fny5jt9 发表于 2024-8-16 20:49:08

微X跟单的操作流程及话术!(干货)


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">☞</strong>关注本公众号后回复数字1—6:<span style="color: black;">就可</span><span style="color: black;">得到</span>“入建材群学习、门店管理、会议系统、激励员工、电销宝典、门店晨操...”等内容,已覆盖99%的家居建材干货内容。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">准备动作:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">按照</span>前期排查动作判断客户:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、</strong>交房时间。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、</strong>装修时间。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、</strong>装修进程。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、</strong>已订购品类。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、</strong>未订购品类。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、</strong>自装还是装饰<span style="color: black;">机构</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、</strong>未定品类<span style="color: black;">有没有</span>偏向品牌。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8,</strong>有<span style="color: black;">无</span>参加过建材促销。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9,</strong>有<span style="color: black;">无</span><span style="color: black;">熟练</span>的装饰<span style="color: black;">机构</span>或工长。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">目的:<span style="color: black;">按照</span>客户<span style="color: black;">基本</span>信息,在<span style="color: black;">选取</span><span style="color: black;">区别</span>需求的客户的应对策略和话术。</strong></p><img src="https://p3-sign.toutiaoimg.com/318900077e928134ef22~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723873772&amp;x-signature=N0uIDp8f0WW1c86YArj%2FkkHJVBo%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">实战话术:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">示例:</strong><strong style="color: blue;"><span style="color: black;">第1</span>次:<span style="color: black;">tel</span>后加<span style="color: black;">微X</span>,<span style="color: black;">重点</span>以加客户好友为主。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">参考话术:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、</strong>陈哥您好!我是刚才给您打<span style="color: black;">tel</span>的小王,麻烦您加下我的<span style="color: black;">微X</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、</strong>陈姐,您好!我是XX卖场部的主管XX,<span style="color: black;">期盼</span>在您新家装修选购建材时能够<span style="color: black;">帮忙</span>您。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、</strong>陈哥您好!我是XX品牌设计师XX,我<span style="color: black;">善于</span>XX风格的设计,<span style="color: black;">期盼</span>在您的新家装修时,<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、</strong>陈哥,您好!我是咱们小区物业经理XX,在您的新家装修时<span style="color: black;">咱们</span><span style="color: black;">思虑</span>到为了让您省心,特意联合XX装饰<span style="color: black;">机构</span>,XX建材品牌。为咱们小区的业主争取一份安心和<span style="color: black;">保证</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、</strong>您好!我是XX装饰<span style="color: black;">机构</span>项目经理,<span style="color: black;">拥有</span>15年家庭装修项目经验。<span style="color: black;">期盼</span>您装修时能帮到您。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、</strong>陈哥您好!我把您加到<span style="color: black;">咱们</span>的业主群里哦,<span style="color: black;">每日</span>都会有<span style="color: black;">有些</span><span style="color: black;">制品</span>选购知识,装修方面的知识在里面发布。还有<span style="color: black;">有些</span>特价的<span style="color: black;">制品</span>。<span style="color: black;">能够</span>抢红包哦。还<span style="color: black;">能够</span>抽奖呢。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(促销、小区推广、业绩倍增敬请添加<span style="color: black;">微X</span>:chichaoqun8888)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">目的:把客户加为好友后在<span style="color: black;">按照</span>客户装修进程将其导流至<span style="color: black;">区别</span>的<span style="color: black;">微X</span>群内。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二次:与客户沟通交房日期,需求等<span style="color: black;">基本</span>信息</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">参考话术:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、</strong>陈哥,您好!<span style="color: black;">欠好</span>意思昨天把您加入<span style="color: black;">咱们</span>的团购群里了,我听同事说咱家在XX小区的房子<span style="color: black;">已然</span><span style="color: black;">起始</span>装修了,正好<span style="color: black;">咱们</span>这个群里<span style="color: black;">每日</span>都会有<span style="color: black;">非常多</span>商家会发布<span style="color: black;">有些</span>特价<span style="color: black;">制品</span>的信息,<span style="color: black;">因此</span>我就想着把您拉进来。要是您觉得吵的话就把信息屏蔽掉。<span style="color: black;">期盼</span><span style="color: black;">能够</span>帮到您。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、</strong>陈哥,你好!我是昨天给您打<span style="color: black;">tel</span>XX品牌的小张。听<span style="color: black;">伴侣</span>说您家快装修了,<span style="color: black;">倘若</span>您想找装饰<span style="color: black;">机构</span>的话我<span style="color: black;">这儿</span>有几个设计师不错的<span style="color: black;">举荐</span>给您。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、</strong>陈哥,您好!我是XX团购部的经理XX,听说您想找包工头自己装修,我<span style="color: black;">这儿</span>正好认识几个干活很认真的工长,您要是<span style="color: black;">必须</span>的话我<span style="color: black;">能够</span>帮您联系一下,<span style="color: black;">另一</span>,过几天<span style="color: black;">咱们</span>正好有个建材促销,您<span style="color: black;">亦</span><span style="color: black;">能够</span>先过来<span style="color: black;">认识</span>一下。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">目的:<span style="color: black;">按照</span>客户交房日期,判断客户需求,<span style="color: black;">不仅</span>是<span style="color: black;">制品</span>需求,要判断客户此时此刻需求什么。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三次:加深沟通,增进印象,选发已编辑好的团购优惠信息、或设计师及设计案例等信息发送给准客户。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">参考话术:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、</strong>陈哥你好!昨天给您<span style="color: black;">举荐</span>的那几款瓷砖信息您看了吗?您<span style="color: black;">爱好</span>吗?那个效果图,我认识几个瓷砖品牌的店长,要不这周末您有空过来我带您去<span style="color: black;">瞧瞧</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、</strong>陈哥您好!刚才给您发的那两个品牌的地板您看了吗?<span style="color: black;">此刻</span>国内这两个品牌算是最好的了。<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>您<span style="color: black;">爱好</span>不<span style="color: black;">爱好</span>,上次听您说咱家装的简欧风格,我又挑了几个,发给您<span style="color: black;">瞧瞧</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、</strong>陈哥您好!昨天给您发的那几个设计师的设计效果图您看了吗?<span style="color: black;">她们</span>几个都是对中式风格设计<span style="color: black;">尤其</span>在行的,<span style="color: black;">况且</span>据我所知,其中有两个都是做了10年以上的老设计师了,<span style="color: black;">特别有</span>经验。我<span style="color: black;">能够</span>帮您联系联系哦。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、</strong>陈先生您好!昨天发给您那几个工长您觉得<span style="color: black;">能够</span>吗?<span style="color: black;">她们</span>都是做了8年以上的老工长了,手里有<span style="color: black;">非常多</span>水电工的。<span style="color: black;">况且</span>干活又认真,仔细。我<span style="color: black;">能够</span>带您去<span style="color: black;">她们</span><span style="color: black;">此刻</span>在做的工地去看看哦,您<span style="color: black;">瞧瞧</span>满意的话我帮您联系联系。还能优惠的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">目的:以再次挖掘客户需求为目的,判断不准确时,<span style="color: black;">能够</span>先抛出<span style="color: black;">区别</span>兴趣点来激发客户需求。<span style="color: black;">详细</span>语言可<span style="color: black;">按照</span>客户反应再作<span style="color: black;">调节</span>。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">04</p><img src="https://p3-sign.toutiaoimg.com/3185000eaf5a54602a6a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723873772&amp;x-signature=SoumBq90O4NvFId9BXmaApDn8F4%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p6-sign.toutiaoimg.com/3186000e7251e5bb0990~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723873772&amp;x-signature=WUxPtpnnIUe2GUsdyUck%2Bwx2MWY%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">05</p><img src="https://p26-sign.toutiaoimg.com/317c00076c9b0e2b716a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723873772&amp;x-signature=srMiAfghfQiXvXxkWmGHvAb3OGA%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/318a00005992f257167c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723873772&amp;x-signature=OmHBivyBRvIsOEAlcADvYzTJKD8%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/3184000f50c1e1475125~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723873772&amp;x-signature=OmeyFgaVvZKwn20aFSzR921ks6w%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">阅读完觉得有</strong><strong style="color: blue;">收获,记得</strong><strong style="color: blue;">“</strong><strong style="color: blue;">点赞留</strong><strong style="color: blue;">言”</strong><strong style="color: blue;">喔</strong></p>




1fy07h 发表于 4 小时前

楼主发的这篇帖子,我觉得非常有道理。
页: [1]
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