独立站创业：建站选品营销全环节讲解
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RkF56cqAUJ3xeb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724176443&x-signature=rRhZErNqJoUbwfDgEoiDQkhN9XE%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提及跨境电商，我想大部分人<span style="color: black;">首要</span>会想到的是ebay，亚马逊，速卖通。<span style="color: black;">实质</span>上市面中还有不下50家类似的电商平台。今天我不讲平台玩法，来讲讲<span style="color: black;">怎样</span>自建一个卖货网站来自营卖货。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面<span style="color: black;">说到</span>过的50家平台，其实<span style="color: black;">便是</span>自建站，只是做的大了，做成一个品牌。<span style="color: black;">针对</span><span style="color: black;">咱们</span>个人而言，这些平台从0到1的部分<span style="color: black;">办法</span>是<span style="color: black;">能够</span>借鉴学习并为自己所用的。更何况<span style="color: black;">针对</span>海外用户<span style="color: black;">来讲</span>（不像国内，电商消费都集中在几个大平台上），<span style="color: black;">她们</span>习惯于在各个自建平台上购买<span style="color: black;">制品</span>，<span style="color: black;">因此呢</span>便有非常多的卖家<span style="color: black;">经过</span>自建站卖货。自建站卖货<span style="color: black;">因为</span>不受平台规则约束以及同平台的价格竞争影响，<span style="color: black;">制品</span>利润在相同<span style="color: black;">要求</span>下<span style="color: black;">亦</span>会<span style="color: black;">加强</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来，基于个人创业，<span style="color: black;">起步</span>资金不多的<span style="color: black;">状况</span>，我来<span style="color: black;">循序渐进</span>教<span style="color: black;">大众</span>小资金创业的<span style="color: black;">办法</span>。本文<span style="color: black;">指点</span>教程分3个部分：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. </strong><strong style="color: blue;">自建站平台的<span style="color: black;">选取</span>和<span style="color: black;">基本</span>搭建</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. </strong><strong style="color: blue;">卖什么的<span style="color: black;">制品</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. </strong><strong style="color: blue;">营销<span style="color: black;">途径</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">自建站</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">现今建一个独立站，不像以前<span style="color: black;">必须</span>懂技术了。Shopify<span style="color: black;">这般</span>平台就能给<span style="color: black;">哪些</span>想做自建站但又不会技术，不想投入网站<span style="color: black;">研发</span><span style="color: black;">花费</span>的那群人，<span style="color: black;">供给</span>简单、便宜、快速建站的服务。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尤其</span>是<span style="color: black;">近期</span>，为了应对疫情，Shopify出台了90天免费<span style="color: black;">运用</span>的政策，<span style="color: black;">本来</span>月费29美金，<span style="color: black;">此刻</span>可<span style="color: black;">以避免</span>费<span style="color: black;">运用</span>任何版本（99美金，299美金）。<span style="color: black;">能够</span>说，<span style="color: black;">此刻</span>建站都不要钱了！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了shopify还有什么类似的平台<span style="color: black;">能够</span><span style="color: black;">举荐</span>呢？shopify是加拿大<span style="color: black;">机构</span>，国内<span style="color: black;">亦</span>有类似的平台<span style="color: black;">能够</span><span style="color: black;">选取</span>，像shopline、shopyy在建站方面都是不错的。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>好建站平台之后，接下来<span style="color: black;">咱们</span>就<span style="color: black;">必须</span>给自建站做<span style="color: black;">基本</span>建设。内容<span style="color: black;">包含</span>几块：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. </strong><strong style="color: blue;">添加支付、物流方式。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你做的是欧美市场，基本上Paypal就<span style="color: black;">能够</span>了。这个支付方式开通不<span style="color: black;">必须</span>任何资开户<span style="color: black;">花费</span>，绑定到<span style="color: black;">日前</span>主流的自建站平台<span style="color: black;">亦</span>是很简单。物流方式则<span style="color: black;">必须</span>设置好发货国家的运费，并且<span style="color: black;">按照</span>自己的<span style="color: black;">制品</span>策略决定<span style="color: black;">是不是</span>包邮。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. </strong><strong style="color: blue;">模板</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个<span style="color: black;">美丽</span>的自建站，<span style="color: black;">能够</span><span style="color: black;">增多</span>客户的信任和好感度，这有助于<span style="color: black;">加强</span>网站的转化率。Shopify上就有模板商城<span style="color: black;">能够</span><span style="color: black;">选取</span>，当然我<span style="color: black;">亦</span>有<span style="color: black;">有些</span>我之前买的模板<span style="color: black;">能够</span>分享给<span style="color: black;">大众</span>。<span style="color: black;">另一</span>Shopify上有<span style="color: black;">非常多</span>App应用<span style="color: black;">能够</span>自定义各个页面<span style="color: black;">例如</span>Pagefly。<span style="color: black;">不外</span>模板其实很好操作，<span style="color: black;">能够</span>为装修<span style="color: black;">部署</span>自建站省下不少心力，不会的多咨询客服就<span style="color: black;">能够</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. </strong><strong style="color: blue;">一个网站的</strong><strong style="color: blue;">Logo</strong><strong style="color: blue;">和域名。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的Logo简单大气<span style="color: black;">就可</span>。域名的话，我<span style="color: black;">举荐</span><span style="color: black;">大众</span><span style="color: black;">能够</span>在namesilo上购买，<span style="color: black;">而后</span>绑定到网站<span style="color: black;">就可</span>。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这3步设置好之后，自建独立站的<span style="color: black;">基本</span>工作就完<span style="color: black;">成为了</span>。接下来<span style="color: black;">便是</span>发布<span style="color: black;">制品</span>到网站上去了。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">卖什么<span style="color: black;">制品</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>有几种模式<span style="color: black;">能够</span>参考： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以营销为导向的选品思路</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营销<span style="color: black;">途径</span>上什么<span style="color: black;">制品</span>货，我就卖什么。现有市场，再去找货。这种模式最典型的<span style="color: black;">便是</span>跟卖。找几家卖的好的独立站，分析他的流量、运营<span style="color: black;">状况</span>就<span style="color: black;">能够</span><span style="color: black;">火速</span>上手。<span style="color: black;">此刻</span>分析独立站的<span style="color: black;">办法</span>太多了，<span style="color: black;">这儿</span><span style="color: black;">举荐</span>几种：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. similarweb <span style="color: black;">能够</span>快速<span style="color: black;">晓得</span>竞争对手月流量<span style="color: black;">状况</span>，<span style="color: black;">重点</span>营销<span style="color: black;">途径</span><span style="color: black;">状况</span>。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. Google。<span style="color: black;">经过</span>Google <span style="color: black;">制品</span>关键词和高级搜索<span style="color: black;">办法</span>就<span style="color: black;">能够</span>找到<span style="color: black;">非常多</span>独立站上卖货网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. SNS账户。<span style="color: black;">例如</span>说Facebook，在对手的Facebook公共主页上，<span style="color: black;">能够</span>查看他<span style="color: black;">近期</span>在打什么<span style="color: black;">宣传</span>，从而就<span style="color: black;">能够</span>确定什么<span style="color: black;">制品</span>他正在卖。这些信息Facebook都是公开的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. Adspy、Poweradspy。这些第三方软件会收集在Facebook打<span style="color: black;">宣传</span>的商家数据，<span style="color: black;">经过</span>筛选<span style="color: black;">能够</span>快速找到<span style="color: black;">有些</span>热门的帖子。<span style="color: black;">经过</span>这些方式就<span style="color: black;">能够</span>找到<span style="color: black;">非常多</span><span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之，道理<span style="color: black;">便是</span>：用什么<span style="color: black;">途径</span>，就先在这个<span style="color: black;">途径</span>上找<span style="color: black;">制品</span>，<span style="color: black;">而后</span>再去找供应商。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">铺货结合一件代发的选品思路</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一件代发，又<span style="color: black;">叫作</span>Dropshipping，是一种个人创业比较常用的方式，<span style="color: black;">日前</span>市面上有<span style="color: black;">非常多</span><span style="color: black;">供给</span>一件代发的平台，<span style="color: black;">例如</span>1688，速卖通，分销平台等等。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种玩法<span style="color: black;">由于</span><span style="color: black;">初期</span>创业，资金少，又不想压货，平台又<span style="color: black;">必须</span><span style="color: black;">海量</span>上传<span style="color: black;">制品</span>才有流量，有流量才有<span style="color: black;">营销</span>额，显然这种创业方式非常理想：<span style="color: black;">不消</span>压货，<span style="color: black;">制品</span>又多，<span style="color: black;">况且</span>卖一单，发一单（发货又<span style="color: black;">不消</span>管，人家代发，只管卖），再结合<span style="color: black;">日前</span><span style="color: black;">有些</span>免费的第三方ERP实现大批量自动的上传<span style="color: black;">制品</span>。但这<span style="color: black;">亦</span>适合独立站创业。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与平台<span style="color: black;">区别</span>的是，独立站卖家适合精铺，<span style="color: black;">由于</span>流量是自己找的，<span style="color: black;">选取</span>热门爆品引流才是最重要的。<span style="color: black;">另一</span>，独立站不像平台，定价方面，卖家<span style="color: black;">能够</span>有更高的利润空间。举个例子，Ecomhunt上面<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你分析，在速卖通上做Dropshipping的独立站卖家的利润空间有多少：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RvZPy0SEhHgW2j~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724176443&x-signature=qob2O7GSvH1B5CR1PIC4pOynUtI%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">像这一款<span style="color: black;">制品</span>在速卖通上的采购价是3.19美金，独立站上的售价是13.99美金，可想而知，利润有多少，像<span style="color: black;">这般</span>的<span style="color: black;">状况</span>在独立站上比比皆是。而<span style="color: black;">必须</span>卖家<span style="color: black;">思虑</span>的是，多少营销<span style="color: black;">花费</span><span style="color: black;">能够</span>承担起这个利润空间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一个网站就卖一个精品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对的，一个网站只卖一个<span style="color: black;">制品</span>是可行的。这种玩法适合做热点、事件，<span style="color: black;">或</span>本身<span style="color: black;">制品</span>很匹配营销<span style="color: black;">途径</span>。我看了<span style="color: black;">非常多</span>的案例，<span style="color: black;">例如</span>指尖陀螺、万圣节面具、油画手机壳等等，都是以一个<span style="color: black;">制品</span>在Facebook上推广卖爆的独立站案例。疫情<span style="color: black;">时期</span>，又有芦荟胶<span style="color: black;">各样</span>DIY的<span style="color: black;">制品</span>在社交<span style="color: black;">媒介</span>上爆了起来。简单<span style="color: black;">来讲</span>，这种玩法适合有<span style="color: black;">必定</span>对热点有感觉的<span style="color: black;">伴侣</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">营销<span style="color: black;">途径</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">现今独立站，主流的营销有Facebook、Google，其他<span style="color: black;">途径</span>例如网红、Affiliate、Deals、论坛博客等等10几种<span style="color: black;">途径</span>。每一种<span style="color: black;">途径</span>深入去讲都要讲上半天。但我<span style="color: black;">这儿</span>想说的是<span style="color: black;">途径</span><span style="color: black;">必须</span>结合<span style="color: black;">制品</span>，<span style="color: black;">才可</span>发挥价值。<span style="color: black;">例如</span>说，某类电子<span style="color: black;">制品</span>单单一个Deals网站一天就<span style="color: black;">能够</span>出上万单。<span style="color: black;">因此呢</span>，有必要深刻<span style="color: black;">科研</span>营销<span style="color: black;">途径</span>的原理和玩法。<span style="color: black;">针对</span>任何一个<span style="color: black;">制品</span><span style="color: black;">营销</span><span style="color: black;">来讲</span>，找对了<span style="color: black;">途径</span>，就找到了出路。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简单举个例子，我<span style="color: black;">举荐</span><span style="color: black;">大众</span>做Facebook<span style="color: black;">宣传</span>，<span style="color: black;">通常</span><span style="color: black;">来讲</span>，什么<span style="color: black;">制品</span>合适：金额小，符合SNS属性、高性价比、款式多样、功能多样，像这一类<span style="color: black;">制品</span>在Facebook<span style="color: black;">必定</span>有机会，<span style="color: black;">同期</span>结合Facebook<span style="color: black;">必定</span>要打爆款<span style="color: black;">规律</span>，<span style="color: black;">仅有</span><span style="color: black;">这般</span><span style="color: black;">才可</span>发挥出<span style="color: black;">途径</span>的价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在网上，其实<span style="color: black;">各样</span>营销<span style="color: black;">途径</span>的玩法教程有<span style="color: black;">非常多</span>，找个好老师报名学习下就<span style="color: black;">能够</span>入门。<span style="color: black;">这儿</span>我就说个大概。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营销<span style="color: black;">途径</span>我分为2种：一种是软广，一种是硬广。硬广类似Facebook<span style="color: black;">宣传</span>和Google<span style="color: black;">宣传</span>花钱买流量，这种方式来得快，去得<span style="color: black;">亦</span>快；软广，类似软文、网红营销等有<span style="color: black;">必定</span>内容输出的价值，<span style="color: black;">针对</span>受众<span style="color: black;">来讲</span>比较容易接受，这种操作起来效果慢，但转化高。软广和硬广<span style="color: black;">怎样</span>结合，<span style="color: black;">这儿</span>因品类、<span style="color: black;">制品</span><span style="color: black;">区别</span>，策略<span style="color: black;">亦</span>会<span style="color: black;">区别</span>。<span style="color: black;">针对</span>新手卖家<span style="color: black;">来讲</span>，<span style="color: black;">初期</span>用一点资金做测试是<span style="color: black;">特别有</span>必要的，苗头<span style="color: black;">欠好</span>的话，要<span style="color: black;">即时</span>调整，找<span style="color: black;">有些</span>老师帮你诊断下问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，<span style="color: black;">制品</span>品类与营销<span style="color: black;">途径</span>匹配大体有几种<span style="color: black;">招数</span>： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3C电子<span style="color: black;">通常</span>适合Google<span style="color: black;">宣传</span>和<span style="color: black;">有些</span>软广<span style="color: black;">途径</span>。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">服装美妆和创意居家生活等<span style="color: black;">通常</span>合适Facebook和Ins<span style="color: black;">途径</span>。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然这<span style="color: black;">亦</span>分<span style="color: black;">区别</span>国家和<span style="color: black;">有些</span>细分品类。我<span style="color: black;">这儿</span>简单<span style="color: black;">这般</span>分，是为了卖家<span style="color: black;">能够</span>快速尝试<span style="color: black;">途径</span>的测试方向，避免一下因不知<span style="color: black;">怎样</span><span style="color: black;">选取</span>而踩坑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>独立站做跨境电商，差不多要<span style="color: black;">重视</span>的<span style="color: black;">重点</span>几个大点我都<span style="color: black;">已然</span>列出来了，当然还有<span style="color: black;">非常多</span>细枝末节的问题，可能<span style="color: black;">非常多</span><span style="color: black;">伴侣</span>还会有疑问，<span style="color: black;">意见</span><span style="color: black;">大众</span><span style="color: black;">能够</span>加入<span style="color: black;">有些</span>圈子<span style="color: black;">或</span>找到<span style="color: black;">有些</span>合适的课程来快速跑顺流程。（<span style="color: black;">源自</span>：Charlie）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上雨果网搜索“跨境资料库”,领取欧美/东南亚各国市场商机、各大平台热销品报告、跨境电商营销白皮书！</strong></p>
论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。 外贸B2B平台有哪些？
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