qzmjef 发表于 2024-8-24 21:50:27

外贸人想认识当地市场，要从哪入手？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸<span style="color: black;">营销</span>人员在进入一个新的<span style="color: black;">目的</span>市场时，<span style="color: black;">认识</span>当地市场的<span style="color: black;">状况</span>至关重要。</span><span style="color: black;"><span style="color: black;">仅有</span>深入<span style="color: black;">认识</span><span style="color: black;">目的</span>市场的文化、消费习惯、竞争对手以及市场趋势，<span style="color: black;">才可</span>制定出针对性的营销策略，与客户<span style="color: black;">创立</span>紧密的联系，并取得成功。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，外贸<span style="color: black;">营销</span>人员应该从哪里入手去<span style="color: black;">认识</span>当地市场呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">&nbsp; —— #01 市场调查 ——</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>外贸<span style="color: black;">营销</span>人员，需要总结同一个国家客户的特点，并<span style="color: black;">认识</span>当地市场，<span style="color: black;">能够</span>从以下方面着手：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 利用展会方式：</span></strong><span style="color: black;">并非非要参展，你<span style="color: black;">能够</span><span style="color: black;">首要</span><span style="color: black;">认识</span>针对你们<span style="color: black;">制品</span>的当地市场有<span style="color: black;">那些</span>展会，有<span style="color: black;">那些</span>客户参展。参展的本地参展商<span style="color: black;">常常</span>是<span style="color: black;">优秀</span>的海外买家。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 在当地展会官网<span style="color: black;">查询</span>信息：</span></strong><span style="color: black;">在展会官网上，<span style="color: black;">一般</span>会有参展商列表和买家列表。即使不参展，你<span style="color: black;">亦</span><span style="color: black;">能够</span>找到当地的参展商。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. 利用Google搜索：</span></strong><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">运用</span><span style="color: black;">制品</span>关键词+展商列表的方式进行搜索。找到<span style="color: black;">有些</span>参展商后，结合LinkedIn来进一步<span style="color: black;">认识</span>（<span style="color: black;">经过</span><span style="color: black;">机构</span>名<span style="color: black;">叫作</span>搜索），查看<span style="color: black;">机构</span>页面，<span style="color: black;">认识</span>行业领先者，<span style="color: black;">而后</span><span style="color: black;">经过</span>LinkedIn页面下方的"people also viewed"，<span style="color: black;">能够</span>找到其他同类型的大<span style="color: black;">机构</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4. 利用<span style="color: black;">关联</span>网站和Google搜索：</span></strong><span style="color: black;"><span style="color: black;">认识</span>大<span style="color: black;">机构</span>A后，<span style="color: black;">经过</span>Google的related:A网站功能，<span style="color: black;">能够</span>找到其他<span style="color: black;">关联</span>的同类型<span style="color: black;">机构</span>B、C、D等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5. 注重文档整理：</span></strong><span style="color: black;">针对合作客户和询盘客户，整理出<span style="color: black;">制品</span><span style="color: black;">爱好</span>、习惯叫法、关注点、交货习惯、认证<span style="color: black;">需求</span>、行业领先者、<span style="color: black;">重点</span>客户类型和<span style="color: black;">途径</span>、客户的文化礼仪等方面的信息。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将以上<span style="color: black;">办法</span>综合运用，并将其变为自己的知识和<span style="color: black;">实质</span>应用，<span style="color: black;">针对</span>外贸<span style="color: black;">营销</span>人员<span style="color: black;">来讲</span>至关重要。培养整理和总结的工作习惯<span style="color: black;">亦</span>是非常重要的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">—— #02 客户背景调查&nbsp;——</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要<span style="color: black;">怎样</span>进行客户背景调查呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一般</span><span style="color: black;">状况</span>下，<span style="color: black;">能够</span><span style="color: black;">经过</span>客户<span style="color: black;">供给</span>的信息来<span style="color: black;">认识</span><span style="color: black;">她们</span>的基本<span style="color: black;">状况</span>，例如<span style="color: black;">机构</span>规模、面积、年<span style="color: black;">营销</span>额以及主营市场等，这些信息<span style="color: black;">一般</span><span style="color: black;">能够</span>给你一个大致的<span style="color: black;">认识</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>客户<span style="color: black;">供给</span>的信息有限，你<span style="color: black;">能够</span>借助<span style="color: black;">有些</span>工具和资源，例如<span style="color: black;">经过</span><span style="color: black;">她们</span>的网站信息<span style="color: black;">认识</span>客户的基本模式，<span style="color: black;">或</span><span style="color: black;">经过</span>LinkedIn等社交<span style="color: black;">媒介</span>获取<span style="color: black;">机构</span>规模和经营年限等信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，你还<span style="color: black;">能够</span>找当地的<span style="color: black;">伴侣</span><span style="color: black;">帮忙</span><span style="color: black;">认识</span>客户的<span style="color: black;">机构</span>背景，有名气的<span style="color: black;">机构</span><span style="color: black;">一般</span><span style="color: black;">大众</span>都比较<span style="color: black;">认识</span>，而<span style="color: black;">针对</span><span style="color: black;">无</span>名气的<span style="color: black;">机构</span>，你<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">她们</span>的网站等<span style="color: black;">途径</span>获取<span style="color: black;">更加多</span>信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">进行<span style="color: black;">制品</span>市场调查时，<span style="color: black;">能够</span>参考</span><span style="color: black;">当地零售市场的价格，有些规律<span style="color: black;">能够</span>遵循，<span style="color: black;">例如</span>零售价<span style="color: black;">一般</span>是批发价的2.5倍至3倍。<span style="color: black;">另外</span>，你<span style="color: black;">亦</span><span style="color: black;">能够</span>借助当地的熟人和<span style="color: black;">伴侣</span>获取<span style="color: black;">更加多</span>其他信息。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以下是<span style="color: black;">有些</span>背景调查工具及<span style="color: black;">运用</span><span style="color: black;">办法</span>：</span></strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、Whois &nbsp;域名/网站年龄调查工具：</span></strong></span><span style="color: black;"><span style="color: black;">进入&nbsp;</span>https://www.whois.com/whois/<span style="color: black;">，点击“Whois&nbsp;Lookup”</span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEicY8Z8l6icrBGYvtghG7m5213Y5e6eexXGRfKxa1AZjPDIVUuV9CQWaLw/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">输入要<span style="color: black;">查找</span>的网站</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEicsRUFibfpw1DxhGIDxDglXxenZmk8vyL6xYmCRkvWqpxx53nbibYCwKqQ/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点击“SEARCH”后<span style="color: black;">能够</span>查看<span style="color: black;">仔细</span>的域名信息。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEiceiaKdQ0ZdVVGKCrZ6fsTjicVhVV0PlMlxDhfkxicZ3vYtvxQkS4SIQODQ/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、Archive 域名/网站快照更新工具：</span></strong></span><span style="color: black;"><span style="color: black;">注：需要<span style="color: black;">运用</span>“科学的”网络环境~</span></span><span style="color: black;">①直接打开</span><span style="color: black;">Archive网址</span><span style="color: black;"><span style="color: black;">查找</span>，</span><span style="color: black;"><span style="color: black;">或</span>在网站首页点击“WEB” ，把要<span style="color: black;">查找</span>的网址输入进去就<span style="color: black;">能够</span>查看网站历史<span style="color: black;">状况</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEicrt5EI86eayBC00uZPxFejCExpzt2kFHiaHArKKsdQrcynwia5K4lf4Cg/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">②搜索框是<span style="color: black;">按照</span>页面来匹配的。<span style="color: black;">亦</span><span style="color: black;">便是</span>说你输入的网址是首页，<span style="color: black;">查找</span>出来的结果只是首页的快照条数与记录；<span style="color: black;">倘若</span>输入其他网址，<span style="color: black;">查找</span>的<span style="color: black;">便是</span>这个页面的快照。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEicPicVOvyqTWAmpMufGEQFESib47zO3y33nibQM0Wib3oN58hNzmqjkM9jtA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">③<span style="color: black;">倘若</span><span style="color: black;">查找</span>的是内页，例如：https://www.made-in-china.com/products/catlist/listsubcat/105/00/mic/Agriculture_Food.html ，点击有颜色的日期，<span style="color: black;">能够</span>看到快照。</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEicTnUUN6hQSMaptg9uKPiac5lJzreCoCicpzKic7d3xRCOZf4covhcicnGAA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEicUWrC5RU5ibAXhUQrIqu8PvEibcfpyjPic9CmYKibzMslNcGxK5J8o6Lb6Q/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">④网站历史<span style="color: black;">查找</span>工具对分析网站的<span style="color: black;">功效</span>：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;分析网站<span style="color: black;">区别</span>时期的外观、网站内容等信息；<span style="color: black;">亦</span><span style="color: black;">能够</span>分析竞争对手网站历史变迁<span style="color: black;">状况</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;分析竞争对手网站的历史<span style="color: black;">情况</span>，改版记录等，判断对方<span style="color: black;">机构</span>网站最早上线时间，更新频率；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">判断客户何时从事某个行业，<span style="color: black;">是不是</span><span style="color: black;">始终</span>从事某个行业，<span style="color: black;">半途</span><span style="color: black;">是不是</span>换了行业。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;在网站服务器数据丢失时候能起到<span style="color: black;">必定</span>的补足<span style="color: black;">功效</span>，<span style="color: black;">能够</span>利用快照来恢复<span style="color: black;">有些</span>数据；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;<span style="color: black;">查找</span>此域名<span style="color: black;">是不是</span>被人<span style="color: black;">运用</span>过、<span style="color: black;">是不是</span> 301 重定向过、<span style="color: black;">是不是</span>存在违规信息等；【注册新域名前最好先<span style="color: black;">查找</span>】</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;其他你想要<span style="color: black;">查找</span><span style="color: black;">此刻</span>打不开的某些网站的内容记录；【<span style="color: black;">例如</span>你<span style="color: black;">保藏</span>的网址 404 了，就<span style="color: black;">能够</span>利用它<span style="color: black;">查找</span>到】</span></p><span style="color: black;"><strong style="color: blue;">3、<span style="color: black;">Similarweb</span></strong></span><span style="color: black;">可分析域名的整体流量<span style="color: black;">状况</span>，分析对方的<span style="color: black;">重点</span>市场，流量<span style="color: black;">重点</span><span style="color: black;">途径</span>，用了<span style="color: black;">那些</span>关键词。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEicTia3Uyh6TfeHZLhiaTlWyGadgqUaTRHl36ZJkvAMBZxq1cqic2PLkctOQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEics9DaicibXNy6iaicoicB6qmQHn7HV96Fyuj32oxFgO2viakgtmN27RvFjeWw/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEicvgljdDDxoMJlNb1yCHE3fnd1ibjdRdiaXIrhhpNWon9ZKWqg7XkXjfHA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、Ahrefs.com &nbsp;(付费)</span></strong></span><span style="color: black;">由新加坡团队<span style="color: black;">研发</span>的，凭借外链在营销界出名，<span style="color: black;">此刻</span>工具拓展了内链/最热详情页/谷歌<span style="color: black;">宣传</span>语等功能。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEic9IZUonSWicPjFfCI5NjM04uOpBS0bnspBLFTeuML9ykp8U1RnBK7RoA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEicTt6iammVgCUsvia2PwMcG1T0wjZbFV0FeuyCoX3UoicyvzO1u2IibXcJxQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、Bigspy</span></strong></span><span style="color: black;">免费的在线<span style="color: black;">查找</span>Facebook/Twitter/Pinterest/Instagram/等社媒<span style="color: black;">宣传</span>工具，查看对手投放了什么<span style="color: black;">宣传</span>/什么着陆页/用了什么文案，<span style="color: black;">咱们</span><span style="color: black;">能够</span>参考借鉴。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEichMA1kUp0dG3loufhAMONMISwibxNic2HunyowjjRxVwkhvofBeyZgpAA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、Google Street View/Google Maps 谷歌街景+地图</span></strong></span><span style="color: black;"><span style="color: black;">经过</span>结合谷歌地图和谷歌街景，<span style="color: black;">咱们</span><span style="color: black;">能够</span>查看客户<span style="color: black;">机构</span><span style="color: black;">周边</span><span style="color: black;">状况</span>，工厂、<span style="color: black;">机构</span>的面积，所在位置，所在位置历史变迁<span style="color: black;">状况</span>等。这个工具最强大的一点功 能在于<span style="color: black;">能够</span>看到同一个<span style="color: black;">地区</span><span style="color: black;">区别</span>历史历史事情的变化，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span>这个信息来判断客户<span style="color: black;">机构</span>的发展<span style="color: black;">状况</span>.</span><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEiclZ2r48aBH9Ib3l5SshMd3R3PHQNJtewp17Mfj6L7pPpgicV1282Sqsg/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">7、<span style="color: black;">Secretary of state 州名 business entity search</span></strong></span><span style="color: black;">Secretary of state是美国的州务卿网站，类似于国内的省长网站了，这个网站<span style="color: black;">能够</span>查看美国50州的<span style="color: black;">机构</span>注册<span style="color: black;">状况</span>，什么时候注册的，<span style="color: black;">是不是</span>注销<span style="color: black;">机构</span>了， 什么时候提交了财报等，<span style="color: black;">每一个</span><span style="color: black;">机构</span>的都不<span style="color: black;">同样</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEicVZvAWeicjOPC9UNvhNNPxblz40xp8BAMwbMc7E5IO0hmkuadQCfpCDQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEic6tpGrRosycBD27WNnflibASCwe3Ve2ITLISO10cBmXSvqxewTASQUkg/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">输入 Facebook 后，<span style="color: black;">能够</span>看到Facebook注册<span style="color: black;">位置</span>，提交的<span style="color: black;">有些</span>报告等，<span style="color: black;">倘若</span><span style="color: black;">机构</span>不是Facebook<span style="color: black;">这般</span>的上市<span style="color: black;">机构</span>，<span style="color: black;">能够</span>看到<span style="color: black;">机构</span>的注册时间，<span style="color: black;">是不是</span>注销，每年提交的纳税文件等。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、海关数据</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1）联合国海关数据</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2）</span></strong><strong style="color: blue;"><span style="color: black;">美国海关数据</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3）<span style="color: black;">全世界</span>海关数据</span></strong></span></p><span style="color: black;"><span style="color: black;"><span style="color: black;">查找</span>方式，<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">制品</span>名，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>HS。</span><strong style="color: blue;"><span style="color: black;">以<span style="color: black;">全世界</span>海数据为例↓</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEiczk7eyzgQNThxgnLLuNr7XMXW7KCboo3ceKZsxhWeLpgtf5pQQ4RfVA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①点击你要<span style="color: black;">查询</span>的国家，点击 import data，如图：&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NOoia2CvMBUkZ2ibV7ibEdvssMv4CmIqmEic4iaQ4ZzicdTetha1ck8XA8VadJpFJlTPznzrlmOcmiarZHW6OibhdyqQjQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②输入<span style="color: black;">制品</span>名<span style="color: black;">查找</span>，如图↓</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这几个工具</span><span style="color: black;">来自贸课直播课程《外贸客户&amp;竞争对手背景调查工具》（讲师好学的<span style="color: black;">Jack），</span>由<strong style="color: blue;">贸课KOC</strong>&nbsp;<strong style="color: blue;">Josie Lau</strong>和&nbsp;<strong style="color: blue;">Liu</strong>整理。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">想一键获取的话，扫下码↓</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">背调工具<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你更全面地<span style="color: black;">认识</span><span style="color: black;">目的</span>市场和竞争对手，从而制定有效的<span style="color: black;">营销</span>策略和推动订单的达成。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">记住，市场调查是外贸<span style="color: black;">营销</span>成功的关键一步，<span style="color: black;">选取</span>合适的工具和<span style="color: black;">办法</span>将为你的业务带来更大的收益。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在<span style="color: black;">认识</span>客户背景时，<span style="color: black;">能够</span>从以下几个<span style="color: black;">方向</span>进行调查：</span></strong></span></p><span style="color: black;">1. 客户在供应链中的位置以及该区域的特点。</span><span style="color: black;">2. 客户手上有<span style="color: black;">那些</span>资源，例如参加的展会、年度出差次数等。</span><span style="color: black;">3. 客户的<span style="color: black;">重点</span><span style="color: black;">营销</span><span style="color: black;">途径</span>是什么？</span><span style="color: black;">4. 客户在进口方面的活跃度，<span style="color: black;">是不是</span>有从中国进口的业务？</span><span style="color: black;">5. 客户现有供应商的实力<span style="color: black;">怎样</span>？</span><span style="color: black;">6. 客户最关注的是什么？<span style="color: black;">她们</span>的兴奋点和痛点分别是什么？</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">深入<span style="color: black;">认识</span>客户的背景<span style="color: black;">针对</span>外贸<span style="color: black;">营销</span>人员<span style="color: black;">来讲</span>至关重要，<span style="color: black;">因此呢</span>在调查过程中融合<span style="color: black;">各样</span><span style="color: black;">办法</span>，将其贯通运用，并将其转化为自己的知识是至关重要的哦~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后：</span><span style="color: black;">一键获取背调工具，扫下码</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>




maqg 发表于 2024-9-10 02:10:03

“沙发”（SF，第一个回帖的人）‌

qzmjef 发表于 2024-10-15 00:41:23

认真阅读了楼主的帖子，非常有益。

nqkk58 发表于 2024-11-1 00:54:25

外链发布论坛学习网络优化SEO。

b1gc8v 发表于 2024-11-9 07:02:02

你的话语如春风拂面，让我心生暖意。

nykek5i 发表于 前天 16:17

“沙发”（SF，第一个回帖的人）‌
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查看完整版本: 外贸人想认识当地市场，要从哪入手？