文案变现｜文案到底是什么？哪些文案才可叫作其为文案？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">“去做，<span style="color: black;">倘若</span>你足够<span style="color: black;">爱好</span>。”</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我想文案曾是我想要去做的事情，但曾经历了3年一个人埋头写写写的<span style="color: black;">阴暗</span>时光，无论<span style="color: black;">时期</span>是有人临时接手还是独立完成，<span style="color: black;">始终</span><span style="color: black;">连续</span>空洞期许久，输出内容远比输入多，<span style="color: black;">引起</span>我<strong style="color: blue;">文案内容匮乏、词汇重复、不<span style="color: black;">晓得</span>对谁“说话”。</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/45f21b3204244f73b0dc78f0e91802d6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723548578&x-signature=eW8%2FSC3265Jv3uj%2FWSKpWDDvWfE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而在<span style="color: black;">平常</span>的工作中，阅读数和分享转发量<span style="color: black;">作为</span>了写文案的两座大山。<span style="color: black;">由于</span>一度效果<span style="color: black;">不睬</span>想，<span style="color: black;">亦</span>间接<span style="color: black;">引起</span>了我不<span style="color: black;">晓得</span>该<span style="color: black;">怎样</span>“写”了，<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>我还<span style="color: black;">是不是</span><span style="color: black;">爱好</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在远离文案这一个岗位后，我<span style="color: black;">亦</span>有空整理自己<span style="color: black;">为么</span>从写到写不出的困惑，<span style="color: black;">原由</span>有3：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.文案框架统一，为了感人而感人，<span style="color: black;">没法</span>突破<span style="color: black;">或</span>改变</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">无</span>系统学习过<span style="color: black;">怎样</span>写营销型文案、品牌文案</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.内容单薄源于自己整理搜集资料太少，以至于无话可说</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经常有人说过，文案有手就行，<span style="color: black;">然则</span>写过的人会<span style="color: black;">晓得</span>，有1个脑子恐怕都<span style="color: black;">不足</span>，<span style="color: black;">由于</span>会<span style="color: black;">必须</span><strong style="color: blue;"><span style="color: black;">海量</span>的阅读及思考，再讲思考融入自己的思想，记录下来，整理成日后文案的养料方为良性循环</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>文案到底是什么？<span style="color: black;">那些</span>文案<span style="color: black;">才可</span><span style="color: black;">叫作</span>其为文案呢？</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e3eacdf0de304ea08d54d8e28c562377~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723548578&x-signature=NEkvGVivtAy7BzZrYkEqhAaPUk8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">这些都是文案吗？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在《文案变现》这本书中<span style="color: black;">亦</span><span style="color: black;">说到</span><span style="color: black;">有些</span>类似【50句文案，让你一眼就爱上】之类的，说实话在<span style="color: black;">平常</span>关注的公众号中，类似标题的推文不少，我<span style="color: black;">亦</span>看了不少，曾一度将其奉为我文案搜集的<span style="color: black;">源自</span>，但<span style="color: black;">实质</span>上这些文字，只能<span style="color: black;">叫作</span>其为金句。<span style="color: black;">然则</span>文案并非将<strong style="color: blue;">文字巧妙组合成看似很唯美的句子，而是要让你的文字产生效果</strong>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e2402427aed24dd3bb04e49cda260d1e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723548578&x-signature=CZUPYNH3Y8i3imNo0D6MvyK7%2FMY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这应该叫散文，而非文案</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么叫做<strong style="color: blue;">效果</strong>呢？简单点，能够<strong style="color: blue;">产生<span style="color: black;">实质</span>效益</strong>就叫做效果。例如：能让用户下单、能够让品牌得到宣传等收益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如朱广权<span style="color: black;">在李佳琦直播间中口若悬河，金句频出。“烟笼寒水月笼沙，不止东湖与樱花，门前风景雨来佳，还有莲藕鱼糕玉露茶……买它买它就买它，热干面和小龙虾”、“OMG！不是我一惊一乍，这款面又香又辣，舌头都要被熔化，赶紧拢一拢蓬松的头发”、“初来乍到，技术<span style="color: black;">欠好</span>，手艺不妙，请多关照，我命由我不由天，我就属于佳琦直播间”。</span>文案框架<span style="color: black;">亦</span>非常的直接，<strong style="color: blue;">金句+<span style="color: black;">制品</span>+行动</strong>，从景色到<span style="color: black;">制品</span>，再味觉和购买动作，一气呵成。转化<span style="color: black;">亦</span>非常惊人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">做为</span><span style="color: black;">必须</span>重新学习写文案的我，<span style="color: black;">亦</span><span style="color: black;">必须</span>谨记：“<strong style="color: blue;">所有的文字都应该为<span style="color: black;">制品</span>、品牌服务，并非组装拼凑。而文案写手，<span style="color: black;">便是</span>坐在键盘后面的<span style="color: black;">营销</span>人员</strong>”。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">文案有基本框架吗？该怎么写？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>是<span style="color: black;">近期</span>潜心看完了《文案变现》后才明白，所有的文案都逃<span style="color: black;">不外</span>三个目的：<strong style="color: blue;">认知、情感、行动</strong>。搞清楚这三个<span style="color: black;">规律</span> ，所有的工具和<span style="color: black;">办法</span>都是围绕他展开。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d555557d5f6b4d618fabd9252317cb13~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723548578&x-signature=DWq%2FMetgtY1HuYBBIPqgX2MjSOw%3D" style="width: 50%; margin-bottom: 20px;"></div><span style="color: black;"><strong style="color: blue;">对谁说——找准沟通对象</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而在写<span style="color: black;">文案</span>之前，<span style="color: black;">咱们</span><span style="color: black;">首要</span>要<span style="color: black;">知道</span>说话的对象，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>的<span style="color: black;">目的</span>客户是谁？<span style="color: black;">咱们</span>的<span style="color: black;">文案</span>要写给谁看？谁要为<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>买单？毕竟每一个人都非常忙，<span style="color: black;">无</span>时间花费在自己不<span style="color: black;">必须</span>的事情上，<span style="color: black;">因此</span>找准对象于文案而言至关重要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于认知在书中，作者<span style="color: black;">亦</span>分享了一个工具，<span style="color: black;">便是</span>【<span style="color: black;">目的</span>人群表】，简单<span style="color: black;">来讲</span><span style="color: black;">便是</span>人群画像。从人群标签、<span style="color: black;">爱好</span>、需求、<span style="color: black;">是不是</span>有购买过，购买频率<span style="color: black;">怎样</span>、<span style="color: black;">是不是</span>有<span style="color: black;">喜爱</span>的品牌等方面，将<span style="color: black;">目的</span>用户的完整地框在了面前，这个<span style="color: black;">亦</span>是在写文案之前最最重要的一个环节。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：一款价格在500元的保湿面霜，它的<span style="color: black;">目的</span>人群大概会是什么样子呢？那我就先粗浅的抛砖引玉一下了。（有不<span style="color: black;">同样</span>的小伙伴们<span style="color: black;">亦</span><span style="color: black;">能够</span>留言<span style="color: black;">一块</span>讨论。）</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人群标签</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">女性，20-27岁之间，学历在本科以上，<span style="color: black;">必须</span>经常面对电脑的，收入在5000+</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人群<span style="color: black;">爱好</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">比较常刷某书、某宝看美妆达人<span style="color: black;">举荐</span>的，<span style="color: black;">期盼</span>保湿效果好，性价比高的<span style="color: black;">制品</span>，并且<span style="color: black;">针对</span><span style="color: black;">制品</span>的口碑<span style="color: black;">或</span>品牌有<span style="color: black;">必定</span>的讲究。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单的<span style="color: black;">陈列</span>，就会粗浅地先将客户群像就有了初稿，然而在初期<span style="color: black;">亦</span><span style="color: black;">能够</span>与<span style="color: black;">伴侣</span>们<span style="color: black;">一块</span>头脑风暴<span style="color: black;">或</span>去<span style="color: black;">瞧瞧</span><span style="color: black;">关联</span>的购买排行的数据等等方式。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">怎么说——文案写作<span style="color: black;">办法</span>教给你</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实最最最<span style="color: black;">困惑</span>我的可能<span style="color: black;">便是</span>文案到底怎么写？什么时候写品牌<span style="color: black;">文案</span>？什么时候写<span style="color: black;">营销</span>文案？？ 这是个<span style="color: black;">困难</span>……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>《文案变现》非常简单地告诉了我：<span style="color: black;"><span style="color: black;">认知和情感属于品牌文案，行动文案属于<span style="color: black;">营销</span>文案。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而在本书<span style="color: black;">其中</span>作者<span style="color: black;">亦</span>给出了两个较为<span style="color: black;">平常</span>的公式：卖点+收益点、痛点+<span style="color: black;">处理</span><span style="color: black;">方法</span>。其中痛点+<span style="color: black;">处理</span><span style="color: black;">方法</span>可能<span style="color: black;">非常多</span><span style="color: black;">宣传</span>都能让你秒想起，<span style="color: black;">例如</span>：<strong style="color: blue;">胃痛、胃酸就用***胃药；<span style="color: black;">孩儿</span>感冒发烧、流鼻涕就用***儿童胶囊……</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种文案看起来虽然简单，<span style="color: black;">然则</span>在品牌文案时<span style="color: black;">是不是</span>简单、好记且印象比较深刻呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>内容框架<span style="color: black;">咱们</span>应该<span style="color: black;">怎样</span>搭建呢？<span style="color: black;">那样</span>什么样的内容框架<span style="color: black;">更易</span>让人看得下去呢？书中就<span style="color: black;">说到</span>了一个“4P”文案公式框架。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2e29d113b05e4e0f8dd1f517e5db2853~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723548578&x-signature=QXtY1VCZieSkfQMs%2BtHj9ZChS4I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这就<span style="color: black;">好似</span>你进入一家实体店铺所带来的体验感，<span style="color: black;">首要</span>是你进入店铺后看到了一件心仪的衣服，店员向你<span style="color: black;">举荐</span>试穿，当你上身后店员会向你<span style="color: black;">举荐</span>搭配的裤子<span style="color: black;">或</span>外套，向你描述搭配后你会有所改变<strong style="color: blue;">（描绘）</strong>，并且向你承诺不<span style="color: black;">爱好</span><span style="color: black;">能够</span>不买<strong style="color: blue;">（承诺）</strong>，试试<span style="color: black;">亦</span>不花钱不是嘛？当你穿上搭配好的裤子<span style="color: black;">或</span>衣服时，用镜子证明这一套非常的适合你<strong style="color: blue;">（证明）</strong>，并且向你描述穿着这一套的场景<strong style="color: blue;">（描绘）</strong>，你<span style="color: black;">是不是</span>就有点心动了呢？最后是<span style="color: black;">通知</span>你店铺今天满减活动，外加办理会员会有优惠等等之后<strong style="color: blue;">（敦促）</strong>，<span style="color: black;">起始</span>引导你下单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">ok，你看简单的就在身边的<span style="color: black;">营销</span>流程，照着搬到文案里面，难道不就非常的实用吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好框架搭配好<span style="color: black;">办法</span>，写文案<span style="color: black;">不消</span>愁，好文案的每一个部分都有着精心的安排和节奏，而书中<span style="color: black;">亦</span><span style="color: black;">说到</span>了关于用户心理学以及<span style="color: black;">怎样</span><span style="color: black;">经过</span>优秀文案拆解出好的框架内容等方面<span style="color: black;">经过</span>案例以及对话探讨的方式深入浅出的讲解了<span style="color: black;">怎样</span>写出一篇<span style="color: black;">优秀</span>文案的<span style="color: black;">办法</span>。着实让我<span style="color: black;">亦</span>是妥妥认真看了3个小时整理了3个小时。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可能写的还不是很全面，<span style="color: black;">然则</span>我<span style="color: black;">亦</span>是受益良多，<span style="color: black;">亦</span>非常<span style="color: black;">举荐</span>这本文案教科书《文案变现》！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有<span style="color: black;">爱好</span>文案和看书的小伙伴<span style="color: black;">亦</span><span style="color: black;">期盼</span>能够相互关注一下！彼此<span style="color: black;">一块</span>进步！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">#读书真的<span style="color: black;">能够</span>改变命运吗#</a><a style="color: black;">#新手小白冲刺百粉#</a></p>
祝福你、祝你幸福、早日实现等。 同意、说得对、没错、我也是这么想的等。 你的见解真是独到，让我受益匪浅。
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