营销怎么样跟进客户
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">营销</span>不跟踪,万事一场空。<span style="color: black;">然则</span>,跟踪<span style="color: black;">办法</span>错,照样一场空。<span style="color: black;">因此</span>跟踪、跟进客户的<span style="color: black;">办法</span>很重要!</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">把握</span>人性心理:<span style="color: black;">无</span>人<span style="color: black;">爱好</span>被推销,但所有人都<span style="color: black;">爱好</span>被勾引。<span style="color: black;">因此</span><span style="color: black;">倘若</span>你<span style="color: black;">不可</span>给客户<span style="color: black;">供给</span>价值,那你<span style="color: black;">便是</span>在骚扰客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/images01/20240729/1d77813b1d294faeb54c1f125e9ceec8.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">曾有人做过<span style="color: black;">这般</span>的一个调研数据:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">80%的客户<span style="color: black;">必须</span>平均跟进5次<span style="color: black;">才可</span>成交;首次咨询就报名的客户不足10%。<span style="color: black;">亦</span><span style="color: black;">便是</span>说,绝大<span style="color: black;">都数</span>的客户其实都是多次跟进<span style="color: black;">才可</span>促成签单的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>,<span style="color: black;">针对</span><span style="color: black;">营销</span><span style="color: black;">来讲</span>:客户跟进至关重要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有效的客户跟进<span style="color: black;">能够</span>大大缩短成交周期,<span style="color: black;">增多</span>成交概率,避免进入“拉锯战”,最后不了了之。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但理想与现实总是存在着巨大的鸿沟。事实上:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">44%的<span style="color: black;">营销</span><span style="color: black;">通常</span>跟进客户1次就放弃了;</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">能够连续跟进同一个客户4次的<span style="color: black;">营销</span>不足5%;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5次以上的<span style="color: black;">更加是</span>少之又少;......</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看到这个数据,相信<span style="color: black;">都数</span>人的<span style="color: black;">第1</span>反应:<span style="color: black;">营销</span>太<span style="color: black;">不足</span><span style="color: black;">保持</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二次跟进逃不开的:数字3。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>拜访、第二次跟进,两次时间<span style="color: black;">不可</span>间隔太久,最多<span style="color: black;">不可</span>超过3天。<span style="color: black;">倘若</span><span style="color: black;">要求</span><span style="color: black;">准许</span>,则<span style="color: black;">需求</span>在<span style="color: black;">次日</span>就跟进,<span style="color: black;">能够</span>是<span style="color: black;">tel</span>、<span style="color: black;">能够</span>是邀约见面,当然最好是现场见,这叫趁热打铁。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户有需求、有预算,就差签单这一步,<span style="color: black;">亦</span><span style="color: black;">便是</span>一锅水<span style="color: black;">已然</span>被你烧到80度,再<span style="color: black;">奋斗</span>一把,就会沸腾;而<span style="color: black;">倘若</span>三天还<span style="color: black;">无</span>见到<span style="color: black;">最后</span>买单人,这锅水就会越放越凉,等冷却到20度、30度的时候,你再去第二次拜访,想把它再次烧到80度,这个难度可想而知。既然你能预知到第二次见客户的结果,何不趁着80度的热度,一鼓作气约到老板,把水煮沸呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">正常的工作岗位一天8个小时,什么时间给客户打<span style="color: black;">tel</span>更合适呢?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直接给答案:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【下午1-3点】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刚<span style="color: black;">起始</span>上班,在精神状态上<span style="color: black;">来讲</span>不是很专注和投入<span style="color: black;">因此</span>不太适合给客户打<span style="color: black;">tel</span>,你<span style="color: black;">能够</span>这个时间来找新的客户,<span style="color: black;">或</span>处理一下客户订单的问题,等过了3点,<span style="color: black;">起始</span>集中火力打<span style="color: black;">tel</span>,<span style="color: black;">倘若</span>你有很紧急的事要跟客户说,那就长话短说,简明扼要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最佳时间:【下午3-5点】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个时间段你<span style="color: black;">能够</span>释放你<span style="color: black;">身体</span>的洪荒之力,让你<span style="color: black;">身体</span>的小宇宙彻底爆发了,这段时间是你创造佳绩的蕞好时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在<span style="color: black;">咱们</span>二次跟进拜访的时候,<span style="color: black;">必定</span>要<span style="color: black;">重视</span>三点:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、不要重复前面或上一次拜访的信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、不要<span style="color: black;">无</span><span style="color: black;">营销</span>目的地进行<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">即时</span>提出成交。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">做<span style="color: black;">营销</span>,还要学会寻找客户,群<span style="color: black;">便是</span>很好的客户聚集地。</strong><span style="color: black;">能够</span><span style="color: black;">经过</span>潜入<span style="color: black;">有些</span>群挖掘客户。有<span style="color: black;">有些</span>平台,类似木子社群库,专门收集整理<span style="color: black;">各样</span>群,都是平台<span style="color: black;">每日</span>自动更新的,<span style="color: black;">能够</span>找到<span style="color: black;">有些</span><span style="color: black;">必须</span>的<span style="color: black;">目的</span>群。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要<span style="color: black;">持续</span>地组织自己的<span style="color: black;">营销</span>策略,提前设计好<span style="color: black;">营销</span>思路,有组织、有效率地发动进攻,<span style="color: black;">持续</span>地提出成交,<span style="color: black;">这般</span>才有可能<span style="color: black;">得到</span><span style="color: black;">最后</span>的胜利。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛:www.fok120.com</span>,查看<span style="color: black;">更加多</span></span></a></p>
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