“包”揽天下！义乌日用品企业每月GMV约四五十万美金
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/d210d2c31f3a42538a6d326daaf4acb8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724005859&x-signature=aPtO8BVYyMFvV0RMwd0s6OlMr%2BE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过十<span style="color: black;">数年</span>行业深耕，刘伟创建的义乌市伟菊日用品有限<span style="color: black;">机构</span>，<span style="color: black;">日前</span>稳居义乌地区箱包行业前三。7年前，他参加阿里橙功营后，坚定决心布局线上。<span style="color: black;">此刻</span>，已成功运营4个阿里平台，<span style="color: black;">机构</span>线上和线下业务占比各半，每月GMV约四五十万美金。行业今年受疫情冲击<span style="color: black;">很强</span>，<span style="color: black;">机构</span>却<span style="color: black;">经过</span>阿里平台逆势实现业绩翻倍，在6月网交会首次B端直播中，单场收获28000+访客，开拓全新潜在客户，火力全开抢占数字外贸带来的红利。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">试水6月阿里网交会，一场B端直播收获20000+访客</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2005年，刚毕业的刘伟就<span style="color: black;">起始</span>涉足外贸。投身箱包行业后不久，刘伟<span style="color: black;">起始</span>创业，并在国际站开设一个阿里平台。在一个相当长的周期里，<span style="color: black;">机构</span>致力于自建工厂和<span style="color: black;">持续</span>完善供应链，以发展线下生产<span style="color: black;">营销</span>为重心。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直到2013年，刘伟应邀参加阿里橙功营后，有感跨境电商的发展趋势，重新<span style="color: black;">注重</span>线上布局。<span style="color: black;">迄今</span>，在国际站成功运营4个阿里平台，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">机构</span>的线上和线下业务比例<span style="color: black;">已然</span>各占50%，<span style="color: black;">每一个</span>月线上GMV约四五十万美金。</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7db1ec0d3c574a8da0193e87467c199f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724005859&x-signature=mfQ%2Bh%2BAz7AWyxlea5PHohc3wVoY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今年疫情忽然来袭，线下<span style="color: black;">途径</span>骤然受阻，阿里国际站<span style="color: black;">作为</span><span style="color: black;">机构</span>火速应变、奋力求存的突破口。6月阿里网交会，<span style="color: black;">机构</span>凭借综合实力赢得其中一个名额，<span style="color: black;">作为</span>义乌箱包行业里的<span style="color: black;">独一</span>入选企业，率先成功试水国际站首次B端直播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此番，国际站平台特地组织了“<strong style="color: blue;"><span style="color: black;">小二直播探厂</span></strong>”，行业小二与伟菊的<span style="color: black;">营销</span>经理搭档，收获惊人流量，有逾28000访客进入直播间观看。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对此，刘伟介绍说：“直播能<span style="color: black;">快速</span>拉近客户关系，<span style="color: black;">创立</span>双方信任。这场直播吸引来的都是全新的潜在买家。<strong style="color: blue;"><span style="color: black;">直播结束<span style="color: black;">迄今</span>，除了已下订单以外，还有<span style="color: black;">非常多</span>新买家，正在和<span style="color: black;">咱们</span>沟通打样。</span></strong>”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6625b52c39924459aec4fc1485177819~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724005859&x-signature=Kvv4JC7kX%2Fwik8vmhliL1gEfhAo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而谈及首秀成功的关键，刘伟<span style="color: black;">说到</span>，早在去年，<span style="color: black;">机构</span>就<span style="color: black;">起始</span>关注国内直播风潮，将天猫、淘宝上的业务直播<span style="color: black;">平常</span>化。<span style="color: black;">亦</span><span style="color: black;">由于</span>C端直播的<span style="color: black;">必须</span>，<span style="color: black;">起始</span>着重培养直播团队，并打造专用的直播样板间。他总结之<span style="color: black;">因此</span>初次B端直播时能展现巨大<span style="color: black;">优良</span>，是<span style="color: black;">由于</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、准备充分，脚本成熟</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">现场用PPT提示流程和推介<span style="color: black;">次序</span>，保持整体节奏紧凑有序。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、分工<span style="color: black;">知道</span>，<span style="color: black;">协同</span>流畅</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>应用双主播形式，当主播介绍<span style="color: black;">制品</span>时，副主播<span style="color: black;">即时</span><span style="color: black;">弥补</span>细节以及同步推送<span style="color: black;">制品</span>链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、主播专业，经验丰富</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一方面，<span style="color: black;">把握</span>直播话术和语气，<span style="color: black;">持续</span>招揽新访客。另一方面，<span style="color: black;">熟练</span>自家<span style="color: black;">制品</span>和服务，快速<span style="color: black;">回复</span>问题，积极进行互动，吸引访客<span style="color: black;">长期</span>停留。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、针对B端需求输出专业信息</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B端买家以批发商、零售商为主，主播要侧重介绍<span style="color: black;">她们</span>关注的企业和品牌理念、<span style="color: black;">机构</span><span style="color: black;">开发</span>实力、<span style="color: black;">制品</span>设计<span style="color: black;">特殊</span>、优选材质用料等<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、直播样板间<span style="color: black;">优良</span><span style="color: black;">明显</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在狭小空间内，进行精心设计布局，能在<span style="color: black;">短期</span>内，直观展示丰富<span style="color: black;">制品</span>，展现设计<span style="color: black;">研发</span>能力，吸引访客停留。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e8e90e7e54f54454ad161ee2698eb44a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724005859&x-signature=Jy2ImjYXd0z%2BiTgVBMOIvY%2BG%2F1g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从直播当天<span style="color: black;">起始</span>，<span style="color: black;">机构</span>的平台数据<span style="color: black;">始终</span>快速增长，老平台即将升至五星。这<span style="color: black;">亦</span><span style="color: black;">寓意</span>着，<span style="color: black;">机构</span>将争取到<span style="color: black;">更加多</span>平台机会，吸引流量推进直播带货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刘伟说：“<strong style="color: blue;"><span style="color: black;">直播风口是外贸人的巨大机遇。<span style="color: black;">咱们</span>会积极参与国际站往后举办的B端直播。</span></strong><span style="color: black;">倘若</span>国际站推出全天候直播的话，<span style="color: black;">机构</span><span style="color: black;">亦</span>会马上投入足够的人力物力跟进。”</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">数字化外贸下的多平台运营，<span style="color: black;">快速</span>满足买家多元化需求</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从<span style="color: black;">注重</span>线上布局，到极速把握直播风口，刘伟始终积极拥抱变化<strong style="color: blue;"><span style="color: black;">，强大的企业自驱力，<span style="color: black;">持续</span>拓展<span style="color: black;">制品</span>线，丰富<span style="color: black;">制品</span>品类，从深度和广度两个方向<span style="color: black;">开发</span><span style="color: black;">制品</span>，满足线上买家的多元化需求。</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8fdaa518645442a7988049521ac0330c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724005859&x-signature=gmDksEOQKzjobPUvN8jKOh%2B6v8M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>，在4个阿里平台中侧重点<span style="color: black;">亦</span>非常<span style="color: black;">知道</span>，老平台<span style="color: black;">安身</span>义乌产业带，深耕高性价比的垂直<span style="color: black;">制品</span>;一个较新平台，则以广州新厂为依托，专攻中高端时尚女包<span style="color: black;">制品</span>;去年新增一个RTS平台，满足买家对“高品质”、“交期快”的<span style="color: black;">需求</span>;疫情<span style="color: black;">败兴</span><span style="color: black;">快速</span>新增的口罩白名单平台，满足国外买家对民用口罩的需求。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刘伟相信，<strong style="color: blue;"><span style="color: black;">数字化外贸是大势所趋</span></strong>，他<span style="color: black;">暗示</span>：“<span style="color: black;">机构</span>近年推出自主品牌‘沐色’，<span style="color: black;">亦</span><span style="color: black;">重点</span>从线上<span style="color: black;">途径</span>进行品牌推广。<span style="color: black;">将来</span>，<span style="color: black;">机构</span>将以国际站为<span style="color: black;">重点</span>舞台，<span style="color: black;">提高</span>跨境电商团队战斗力，增开<span style="color: black;">更加多</span>阿里平台，<span style="color: black;">持续</span><span style="color: black;">加强</span>线上业务占比。”</p>
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