wloe2gf 发表于 2024-8-23 18:29:20

案例 | 从孚盟1.0到孚盟3.0,这家汽配企业为么只认准孚盟软件?


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/W0hATX6rPrxo13l2Ix9guibrF9o1kia3uXRWvU1hwTdPBUahqGxGdN72mD3oDRVmegBgN6Dt90mZ77nvj0fFVeQA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近年来,中国汽车配件用品行业取得了良好的发展成果,汽车配件用品的在线规模和访客数量<span style="color: black;">快速</span>增长,过去六年,汽车配件用品的在线<span style="color: black;">营销</span>已从<span style="color: black;"><strong style="color: blue;">不到80亿元</strong></span>一路跃进至<strong style="color: blue;"><span style="color: black;">780亿元</span></strong>,六年来增长了<span style="color: black;"><strong style="color: blue;">9倍</strong></span>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上。<span style="color: black;">这里</span>背景下,越来越多的<span style="color: black;">机构</span><span style="color: black;">亦</span><span style="color: black;">起始</span>挖掘这一行业蓝海,新生力量的加入让<span style="color: black;">全部</span>行业迎来了更加规范和后劲的转型升级。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从上游汽车配件生产厂商/品牌商,到中间的省级经销商/代理商、到地市级零售商、到终端修理厂,再到配件装车交付车主,汽配行业交易链的藤蔓已延生至海外,而各交易环节的短板随着行业版图的扩张<span style="color: black;">亦</span>逐步显露,积极发展出口业务的坤江企业<span style="color: black;">亦</span>有着属于自己的<span style="color: black;">困惑</span>......</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">汽车汽配行业</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">广州坤江汽车配件工业制造有限<span style="color: black;">机构</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广州坤江汽车配件工业制造有限<span style="color: black;">机构</span>(以下简<span style="color: black;">叫作</span>“坤江企业”)是一家集“<span style="color: black;">开发</span>、设计、模具制造、<span style="color: black;">制品</span>生产、<span style="color: black;">营销</span>出口为主”为一体的科技型企业,<span style="color: black;">制品</span>先后<span style="color: black;">经过</span>国家认证的实验室检测、IATF16949国际质量体系认证,下设“技术<span style="color: black;">开发</span>中心、生产、人资、营销、财务”五大系统,与“华南理工大学、广州大学华软学院”合作<span style="color: black;">创立</span>了“产、学、研”<span style="color: black;">开发</span>实验基地,其实验室配备5条专业的生产线装备均按国际汽车行业质量标准<span style="color: black;">掌控</span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/W0hATX6rPrzNr4cUS7VOH7vWeTy1AtJyGFflZaucFmAJ3TRCLib3y6l3F0Yu748s4YcicRHNwniarugR0y4fTEibJw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">核心</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">痛点</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">海量商品条目阻碍业务报价速度</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">汽配行业的特殊性在于<span style="color: black;"><strong style="color: blue;">OEM编号</strong></span>的存在,<span style="color: black;">区别</span>的OEM编号<span style="color: black;">表率</span><span style="color: black;">区别</span>属性的零配件。按国家编制的零配件目录编号计算,一辆汽车含有成百上千个零部件,汽修厂、各类汽车服务终端店没法备<span style="color: black;">海量</span>配件库存,只能在客户有<span style="color: black;">需要</span>时向上游询购,在这<span style="color: black;">时期</span><span style="color: black;">亦</span>时常<span style="color: black;">出现</span><span style="color: black;"><strong style="color: blue;">难以<span style="color: black;">精细</span>找到适配配件</strong></span>的<span style="color: black;">状况</span>,一来二去的变故<span style="color: black;">成为了</span><span style="color: black;"><strong style="color: blue;">延误商机</strong></span>的罪魁祸首。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“做外贸就要争朝夕,<span style="color: black;">例如</span>我是位外商,拿一个样品过来让你报价。你就需要把样品从原材料、到各工艺流程的成本快速拆解出来,并为<span style="color: black;">每一个</span>环节定出价格。<span style="color: black;">不仅</span>要价格<span style="color: black;">恰当</span>,更要快速,先发制人,<span style="color: black;">非常多</span>时候拖着拖着,商机就拖没影了。”坤江企业的负责人提出了诉求,她<span style="color: black;">期盼</span>集孚盟软件的力量来为业务报价提速,让赢单起跑线再往前挪动一步。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">处理</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">方法</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">提高</span>商品匹配能力,实现快速报价</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">未与孚盟合作前,坤江企业采用的是基于<span style="color: black;"><strong style="color: blue;">Web形式</strong></span>的<span style="color: black;">制品</span>目录,即将带有OEM编号的excel表搬至互联网上,<span style="color: black;">经过</span>一个窗口来<span style="color: black;">查找</span>各个品牌适用到某一车型的所有配件<span style="color: black;">制品</span>。可坤江企业内部商品所涵盖的OEM编号数量有<span style="color: black;"><strong style="color: blue;">近2万条</strong></span>,且继续保持着增长的状态,单一形式的<span style="color: black;">查找</span><span style="color: black;">没法</span><span style="color: black;">帮忙</span>企业锁定到适配的配件,<span style="color: black;">亦</span>就不方便业务员拉取到正确的报价。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/W0hATX6rPrzNr4cUS7VOH7vWeTy1AtJyMPia6auwAJd91YqEWpCmjKUv1O0VpZvpVTTt4hwRKJKYUib4eJy7QaRw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">孚盟业务小组仔细<span style="color: black;">科研</span>了这些配件的各类属性,<span style="color: black;">发掘</span>除了OEM编号之外,它们还带有客户编号、DPI编号、NISSENS编号等内容,了解到这一点之后,项目运营经理随机提出了一个大胆的假设:<span style="color: black;"><strong style="color: blue;">假如<span style="color: black;">准许</span>这些编号进行<span style="color: black;">同期</span>筛选,是不是能<span style="color: black;">提高</span>商品匹配的速度?</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为证实这一假设的可行性,业务小组联动IT<span style="color: black;">分部</span>开展测试计划,提取坤江企业中一部分数据进行的灰度测试,结果<span style="color: black;">表示</span>,<span style="color: black;">经过</span>制定<span style="color: black;"><strong style="color: blue;">多编号导入模板</strong></span>来实现组合式维度搜查是<span style="color: black;">能够</span>做到的,这<span style="color: black;">寓意</span>着定制化的孚盟报价单功能<span style="color: black;">能够</span>满足坤江企业的业务诉求。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/W0hATX6rPrzNr4cUS7VOH7vWeTy1AtJyibR9U9BickkCcJzo6Yg4WKjVTbNr9X6nyhibgHv7mu1ibYVMOVtNtiaH1ng/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">实施到这步,孚盟业务小组并<span style="color: black;">无</span>打算结束服务,运营经理当即又提出了一个新想法:<span style="color: black;"><strong style="color: blue;">在多编号导入的<span style="color: black;">基本</span><span style="color: black;">增多</span>一个优先级设置</strong></span>,<span style="color: black;">这般</span>一来,<span style="color: black;">不仅</span><span style="color: black;">能够</span><span style="color: black;">保准</span>搜查结果符合业务员的期望阈值,还能优化系统的操作指令,按<span style="color: black;">需要</span>高低开展秩序搜查,从而进一步<span style="color: black;">提高</span>商品匹配的效率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">系统成型后,<span style="color: black;">咱们</span>邀请坤江企业的负责人进行试用,<span style="color: black;">经过</span>实操演示,负责人肯定了此次定制任务的效果:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">孚盟软件支持批量导入客户<span style="color: black;">供给</span>的OEM编号,并以此为依据快速查到<span style="color: black;">机构</span>对应的商品,<span style="color: black;">提高</span>定向搜查的准确率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>定制客户编号、DPI编号、NISSENS编号以及其他同行编号导入模板,达成多个编号<span style="color: black;">同期</span>导入系统的目的,<span style="color: black;">提高</span>人员单批次操作效率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">选取</span>设立商品<span style="color: black;">查询</span>优先级,按<span style="color: black;">需要</span>梯度依次搜查,<span style="color: black;">保证</span>商品匹配性,为<span style="color: black;">恰当</span>报价缩<span style="color: black;">短期</span>成本。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/W0hATX6rPrzNr4cUS7VOH7vWeTy1AtJywlGU6CNKNvDOyJjPFCc1UBXFbalGeRMGmcFeYdictCicwQBUKJQTKR8g/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从初代<span style="color: black;">制品</span>到<span style="color: black;">此刻</span>最新版本的系统,坤江企业始终<span style="color: black;">保持</span>对孚盟软件的<span style="color: black;">选取</span>,<span style="color: black;"><strong style="color: blue;">一合作<span style="color: black;">便是</span>10<span style="color: black;">数年</span>,共计经历3次<span style="color: black;">制品</span>迭代焕新。</strong></span>除了定制化的报价单体系外,坤江企业负责人<span style="color: black;">亦</span>在积极挖掘孚盟<span style="color: black;">制品</span>的其他价值点,例如邮件管理、客户管理、<span style="color: black;">营销</span>管理、合同对接等,这些功能<span style="color: black;">亦</span>已被<span style="color: black;">所有</span>运用到坤江内部业务流程中去。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/W0hATX6rPrxo13l2Ix9guibrF9o1kia3uXia2uktJFtj0dIERov9FdLuDN4b82AUW6rQ3vH8ySUdfNcVH71pyaEYQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">—END—</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/W0hATX6rPrwyr8oGaNVSt2ItoMfHQFUvwZ3WhVKiaYiaPTGxZGJ73Rib79L6JsibdRG3vd5wG6P7yo9MibFPiby7oLYA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/W0hATX6rPrwyr8oGaNVSt2ItoMfHQFUvna3LplyYQesKkEiaCJo1GLKabm0MATmchBxdZI5WabAYSFqiaZ0iaEZ8Q/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">想<span style="color: black;">每日</span>都能看到<span style="color: black;">咱们</span>的<span style="color: black;">文案</span>,记得</span><strong style="color: blue;"><span style="color: black;">点亮“星标”</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">↑<strong style="color: blue;"><span style="color: black;"><span style="color: black;">↑</span></span></strong></span></span></strong><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/pO7IS2xZVrksVSgTkDaJDwbicsodw6ZvrA7jz8BuCzO292BF7SE0bDfh8ZiawAxGZVngar3BqkIFdyggib8Kliblxw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">&nbsp;</span><span style="color: black;"><span style="color: black;"><span style="color: black;">点击“</span><span style="color: black;"><strong style="color: blue;">阅读原文</strong></span><span style="color: black;">”,</span><span style="color: black;">进入“</span></span><strong style="color: blue;"><span style="color: black;">孚盟MX云<span style="color: black;">制品</span></span></strong><span style="color: black;">”</span></span></span>




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