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qzmjef 发表于 2024-8-7 18:19:24

企业新媒介文案写作全攻略

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">企业新<span style="color: black;">媒介</span>文案写作全攻略</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程背景：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着互联网的快速发展，智能手机的普及和5 G网络的覆盖与发展，人们的生活方式和购物习惯<span style="color: black;">出现</span>了巨大的改变。新<span style="color: black;">媒介</span>平台在人们的生活中占据着越来越巨大的比重，人们将<span style="color: black;">海量</span>时间花费在抖音、<span style="color: black;">微X</span>、淘宝等网络<span style="color: black;">媒介</span>上，对纸质<span style="color: black;">媒介</span>的需求日渐降低。这些新<span style="color: black;">媒介</span>的盛行使不少企业将<span style="color: black;">目的</span>市场和<span style="color: black;">宣传</span><span style="color: black;">途径</span>从传统<span style="color: black;">媒介</span>转接到新<span style="color: black;">媒介</span>中，力求为自己创造<span style="color: black;">更加多</span>的<span style="color: black;">商场</span>机会。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着新<span style="color: black;">媒介</span>营销的发展，新<span style="color: black;">媒介</span>文案<span style="color: black;">做为</span>企业向受众传达<span style="color: black;">宣传</span>信息的<span style="color: black;">必须</span>载体，在各行业<span style="color: black;">行业</span>中形<span style="color: black;">成为了</span>巨大的市场需求。尤其<span style="color: black;">针对</span>企业而言，新<span style="color: black;">媒介</span>文案的表现形式多样，快速传播，大幅拓宽<span style="color: black;">本来</span>的<span style="color: black;">商场</span>市场，为企业<span style="color: black;">供给</span>了<span style="color: black;">更加多</span><span style="color: black;">营销</span>机会；但TO B/G的企业又<span style="color: black;">区别</span>于TO C企业的营销模式，面对的客户群体<span style="color: black;">区别</span>，传播侧重点<span style="color: black;">区别</span>，在新<span style="color: black;">媒介</span>文案传播、营销和表现内容方面有其的独特的规律和技巧。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本课程将<span style="color: black;">帮忙</span>企业<span style="color: black;">处理</span><span style="color: black;">怎样</span>有效地创作新<span style="color: black;">媒介</span>文案，让客户<span style="color: black;">经过</span>新<span style="color: black;">媒介</span>文案秒懂自己的业务，信任自己的企业品牌，学会<span style="color: black;">怎样</span>提炼企业<span style="color: black;">自己</span><span style="color: black;">制品</span>的卖点并创作出新<span style="color: black;">媒介</span>爆款文案进行有效传播。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本课程从新<span style="color: black;">媒介</span>文案出发，针对TO B/G企业营销的特点和<span style="color: black;">目的</span>，紧密结合企业品牌和<span style="color: black;">制品</span>讲授新<span style="color: black;">媒介</span>文案的写作<span style="color: black;">办法</span>，<span style="color: black;">帮忙</span>企业营销人员<span style="color: black;">提高</span>新<span style="color: black;">媒介</span>营销思维及文案写作技能，快速<span style="color: black;">提高</span>文案水平，<span style="color: black;">加强</span>企业新<span style="color: black;">媒介</span>营销的效率和水准。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程收益：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● <span style="color: black;">认识</span>新<span style="color: black;">媒介</span>时代的传播特征，新<span style="color: black;">媒介</span>文案的特点及能力模型</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● <span style="color: black;">经过</span>案例解析学会<span style="color: black;">把握</span>新<span style="color: black;">媒介</span>文案的创作思维和创作法则</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● <span style="color: black;">把握</span>企业新<span style="color: black;">媒介</span>文案营销心法，<span style="color: black;">处理</span>企业新<span style="color: black;">媒介</span>文案营销问题和<span style="color: black;">制品</span>卖点的提炼难点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● <span style="color: black;">把握</span>企业新<span style="color: black;">媒介</span>文案标题创作<span style="color: black;">办法</span>和技巧，让新<span style="color: black;">媒介</span>运营人员学会创作出爆款文案标题</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● <span style="color: black;">把握</span>爆款<span style="color: black;">制品</span>文案的创作技巧，<span style="color: black;">精细</span>把握<span style="color: black;">制品</span>特点，撰写有吸引力的<span style="color: black;">制品</span>文案</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● <span style="color: black;">把握</span>海报文案和排版的创作技巧，让企业新<span style="color: black;">媒介</span>人员学会创作爆款新<span style="color: black;">媒介</span>海报</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程时间：</span></strong>2天，6小时/天</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程对象：</span></strong>企业新<span style="color: black;">媒介</span>运营团队及市场营销团队人员等</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程方式：</span></strong>线下授课+案例分析+学员互动+作业考核</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程大纲</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">创作心法篇</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>讲：新<span style="color: black;">媒介</span>文案<span style="color: black;">基本</span>认知</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>新<span style="color: black;">媒介</span>时代的传播特征</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 从“硬”到“软”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 从“效果”到“<span style="color: black;">精细</span>”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 从“覆盖”到“互动”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 从“轰炸”到“影响”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>新媒<span style="color: black;">身体</span>容传播特点</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 交互性 2. 开放性 3. 即时性</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 丰富性 5. 数字化 6. 个性化 7. 传播综合性</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>新<span style="color: black;">媒介</span>文案3大特点</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 新颖前卫</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 多元立体</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 语言活泼</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>新<span style="color: black;">媒介</span>文案4能力模型</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 写作能力</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 创意能力</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 审美能力</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 学习能力</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>新<span style="color: black;">媒介</span>营销文案的3大特点趋势</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 从单一发声到人人自媒</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 从传统<span style="color: black;">途径</span>投放到新<span style="color: black;">媒介</span>传播</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 从语言规范到时尚多元</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二讲：新<span style="color: black;">媒介</span>文案创作思维</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>爆款文案的四有特征</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 有品</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 有用</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 有趣</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 有情</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例解析：</strong>招商银行、江小白、京东超市</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>新<span style="color: black;">媒介</span>文案的四大创作思维</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 用户思维——直击客户需求，贴近客户场景</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 对比思维——塑造差异，让客户快速理解</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 情感思维——好的文案要挑起客户的“情感”需求</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 故事思维——“故事”产生内容吸引力</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>企业新<span style="color: black;">媒介</span>文案创作法则</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 化繁为简 2. 描述<span style="color: black;">详细</span> 3. <span style="color: black;">心情</span>触动 4. <span style="color: black;">供给</span>价值</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第三讲：企业新<span style="color: black;">媒介</span>文案营销心法</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>企业新<span style="color: black;">媒介</span>营销文案要<span style="color: black;">处理</span>的两大问题：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">问题1：怎么写，客户能秒懂<span style="color: black;">机构</span>的业务？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）一句话介绍独特卖点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例解析：</strong>招商银行、拼多多</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）<span style="color: black;">明显</span>体验感</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例解析：</strong>云之家移动办公</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）号召行动，场景链接</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例解析</strong>：王饱饱+单向空间</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）<span style="color: black;">知道</span><span style="color: black;">制品</span>主张</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例解析：</strong>招商银行</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5）情感唤起，<span style="color: black;">导致</span>共鸣</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例解析：</strong>中国移动</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">问题2：说什么，能让客户能产生信任？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）说权威</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）说细节</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）说数据</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）客户说</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5）做示范</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>提炼卖点和和<span style="color: black;">制品</span>卖点写作</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. <span style="color: black;">制品</span>卖点提炼：从<span style="color: black;">制品</span>本身入手</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——什么是<span style="color: black;">制品</span>卖点？独特的<span style="color: black;">营销</span>主张、能打动消费者的点、最佳卖点即为最强有力的购买理由</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）围绕<span style="color: black;">制品</span>利益提炼核心卖点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）围绕<span style="color: black;">制品</span>特征提炼核心卖点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）围绕<span style="color: black;">制品</span>前后端提炼核心卖点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. <span style="color: black;">制品</span>卖点写作（4个<span style="color: black;">办法</span>）</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>一：要点<span style="color: black;">陈列</span>写作法</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>二：卖点<span style="color: black;">明显</span>写作法</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>三：热点借势写作法</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>四：设置悬念写作法</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例解析：</strong>Ubras——“女性的自由，从来不是泛泛而谈的自由，而是一个又一个<span style="color: black;">详细</span>的自由”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">课堂实操：</strong>讨论并自检企业新<span style="color: black;">媒介</span>文案问题，并提出优化<span style="color: black;">意见</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">场景实战篇：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">场景一：新<span style="color: black;">媒介</span>文案标题创作</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>好标题设计必有3力</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 吸引力</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 引导力</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 表达力</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">二、创作爆款标题4个心法</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 设置悬念</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 刺激互动</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 唤醒<span style="color: black;">心情</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 激发好奇</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>标题的写作5原则</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 真实可信</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 通俗易懂</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 有趣新颖</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <span style="color: black;">保持</span>原创</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 换位思考</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>创作吸睛标题的3个心理工具</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 痛点心理</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">应用工具：</strong> <span style="color: black;">诱发</span>恐惧的某个问题＋合适的<span style="color: black;">处理</span><span style="color: black;">方法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <span style="color: black;">得到</span>心理</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">应用工具：</strong>生理<span style="color: black;">得到</span>＋心理<span style="color: black;">得到</span>＋财富<span style="color: black;">得到</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 求快心理</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">应用工具：</strong>时间少＋任务少＋呈现效果</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>爆款标题的4个拟定<span style="color: black;">办法</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 数字化</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 历程化</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 悬念化</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <span style="color: black;">心情</span>化</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例解析</strong>：美团外卖——《妈妈同名花》活动“妈妈名字美如花”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">场景二：爆款<span style="color: black;">制品</span>文案创作</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>好的开头有4大功能：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 吸引<span style="color: black;">重视</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 筛选客户</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 传达信息</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 吸引阅读</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>文案开头的2种设计</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 提问式</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 警告式</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>正文的4大黄金定律</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 提炼卖点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 直击痛点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 设置钩子</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <span style="color: black;">诱发</span>触动</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>痛点写作法</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 痛点维度：价格痛点、安全痛点、<span style="color: black;">运用</span>痛点、服务痛点、质量痛点……</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 痛点写作法的核心法则</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）将用户的痛点进行细分</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）深度<span style="color: black;">移植</span>痛点注重细节</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）<span style="color: black;">处理</span>痛点的急切程度</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 痛点写作法写作框架</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）标题吸引，融入<span style="color: black;">制品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）开头带入，直击痛点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）正文可信，消除顾虑</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）重复卖点，提示购买</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例解析：</strong>东方树叶——节气系列“一年做好一件事”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span><span style="color: black;">制品</span>详情页文案写作原则</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 紧贴品牌定位</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <span style="color: black;">知道</span>对谁说，从<span style="color: black;">制品</span>痛点入手</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 说人话，接地气，避免自嗨</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例解析：</strong>珀莱雅——母亲节特辑宣传文案“不对才对”“世上<span style="color: black;">不应</span><span style="color: black;">仅有</span>妈妈好”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">课堂实操：</strong>提炼<span style="color: black;">制品</span>卖点，每人输出一篇企业的<span style="color: black;">制品</span>文案</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">场景三：企业新<span style="color: black;">媒介</span>海报创作</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>海报文案的创作</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 海报四要素</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）谁对谁说</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）要说什么</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）在那儿说</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）要达到什么效果</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例解析：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 海报文案的两个特点</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）内容吸睛——好的文案</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）颜值吸睛——好的背景和排版</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例解析</strong>：锐澳（RIO）鸡尾酒的海报</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 海报文案吸引力三要素</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）<span style="color: black;">规律</span>清晰</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）简明扼要</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）视觉表达</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 打造高转化率的海报文案</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）主标题——<span style="color: black;">明显</span>主题</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）副标题——直击痛点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）主题画面——视觉冲击</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）<span style="color: black;">制品</span>卖点——精炼聚焦</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5）引导促动——直接有力</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 爆款海报文案的“吸睛大法”——<span style="color: black;">移植</span>动机，制造期待</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例解析：</strong>天猫超级品牌日和雅诗兰黛联名在38<span style="color: black;">女性</span>节推出的系列海报</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>海报排版</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 4大法则</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）视觉冲击</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）主次分明</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）诉求<span style="color: black;">明显</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）<span style="color: black;">摆列</span>有序</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 3大<span style="color: black;">重点</span>问题</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）要素<span style="color: black;">太多</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）分布散乱</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）信息层级缺失</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 3个核心<span style="color: black;">办法</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）精简内容</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）<span style="color: black;">调节</span>版式</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）规划层级</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例解析：</strong>伊利“真实故事计划”系列海报</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">课堂实操：</strong>课堂现场输出文案海报(主题文案提炼）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">课后作业：</strong>每人输出一个企业/<span style="color: black;">制品</span><span style="color: black;">关联</span>主题海报</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/a6779e84fe584148a176031a1445019c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723530953&amp;x-signature=LeMyZtFqjEiImMkuHwbdb8mgh14%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">王雅楠老师 新<span style="color: black;">媒介</span>营销策划专家</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">20年品牌策划推广与导演实战经历</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">联想、比亚迪、格力、OPPO、中国银行等50+企业品牌推广合作伙伴</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">多项王牌节目的主导演+主策划</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——</strong>《年代秀》（发行当期全国收视第2）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">——《全明星歌会》（发行34个省级电视台）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">曾任：</strong>湖南卫视、华娱卫视、深圳卫视 | 首席导演</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">曾任：</strong>广州玛雅文化传播集团（广州4A） | 深圳事业部总监</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">曾任：</strong>深圳市亚际文化传播有限<span style="color: black;">机构</span> | 品牌发展中心总经理</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">善于</span><span style="color: black;">行业</span>：</strong>短视频营销、直播带货、品牌营销、舆情管理、新<span style="color: black;">媒介</span>文案、<span style="color: black;">资讯</span>采编等</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">→连续<span style="color: black;">7年</span></strong><span style="color: black;">作为</span>三大通讯运营商（<strong style="color: blue;">电信、移动、联通</strong>）年度营销推广服务代理</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">→连续<span style="color: black;">3年</span></strong>服务<strong style="color: blue;">腾讯游戏</strong>，开展系列营销推广活动、策划运营新<span style="color: black;">制品</span>上线</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">→连续<span style="color: black;">3年</span></strong>服务<strong style="color: blue;">招商银行</strong>，开展<span style="color: black;">制品</span>推广、品牌公关系列活动（论坛、业内峰会等）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">→连续<span style="color: black;">2年</span></strong>服务<strong style="color: blue;">中国银行-信用卡系列新<span style="color: black;">制品</span></strong>拍摄制作推广上线，并开展品牌宣传活动，宣传投放在央视等多家王牌<span style="color: black;">媒介</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">知名项目案例：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01-【“潮拜72小时”知名IP孵化】</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>2届<span style="color: black;">制品</span>负责人，前期内容策划，到中期的5大新<span style="color: black;">媒介</span>平台（抖音、<span style="color: black;">博客</span>、<span style="color: black;">微X</span>、B站、小红书）的矩阵营销推广策划，到后期的整合资源推进，从无到有，成功打造音乐节IP。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">——全网<span style="color: black;">揭发</span>量逾6亿次，取得同类型<span style="color: black;">制品</span>无可比拟的战绩：</span></strong>登上<span style="color: black;">博客</span>热搜榜20+次、<span style="color: black;">关联</span><span style="color: black;">专题</span><span style="color: black;">揭发</span>5亿次、互动量500W+、主<span style="color: black;">专题</span>阅读量突破4亿、<span style="color: black;">关联</span>话题短视频播放量1000W+。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02-【拼多多 “线上卖房首秀”大型营销事件】</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从资源整合到传播媒介、<span style="color: black;">科研</span>消费人群，营销手段，传播文案，将传统内容<span style="color: black;">行业</span>应用到互联网<span style="color: black;">行业</span>的一次突破性的成功实践</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">——打造了<span style="color: black;">一晚上</span>之间线上售出1072套房，<span style="color: black;">迄今</span>无人打破的历史奇迹</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03-【电信天翼 “我是歌手之天翼明星演唱会”】</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">借助当时大火IP“我是歌手”，<span style="color: black;">帮忙</span>天翼打开社会面品牌知名度，并带动<span style="color: black;">关联</span><span style="color: black;">制品</span>联合营销</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">——吸引5万+观众，带动融合套餐<span style="color: black;">营销</span>1200万+，造就运营商品牌活动参与人数之最</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">实战经验：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">王老师深耕<span style="color: black;">媒介</span>20年，<strong style="color: blue;">前10年<span style="color: black;">做为</span>导演深耕传统<span style="color: black;">媒介</span>，主创/主导/参与了多个大型节目</strong>，如：《年代秀》《方特大世界》《全明星歌会》《别对我说谎》《八九不离十》《动感新声大赛》《动感职场新偶像》《3Q very much》等，</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后10年<span style="color: black;">做为</span>广东4A<span style="color: black;">宣传</span><span style="color: black;">机构</span>运营高管，凭借<span style="color: black;">数年</span>沉淀的扎实<span style="color: black;">媒介</span>功底，入局新<span style="color: black;">媒介</span>：曾<strong style="color: blue;">多次受<span style="color: black;">宣传</span>人协会、得到高研院等单位邀请，开展业内私享会，</strong>分享《<span style="color: black;">一晚上</span>之间线上直播卖掉1072套房子》《公关人素养<span style="color: black;">加强</span>及<span style="color: black;">热榜</span><span style="color: black;">危险</span>公关案例解析》等主题；<span style="color: black;">亦</span>曾运用<span style="color: black;">自己</span><span style="color: black;">数年</span>的品牌“新”营销实战经验，<strong style="color: blue;"><span style="color: black;">帮忙</span>近百家500强企业开展品牌营销：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">01-【企业新品推广】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">操盘《港华紫荆何炅代言南京发布会》《“超凡双生，芯智<span style="color: black;">全世界</span>”Mavell芯片上市发布会》《一马当先，百川归海”海派发布会》《深圳电信4G发布会》等近<strong style="color: blue;">100+个企业新品发布会，<span style="color: black;">帮忙</span>企业快速抢占商机，打开市场</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">02-【<span style="color: black;">制品</span>品牌推广】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开展《广东电信中国好声音广州白云机场假期群星演唱会》《广东电信中国好声音深圳<span style="color: black;">欢快</span>海岸假期群星演唱会》《广东电信我是歌手群星演唱会》等<strong style="color: blue;">35+个冠名演唱会，<span style="color: black;">帮忙</span>企业推广<span style="color: black;">制品</span>，快速打开<span style="color: black;">制品</span>知名度，实现流量+<span style="color: black;">制品</span>的联动营销</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">03-【标榜企业文化】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">落地《<span style="color: black;">第1</span>届深圳儿童音乐节颁奖盛典》《深圳电信突破百万世界之窗群星盛典晚会》《百度“十年十杰”庆典晚会》等<strong style="color: blue;">200+个大型企业年会，<span style="color: black;">帮忙</span>企业标榜企业文化，链接合作伙伴</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">主讲课程：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《企业短视频营销转化实战攻略》</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《企业新<span style="color: black;">媒介</span>文案写作全攻略》</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《企业<span style="color: black;">怎样</span>利用直播手段有效带货》</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《转“危”为“机”——企业品牌管理<span style="color: black;">危险</span>公关必修课》</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《新<span style="color: black;">媒介</span>时代，品牌营销玩法》</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《客户请指教——客户关系<span style="color: black;">创立</span>与<span style="color: black;">守护</span>（综艺游戏体验式<span style="color: black;">教育</span>）》</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">授课风格：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">内容丰富多元：</strong>王老师以其在传统<span style="color: black;">媒介</span>和新<span style="color: black;">媒介</span><span style="color: black;">行业</span>长达20年的深耕经验为<span style="color: black;">基本</span>，结合传统<span style="color: black;">媒介</span>的知识沉淀和新<span style="color: black;">媒介</span>的创新营销，为学员呈现出一个全面<span style="color: black;">况且</span>立体的行业画卷。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">知识讲解通透：</strong>王老师善于结合自己的实践经验和行业最新动态，让学员们在课程中<span style="color: black;">得到</span>的不仅是知识，<span style="color: black;">更加是</span>对行业发展的深刻理解和洞察。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">剧场式课堂氛围：</strong>王老师善于运用导演思维，引导学员参与、调动学员思维，与学员<span style="color: black;">创立</span>互动关系的<span style="color: black;">同期</span>，<span style="color: black;">帮忙</span>学员<span style="color: black;">经过</span>模拟场景和<span style="color: black;">实质</span>案例的操作，深度理解新<span style="color: black;">媒介</span>本质：“授人与鱼更授人以渔”——不仅给<span style="color: black;">办法</span>，更提思维</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">部分曾服务客户：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">互联网/电子/文旅：</strong>阿里巴巴（天猫）、腾讯、阿里巴巴、B站、小红书、抖音、京东、拼多多、华侨城、中青旅、深圳妇联、深圳宝安文旅局、广州旅游局等</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">快消/电子/制造：</strong>比亚迪、东风日产、联想、华为、VIVO、OPPO、酷派、中兴、元气森林、欧力威兰、喜力、格力、美的、港华紫荆等</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">金融/地产/通信：</strong>中国银行、招商银行、建设银行、招商地产、中粮地产、万科地产、宝能地产、佳兆业、恒大地产、广东电信、深圳电信、佛山电信、东莞电信、广州移动、佛山联通、珠海联通、三一重工等</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">部分客户<span style="color: black;">评估</span>：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">王老师的直播课真的非常实战，在课程中丛直播的设置搭建，到直播的引流运营，到直播的快速变现，都有<span style="color: black;">触及</span>，更厉害的是，老师还在课程中设计有直接可用的直播工具表单，这为<span style="color: black;">咱们</span>的直播开展直接性的<span style="color: black;">供给</span>的全方位的<span style="color: black;">帮忙</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——比亚迪 张总</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">王老师的课程特不仅<span style="color: black;">尤其</span>的干货，向<span style="color: black;">咱们</span>讲解了直播的全流程搭建，老师<span style="color: black;">有些</span>营销<span style="color: black;">方向</span><span style="color: black;">亦</span><span style="color: black;">尤其</span>新颖，为<span style="color: black;">咱们</span>带来<span style="color: black;">非常多</span>经典热点案例的拆解分析，分享了<span style="color: black;">非常多</span>新思路，还为<span style="color: black;">咱们</span><span style="color: black;">供给</span><span style="color: black;">非常多</span>新尝试的可行方向<span style="color: black;">意见</span>，<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>在直播<span style="color: black;">途径</span>打开新市场</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——拼多多 白总</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">王老师的案例真的好有意思，<span style="color: black;">首要</span><span style="color: black;">尤其</span><span style="color: black;">尤其</span>的新，上周才刷到的视频内容，今天的课程就看到了拆解，让<span style="color: black;">咱们</span>不仅看到了火的现象，更看了火的<span style="color: black;">原由</span>。其次老师的案例<span style="color: black;">亦</span><span style="color: black;">尤其</span>的贴切，所选都是与<span style="color: black;">咱们</span>行业<span style="color: black;">关联</span>，<span style="color: black;">或</span>是<span style="color: black;">咱们</span>行业<span style="color: black;">能够</span>借鉴学习的。这课真是有意思<span style="color: black;">亦</span>有收获！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——联想 张总</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>学习王老师的课程，我不仅学到了专业的新<span style="color: black;">媒介</span>营销知识和技能，<span style="color: black;">亦</span>深刻认识到了新<span style="color: black;">媒介</span>营销的重要性和发展前景，<span style="color: black;">创立</span>了新<span style="color: black;">媒介</span>的营销思维，<span style="color: black;">同期</span>老师在课程中还给了<span style="color: black;">咱们</span>新<span style="color: black;">媒介</span>营销的方式和路径，为<span style="color: black;">咱们</span>点出了新<span style="color: black;">媒介</span>营销之路。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——中国电信 杜总</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上王老师的课程<span style="color: black;">尤其</span>有意思，一点都不无聊，<span style="color: black;">咱们</span>的互动是像剧本<span style="color: black;">同样</span>的演绎，一环套一环，让<span style="color: black;">咱们</span>深入其中，沉浸在课堂，玩的很开心之后，王老师带<span style="color: black;">咱们</span>的复盘<span style="color: black;">亦</span><span style="color: black;">特别有</span><span style="color: black;">功效</span>，<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>看清了<span style="color: black;">咱们</span><span style="color: black;">有些</span>潜<span style="color: black;">认识</span>的错误，打开了新的认知局面，规范了<span style="color: black;">咱们</span>市场人员的公关<span style="color: black;">认识</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——中国联通 孔总</strong></p>

1fy07h 发表于 2024-11-14 18:52:04

“BS”（鄙视的缩写）‌

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