m5k1umn 发表于 2024-8-19 16:18:51

外贸:业务员出单的秘诀在哪里?


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文/两又同齐</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/38e58385b9fa4c0599688c0c87bcf74d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723999819&amp;x-signature=8re%2BScGob7VbKQwEHpP%2FPP3Ouuw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">两又同齐之佳</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">持续</span>分享,<span style="color: black;">持续</span>交流,<span style="color: black;">持续</span>进步,<span style="color: black;">这儿</span>有英语/外贸/亲子教育/生活感悟以及一地鸡毛的琐碎自留地68篇原创内容</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">公众号:</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">两又同齐之佳</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>要说一个业务员出单的<span style="color: black;">原因</span>在哪里,</span><span style="color: black;">那就先<span style="color: black;">瞧瞧</span>不出单的<span style="color: black;">原由</span>都有<span style="color: black;">那些</span>?</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">瞧瞧</span>整体的外贸行情怎么样,当然大环境<span style="color: black;">欠好</span>不<span style="color: black;">表率</span>个体行业<span style="color: black;">亦</span>不行,<span style="color: black;">然则</span><span style="color: black;">倘若</span>整体外贸行业消沉,<span style="color: black;">亦</span><span style="color: black;">表率</span>着外贸的路并不<span style="color: black;">那样</span>好走,<span style="color: black;">此时</span>你会想起十年前的外贸是不<span style="color: black;">必须</span>任何平台的,只要谷歌一搜就有<span style="color: black;">非常多</span>客户,可是今天的外贸行业,几乎<span style="color: black;">所有</span>都靠买流量维持,上平台,去展会,买海关数据,买搜索软件。<span style="color: black;">无</span>这些,就很难<span style="color: black;">研发</span>出新客户,倒不是说<span style="color: black;">研发</span>不出来,只是速度<span style="color: black;">显著</span>比<span style="color: black;">运用</span>工具的要慢。拿个最简单的例子<span style="color: black;">来讲</span>,以前种地靠人力,<span style="color: black;">此刻</span>大部分都是<span style="color: black;">设备</span>代收,你能说人力种不了地吗?只是速度和技能上远远要落后于<span style="color: black;">设备</span>。人家用软件一天<span style="color: black;">研发</span>出十个,你<span style="color: black;">此刻</span>用手搜索可能要用三四个月,这是质量上的差距,当然,<span style="color: black;">研发</span>出来的质量又另当别论了。只是<span style="color: black;">非常多</span>时候,有<span style="color: black;">必定</span>的量变<span style="color: black;">才可</span><span style="color: black;">导致</span>质变。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其次<span style="color: black;">瞧瞧</span>你所在的行业前景,有的是快消品行业有的是慢消品。<span style="color: black;">例如</span>日用品的出单率要远远大于<span style="color: black;">设备</span>类,工程类的出单率。这个时候<span style="color: black;">倘若</span>有一个业务员说她<span style="color: black;">每日</span>出几单几单,你<span style="color: black;">首要</span>要问清楚他做的是什么<span style="color: black;">制品</span>,不是同一个<span style="color: black;">制品</span>其实是<span style="color: black;">无</span>可比性的,一个美容仪器的单子和一个生产<span style="color: black;">设备</span>的单子两者在金额上的差距就不可同言而语。<span style="color: black;">因此</span>同一个行业在<span style="color: black;">必定</span>程度上<span style="color: black;">亦</span>是<span style="color: black;">无</span>什么可比性的。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/7b56108640d942c3be9e6632ba88ead4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723999819&amp;x-signature=4sAzi4Lt%2Fu5W3qyxz69Rzejk3ig%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">再次,即使在同一个行业,每一个<span style="color: black;">机构</span>的文化和环境<span style="color: black;">亦</span>是不<span style="color: black;">同样</span>的,有的<span style="color: black;">机构</span>企业文化是强调单打独斗,<span style="color: black;">便是</span><span style="color: black;">每一个</span>员工都只负责自己的事情,互不干涉,<span style="color: black;">亦</span>不交流。<span style="color: black;">因此</span><span style="color: black;">倘若</span>你不幸进入<span style="color: black;">这般</span>的<span style="color: black;">机构</span>,那一切都要靠你自己去摸索,自然进步<span style="color: black;">亦</span>就慢<span style="color: black;">有些</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实要判断一个<span style="color: black;">机构</span>的员工之间的关系怎么样,你只<span style="color: black;">必须</span><span style="color: black;">瞧瞧</span>你即将工作的电脑有<span style="color: black;">无</span>设置<span style="color: black;">秘码</span><span style="color: black;">就可</span>,<span style="color: black;">或</span>故意找一些<span style="color: black;">制品</span>的问题问问其他员工<span style="color: black;">瞧瞧</span><span style="color: black;">她们</span>的反应<span style="color: black;">状况</span>。强调单打独斗的<span style="color: black;">机构</span>,在<span style="color: black;">非常多</span>时候员工们都是<span style="color: black;">爱好</span>自己顾自己,很少愿意<span style="color: black;">帮忙</span>别人的,更有甚者觉得她帮了你就等同于她把她自己给害了的感觉。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">况且</span><span style="color: black;">每一个</span><span style="color: black;">分部</span>之间的<span style="color: black;">协同</span>程度<span style="color: black;">亦</span>会彰显一个<span style="color: black;">机构</span>的<span style="color: black;">办事</span>风格,<span style="color: black;">倘若</span><span style="color: black;">不小心</span>出了一个问题,你去追问<span style="color: black;">原由</span>,业务部将责任推给生产部说生产的不合格,生产部将责任推给采购部,说采购部采购的不达标,采购部说检测<span style="color: black;">分部</span>检测不严格,检测<span style="color: black;">分部</span>又说采购部没提交<span style="color: black;">检测</span>申请。你看,一个样品到底是哪里出错了呢?人们不是想着<span style="color: black;">怎样</span>克服<span style="color: black;">处理</span>问题,而是先把自己的责任推脱出去完事。<span style="color: black;">这般</span>的企业能发展起来吗?即使你谈成客户了,又怎么能<span style="color: black;">长时间</span>合作下去呢?</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>当一个业务员他<span style="color: black;">长时间</span><span style="color: black;">无</span>出单子的时候,<span style="color: black;">亦</span>许不是他本身能力<span style="color: black;">不足</span>,有可能他所在的环境就不适合出单,你觉得呢?</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8a0721799f654415854683a7e4a962d9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723999819&amp;x-signature=bhND8t1%2BacpHC15a5Et%2BVxrCQTo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">说了这么多外在不出单的<span style="color: black;">原由</span>,那出单的<span style="color: black;">原由</span><span style="color: black;">亦</span>就显而易见了。<span style="color: black;">倘若</span>你有幸在在一个大环境都很好的外贸行业里,<span style="color: black;">而后</span><span style="color: black;">机构</span>的企业文化又很好,<span style="color: black;">每一个</span><span style="color: black;">分部</span>都积极合作,各司其职,<span style="color: black;">一块</span>找到问题的关键点,同事之间<span style="color: black;">亦</span>相互探讨,<span style="color: black;">一起</span><span style="color: black;">一块</span>想办法<span style="color: black;">处理</span>客户的问题,而不是想着这个客户不是自己的,跟自己<span style="color: black;">不碍事</span>等,<span style="color: black;">那样</span>即使你<span style="color: black;">此刻</span><span style="color: black;">无</span>单子,有<span style="color: black;">大众</span><span style="color: black;">一块</span>拉着跑,出单的机会<span style="color: black;">亦</span>不会很远。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>说有的时候一个业务不出单,不<span style="color: black;">必定</span>是这个业务能力不行,有可能他所在的环境就<span style="color: black;">已然</span>决定了他出单的难易程度。</span><span style="color: black;"><span style="color: black;">亦</span>正如一个人失业,不<span style="color: black;">必定</span>是这个人<span style="color: black;">无</span>能力,而是他所在的环境<span style="color: black;">无</span>与他这个人能力匹配的职位<span style="color: black;">罢了</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ee6c1d275b174ffe95cd04dd2ba639bd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723999819&amp;x-signature=aEjA7b%2BgKYXQOzxx%2Bb3tv11262s%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">两人又同齐之佳</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">持续</span>分享,<span style="color: black;">持续</span>交流,<span style="color: black;">持续</span>进步,<span style="color: black;">这儿</span>有英语/外贸/亲子教育/生活感悟以及一地鸡毛的琐碎自留地68篇原创内容</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">公众号:</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">两又同齐之佳</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">往期内容:</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外贸:越是麻烦的客户,成交率反而越大</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外贸: <span style="color: black;">怎样</span>给客户推销<span style="color: black;">制品</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外贸:测测自己是不是<span style="color: black;">亦</span>是单一思维?</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外贸:谈判要让对方心里感觉到占便宜</span></span></p>




jm2020 发表于 2024-9-4 04:37:50

我完全赞同你的观点,思考很有深度。
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