解密大学专业7期：宣传学，学宣传便是“搞推销”？
<strong style="color: blue;">点击上方</strong><span style="color: black;"><span style="color: black;">“高考家长圈”</span><strong style="color: blue;">关注<span style="color: black;">咱们</span></strong></span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/D4K9AlASrXzO2M2oicRs0ic6ibnic5AnNqgFUPcoK54DxqPm4JVRfCOia7btuhXAy4kwU2kcEZw5Cd0Lp4gtz1bN4Dw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提起<span style="color: black;">宣传</span>学，<span style="color: black;">大众</span>的<span style="color: black;">评估</span>可谓褒贬不一。有人说这是一门脑洞大开、发散思维的学科，<span style="color: black;">宣传</span>人都是特立独行、紧跟时尚潮流的人，上天能与客户谈笑风生，下海能以文案指点江山。<span style="color: black;">亦</span>有人说，<strong style="color: blue;"><span style="color: black;">学<span style="color: black;">宣传</span>的都是“搞推销”的，将来毕业<span style="color: black;">亦</span><span style="color: black;">便是</span>设计一下路边灯牌，制作海报，<span style="color: black;">或</span>是做<span style="color: black;">制品</span>营销推广</span></strong>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>在生活中随处可见，<span style="color: black;">然则</span><span style="color: black;">针对</span><span style="color: black;">宣传</span>学专业，<span style="color: black;">都数</span>人知之甚少。<strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">宣传</span>学<span style="color: black;">重点</span>学什么？什么学生适合这个专业？<span style="color: black;">将来</span>发展到底<span style="color: black;">怎样</span>？</span></strong>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让<span style="color: black;">咱们</span><span style="color: black;">一块</span>走进它，<span style="color: black;">认识</span>它。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/D4K9AlASrXywq2f6nAasBlZmQTTqLxNjqbKO5rlmHtfKlH3TJRdibiajkIK1lTiaPgYia00ZQ8epjcnwK7qzqdMIsA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">专业介绍</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">学<span style="color: black;">宣传</span>的都是艺术生？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人认为<span style="color: black;">宣传</span>专业是艺术专业，实则<span style="color: black;">否则</span>。从教育部出具的普通高等学校本科专业目录中，<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，<span style="color: black;">宣传</span>学隶属于<span style="color: black;"><strong style="color: blue;">文学大类下的<span style="color: black;">资讯</span>传播学类</strong></span>，毕业授予<strong style="color: blue;"><span style="color: black;">文学学士的学位</span></strong>。<span style="color: black;">通常</span><span style="color: black;">来讲</span>，<span style="color: black;">宣传</span>学专业都会开设在<span style="color: black;"><strong style="color: blue;"><span style="color: black;">资讯</span>与传播学院</strong></span>，<span style="color: black;">然则</span><span style="color: black;">针对</span><span style="color: black;">无</span>开设<span style="color: black;">资讯</span>与传播学类专业的院校而言，<span style="color: black;">宣传</span>学专业<span style="color: black;">亦</span>会开设在美术或设计学院。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/D4K9AlASrXywq2f6nAasBlZmQTTqLxNjraibkSSQiaMzUad0BSwXJ0fyrU155XdMu8QyS4pqbJNZYCBXib3jM2Micg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">不是艺术类专业的<span style="color: black;">宣传</span>学，培养什么样的人才，开设有<span style="color: black;">那些</span>课程呢？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>而言，<span style="color: black;">宣传</span>学<span style="color: black;">重点</span>培养具备高素质，<span style="color: black;">熟练</span>和<span style="color: black;">把握</span><span style="color: black;">宣传</span>策划、品牌规划、<span style="color: black;">媒介</span>计划、公共关系、<span style="color: black;">宣传</span>创意、<span style="color: black;">宣传</span>文案写作、<span style="color: black;">宣传</span>设计、视听<span style="color: black;">宣传</span>制作、<span style="color: black;">宣传</span>管理、市场调研、活动营销等综合能力，并适应新<span style="color: black;">媒介</span>传播环境的高级AE人才。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>，受到各个院校的学科背景和师资力量的影响，<span style="color: black;">区别</span>院校培养的<span style="color: black;">宣传</span>学人才各有侧重点。来自兰州大学的张<span style="color: black;">朋友</span>介绍道：“<span style="color: black;">咱们</span>学校<span style="color: black;">宣传</span>专业更加侧重<span style="color: black;">宣传</span>文案方面。”而复旦大学<span style="color: black;">资讯</span>学院<span style="color: black;">宣传</span>学2014级本科生李<span style="color: black;">朋友</span>认为本专业<span style="color: black;">重点</span>培养能从事<span style="color: black;">宣传</span>经营管理、市场策划方面的人才。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span><span style="color: black;">区别</span>学校的培养<span style="color: black;">目的</span>，开设的课程<span style="color: black;">亦</span>有相应的区别，<span style="color: black;">然则</span>大体上<span style="color: black;">宣传</span>学专业的必修课程<span style="color: black;">重点</span>有：<span style="color: black;">宣传</span>学专业导论 、<span style="color: black;">宣传</span>文案写作、<span style="color: black;">宣传</span>策划与创意、<span style="color: black;">宣传</span>美术设计、公共关系学、市场营销学、<span style="color: black;">宣传</span>摄影、消费心理与消费<span style="color: black;">行径</span>、传播学概论、中外传播史、<span style="color: black;">宣传</span>经营与管理等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">学<span style="color: black;">宣传</span><span style="color: black;">便是</span>“搞推销”？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人一<span style="color: black;">说到</span><span style="color: black;">宣传</span>生，就简单粗暴的为其贴上“搞推销”的标签。诚然，<span style="color: black;">宣传</span>专业会开设市场营销的课程，市场营销专业<span style="color: black;">亦</span>会涉猎<span style="color: black;">宣传</span>专业<span style="color: black;">关联</span>的课程。但二者并非完全<span style="color: black;">道理</span>上的等同。从广义上<span style="color: black;">来讲</span>，市场营销<span style="color: black;">重点</span>由4P<span style="color: black;">构成</span>，即<span style="color: black;">制品</span>（Product）、价格（Price）、<span style="color: black;">途径</span>（Place）、促销（Promotion），而其中促销（Promotion）又<span style="color: black;">包含</span>：人员推广、<span style="color: black;">宣传</span>促销、营业促销和公共关系四个部分。由此看来，二者之间是一种整体与局部的关系，营销推广的手段有<span style="color: black;">非常多</span>，而<span style="color: black;">宣传</span>是其中比较有效的一种。<span style="color: black;">或</span>说，<span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>只是<span style="color: black;">全部</span>营销的一部分，是一种与消费者沟通，将商品信息传递给消费者的一种方式。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">宣传</span>生很会做<span style="color: black;">宣传</span>牌？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>不太<span style="color: black;">认识</span><span style="color: black;">宣传</span>学专业的人<span style="color: black;">来讲</span>，很对人认为的<span style="color: black;">宣传</span>生<span style="color: black;">便是</span>设计<span style="color: black;">有些</span>平面<span style="color: black;">宣传</span>，路边灯牌，巨幅海报之类的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实，<span style="color: black;">宣传</span>设计只是<span style="color: black;">全部</span><span style="color: black;">宣传</span>的一个环节，从时间线上<span style="color: black;">来讲</span>，一则<span style="color: black;">宣传</span>的完成<span style="color: black;">必须</span>前期的调研，中期的灵感创意，后期的创意呈现，再到最后的<span style="color: black;">宣传</span>传播。而<span style="color: black;">宣传</span>设计在<span style="color: black;">全部</span>过程中扮演的角色<span style="color: black;">便是</span>将有创意的想法呈现出来，切不<span style="color: black;">能够</span>偏概全。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">来自东北师范大学2014级<span style="color: black;">宣传</span>学专业的赵<span style="color: black;">朋友</span>说：<span style="color: black;"><strong style="color: blue;">“高考生<span style="color: black;">选取</span><span style="color: black;">宣传</span>专业之前<span style="color: black;">必定</span>要弄清楚<span style="color: black;">宣传</span>专业到底是学什么的，<span style="color: black;">宣传</span>并不是简单地设计<span style="color: black;">照片</span>，设计<span style="color: black;">宣传</span>牌。”</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/D4K9AlASrXywq2f6nAasBlZmQTTqLxNjJTZqb6wWj9TvsViaicWsnerGTLFG0JY2dAVoiaNKBB8zXzw2ZYcmsDu6w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">杂而不精——<span style="color: black;">宣传</span>学该怎么学？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>学专业的最<span style="color: black;">明显</span>特点<span style="color: black;">便是</span><span style="color: black;"><strong style="color: blue;">以博见长，偏重实践。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，<span style="color: black;">宣传</span>学知识<span style="color: black;">触及</span>传播学、<span style="color: black;">宣传</span>设计、消费者心理学、市场营销学、公共关系学、摄影等多个<span style="color: black;">行业</span>，<span style="color: black;">因此呢</span><span style="color: black;">宣传</span>学<span style="color: black;">亦</span>面临广度有余，而深度不足的问题。<span style="color: black;">然则</span>，<span style="color: black;">做为</span>一门独立学科，<span style="color: black;">宣传</span>学<span style="color: black;">亦</span>有自己“专”的部分，从市场分析到文案创意再到传播扩散，<span style="color: black;">宣传</span>学都有自己独特的切入<span style="color: black;">方向</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，<span style="color: black;">做为</span>一个实践导向的专业，课外实习是对课堂知识的良好<span style="color: black;">弥补</span>。在学校<span style="color: black;">准许</span>的<span style="color: black;">状况</span>下，<span style="color: black;">非常多</span>学生大二<span style="color: black;">时期</span>就<span style="color: black;">起始</span>进行专业实习，一方面，<span style="color: black;">能够</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">累积</span>丰富的经历</strong></span>，为日后的正式就业打下<span style="color: black;">基本</span>。另一方面，<span style="color: black;">亦</span>方便<span style="color: black;">大众</span>在专业实习中，<span style="color: black;"><strong style="color: blue;">找到自己感兴趣的细分<span style="color: black;">行业</span></strong></span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">鉴于<span style="color: black;">宣传</span>学专业的学科特点，<span style="color: black;">倘若</span>想打造属于自己的<span style="color: black;">优良</span>，<span style="color: black;">宣传</span>生们最晚要在大二学期，<span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">状况</span>，<span style="color: black;">选取</span>一个感兴趣的<span style="color: black;">行业</span>进行钻研，<span style="color: black;">经过</span>4年的实践和学习磨练自己，将来求职<span style="color: black;">才可</span>有竞争力。<span style="color: black;">已然</span>工作两年的杜女士认为：“<span style="color: black;">宣传</span>学<span style="color: black;">针对</span>想从事<span style="color: black;">宣传</span>业的<span style="color: black;">孩儿</span>，是一个好<span style="color: black;">选取</span>，<span style="color: black;">然则</span><span style="color: black;">必须</span>自己的沉淀和判断，<span style="color: black;">倘若</span>你<span style="color: black;">已然</span>很<span style="color: black;">知道</span>自己想做设计<span style="color: black;">或</span>做内容，深入学习<span style="color: black;">宣传</span>设计方面是一个不错的<span style="color: black;">选取</span>。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">就业前景</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">择业范围广：职业<span style="color: black;">选取</span>有更大的自主性</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span><span style="color: black;">宣传</span>专业在本科<span style="color: black;">时期</span>涉猎的知识广泛，且<span style="color: black;">宣传</span>学本身又有诸多细分的方向，<span style="color: black;">因此</span>，毕业生们有相对<span style="color: black;">更加多</span>的择业空间。毕业生有的<span style="color: black;">选取</span>直接进入<span style="color: black;">宣传</span><span style="color: black;">机构</span>，从事策划、文案、AE、品牌推广等工作；有的进入其他文化创意类<span style="color: black;">机构</span>，从事策划、宣传、<span style="color: black;">媒介</span>等工作；有的跨行业转型从事其他工作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/D4K9AlASrXywq2f6nAasBlZmQTTqLxNjIfx1QKe1cyuM4eO0c8tVkicQpYI6eK3ISNrjY1FMXd1GVAVpX4HtXvQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，能从事<span style="color: black;">更加多</span>种类的工作，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">寓意</span>着要与<span style="color: black;">区别</span>行业背景的人竞争</span></strong>。<span style="color: black;">宣传</span>行业内流行着<span style="color: black;">这般</span>一个说法：“不是学<span style="color: black;">宣传</span>的将来<span style="color: black;">亦</span>能干<span style="color: black;">宣传</span>。”国内<span style="color: black;">宣传</span>行业的就业门槛相对较低，除了本专业的学生，市场营销，艺术设计专业的学生<span style="color: black;">亦</span><span style="color: black;">能够</span>在<span style="color: black;">宣传</span>行业<span style="color: black;">安身</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进入<span style="color: black;">宣传</span>行业10年的刘先生有自己的<span style="color: black;">宣传</span><span style="color: black;">机构</span>，在他的<span style="color: black;">机构</span>中，<span style="color: black;">宣传</span>专业出身的职员与非<span style="color: black;">宣传</span>专业出身的职员比例是2：3，刘先生说：“<span style="color: black;">咱们</span><span style="color: black;">机构</span>的工作<span style="color: black;">重点</span>分为前期的策划和后期的<span style="color: black;">方法</span>执行，<span style="color: black;">宣传</span>专业员工<span style="color: black;">重点</span>负责前期的文案，策划以及<span style="color: black;">全部</span>项目的<span style="color: black;">统一</span>，而非<span style="color: black;">宣传</span>专业的员工<span style="color: black;">重点</span>负责平面设计等<span style="color: black;">详细</span>的执行。”<span style="color: black;">宣传</span>专业的学生不仅要和本专业的人才竞争，<span style="color: black;">亦</span>要和其他专业的人才竞争。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，<span style="color: black;"><strong style="color: blue;"><span style="color: black;">针对</span>怀有一腔热血，敢拼敢闯的<span style="color: black;">青年</span>人，自主创业<span style="color: black;">亦</span>是一个不错的<span style="color: black;">选取</span>。</strong></span>创业本身<span style="color: black;">做为</span>一种市场<span style="color: black;">行径</span>，<span style="color: black;">必须</span>创业者具备<span style="color: black;">关联</span>的专业背景，而<span style="color: black;">宣传</span>学专业学生的学习<span style="color: black;">触及</span>到市场调研，<span style="color: black;">宣传</span>投放等<span style="color: black;">关联</span>知识，对市场运作有<span style="color: black;">必定</span>的<span style="color: black;">认识</span>，<span style="color: black;">因此</span><span style="color: black;">宣传</span>生创业具备<span style="color: black;">必定</span>的<span style="color: black;">优良</span>。东北师范大学的赵<span style="color: black;">朋友</span><span style="color: black;">此刻</span>大三，<span style="color: black;">已然</span>有了自己的<span style="color: black;">宣传</span>工作室。他介绍道：“<span style="color: black;">因为</span>自己不属于很安分的人，不太<span style="color: black;">爱好</span>大<span style="color: black;">机构</span>的氛围，<span style="color: black;">因此</span>在大三的时候<span style="color: black;">选取</span>了创业。”赵<span style="color: black;">朋友</span><span style="color: black;">暗示</span>，创业过程中最大的<span style="color: black;">阻碍</span><span style="color: black;">便是</span>组建一个优秀的团队，最大的动力源于对<span style="color: black;">宣传</span>学的热爱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/D4K9AlASrXywq2f6nAasBlZmQTTqLxNjibcK2N30skrBia6ZDGutvSTicFNHYeqmEgBMWsgkxFGLpu6NQ5zcxR8oQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">提升</span>空间大：月薪过万很<span style="color: black;">容易</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刘先生透漏，就国内一线城市的行业<span style="color: black;">情况</span>而言，<span style="color: black;">都数</span>大学毕业生的月薪在3000-5000之间。当然，有留学背景的会达到7000-8000。在中国，<span style="color: black;">宣传</span>学还是一门比较“<span style="color: black;">青年</span>”的学科，<span style="color: black;">因此</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">拥有</span>留学背景的毕业生更有<span style="color: black;">优良</span>。</strong></span>想要有更高起点的<span style="color: black;">朋友</span><span style="color: black;">能够</span><span style="color: black;">选取</span>在国外学习<span style="color: black;">有些</span>先进的理论和实践，以便<span style="color: black;">得到</span>更好的就业机会。<span style="color: black;">尤其</span>是奥美，电通等国际顶尖的4A<span style="color: black;">宣传</span><span style="color: black;">机构</span>，<span style="color: black;">针对</span>专业性有着较高的<span style="color: black;">需求</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比于体制内的岗位，<span style="color: black;">宣传</span>行业的<span style="color: black;">提升</span>空间相对<span style="color: black;">很强</span>，<span style="color: black;">通常</span>工作3-5年，大部分人月薪<span style="color: black;">达到</span>到1万<span style="color: black;">上下</span>。当然，随着工作经验的丰富，个人的收入<span style="color: black;">亦</span>会和综合能力挂钩，<span style="color: black;">通常</span>月薪会2万起，上不封顶。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了个人能力，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>行业的<span style="color: black;">提升</span>空间<span style="color: black;">亦</span>和<span style="color: black;">机构</span>平台密切<span style="color: black;">关联</span>。小<span style="color: black;">机构</span>的升职加薪制度灵活，进阶<span style="color: black;">火速</span>，</span></strong>上海的王女士说“在小<span style="color: black;">机构</span>，没准一年以后你的名片上<span style="color: black;">已然</span>印着总监title，月入好几万，但可能<span style="color: black;">亦</span>就永远月入好几万了，大<span style="color: black;">机构</span><span style="color: black;">提升</span>速度比较慢，但路径清晰，从AE到SAM一级一级登上去，年薪百万<span style="color: black;">亦</span>不是<span style="color: black;">无</span>，但你得抗住<span style="color: black;">这里</span>之前漫漫长路的孤独寂寞冷。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">半途</span>转行：<span style="color: black;">宣传</span>吃的是“青春饭”？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人吐槽说，“<span style="color: black;">宣传</span>行业吃的<span style="color: black;">便是</span>青春饭，<span style="color: black;">必须</span>脑洞大开，思维活跃，加班是常事儿。<span style="color: black;">因此</span>随着年龄的增长，<span style="color: black;">优良</span><span style="color: black;">亦</span>在减少。”<span style="color: black;">宣传</span>行业内确实存在<span style="color: black;">这般</span>一个现象，<span style="color: black;">非常多</span>人在<span style="color: black;">宣传</span><span style="color: black;">机构</span>干了两到三年会<span style="color: black;">选取</span>转行，<span style="color: black;">或</span>进入其他<span style="color: black;">关联</span>行业，从事企划、<span style="color: black;">制品</span>、市场等<span style="color: black;">关联</span>工作。<span style="color: black;">针对</span><span style="color: black;">爱好</span>稳定工作模式的人<span style="color: black;">来讲</span>，去国企单位<span style="color: black;">亦</span>是一个不错的<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>决定一个人能否坚守在一个行业的关键<span style="color: black;">原因</span>，还是对这个行业的热爱。正如知乎网友cvvl所说，“经常加班，比较累的不单单是<span style="color: black;">宣传</span><span style="color: black;">机构</span>，<span style="color: black;">此刻</span>大部分<span style="color: black;">机构</span>，互联网类的都要经常加班。<span style="color: black;">针对</span>热爱这个行业的人<span style="color: black;">来讲</span>，在<span style="color: black;">宣传</span>行业<span style="color: black;">保持</span>下去，<span style="color: black;">提升</span>的空间还是很大的。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/D4K9AlASrXywq2f6nAasBlZmQTTqLxNjLH9stO94ynLnlzTepPwkurn79OBxytOha0S4O1pctfKJXkCtiaicjukA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">报考<span style="color: black;">意见</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么样的学生适合报考？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外链</span>高考志愿通专家张勋认为，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>传播要吸引客户的眼球，靠的<span style="color: black;">更加多</span>的是创意性设计和文案。</span></strong><span style="color: black;">因此呢</span>，<span style="color: black;">针对</span>有想法，有创意，<span style="color: black;">善于</span>开脑洞的学生，报考<span style="color: black;">宣传</span>学专业是一个不错的<span style="color: black;">选取</span>。除此之外，<span style="color: black;">针对</span>市场、<span style="color: black;">媒介</span>、<span style="color: black;">制品</span>推广感兴趣的<span style="color: black;">朋友</span>；具备较高的审美能力的<span style="color: black;">朋友</span>；以及性格外向，善于与人打交道的<span style="color: black;">朋友</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>报考这个专业。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">宣传</span>专业<span style="color: black;">举荐</span>高校</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">张勋老师<span style="color: black;">暗示</span>，<span style="color: black;">宣传</span>学隶属于<span style="color: black;">资讯</span>传播学类学科范畴，<span style="color: black;">因此呢</span><span style="color: black;">咱们</span>在<span style="color: black;">选取</span><span style="color: black;">宣传</span>学专业院校的时候，<span style="color: black;">能够</span>从<span style="color: black;">资讯</span>传媒类强校入手进行<span style="color: black;">选取</span>。从排名指标中，去看<span style="color: black;">宣传</span>学专业强校。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/D4K9AlASrXywq2f6nAasBlZmQTTqLxNjoC0PYYTta0UvIVqFhdvuYkEibCCv90WvJGqzoeUA1hgweXKEvV9LBSg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">资讯</span>学：国家重点学科院校（北京广播学院是中国传媒大学原校名）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从以上表格<span style="color: black;">能够</span>看出，<span style="color: black;">日前</span><span style="color: black;">持有</span>人文社科类国家重点学科的高校有4所，分别是中国人民大学、复旦大学、中国传媒大学、中国人民大学。<span style="color: black;">不外</span>这些院校相对而言招生计划<span style="color: black;">亦</span>较少，录取分数<span style="color: black;">亦</span>是最高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/D4K9AlASrXywq2f6nAasBlZmQTTqLxNjj3zUKQFNk6LyhzAalhxSlpz98tpdbdywPkDWSKaEIdhichSzob2u56g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/D4K9AlASrXywq2f6nAasBlZmQTTqLxNjHRBJSOUttWmoddMPu6iczaa0gxfnvibGiaDhO8PSfzfw7fT23Eohspf2w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/D4K9AlASrXywq2f6nAasBlZmQTTqLxNjGaiaib2pib7iaef1qu3qLuXLIfu58QVkZyibdQCN6ibTibecw01nn7eke3uWw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/D4K9AlASrXywq2f6nAasBlZmQTTqLxNjrnbykMicDFnPbnEOWyic4z7O9opLnBnafnDDcibnm2uFh4uhyUMhZ1KNA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/D4K9AlASrXywq2f6nAasBlZmQTTqLxNjeF2vXLY5whxx1jPDxiaFWpIEtfqCydU4BOhVzLnbHXyDFtV6Ptt8Uiaw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2012年学科排名</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">张勋老师还提醒<span style="color: black;">大众</span>，<span style="color: black;">因为</span>中国高等教育的飞速发展，各高校在专业设置及招生中，对本校专业进行了<span style="color: black;">非常多</span><span style="color: black;">调节</span>，<span style="color: black;">因此呢</span><span style="color: black;">宣传</span>学专业在<span style="color: black;">非常多</span>院校专业设置上，有<span style="color: black;">有些</span>变化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：中国人民大学已实行大类招生，<span style="color: black;">宣传</span>学专业归属于<span style="color: black;">资讯</span>传播类专业招生。中国传媒大学<span style="color: black;">宣传</span>学专业已取消招生（2015年还有招生计划），复旦大学<span style="color: black;">宣传</span>学专业招生<span style="color: black;">亦</span>和中国人民大学<span style="color: black;">同样</span>实行大类招生，想要报考以上院校的考生要密切关注<span style="color: black;">宣传</span>专业招生政策的变化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>学校的<span style="color: black;">选取</span>，张勋老师还指出，尖子生<span style="color: black;">能够</span><span style="color: black;">选取</span>人大、复旦、厦大等前列的学校；中等偏上考生<span style="color: black;">能够</span><span style="color: black;">选取</span>报考武汉大学、华中科技大学等比较好的综合性大学；再差一点的考生<span style="color: black;">能够</span><span style="color: black;">选取</span>暨南大学、华东师范大学<span style="color: black;">或</span>南京师范大学。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>成绩不是<span style="color: black;">尤其</span>优秀的<span style="color: black;">朋友</span>，<span style="color: black;">有些</span>传媒类院校和师范类院校<span style="color: black;">亦</span>值得关注。如北京印刷学院，浙江传媒大学，上海师范大学，福建师范大学等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，中国科学<span style="color: black;">评估</span><span style="color: black;">科研</span>中心（RCCSE）、武汉大学中国教育质量<span style="color: black;">评估</span>中心联合中国科教<span style="color: black;">评估</span>网推出的《2016年中国大学及学科专业<span style="color: black;">评估</span>报告》<span style="color: black;">亦</span>可<span style="color: black;">做为</span>参考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《2016年中国大学及学科专业<span style="color: black;">评估</span>报告》中关于<span style="color: black;">宣传</span>学专业的院校排行</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，排名都是相对的，依据的参照标准<span style="color: black;">区别</span>，同一高校的排名<span style="color: black;">亦</span>会有所差异，以上仅供<span style="color: black;">大众</span>报考志愿时参考。有意愿报考的考生及家长还是要结合考生成绩，充分<span style="color: black;">认识</span>各院校的<span style="color: black;">详细</span><span style="color: black;">状况</span>，最后再做出<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">意见</span>优先<span style="color: black;">选取</span>城市</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">博主</span><span style="color: black;">意见</span>想读<span style="color: black;">宣传</span>学的考生优先<span style="color: black;">选取</span>城市，北上广为佳</span></strong>。<span style="color: black;">由于</span><span style="color: black;">宣传</span>学是与经济市场紧密联系的专业，<span style="color: black;">因此呢</span>经济越发达的<span style="color: black;">地区</span><span style="color: black;">宣传</span>行业自然越发达。<span style="color: black;">选取</span>北上广的学校，一方面，在校<span style="color: black;">时期</span><span style="color: black;">能够</span><span style="color: black;"><strong style="color: blue;">拓宽视野</strong></span>，这对<span style="color: black;">宣传</span>从业者<span style="color: black;">非常</span>重要。并且参加比赛，讲座和各类活动机会都比较多。另一方面，<span style="color: black;"><strong style="color: blue;">4A<span style="color: black;">宣传</span><span style="color: black;">机构</span>基本都集中于这三个城市</strong></span>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，其他发展良好的<span style="color: black;">机构</span><span style="color: black;">亦</span>基本将总部设立于此。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每一个专业，每一个行业都有外人所见的光鲜亮丽，<span style="color: black;">亦</span>有自己所见的辛酸苦楚，<span style="color: black;">然则</span><span style="color: black;">针对</span>真正热爱一个行业的人<span style="color: black;">来讲</span>，<span style="color: black;">选取</span>一个适合自己的院校，用四年的学习为将来就业打下坚实<span style="color: black;">基本</span>，未尝不是一件幸福的事！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">以上是解密大学专业栏目第7期的内容，接下来各大专业<span style="color: black;">诠释</span><span style="color: black;">持续</span>呈现，敬请关注！</strong></span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">往期解密大学专业栏目<span style="color: black;">文案</span></strong></span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">第1</span>期：金融学，最有前途的专业？</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">第二期：计算机专业，多金码农炼成记</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">第三期：<span style="color: black;">资讯</span>学，毕业“沦为”民工？</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">第四期：土木工程，毕业搬砖住工地？</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">第五期：临床医学，资深<span style="color: black;">大夫</span>年薪百万？</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">第六期：会计学，毕业后只是</a>个算账的？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">点击“阅读原文”<strong style="color: blue;">科学填报志愿</strong></strong></p>
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