【秘籍览胜】 张冰主编《宣传文案写作理论与实务》提要
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWhtgZEYONWrLNgWuPEia0ia2lFyERIju543AuRksLhibC7vp2Eb6BfIQgdIEJBsnxswYCpFCpqmJVibwg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWiaAkcXYjGFibvhEib9Fr7OicyeoEI1ya3AFaqyn5mK59V4OzgmXRyhN6Y1HGQv8WdrQfEMuXZZbgJmWw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ggLpWhZZUm6CyvPxxQNxM86BQVP93qrlWvpQf0sM8ibrMiao1XPmzG2WVAicSQrq6s3UTyPqkOc8MP2CYwBB1SdJg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">开本</span><span style="color: black;">:787mm </span><span style="color: black;">×</span><span style="color: black;">1092mm 1/16</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">印张</span><span style="color: black;">:14.75</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">字数</span><span style="color: black;">:256</span><span style="color: black;">千字</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">版次</span><span style="color: black;">:2016</span><span style="color: black;">年</span><span style="color: black;">5</span><span style="color: black;">月第</span><span style="color: black;">1</span><span style="color: black;">版</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">印次</span><span style="color: black;">:2017</span><span style="color: black;">年</span><span style="color: black;">7</span><span style="color: black;">月第</span><span style="color: black;">2</span><span style="color: black;">次印刷</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">书号</span><span style="color: black;">:ISBN 978-7-5624-9704-2</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">定价</span><span style="color: black;">:32.00</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">内容简介</span></strong></p><span style="color: black;">本书为高等院校<span style="color: black;">宣传</span>学及<span style="color: black;">关联</span>专业教材。全书对<span style="color: black;">宣传</span>文案写作的理论和<span style="color: black;">办法</span>作了</span><span style="color: black;">全面的阐述，<span style="color: black;">同期</span>列举和分析了<span style="color: black;">海量</span>经典案例，使学生能从理论和实践两方面<span style="color: black;">把握</span><span style="color: black;">宣传</span>文案写作的基本原理与<span style="color: black;">办法</span>技巧。全书共十章，<span style="color: black;">包含</span><span style="color: black;">宣传</span>文案的概念、<span style="color: black;">宣传</span>文案写作的语言与修辞、<span style="color: black;">宣传</span>文案标题的写作、<span style="color: black;">宣传</span>文案正文及附文的写作、<span style="color: black;">宣传</span>口号的写作、平面<span style="color: black;">宣传</span>文案的写作、广播<span style="color: black;">宣传</span>文案的写作、电视<span style="color: black;">宣传</span>文案的写作、网络<span style="color: black;">媒介</span><span style="color: black;">宣传</span>文案的写作、软文<span style="color: black;">宣传</span>文案的写作等。每</span><span style="color: black;">章开篇提出本章要点与学习<span style="color: black;">目的</span>，使学生明了学习重点与<span style="color: black;">需求</span>;每章末都有思考题和实训题，以<span style="color: black;">帮忙</span>学生在实践中运用写作知识并<span style="color: black;">加强</span>写作能力。本书内容全面、框架<span style="color: black;">恰当</span>、体系完整、操作性强。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者简介</span></p><span style="color: black;">张冰，文学硕士，成都理工大学传播科学与艺术学院教师。<span style="color: black;">重点</span>致力于文学、文化学及<span style="color: black;">宣传</span>学的<span style="color: black;">教育</span>和理论<span style="color: black;">科研</span>工作，<span style="color: black;">长时间</span>担任《<span style="color: black;">宣传</span>文案写作》的<span style="color: black;">教育</span>工作，<span style="color: black;">累积</span></span><span style="color: black;">了丰富的<span style="color: black;">教育</span>经验。出版著作、教材多部，<span style="color: black;">发布</span>论文多篇。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前 言</p>
<span style="color: black;"><span style="color: black;">宣传</span>文案在业界<span style="color: black;">通常</span>有两种含义:一是<span style="color: black;">宣传</span>中的语言文字;二是<span style="color: black;">宣传</span><span style="color: black;">机构</span>中专门创作<span style="color: black;">宣传</span>文字的工作者，简<span style="color: black;">叫作</span>文案。本教材所说“<span style="color: black;">宣传</span>文案”或“文案”，均指前者。</span><span style="color: black;">在现代<span style="color: black;">宣传</span>的<span style="color: black;">初期</span>，广播、电视等电子<span style="color: black;">媒介</span>还未诞生，<span style="color: black;">宣传</span><span style="color: black;">重点</span>以报刊等印刷<span style="color: black;">媒介</span><span style="color: black;">做为</span>传播载体。这就决定了当时的<span style="color: black;">宣传</span>以文字为主，<span style="color: black;">宣传</span>的创作<span style="color: black;">便是</span>撰写文案，文案在<span style="color: black;">宣传</span>中起着主导和决定<span style="color: black;">功效</span>。随着电子<span style="color: black;">媒介</span>的<span style="color: black;">显现</span>与发展， <span style="color: black;">尤其</span>是网络<span style="color: black;">媒介</span>的<span style="color: black;">面世</span>以及受众阅读习惯的改变，<span style="color: black;">宣传</span>作品中图画的地位<span style="color: black;">快速</span>超越了文案，文案沦为了<span style="color: black;">宣传</span>的配角。<span style="color: black;">然则</span>， 语言文字无可替代的表情达意的准确性，使其在<span style="color: black;">宣传</span>中仍然是一个重要元素。<span style="color: black;">同期</span>， 在<span style="color: black;">宣传</span><span style="color: black;">机构</span>中，一则广 告的创作<span style="color: black;">大都是</span>由文案与美术<span style="color: black;">指点</span><span style="color: black;">一起</span>完成，写好<span style="color: black;">宣传</span>文案，仍然是<span style="color: black;">宣传</span>创作人员的一项重要任务。而<span style="color: black;">非常多</span><span style="color: black;">宣传</span><span style="color: black;">机构</span>在叹息:优秀的<span style="color: black;">宣传</span>文案写手一将难求!这说明广 告文案仍是<span style="color: black;">宣传</span>的重要<span style="color: black;">形成</span>部分，<span style="color: black;">善于</span><span style="color: black;">宣传</span>文案写作的人才仍是<span style="color: black;">宣传</span>行业的刚需!</span><span style="color: black;"><span style="color: black;">宣传</span>文案写作<span style="color: black;">做为</span><span style="color: black;">宣传</span>学及<span style="color: black;">关联</span>专业的专业课程，正是要培养和<span style="color: black;">加强</span>学生的<span style="color: black;">宣传</span>文案写作能力。<span style="color: black;">经过</span>该课程的<span style="color: black;">教育</span>， 学生将全面<span style="color: black;">把握</span><span style="color: black;">宣传</span>文案写作的基本原理与<span style="color: black;">详细</span>写作<span style="color: black;">办法</span>，具备相应的写作能力，能够胜任<span style="color: black;">宣传</span>文案的写作工作。</span><span style="color: black;">在<span style="color: black;">长时间</span>的<span style="color: black;">宣传</span>文案写作的<span style="color: black;">教育</span>工作中，<span style="color: black;">咱们</span>深感一本好的教材<span style="color: black;">针对</span>教师与学生的重要性，<span style="color: black;">同期</span><span style="color: black;">亦</span>想把在<span style="color: black;">教育</span>中<span style="color: black;">得到</span>的经验和体会与同行及学生分享，由此萌生了编撰一本教材的想法。在编撰过程中， <span style="color: black;">咱们</span>注重概念的严谨性、理论的全面性、材料的丰富性、<span style="color: black;">办法</span>的可操作性以及语言的流畅性，力图为广大师生<span style="color: black;">供给</span>一本实用的教材。</span><span style="color: black;">全书对<span style="color: black;">宣传</span>文案写作的理论和<span style="color: black;">办法</span>作了全面的阐述，<span style="color: black;">同期</span>列举和分析了<span style="color: black;">海量</span>经典案例，使学生能从理论和实践两方面<span style="color: black;">把握</span><span style="color: black;">宣传</span>文案写作的基本原理与<span style="color: black;">办法</span>技巧。全书共十章，<span style="color: black;">包含</span><span style="color: black;">宣传</span>文案的概念、<span style="color: black;">宣传</span>文案写作的语言与修辞、<span style="color: black;">宣传</span>文案标题的写作、<span style="color: black;">宣传</span>文案正文及附文的写作、<span style="color: black;">宣传</span>口号的写作、平面<span style="color: black;">宣传</span>文案的写作、广播<span style="color: black;">宣传</span>文案的写作、电视<span style="color: black;">宣传</span>文案的写作、网络<span style="color: black;">宣传</span>文案的写作、软文<span style="color: black;">宣传</span>文案的写作等。每章开 篇提出本章要点与学习<span style="color: black;">目的</span>，使学生明了学习重点与<span style="color: black;">需求</span>，还给出了<span style="color: black;">意见</span>学时，教师可<span style="color: black;">按照</span><span style="color: black;">状况</span>酌情增减;每章末都有思考题和实训题，以<span style="color: black;">帮忙</span>学生在实践中运用写作知识，<span style="color: black;">加强</span>写作能力。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目 录</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第</span>1章 <span style="color: black;">宣传</span>文案写作概述</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>节 <span style="color: black;">宣传</span>文案的概念与<span style="color: black;">功效</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二节 <span style="color: black;">宣传</span>文案的<span style="color: black;">形成</span>要素</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三节 <span style="color: black;">宣传</span>文案写作的特点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四节 <span style="color: black;">宣传</span>文案写作的过程</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第五节 <span style="color: black;">宣传</span>文案撰稿人应具备的素质</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第</span>2章 <span style="color: black;">宣传</span>文案写作的语言技巧</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>节 <span style="color: black;">宣传</span>文案语言概述</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二节 <span style="color: black;">宣传</span>文案写作的修辞技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三节 <span style="color: black;">宣传</span>文案中<span style="color: black;">平常</span>的修辞格</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第</span>3章 <span style="color: black;">宣传</span>标题的写作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>节 <span style="color: black;">宣传</span>标题的概念及<span style="color: black;">功效</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二节 <span style="color: black;">宣传</span>标题的结构类型</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三节 <span style="color: black;">宣传</span>标题的表现形式与写作<span style="color: black;">办法</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第</span>4章 <span style="color: black;">宣传</span>正文及附文的写作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>节 <span style="color: black;">宣传</span>正文的概念与表现内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二节 <span style="color: black;">宣传</span>正文的结构和表现形式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三节 <span style="color: black;">宣传</span>正文写作的<span style="color: black;">需求</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四节 <span style="color: black;">宣传</span>附文的概念、<span style="color: black;">功效</span>及写作<span style="color: black;">需求</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第</span>5章 <span style="color: black;">宣传</span>口号的写作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>节 <span style="color: black;">宣传</span>口号的概念、特征与功能</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二节 <span style="color: black;">宣传</span>口号与<span style="color: black;">宣传</span>标题的区别</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三节 <span style="color: black;">宣传</span>口号的类型</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四节 <span style="color: black;">宣传</span>口号的写作原则与技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第</span>6章 平面<span style="color: black;">宣传</span>文案的写作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>节 报纸<span style="color: black;">宣传</span>文案的写作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二节 杂志<span style="color: black;">宣传</span>文案的写作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三节 直邮<span style="color: black;">宣传</span>文案的写作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四节 户外<span style="color: black;">宣传</span>文案的写作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第</span>7章 广播<span style="color: black;">宣传</span>文案的写作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>节 广播<span style="color: black;">宣传</span>概述</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二节 广播<span style="color: black;">宣传</span>文案的表现形式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三节 广播<span style="color: black;">宣传</span>文案的写作技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四节 广播<span style="color: black;">宣传</span>脚本</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第</span>8章 电视<span style="color: black;">宣传</span>文案的写作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>节 电视<span style="color: black;">宣传</span>概述</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二节 电视<span style="color: black;">宣传</span>文案的表现形式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三节 电视<span style="color: black;">宣传</span>文案的写作技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四节 电视<span style="color: black;">宣传</span>脚本及故事版</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第</span>9章 网络<span style="color: black;">宣传</span>文案的写作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>节 网络<span style="color: black;">宣传</span>概述</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二节 网络<span style="color: black;">宣传</span>文案概述</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三节 网络<span style="color: black;">宣传</span>文案的写作技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第</span>10章 软文<span style="color: black;">宣传</span>文案的写作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>节 软文<span style="color: black;">宣传</span>概述</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二节 软文<span style="color: black;">宣传</span>文案的结构及表现形式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三节 软文<span style="color: black;">宣传</span>文案写作原则</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四节 软文/<span style="color: black;">宣传</span>文案的写作技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">参考文献</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">后记</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后 记</span></p><span style="color: black;"><span style="color: black;">《</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>文案习作理论与实务</span></span><span style="color: black;"><span style="color: black;">》</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">最终</span>定痛了，本书得以成书与出版娶感谢重庆大学出版社的大力支持与编辑陈曦的<span style="color: black;">帮忙</span>与指点，感谢四川师范大学的王红霞教授担任本书的编审，<span style="color: black;">亦</span>要感谢参与编著的各位同仁。</span></span><span style="color: black;"><span style="color: black;">《</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>文案写作</span></span><span style="color: black;"><span style="color: black;">》</span></span><span style="color: black;"><span style="color: black;">是<span style="color: black;">宣传</span>学及<span style="color: black;">关联</span>专业的专业课程，编者<span style="color: black;">长时间</span>从事<span style="color: black;">宣传</span>文案写作的<span style="color: black;">教育</span>工作，对该课程有不少的心得体会和<span style="color: black;">教育</span>经验，这本教材<span style="color: black;">能够</span>说是<span style="color: black;">咱们</span><span style="color: black;">教育</span>的心血之作和经验的结晶。</span></span><span style="color: black;"><span style="color: black;">本书的分工如下</span>:张冰负责拟定写作大纲，统一体例，负责全书统稿，进行文字的修改、润色，撰写第1章第2章及后记:吕晖撰写第3章、第4章;徐春娟撰写第5章;刘砚议撰写第6章:陈卓撰写第7章、第8章，<span style="color: black;">帮助</span>全书统稿;苏畅撰写第9章、第10章:<span style="color: black;">同期</span>传播学<span style="color: black;">宣传</span>文化方向的硕士<span style="color: black;">科研</span>生黄莹、王婧杰、张琴三位<span style="color: black;">朋友</span>参加了编撰资料的收集、整理工作。</span><span style="color: black;"><span style="color: black;">在本书撰写过程中，<span style="color: black;">咱们</span>参考了<span style="color: black;">海量</span><span style="color: black;">宣传</span>文案写作方面的书籍资料，从书籍、报纸、杂志及网站上引用了<span style="color: black;">有些</span><span style="color: black;">宣传</span>案例和<span style="color: black;">照片</span>，<span style="color: black;">由于</span>资料辗转引用，<span style="color: black;">没法</span>与作者取得联系，深感不安。<span style="color: black;">这里</span>除表达</span> <span style="color: black;">衷心的感谢之外，<span style="color: black;">同期</span>郑重声明引用资料只供学习<span style="color: black;">科研</span><span style="color: black;">运用</span>，不作任何<span style="color: black;">商场</span>性用途。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">因为</span>学识、时间的限制，本书难免有不足之处，敬请同行赐教，读者指正。</span></span><span style="color: black;"><span style="color: black;">张 冰</span></span><span style="color: black;">2015年7月28日</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">编辑：曹 佩</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">审核：谭 湖</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ggLpWhZZUm6IecqZpaNaPMKiak8U6QlJAc180mjeriaTMlR2JbJDYEx7a4y0Gbic19AMYYVBUFuql6pibySiaNuA2XQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。 我完全同意你的观点，说得太对了。
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