论坛 › 新疆 › 创业企业不打宣传怎么样做品牌：从0起步到知名的9个过程

lbk60ox 发表于 2024-8-6 21:08:14

创业企业不打宣传怎么样做品牌：从0起步到知名的9个过程

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是快刀何的第<span style="color: black;"><strong style="color: blue;">209</strong></span>篇笔记</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">杨树叶子一天一变，<span style="color: black;">每日</span>一篇读书笔记不变</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做<span style="color: black;">宣传</span>打品牌？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对不起，创业企业没钱。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不做<span style="color: black;">宣传</span>打品牌？</span><span style="color: black;">可能吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可能，不仅可能，<span style="color: black;">况且</span><span style="color: black;">非常多</span>人在干，干<span style="color: black;">成为了</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">她们</span>怎么干成的？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">下面是艾尔·里斯在《公关<span style="color: black;">第1</span>，<span style="color: black;">宣传</span>第二》里介绍的9个<span style="color: black;">办法</span>。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>创造新品类 。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非领导品牌应采取侧翼战。游击战的定位思路。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创造新的<span style="color: black;">制品</span>概念。枣想核你在<span style="color: black;">一块</span>。云南白药牙膏。竹盐牙膏。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">改造现有的<span style="color: black;">制品</span>概念。让巴拿马<span style="color: black;">作为</span>首个免税国。佩斯大学应该<span style="color: black;">作为</span>首个定位传媒的大学。双种子改名叫真功夫，主打蒸品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">二，<span style="color: black;">运用</span>新的品牌名<span style="color: black;">叫作</span>。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对新<span style="color: black;">制品</span><span style="color: black;">运用</span>新名<span style="color: black;">叫作</span>。拒绝品牌延伸。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">妇炎洁内衣会成功吗？小葵花妈妈课堂的创新点在哪里？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对同一个<span style="color: black;">制品</span><span style="color: black;">运用</span>新名<span style="color: black;">叫作</span>。如制药企业的<span style="color: black;">药物</span>品牌，保利治与保法止。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对老<span style="color: black;">制品</span><span style="color: black;">运用</span>新名<span style="color: black;">叫作</span>。如<span style="color: black;">意见</span>危地马拉改名危地玛雅。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">三，找到代言人。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谨慎</span><span style="color: black;">选取</span>代言人。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让代言人<span style="color: black;">作为</span>品类的代言人。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创立</span>代言人的个人品牌。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">四，发展品牌故事。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大象避孕套，单手开套，秒辨正反。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三个爸爸，三个爸爸为<span style="color: black;">孩儿</span>做的净化器。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">五，策划公关事件。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>定位和传播资源，策划事件，吸引关注。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">资讯</span>事件型。如密苏里河独木舟比赛。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">连续</span>接触和输出型。如奎因比亚克调查。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说服<span style="color: black;">运用</span>型。如MARTA MONDAY活动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">六，争取<span style="color: black;">媒介</span>的关注，<span style="color: black;">起始</span>上山。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从能够争取的<span style="color: black;">媒介</span>入手，一步步<span style="color: black;">提高</span><span style="color: black;">媒介</span>量级。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>基石<span style="color: black;">报告</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为“罗茜现象”作好准备。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有的传播，都<span style="color: black;">必要</span>在定位核心信息<span style="color: black;">基本</span>上建构。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">七，影响意见领袖。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对意见领袖<span style="color: black;">运用</span>私人接触策略。如博士向美国企业高层送书。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">艾维·李的意见领袖实践。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《引爆点》谈到的内行。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">众筹的实践。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">八，上到山顶，筛选<span style="color: black;">报告</span>，<span style="color: black;">守护</span>品牌。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当企业<span style="color: black;">作为</span>品类领导者之后，应该<span style="color: black;">谨慎</span><span style="color: black;">选取</span><span style="color: black;">报告</span>的<span style="color: black;">媒介</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">应该基于品类领先地位设置核心信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">九，<span style="color: black;">连续</span>传播以<span style="color: black;">守护</span>品牌。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">里斯认为，<span style="color: black;">宣传</span><span style="color: black;">最后</span>的<span style="color: black;">功效</span>是<span style="color: black;">守护</span>品牌。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，用公关<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">守护</span>，例如红牛的极限运动系列事件传播。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请<span style="color: black;">重视</span>，这9招是里斯20年前的散见。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">里斯的最新观点在哪里？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——你有兴趣的话，<span style="color: black;">能够</span>和老何<span style="color: black;">一块</span>来翻译。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有的话，都是一句话：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不做<span style="color: black;">宣传</span>，用公关<span style="color: black;">创立</span>品牌。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢迎来到定位公关的新时代。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">快刀何</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2016年4月12日23点21分于北京二货书屋</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">####</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">不做<span style="color: black;">宣传</span>，<span style="color: black;">创立</span>品牌</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">欢迎进入定位公关新时代</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客官，<span style="color: black;">咱们</span>有一帮做公关的<span style="color: black;">伴侣</span><span style="color: black;">一块</span>写笔记，建了11个<span style="color: black;">微X</span>群。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>群里在读的书有《禅与摩托车维修艺术》、《<span style="color: black;">制品</span>型社群》、《舆论的结晶》、《取悦公众》、《神经心理学》、《金字塔原理》、《消费社会》等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对公关感兴趣、或想要<span style="color: black;">一块</span>写笔记的，欢迎加我<span style="color: black;">微X</span>kuaidaohe，获取入口。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">The End</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/PGpTJktGiamzLzAqosiaqcY1nIeyNyU0WU9e5f0ibBPWyjiatPftxvZ0qia6VRuOlZNMyjAubFiaGl9mTCV4gS7DAdeA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>

zzz 发表于 2024-9-8 10:12:11

我完全同意你的观点，说得太对了。

wrjc1hod 发表于 2024-10-10 11:14:37

说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。

4zhvml8 发表于 2024-10-26 23:31:29

你的见解独到，让我受益匪浅，非常感谢。

查看完整版本: 创业企业不打宣传怎么样做品牌：从0起步到知名的9个过程