论坛 › 友链交换 › 真外贸Top sales的最好归宿是做SOHO

wloe2gf 发表于 2024-8-24 18:34:36

真外贸Top sales的最好归宿是做SOHO

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/7a4149840e0344a69b034becc427778e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725024076&amp;x-signature=eeXIBe6X1DCYB7bXbaif%2BO%2FKV0I%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文|Tess</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">公众号| Tess外贸Club<span style="color: black;">（Tess_2006）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我认识一个外贸SOHO，在外贸圈摸爬滚打将近25年，<span style="color: black;">初期</span>在工厂做，后来出来自己单干。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">他手里有三个大客户，<span style="color: black;">每一个</span>客户每年给他500万美元的订单保底。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">他的佣金是5%，单这三个客户给他的佣金就高达75万美元，折合人民币540万。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">试问，</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全世界有多少普通人的年收入能达到75万美元呢？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全国又有多少人的年收入能超过500万人民币？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">相比于人力资源、管理岗、财务岗、技术岗等职位，外贸业务员的收入直接与业绩挂钩，成功<span style="color: black;">研发</span>大客户后，佣金非常可观。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">只是，在工厂打工的外贸业务员和外贸SOHO相比，局限性又出来了。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在企业内部，业务员的收入<span style="color: black;">一般</span>会受到薪资结构或佣金比例的限制。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">做为</span>SOHO，业务员<span style="color: black;">能够</span>与客户直接谈判，设定更有利的佣金比例和交易条款，从而最大化个人收益。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SOHO模式减少了固定成本</span><span style="color: black;">（如办公租金、管理<span style="color: black;">花费</span>等）</span>，让业务员能以更低的运营成本获取更高的利润。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，SOHO还<span style="color: black;">能够</span>灵活<span style="color: black;">选取</span>合作伙伴和供应链，进一步优化利润空间。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当业务员以SOHO的身份与客户合作时，<span style="color: black;">能手</span>会让客户感到合作更为紧密和个人化。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">不要小看“感觉”这种看不到摸不着的关系，你给别人的感觉<span style="color: black;">常常</span>能决定别人怎么对待你。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">商场</span>上，当大部分人认为某一种东西值钱，这种东西就能卖上好价钱。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而这种“感觉”<span style="color: black;">一般</span>是<span style="color: black;">能够</span>被人为营造的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">让客户觉得和你关系紧密，你让客户觉得你很<span style="color: black;">可靠</span>，则有助于<span style="color: black;">创立</span>更强的客户忠诚度，<span style="color: black;">保证</span><span style="color: black;">长时间</span>合作和<span style="color: black;">连续</span>订单。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还有一点非常重要，SOHO和在工厂打工的业务员相比，他不仅是在为自己工作，还在构建自己的品牌和声誉。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这种个人成就感<span style="color: black;">常常</span>比在<span style="color: black;">机构</span>内部的成就更为<span style="color: black;">明显</span>，<span style="color: black;">同期</span><span style="color: black;">亦</span>为<span style="color: black;">将来</span>的业务拓展和客户<span style="color: black;">研发</span>打下坚实<span style="color: black;">基本</span>。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">看到<span style="color: black;">这儿</span>，是不是很想当外贸SOHO了？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">俗话说，</span><span style="color: black;">只看到狼吃肉，没看到狼挨揍。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">虽然SOHO有着收入无上限的<span style="color: black;">潜能</span>，但<span style="color: black;">亦</span><span style="color: black;">伴同</span>着极高的<span style="color: black;">需求</span>和<span style="color: black;">危害</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.个人的综合素质要很高。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外贸SOHO需要具备多方面的能力，<span style="color: black;">包含</span></span><span style="color: black;">市场<span style="color: black;">研发</span>、客户管理、<span style="color: black;">制品</span>知识、供应链管理、国际物流、国际认证、财务处理、社会工程学、人类心理学等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些能力的综合水平直接决定了SOHO的成功与否，以及能走多远。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 缺乏安全保障。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>SOHO，<span style="color: black;">无</span>企业为其<span style="color: black;">供给</span>后盾。<span style="color: black;">无</span>固定的薪水、<span style="color: black;">无</span>福利<span style="color: black;">保证</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这<span style="color: black;">寓意</span>着SOHO需要自己承担所有的<span style="color: black;">危害</span>，<span style="color: black;">包含</span>市场<span style="color: black;">危害</span>、经济波动、客户流失等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一旦遇到市场不景气或客户违约，SOHO可能面临严重的财务困境。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. 孤军奋战的压力。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SOHO的工作模式决定了<span style="color: black;">她们</span>在<span style="color: black;">非常多</span>时候是孤军奋战的，<span style="color: black;">无</span>团队的支持，<span style="color: black;">亦</span><span style="color: black;">无</span><span style="color: black;">机构</span>内部资源的依靠。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这种孤立无援的状态，<span style="color: black;">需求</span>SOHO必须有极强的自律能力、决策能力和心理承受能力，能够在困难和压力下独自找到<span style="color: black;">处理</span>问题的途径。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4. 全方位的<span style="color: black;">危害</span>管理能力。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SOHO必须具备很强的<span style="color: black;">危害</span>管理能力，从资金流管理到供应链<span style="color: black;">危害</span>，从客户信用<span style="color: black;">危害</span>到国际市场波动，所有这些都需要SOHO自己来处理。任何一个环节<span style="color: black;">显现</span>问题，都可能<span style="color: black;">引起</span>重大损失。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5. 时间与精力的巨大投入。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>业务的<span style="color: black;">每一个</span>环节都需要自己处理，工作与生活的平衡<span style="color: black;">亦</span>变得更加困难，<span style="color: black;">非常多</span>SOHO可能需要投入<span style="color: black;">更加多</span>的时间和精力，牺牲个人生活来维持业务的运作。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6. 独自面对<span style="color: black;">将来</span>的不确定性。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SOHO模式虽然灵活，但<span style="color: black;">亦</span>带来了<span style="color: black;">极重</span>的不确定性。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">市场环境的变化、技术革新、政策<span style="color: black;">调节</span>等<span style="color: black;">原因</span>，都可能对SOHO的业务<span style="color: black;">导致</span>影响。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以我自己为例，我<span style="color: black;">初期</span>做的<span style="color: black;">制品</span>只是家电类，后来加上了燃气具，再后来拓展到机械类、能源类。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2019年，当我<span style="color: black;">认识</span>到AI时代即将来临，毅然打破了<span style="color: black;">长时间</span><span style="color: black;">败兴</span><span style="color: black;">保持</span>的做生意不投钱的原则，主动投资做AI<span style="color: black;">制品</span>，并拿到了对应的知识产权。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有人把2023年<span style="color: black;">叫作</span>为AI元年，<span style="color: black;">最少</span>，我在全世界公认的AI时代到来之前，我<span style="color: black;">已然</span>先行入局了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我做的这么多布局，<span style="color: black;">便是</span>为了不在一棵树上吊死。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最<span style="color: black;">显著</span>的，即便是<span style="color: black;">有些</span><span style="color: black;">制品</span>被美国和欧盟制裁了，剩下的<span style="color: black;">制品</span>还<span style="color: black;">能够</span>正常运作。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">无</span>企业背景支持的SOHO，需要对<span style="color: black;">将来</span>的变化保持高度<span style="color: black;">敏锐</span>，并<span style="color: black;">持续</span><span style="color: black;">调节</span>自己的策略，<span style="color: black;">才可</span>应对突如其来的<span style="color: black;">各样</span>意外。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此</span>，你还想做外贸SOHO吗？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>还想，8.25<span style="color: black;">咱们</span>见面聊聊。</span></span></p>

j8typz 发表于 2024-10-5 21:52:29

谷歌外贸网站优化技术。

wrjc1hod 发表于 2024-11-8 23:19:08

在遇到你之前，我对人世间是否有真正的圣人是怀疑的。

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