论坛 › 山西 › 考前冲刺必要01：宣传文案写作技巧总结

7wu1wm0 发表于 2024-8-9 02:44:51

考前冲刺必要01：宣传文案写作技巧总结

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULFsTbuJibEsbofdLBOzkh0FB5hCvENQrFEYXtWb00vXCqy1Nicb1icEZU45oJGbgNGALcOPFDt1e12PQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULFLcl1ac9duZOpeXzT4wFMn15DlwYzmkjzz3ib20REANBqJDpGfDM7m9B8aWsvicpibamDz2JAd3L3pA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULFLcl1ac9duZOpeXzT4wFMnywdYxoTzBcWDJ4N6iblK1QSc3gPuOvDDdnRgxX1hTibx2wEWE8TH6HoA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULHIwztNDhzC8EnGVIPFvuVx1I27wRx5Bkx9mgL613dWQHsHMLUHAmWk07oHuHUuR0ldCe6OZ5r0ag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来<span style="color: black;">咱们</span>将推送各类系列专题，<span style="color: black;">重点</span>是针对各科目的答题技巧进行梳理，<span style="color: black;">帮忙</span><span style="color: black;">大众</span>更好地理解各科目的答题方式与高分技巧，<span style="color: black;">期盼</span>在考场上助<span style="color: black;">大众</span>一臂之力！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">宣传</span>文案写作</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.答题<span style="color: black;">过程</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">考试时<span style="color: black;">必定</span>要读两遍题目，把重要信息画下来，重要信息<span style="color: black;">包含</span></span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">字数<span style="color: black;">需求</span>、结构要素<span style="color: black;">需求</span>、<span style="color: black;">宣传</span><span style="color: black;">制品</span>、投放媒介、一则</strong><strong style="color: blue;">or系列、<span style="color: black;">制品</span>卖点、<span style="color: black;">宣传</span>目的、投放时间、<span style="color: black;">宣传</span>受众</strong></span></strong><span style="color: black;">等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">起始</span>写作时，先按题目<span style="color: black;">需求</span>构思文案写作方式，花2-3分钟构思<span style="color: black;">宣传</span>口号，心里有框架后拟定<span style="color: black;">宣传</span>标题，<span style="color: black;">而后</span><span style="color: black;">起始</span>写</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">标题、正文、口号</strong></span></strong><span style="color: black;">，<span style="color: black;">倘若</span><span style="color: black;">需求</span>结构要素完整，还应加上</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">附文</strong></span></strong><span style="color: black;">，<span style="color: black;">倘若</span>没<span style="color: black;">需求</span><span style="color: black;">能够</span>不写附文。考到</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">系列<span style="color: black;">宣传</span></strong></span></strong><span style="color: black;">的话，<span style="color: black;">倘若</span><span style="color: black;">需求</span>结构要素完整，要加上</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">准口号</strong></span></strong><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.标题的写法</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（1）<span style="color: black;">宣传</span>标题的<span style="color: black;">重点</span><span style="color: black;">功效</span>是吸引用户的<span style="color: black;">重视</span>，<span style="color: black;">从而</span>阅读你的正文，<span style="color: black;">因此呢</span>要<span style="color: black;">重视</span>在标题中设置悬念，<span style="color: black;">能够</span></span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">挖掘<span style="color: black;">制品</span>卖点设置悬念</strong></span></strong><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：小牛肖恩的奶去<span style="color: black;">哪里</span>了？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大明湖畔真的<span style="color: black;">无</span>夏雨荷！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（2）<span style="color: black;">同期</span>要<span style="color: black;">重视</span>，<span style="color: black;">倘若</span>考到电视<span style="color: black;">宣传</span>或广播<span style="color: black;">宣传</span>，<span style="color: black;">通常</span><span style="color: black;">不消</span>在标题上花太多功夫，<span style="color: black;">通常</span>电视<span style="color: black;">宣传</span>和广播<span style="color: black;">宣传</span>的标题不会出<span style="color: black;">此刻</span><span style="color: black;">最后</span>的<span style="color: black;">宣传</span>作品中，</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">直接写《</strong><strong style="color: blue;">xx<span style="color: black;">制品</span>-xx篇》即可</strong></span></strong><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：王老吉-去火篇</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">爱华仕-西游篇</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">3.</strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">正文的写法</strong></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（1）正文是<span style="color: black;">宣传</span>文案的主体，要<span style="color: black;">重视</span>，<span style="color: black;">尽可能</span>表现出你的<span style="color: black;">宣传</span>创意，<span style="color: black;">能够</span></span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">从文案的框架、<span style="color: black;">方向</span>、内容进行创新，<span style="color: black;">或</span>从写作形式创新</strong></span></strong><span style="color: black;">。<span style="color: black;">例如</span>采用书信体、诗歌体、故事体、目录、便签等形式来写。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（2）<span style="color: black;">同期</span>要<span style="color: black;">重视</span>将<span style="color: black;">制品</span>卖点融入<span style="color: black;">宣传</span>正文，避免<span style="color: black;">运用</span>纯理性诉求，<span style="color: black;">意见</span><span style="color: black;">运用</span></span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">情理结合诉求</strong></span></strong><span style="color: black;">，<span style="color: black;">加强</span>可读性，又具备实效性。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（3）</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">少用或<span style="color: black;">不消</span>长句、生僻字</strong></span></strong><span style="color: black;">，<span style="color: black;">尽可能</span><span style="color: black;">运用</span>短句，避免错误的<span style="color: black;">同期</span><span style="color: black;">加强</span>文案的可读性。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">4.</strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">口号的写法</strong></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（1）<span style="color: black;">宣传</span>口号很重要，除演唱会、直播预告等特殊<span style="color: black;">制品</span>外，<span style="color: black;">通常</span>一则<span style="color: black;">宣传</span>口号的<span style="color: black;">运用</span>时间是比较长的，会从<span style="color: black;">制品</span>上市前<span style="color: black;">始终</span>用到退市，<span style="color: black;">因此</span>口号<span style="color: black;">必定</span>要<span style="color: black;">重视</span>适合<span style="color: black;">长时间</span><span style="color: black;">运用</span>，</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">避免在口号中<span style="color: black;">显现</span>春季、夏季、秋季、冬季等时节词汇</strong></span></strong><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）不得<span style="color: black;">运用</span>或模仿其他品牌的口号，<span style="color: black;">同期</span>不要在口号中<span style="color: black;">显现</span>其他品牌名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（3）口号要</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">简洁</strong></span></strong><span style="color: black;">，不要太长，最好字数不要超过15字，<span style="color: black;">能够</span>采用上下句对仗的写法。口号要便于读、便于记忆，有时候只<span style="color: black;">必须</span>挖掘卖点，简单创作<span style="color: black;">就可</span>。<span style="color: black;">同期</span><span style="color: black;">重视</span></span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">相关</span><span style="color: black;">制品</span></strong></span></strong><span style="color: black;">，<span style="color: black;">能够</span>把<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>、简<span style="color: black;">叫作</span>、谐音字等融入口号，<span style="color: black;">加强</span><span style="color: black;">相关</span>性。<span style="color: black;">同期</span>还要<span style="color: black;">重视</span>有</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">号召力</strong></span></strong><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：买正品，上京东</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">收礼只收脑白金</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.附文的写法</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（1）<span style="color: black;">必定</span>要<span style="color: black;">重视</span></span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">投放媒介</strong></span></strong><span style="color: black;">，<span style="color: black;">不可</span>在纸媒上写点击下方链接等词汇。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（2）</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">简洁、完整</strong></span></strong><span style="color: black;">，<span style="color: black;">制品</span>信息写完<span style="color: black;">倘若</span><span style="color: black;">发掘</span>字数太少<span style="color: black;">能够</span>加入优惠信息。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5.准口号的写法</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">准口号<span style="color: black;">通常</span>出<span style="color: black;">此刻</span>系列<span style="color: black;">宣传</span>之中，单幅<span style="color: black;">宣传</span>有时候<span style="color: black;">亦</span>有准口号，但在单幅<span style="color: black;">宣传</span>中，<span style="color: black;">宣传</span>正文与准口号的区别<span style="color: black;">不足</span><span style="color: black;">显著</span>，<span style="color: black;">因此</span><span style="color: black;">倘若</span>考到系列<span style="color: black;">宣传</span>，又<span style="color: black;">需求</span>结构要素完整，最好添加准口号。准口号<span style="color: black;">通常</span><span style="color: black;">不消</span><span style="color: black;">必要</span>带<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>，最<span style="color: black;">重点</span>是对<span style="color: black;">制品</span>卖点的创意性表达，且<span style="color: black;">倘若</span>考试让写准口号，必然会让写口号，<span style="color: black;">这般</span>准口号就只是口号的<span style="color: black;">弥补</span>了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">6</strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">.<span style="color: black;">倘若</span>考到短视频<span style="color: black;">宣传</span></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">，让写分镜头脚本！</strong></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）标题：会出<span style="color: black;">此刻</span>短视频中，<strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">必须</span>构思</strong></span></strong>，最好+<span style="color: black;">专题</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例：手表别乱买，看过小米S1Pro之后再做决定#手表#小米#潮流</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）正文：用户不感兴趣<span style="color: black;">能够</span>跳过，<span style="color: black;">因此呢</span>短视频<span style="color: black;">宣传</span>讲究黄金三秒，<strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第1</span>句非常重要</strong></span></strong>，<span style="color: black;">必定</span>要设置悬念把用户留住。其他同电视<span style="color: black;">宣传</span>分镜头脚本的写法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">黄金三秒例子：诶诶诶，别划走，划走你就亏大发了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）口号：同报纸、杂志等媒介口号的写法<span style="color: black;">同样</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）附文：短视频<span style="color: black;">宣传</span><span style="color: black;">能够</span>直达商品落地页</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例：<span style="color: black;">此刻</span>点击下方链接，<span style="color: black;">能够</span>领取10元优惠券，宝宝们赶紧点击下单吧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">7</strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">.<span style="color: black;">重视</span><span style="color: black;">宣传</span>法<span style="color: black;">需求</span></strong></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>文案不要<span style="color: black;">包括</span>“最”、“<span style="color: black;">第1</span>”、“政治<span style="color: black;">关联</span>”词汇。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">0</strong><strong style="color: blue;">2</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>某类<span style="color: black;">宣传</span>分析</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分析某一类<span style="color: black;">宣传</span>作品，<span style="color: black;">平常</span>的题目有重复型<span style="color: black;">宣传</span>、恐惧诉求<span style="color: black;">宣传</span>、品牌<span style="color: black;">宣传</span>、效果<span style="color: black;">宣传</span>、短视频<span style="color: black;">宣传</span>、原生<span style="color: black;">宣传</span>等。<span style="color: black;">平常</span>分析<span style="color: black;">办法</span>有：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.从该</strong></span><span style="color: black;"><strong style="color: blue;">类<span style="color: black;">宣传</span>作品的<span style="color: black;">优良</span>和劣势入手进行分析</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>部分：简要概述该类<span style="color: black;">宣传</span>的定义或特征。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二部分：分析该类作品的<span style="color: black;">优良</span>，<span style="color: black;">重视</span>分点作答。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三部分：分析该类作品的劣势，<span style="color: black;">重视</span>分点作答。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四部分：总结。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.从该类<span style="color: black;">宣传</span>作品的特征入手进行分析</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>部分：简要概述该类<span style="color: black;">宣传</span>的定义或特征。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二部分：分点论述该类<span style="color: black;">宣传</span>的特征，<span style="color: black;">重视</span>结合事例。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三部分：总结。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">0</strong><strong style="color: blue;">3</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>经典<span style="color: black;">宣传</span>作品分析</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分析某一经典<span style="color: black;">宣传</span>或热点<span style="color: black;">宣传</span>，<span style="color: black;">能够</span>从以下几种<span style="color: black;">办法</span>入手：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.从该广</strong></span><span style="color: black;"><strong style="color: blue;">告作品的<span style="color: black;">优良</span>和劣势入手进行分析</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>部分：简要评析该<span style="color: black;">宣传</span>作品，点出其<span style="color: black;">优良</span>和不足。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二部分：分析该作品的<span style="color: black;">优良</span>，<span style="color: black;">重视</span>分点作答。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三部分：分析该作品的不足，<span style="color: black;">重视</span>分点作答。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四部分：总结。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.从<span style="color: black;">宣传</span>创意理论入手进行分析</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>部分：简要评析该<span style="color: black;">宣传</span>作品以及你<span style="color: black;">选取</span>的一个理论，例如ROI、5W、USP理论等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二部分：从理论出发分析该<span style="color: black;">宣传</span>的<span style="color: black;">优良</span>和劣势。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三部分：总结。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3.从<span style="color: black;">宣传</span>创意、<span style="color: black;">宣传</span>媒介、<span style="color: black;">宣传</span>受众、<span style="color: black;">宣传</span>效果入手进行分析</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>部分：简要评析该<span style="color: black;">宣传</span>文案作品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二部分：分析<span style="color: black;">宣传</span>创意，<span style="color: black;">能够</span>从诉求方式、修辞手法、关联性、原创性、震撼性等方面进行分析。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三部分：分析<span style="color: black;">宣传</span>媒介，<span style="color: black;">能够</span>从所选媒介<span style="color: black;">优良</span>、媒介投放时间等方面进行分析。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四部分：分析<span style="color: black;">宣传</span>受众，<span style="color: black;">能够</span>从诉求主体、<span style="color: black;">目的</span>受众特征及消费<span style="color: black;">行径</span>等方面进行分析。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第五部分：分析<span style="color: black;">宣传</span>效果，<span style="color: black;">能够</span>从促进<span style="color: black;">营销</span>、<span style="color: black;">加强</span>知名度、<span style="color: black;">提高</span>形象、<span style="color: black;">处理</span><span style="color: black;">危险</span>、<span style="color: black;">宣传</span>伦理、社会责任等方面进行分析。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第六部分：总结。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要<span style="color: black;">重视</span>的是<span style="color: black;">必定</span>要多结合经典理论，尤其是</span><span style="color: black;"><strong style="color: blue;">ROI理论</strong></span><span style="color: black;">！<span style="color: black;">同期</span><span style="color: black;">重视</span></span><span style="color: black;"><strong style="color: blue;">结合<span style="color: black;">关联</span>案例</strong></span><span style="color: black;">。<span style="color: black;">倘若</span>考到分析<span style="color: black;">宣传</span>作品，<span style="color: black;">重视</span>结合分值来决定答题时间和字数。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-End-</p>
    <span style="color: black;"><strong style="color: blue;">真题一览</strong></span><span style="color: black;"><strong style="color: blue;">【新】</strong><strong style="color: blue;"><a style="color: black;">2022湘大新传考研学硕真题及参考答案</a>【新】<a style="color: black;">2022湘大新传考研专硕真题及参考答案</a></strong></span><a style="color: black;">2021湘大新传考研专硕真题及参考答案</a><a style="color: black;">2021湘大新传考研</a>学硕真题及参考答案<a style="color: black;">2020湘大新传考研真题</a><span style="color: black;">及参考答案</span><span style="color: black;"><strong style="color: blue;">考研成绩喜报</strong></span><a style="color: black;">22级喜报</a><a style="color: black;">21级喜报</a><span style="color: black;">20级</span><a style="color: black;"><span style="color: black;">喜报</span></a><strong style="color: blue;">【课程咨询】</strong><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULEt10xwk5k7nLb749DfWPNUFOxD4RdH8a1mibkgLX3Nh1CVINCkRuHZhoLyAscst6EdBWXmOwP13Ew/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULEt10xwk5k7nLb749DfWPNUpib2OPbyWPF8F6akkvyDEMyHgZbocLZ1ZeZghxich7126LhrcEXyUf9Q/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULEt10xwk5k7nLb749DfWPNU4cP7aQTFkR3VMRZZhvsyJpEibJEQDqnGichAR4F28sfemSTkwpn2y5uQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULEt10xwk5k7nLb749DfWPNUwUGLZpgCic8I5Qic7dnSgAN1WH1fY22L6IZt5Wga5iaq6Qh6jmXooqMZA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></span><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULEt10xwk5k7nLb749DfWPNUWlNtclUnRbm4FtRJEibW9ayv8NyODf27L3n0Zv5ltAFlA4vbib4UtDEQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULGH2kRHKV9zRzibwuSOicibTW0RetCTlpK05Gk4gQuVHbbiakb6TO4ndP4Z2YrCGicjIF8R1bBFlhBux0g/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">【<span style="color: black;">认识</span>三拱门请戳下方链接】</strong></span><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">课程介绍：</span></strong></strong></span><a style="color: black;">23级全程班</a><a style="color: black;">23级其他班型</a><a style="color: black;">23级全新笔记</a><strong style="color: blue;"><span style="color: black;">真题一览：</span></strong><span style="color: black;"><strong style="color: blue;">【新】</strong><strong style="color: blue;"><a style="color: black;">2022湘大新传考研学硕真题及参考答案</a>【新】<a style="color: black;">2022湘大新传考研专硕真题及参考答案</a></strong></span><a style="color: black;">2021湘大新传考研</a>专硕真题及参考答案<a style="color: black;">2021湘大新传考研学硕真题及参考答案</a><a style="color: black;">2020湘大新传考研真题</a><span style="color: black;">及参考答案</span><span style="color: black;"><strong style="color: blue;">参考书目一览：</strong></span><a style="color: black;">参考书目（2023级最新更新）</a><span style="color: black;"><strong style="color: blue;">公开分享会一览：</strong></span><a style="color: black;">23级初试公开课<span style="color: black;">第1</span>讲</a><a style="color: black;">23级初试公开课第二讲</a><a style="color: black;">23级初试公开课第三讲</a><a style="color: black;"><span style="color: black;">23级初始公开课第四讲</span></a><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULFNGDwZIqTQeMqXGnvtnHqIDRhKsTCpdiczLOPiaY1H6Mzvde63cWM4M0WoBqAU1HjtyafeVQKYaZGw/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">

m5k1umn 发表于 2024-10-17 09:53:44

感谢你的精彩评论，带给我新的思考角度。

qzmjef 发表于 2024-10-25 08:07:25

论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。

j8typz 发表于 2024-10-29 09:59:31

真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。

查看完整版本: 考前冲刺必要01：宣传文案写作技巧总结