<span style="color: black;">举荐</span>、识别，皆需要底层技术的创新。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里国际的多模态大模型MarcoPolo-VL，基于业界原创结构化嵌入对齐模型（SEA）训练调优，可<span style="color: black;">供给</span>7B/14B模型，<span style="color: black;">况且</span>同等参数效果下，超越了已知的开源模型。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最后，在工程和架构侧，去构建<span style="color: black;">全部</span>模型服务PAAS。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">AIGC有<span style="color: black;">区别</span>的业务平台，<span style="color: black;">针对</span>商家们<span style="color: black;">来讲</span>，最<span style="color: black;">方便</span>的方式是能够在一个平台上，完成<span style="color: black;">全部</span>运营<span style="color: black;">触及</span>到的流程。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，一个通用底层平台的诞生，是必然的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里PAAS服务<span style="color: black;">能够</span>让模型推理服务成本大大降低，能够以百张量级推理卡支持每日数千万次AI服务调用。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如下是<span style="color: black;">她们</span>在PAAS上的布局，基于底层阿里云等<span style="color: black;">基本</span><span style="color: black;">设备</span>，构建了一套端到端的训练、推理、应用完整技术链，<span style="color: black;">区别</span>应用场景得以在统一的AI应用引擎、模型工作台、应用构建器等<span style="color: black;">制品</span>上实现<span style="color: black;">有效</span>迭代，从而给各个业务用好AI<span style="color: black;">供给</span>一套共享的应用<span style="color: black;">设备</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过一年多的<span style="color: black;">奋斗</span>和尝试，阿里国际在40+应用场景中，<span style="color: black;">已然</span>赋能50万中小商家，超1亿件商品信息得到了优化。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b182a038f53a498e9b09cd3ec8136ef0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=7y0R2vABfeqlD1N9TWMNUKU2x4k%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">为何</span>40这个数字如此重要？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">张凯夫<span style="color: black;">暗示</span>，<span style="color: black;">就地</span>景能够用AI产生<span style="color: black;">实质</span>价值的时候，<span style="color: black;">咱们</span>在过去半年内<span style="color: black;">出现</span>的故事，<span style="color: black;">便是</span>AI的<span style="color: black;">运用</span>量<span style="color: black;">起始</span>大幅<span style="color: black;">提升</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近半年的数据<span style="color: black;">表示</span>，平均每两个月，商家<span style="color: black;">针对</span>AI的调用量就翻1倍。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>，平台的日均调用量<span style="color: black;">已然</span>超过5000万次，规模每两个月翻一番。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6a965c303c354affb296ec97583fae80~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=ZNyUO%2FBgbZhy%2B%2BPuP8wQTi7CxLQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">已然</span>有超过1亿的商品，<span style="color: black;">经过</span>AI做了完全的改写。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>翻译、换模特、涂抹黑词、卖点生成等这些用AI洗一遍澡的环节，团队很自信：<span style="color: black;">制品</span>拿到美国消费者面前，<span style="color: black;">她们</span>能看懂、想买、愿意下单！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">况且</span>，在张凯夫看来，越是中小商家，越能从AI的应用中获益。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此</span>，用上AI的怎么样了？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以下，<span style="color: black;">便是</span>实打实的商家真实案例。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一位商家<span style="color: black;">暗示</span>，<span style="color: black;">无</span>AI前，<span style="color: black;">仅有</span>一张手机拍摄的商品图。<span style="color: black;">运用</span>真实场景的图像虽然拍摄成本大，但放在平台上却<span style="color: black;">显出</span>平平无奇。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而有了AI后，就<span style="color: black;">能够</span>快速生成<span style="color: black;">照片</span>背景了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">生成的<span style="color: black;">照片</span>光影<span style="color: black;">不仅</span>和真实拍摄的<span style="color: black;">平起平坐</span>，还能套用海量的营销图模板，这些模板由海外设计师<span style="color: black;">按照</span>当地风格设计，<span style="color: black;">不但</span>成本降低，点击率<span style="color: black;">亦</span>嗖嗖<span style="color: black;">提高</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>，速卖通平台的<span style="color: black;">表示</span>器top商家Zeuslap，<span style="color: black;">便是</span>从2023年11月<span style="color: black;">起始</span><span style="color: black;">运用</span>阿里国际AI的图像生成的功能。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/29b849abb0eb4877aa88d07e422d2a82~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=K3eMmx8uUvYdLnkQzG9YGKfdbD0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无论是店铺装修的banner、商品场景图、商详图、YouTube和TikTok的封面图等，都是AI完成的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从前，商家需要花<span style="color: black;">非常多</span>时间在找素材和设计上，还得自己动手PS。<span style="color: black;">此刻</span>只要<span style="color: black;">选取</span>模版，上传商品，就<span style="color: black;">能够</span><span style="color: black;">容易</span>搞定商品图营销图了，巨省时间。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如今，在阿里国际AI的<span style="color: black;">帮忙</span>下，Zeuslap<span style="color: black;">已然</span>从创业的<span style="color: black;">夫妇</span>店，成长为平台行业<span style="color: black;">第1</span>的品牌。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b72d2cd38079499a8506509d384875eb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725030440&amp;x-signature=xuX63jluy3C1pEmYNUN8xBrNwuM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">AI给电商出海带来的剧变，还在后面呢。</span></span></p>




不锈钢厂家 发表于 2024-9-7 15:27:22

我们有着相似的经历，你的感受我深有体会。

nqkk58 发表于 2024-9-26 17:53:25

顶楼主，说得太好了！

4zhvml8 发表于 2024-10-2 10:40:39

楼主节操掉了，还不快捡起来！

j8typz 发表于 2024-10-13 11:12:51

我完全同意你的观点，说得太对了。

wrjc1hod 发表于 6 天前

你的努力一定会被看见，相信自己，加油。
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