关注丨外贸大热单品有哪些？下半年爆款是什么？
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RE6oerg7pkvw41~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723997539&x-signature=etl9dVVeJHR%2BAdnTU9nxIto%2F82o%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S8xZjb47MVRNCo~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723997539&x-signature=a8IHjikSSZKHobn2R9%2BgjOBIQ%2BY%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>疫情影响，<span style="color: black;">全世界</span>许多区域陷入混乱，消费<span style="color: black;">行径</span>快速变化。最新发布的亚太区趋势洞察报告<span style="color: black;">表示</span>，<strong style="color: blue;"><span style="color: black;">针对</span>亚太区消费者<span style="color: black;">来讲</span>，营养和健康已变得非常重要。</strong><span style="color: black;">实质</span>上，67%的泰国消费者和74%的印度人<span style="color: black;">暗示</span>，“健康<span style="color: black;">膳食</span>”是其最关注的，其次是体育<span style="color: black;">熬炼</span>（比例分别为49%和70%）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，<strong style="color: blue;">社交体验<span style="color: black;">亦</span>名列消费者愿望<span style="color: black;">名单</span>前列。</strong>38%的澳大利亚人<span style="color: black;">暗示</span>，<span style="color: black;">她们</span>想要和<span style="color: black;">伴侣</span>或家人<span style="color: black;">一块</span>共度美好时光，32%的日本消费者想要外出购物。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">英敏特趋势分析师梅兰妮·南比亚 (Melanie Nambiar) <span style="color: black;">暗示</span>：“疫情重新唤起消费者对健康的关注，品牌<span style="color: black;">能够</span><span style="color: black;">帮忙</span>消费者实现整体健康<span style="color: black;">目的</span>，<span style="color: black;">亦</span><span style="color: black;">包含</span>强健的心理健康。品牌应专注于<span style="color: black;">帮忙</span>消费者放松身心并应对压力和焦虑的<span style="color: black;">成份</span>与<span style="color: black;">制品</span>。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美<span style="color: black;">百姓</span>调<span style="color: black;">公司</span>Morning Consult发布的报告<span style="color: black;">表示</span>，“居家隔离”政策<span style="color: black;">最后</span>会放开，<span style="color: black;">然则</span><span style="color: black;">因为</span>疫情的<span style="color: black;">连续</span>，<span style="color: black;">非常多</span>美国人或许还<span style="color: black;">必须</span>很长一段时间<span style="color: black;">才可</span>克服心理上对病毒的恐惧，<strong style="color: blue;">在线购物在<span style="color: black;">短期</span>内依然会是不少美国人的<span style="color: black;">重点</span>购物方式。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">24%的美国消费者<span style="color: black;">暗示</span>在<span style="color: black;">将来</span>6个月里会不习惯到商场购物。</strong>消费者比以往任何时候都更有动力待在家里在线购物。<span style="color: black;">针对</span>卖家<span style="color: black;">来讲</span>，后疫情时代的<span style="color: black;">全世界</span>市场的商机依旧巨大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上半年热销<span style="color: black;">制品</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊<span style="color: black;">做为</span>跨境电商主流平台之一，近十年来，第三方卖家的<span style="color: black;">营销</span>额<span style="color: black;">已然</span>占到亚马逊实体商品总<span style="color: black;">营销</span>额的近60%。从亚马逊上半年的热销数据来看，<strong style="color: blue;">2020年上半年<span style="color: black;">全世界</span>消费者<span style="color: black;">日前</span>最关注三个关键词是：健康、沟通、居家。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">健康<span style="color: black;">包括</span>客户健康和医疗健康，舒展类、按摩类的设备或<span style="color: black;">制品</span>会有很大的需求。按摩器、蓝光眼镜、手动按摩器这些都是热销的品类。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沟通<span style="color: black;">重点</span>涵盖<span style="color: black;">有些</span>办公用品和设备，像路由器、办公桌椅、网络摄像头、键盘、鼠标等<span style="color: black;">制品</span>较为热门。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">居家<span style="color: black;">包含</span>美容美妆、家庭娱乐、室内运动装备、DIY、还有庭院<span style="color: black;">关联</span>用品等，眼妆<span style="color: black;">制品</span>、<span style="color: black;">打扮</span>刷、瑜珈服饰、睡衣、滑板、缝纫机、手工剪裁等<span style="color: black;">制品</span><span style="color: black;">亦</span>很热门。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上是上半年亚马逊平台的热销<span style="color: black;">制品</span>。<span style="color: black;">那样</span>下半年还会有<span style="color: black;">那些</span><span style="color: black;">制品</span>热销呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">节日礼品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">调查<span style="color: black;">表示</span>下半年礼品类<span style="color: black;">亦</span>是风口。</strong>eBay英国站<span style="color: black;">近期</span>的一次调查<span style="color: black;">显示</span>礼品类<span style="color: black;">制品</span>即将“<span style="color: black;">火热</span>”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>对2064位准备庆祝圣诞节的英国消费者的调查，<span style="color: black;">她们</span><span style="color: black;">发掘</span>今年的圣诞节，超过四分之一(27%)的英国消费者计划比去年更早<span style="color: black;">起始</span>圣诞节购物和准备。超过三分之一(34%)的人<span style="color: black;">已然</span>购买了<span style="color: black;">有些</span>圣诞节<span style="color: black;">关联</span>物品，<span style="color: black;">包含</span>圣诞贺卡(17%)，包装纸(16%)圣诞礼物(13%)和圣诞节装饰品(8%)。4%的受访者<span style="color: black;">乃至</span>承认<span style="color: black;">已然</span>购买了节日服装和配饰。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">eBay对ebay.co.uk上3200万每月用户的购物<span style="color: black;">行径</span>的见解已证实了这一<span style="color: black;">行径</span>，与今年4月至5月相比，该网站上今年对“圣诞节”或“圣诞节”的搜索量<span style="color: black;">增多</span>了44%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">eBay英国<span style="color: black;">机构</span>的主管Harmony Murphy<span style="color: black;">暗示</span>：“<strong style="color: blue;">在充满不确定性的一年中，<span style="color: black;">咱们</span><span style="color: black;">独一</span><span style="color: black;">能够</span>确定的是，今年的圣诞节将是非常重要的零售里程碑。</strong><span style="color: black;">况且</span>，<span style="color: black;">因为</span>今年<span style="color: black;">已然</span>取消了<span style="color: black;">非常多</span>的聚会活动，<span style="color: black;">因此</span>很理解<span style="color: black;">为何</span>英国人<span style="color: black;">已然</span><span style="color: black;">起始</span>兴奋地计划<span style="color: black;">怎样</span>庆祝圣诞节了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而疫情之下，热销品远远不止你看到的<span style="color: black;">哪些</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">内衣、配饰、儿童服饰</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>疫情下的服装市场，美国市场热销的<span style="color: black;">制品</span><span style="color: black;">重点</span><span style="color: black;">包含</span>拖鞋、内衣、以及儿童服饰；法国市场热销的<span style="color: black;">制品</span>是普通服装、运动服装、儿童服装，并且搜索量<span style="color: black;">始终</span>在<span style="color: black;">连续</span><span style="color: black;">提升</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">意大利、西班牙近期在配饰和内衣上的搜索量<span style="color: black;">亦</span>有所上升。<span style="color: black;">因此呢</span>，<span style="color: black;">针对</span>南欧市场的<span style="color: black;">来讲</span>，内衣、配饰、休闲服装、儿童服装都是比较热门的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">家居、园艺、烘焙</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，<strong style="color: blue;">电子设备<span style="color: black;">亦</span>是近期的热门品类，</strong>数据<span style="color: black;">表示</span>，英国市场近期电脑硬件和笔记本电脑<span style="color: black;">查找</span>激增。值得<span style="color: black;">重视</span>的是，<strong style="color: blue;">家居，烘焙和园艺<span style="color: black;">制品</span>设备<span style="color: black;">亦</span>是疫情中的“一匹黑马”。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Statista数据<span style="color: black;">表示</span>，<strong style="color: blue;">沙发及卧室类家具是<span style="color: black;">全世界</span>家具市场需求量最大的品类之一。</strong>得益于“新生一代”从小就与互联网深度绑定，且注重生活品质的消费理念更加根深蒂固，尽管家具是大件高价<span style="color: black;">制品</span>，但这种在线消费趋势<span style="color: black;">亦</span>会愈发<span style="color: black;">显著</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以美国为例，预计到2023年，其线上家具市场将占到40%的份额。与此<span style="color: black;">同期</span>，英国、德国等国家的线上家具购买需求<span style="color: black;">亦</span>在激增。家居品类<span style="color: black;">始终</span>是eBay<span style="color: black;">全世界</span>市场和中国跨境电商出口的支柱品类，其体量巨大，且<span style="color: black;">连续</span>保持高速增长，是中国卖家最具高<span style="color: black;">潜能</span>发展空间的“蓝海”类目之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而eBay英国站的数据<span style="color: black;">表示</span>，疫情<span style="color: black;">时期</span>最受欢迎的园艺和烘焙搜索量<span style="color: black;">提升</span><span style="color: black;">显著</span>。欧美人都<span style="color: black;">爱好</span>打理自己的花花草草，“园艺”的搜索量比年初增长了137%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">而“烘焙”的搜索与年初相比增长了149% 。</strong>匆匆地瞥一眼Instagram，会<span style="color: black;">发掘</span>到处都是自制酵母面包和香蕉面包的诱人照片，难怪许多杂货店的酵母和面粉越来越少。正如亚瑟王面粉集团（King Arthur Flour）联合CEO卡伦·科尔伯格（Karen Colberg）所说，“烘焙已然<span style="color: black;">作为</span>全民消遣活动”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">宠物用品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">她们</span><span style="color: black;">来讲</span>，家居，园艺，烘焙等增长源于居家<span style="color: black;">原因</span>和季节性趋势。除了家居等用品之外，<strong style="color: blue;">宠物及宠物用品<span style="color: black;">亦</span>意外<span style="color: black;">作为</span>了疫情下的网红<span style="color: black;">制品</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据英国《金融时报》<span style="color: black;">报告</span>，英国养犬协会近月咨询的人较去年同期上涨140%，排队等着领养幼犬的人从100人增至400人，协会养犬页面浏览量<span style="color: black;">增多</span>6倍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据数据<span style="color: black;">表示</span>，宠物<span style="color: black;">关联</span>用品的销量自3月起攀升，其中猫粮上涨 402%，猫猫用品上涨204%，宠物用品上涨 175%，稳居榜首！而宠物用品需求<span style="color: black;">拥有</span><span style="color: black;">连续</span>性、高复购的特性，<span style="color: black;">因此</span><span style="color: black;">非常多</span>卖家的老客户粘性很高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">必须</span><span style="color: black;">重视</span>的是，卖家要提前关注<span style="color: black;">制品</span><span style="color: black;">必须</span>的<span style="color: black;">关联</span>资质、认证和上架<span style="color: black;">需求</span>，提前做好合规<span style="color: black;">检测</span>、认证，避免<span style="color: black;">由于</span>不合规、受到审核，<span style="color: black;">引起</span><span style="color: black;">制品</span><span style="color: black;">没法</span><span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">亚马逊趋势报告</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基于亚马逊<span style="color: black;">关联</span>数据和中国卖家调研，亚马逊<span style="color: black;">全世界</span>开店推出一份报告总结了中国卖家及<span style="color: black;">制品</span>呈现出的五大<span style="color: black;">明显</span>趋势。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">趋势<strong style="color: blue;">1</strong>：<strong style="color: blue;">卖家地域和类型<span style="color: black;">更加多</span>元</strong>。卖家地域分布日益广泛。其中，长三角地区<span style="color: black;">做为</span>我国传统制造业聚集地，过去五年卖家规模增长达9倍；珠三角地区卖家规模增长达6倍；以福建为<span style="color: black;">表率</span>的卖家规模增长了5倍，在服装鞋靴、箱包、家具家饰、户外照明等品类竞争中表现出<span style="color: black;">显著</span><span style="color: black;">优良</span>；华北、华中地区卖家逐步崛起。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">趋势<strong style="color: blue;">2</strong>：<strong style="color: blue;"><span style="color: black;">全世界</span>布局加速</strong>。亚马逊<span style="color: black;">全世界</span>开店中国卖家调研<span style="color: black;">表示</span>：近六成卖家已<span style="color: black;">同期</span>运营两个以上亚马逊海外站点。在加速布局<span style="color: black;">全世界</span>的过程中，卖家不仅<span style="color: black;">思虑</span>美国、欧洲等成熟站点，<span style="color: black;">亦</span>积极布局中东、澳洲、新加坡等新兴站点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">趋势<strong style="color: blue;">3</strong>：<strong style="color: blue;">品牌<span style="color: black;">认识</span><span style="color: black;">加强</span></strong>。随着出口跨境电商行业逐步转向“精耕细作”，卖家更关注业务的<span style="color: black;">长时间</span>发展。在<span style="color: black;">制品</span><span style="color: black;">研发</span>方面，借助亚马逊海外站点消费者的一手反馈，卖家有效改进<span style="color: black;">制品</span>设计、<span style="color: black;">加强</span><span style="color: black;">制品</span>质量、并<span style="color: black;">指点</span>新品<span style="color: black;">开发</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">趋势<strong style="color: blue;">4</strong>：<strong style="color: blue;"><span style="color: black;">制品</span>创新提速</strong>。随着<span style="color: black;">全世界</span>消费者需求更加多元和细化，中国卖家<span style="color: black;">持续</span>丰富选品，并逐步从标准化<span style="color: black;">制品</span>转向更高价值、<span style="color: black;">更加多</span>元、更具个性化的<span style="color: black;">制品</span>。其中，厨房、家居、服装等品类销量增长<span style="color: black;">明显</span>；户外、运动、家装等品类选品<span style="color: black;">持续</span>丰富；消费电子、家居用品等品类紧跟潮流趋势，<span style="color: black;">更加多</span>融入“智能”元素，推出智能手环、智能音箱、智能扫地<span style="color: black;">设备</span>人等<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">趋势<strong style="color: blue;">5</strong>：<strong style="color: blue;">响应能力升级</strong>。卖家对海外消费者需求变化的快速响应能力<span style="color: black;">持续</span>升级，灵活<span style="color: black;">调节</span>选品策略。疫情<span style="color: black;">时期</span>，中国卖家<span style="color: black;">即时</span>为<span style="color: black;">全世界</span>消费者<span style="color: black;">供给</span>了高品质的防疫物资和生活必需品，在居家生活、远程办公等新场景驱动下，为海外消费者<span style="color: black;">供给</span>了家居、厨房用品、个护健康、室内运动、宠物、园艺等高需求<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">疫情还在继续，海外市场需求依然旺盛，爆款商品<span style="color: black;">持续</span><span style="color: black;">增多</span>，<span style="color: black;">期盼</span>外贸人们把握<span style="color: black;">机会</span>，订单<span style="color: black;">持续</span>！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKdm2ps6SUaWHn~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723997539&x-signature=zdc%2FsTX%2B5qt5lkP2heDaOjaaw4o%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>/中国贸易报</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">责编/李怡然 审校/陈晓宇 监制/李雨思</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投稿/纠错：news@yidaiyilu.gov.cn</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加入<span style="color: black;">咱们</span>：hr@yidaiyilu.gov.cn</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RKboosI7T9c5ua~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723997539&x-signature=CV9TDZhCjF8XQbA3cUXpSkaYIbk%3D" style="width: 50%; margin-bottom: 20px;">
我完全赞同你的观点，思考很有深度。 软文发布平台 http://www.fok120.com/
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