哪些耳熟能详的宣传标语,你认识多少呢?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">EST World</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">科技英语世界</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Click to follow us</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注</p><img src="https://mmbiz.qpic.cn/mmbiz_png/3Vdw9K9D89ONAEr545D6wUkqY96nrJsSBU86pvUccqk3ctPiciclTazdBibC0N4LlQIE0S8cIUkAqHGLQw6nIUuug/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平常</span>生活中,<span style="color: black;">咱们</span>经常看到大街小巷上的<span style="color: black;">各样</span>"slogan",<span style="color: black;">或</span>“catch phrases”。这是一种特殊的语言——<strong style="color: blue;"><span style="color: black;">宣传</span>语言。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>语言在措辞上严谨周密,力求达到一字万钧的效果。修辞手段的运用<span style="color: black;">亦</span>为其增添了文化内涵和趣味性,如语意双关、文字游戏等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>语言在形式上<span style="color: black;">亦</span>极具<span style="color: black;">特殊</span>,或行文工整、对仗押韵;或节奏感强、琅琅上口;或一鸣惊人、标新立异。这使<span style="color: black;">宣传</span>语<span style="color: black;">能够</span>收到耐人寻味,经久不忘的效果<span style="color: black;">。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/3Vdw9K9D89ONAEr545D6wUkqY96nrJsSZiblZXpuDAYRLOrIAnjFanxdD2xqcrDuuwg9OibJalMzKfd6ymYzKJicQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">以下是<span style="color: black;">有些</span>经典的<span style="color: black;">宣传</span>语:</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ask for more.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">巴望</span>无限。(百事)</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/3Vdw9K9D89ONAEr545D6wUkqY96nrJsSEVWwm1WsFkWw4vMTEicpEPtA5YVaYnNeDT4VtlxiaW9Bm8ia1C5eFezWQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Just do it. </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跟着感觉走。(耐克运动鞋)</p>
<img src="https://mmbiz.qpic.cn/mmbiz_jpg/3Vdw9K9D89ONAEr545D6wUkqY96nrJsS1AdYJpSzJDpKcEO2oicSNsNg2FlrAHQ9M5DHOl3ghlWF4OtiaSzCHM5w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Obey your thirst.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">服从你的<span style="color: black;">巴望</span>。(雪碧)</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/3Vdw9K9D89ONAEr545D6wUkqY96nrJsSeQpMx5n5JSEsBStkePwgrwLXcn7tfNNyAqlnemkdttuRlcQLL5Ef7w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Good to the last drop.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">滴滴香浓,意犹未尽。(麦氏咖啡)</p>
<img src="https://mmbiz.qpic.cn/mmbiz_jpg/3Vdw9K9D89ONAEr545D6wUkqY96nrJsSG1x7SG1qMzFMXnLHQAfiaHns8tVTRR5EoKtZYnxicNMz6qgpqctiaPRzg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Start Ahead. </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">成功之路,从头<span style="color: black;">起始</span>。(飘柔洗发水)</p>
<img src="https://mmbiz.qpic.cn/mmbiz_jpg/3Vdw9K9D89ONAEr545D6wUkqY96nrJsSTh6cFO0rSoOouSPFjicsolCZUWv41ERzOGKCZGV7RbM42bmNFvoBNqQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">wow~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些 slogans 琳琅满目,让人眼花缭乱</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但其实</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">它们的<span style="color: black;">形成</span>方式是有<span style="color: black;">必定</span><span style="color: black;">规律</span>的</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面,<span style="color: black;">咱们</span><span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span>:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Lexical features(词汇层面)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">common and simple words</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(常用词语的活用)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> I <span style="color: black;">chocolate</span> you. </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">爱巧克力哟! </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(<span style="color: black;">LG巧克力手机)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Born to <span style="color: black;">shine</span>. </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我本闪耀!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> (LG Shine手机)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A <span style="color: black;">special</span> cola<span style="color: black;">, a <span style="color: black;">special </span>choice.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常可乐,非常<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(非常可乐)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Syntactic features(句子层面)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">different types of sentences</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(运用<span style="color: black;">区别</span>形式的句法)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Declarative sentences(<span style="color: black;">描述</span>句)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Things goes better with Coca-Cola.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可口可乐,万事如意。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(可口可乐)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A diamond lasts forever.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 钻石恒久远,一颗永流传。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(DE BEERS珠宝)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Imperative sentences (<span style="color: black;">祈使句)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">You are worth it. </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你值得<span style="color: black;">持有</span>!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(欧莱雅<span style="color: black;">打扮</span>品)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Take the TOSHIBA, take the world.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">持有</span>东芝,<span style="color: black;">持有</span>世界。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(<span style="color: black;">东芝电子<span style="color: black;">机构</span></span><span style="color: black;">)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Turn it on! </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">穿上它!(PUMA彪马)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Interrogative sentences (疑问句)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Where is the beef?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">牛肉在哪里?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> (Wendys 汉堡)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除此之外,<span style="color: black;">宣传</span>词中经常<span style="color: black;">运用</span><span style="color: black;"><strong style="color: blue;">修辞</strong></span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拟人 Personification</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">He was born in 1639, and he’s still flying with us today.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该句为 United Airline 的<span style="color: black;">宣传</span>,将航空<span style="color: black;">机构</span>比作300多岁的老人,强调<span style="color: black;">机构</span>悠久的历史和亲善的人性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">比喻 Simile</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Mild as May. (<span style="color: black;">万宝路香烟<span style="color: black;">宣传</span></span><span style="color: black;">)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">五月的英格兰岛鸟语花香,把香烟比作五月的温柔,比喻的修辞手法中渗透着丰富的文化内涵。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">象征 Symbolism</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Across five continents. Impression of Singapore girls.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是一则航空<span style="color: black;">机构</span>的<span style="color: black;">宣传</span>:用人<span style="color: black;">表率</span><span style="color: black;">机构</span>的宗旨,无论飞到哪里,享受的都是新加坡空姐的微笑服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">双关 Pun</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>认为,双关语因音、形、义等手段构<span style="color: black;">成为了</span>可译性<span style="color: black;">阻碍</span>,存在不可译性。<span style="color: black;">然则</span>,<span style="color: black;">能够</span>采用变通手法,将双关语义剥开,拆成两层来表达。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Theres never been a better time.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是 Raymond Meil 手表的<span style="color: black;">宣传</span>。手表中的 time 是较常<span style="color: black;">运用</span>的词,一方面它<span style="color: black;">能够</span><span style="color: black;">暗示</span>时间,用来计时;另一方面又<span style="color: black;">暗示</span>度过的时光,一语双关。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">The unique spirit of Canada.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">别具风味的加拿大酒,独特的加拿大精神。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">押韵 Rhyming</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Hi-fi Hi-fun Hi-fashion only from Sony.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高保真,高乐趣,高时尚,只来自索尼。(索尼音响的<span style="color: black;">宣传</span>)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你以为这<span style="color: black;">便是</span><span style="color: black;">所有</span>吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有一种<span style="color: black;">更有趣的 slogan 的翻译<span style="color: black;">办法</span>:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">套译(Borrowing Translation)!</span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/3Vdw9K9D89ONAEr545D6wUkqY96nrJsSeOWibtUsM5h95xiafxg3RMxkk6fFGk0Y4LbLYdt3wmlk5mHpasPCDPCw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么是套译呢?用一句话来概括,<span style="color: black;">便是</span>借用译入语中某些惯用结构来进行翻译的一种<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">被借用的结构<span style="color: black;">能够</span>是成语、谚语、一句诗、名言名句<span style="color: black;">或</span>本身<span style="color: black;">便是</span><span style="color: black;">宣传</span>标语口号。总而言之,这个被借用的结构<span style="color: black;">必要</span>是人们喜闻乐见、家喻户晓的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">例如:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;"> Better late than the late</span>. 迟到总比丧命好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美国高速公路上的安全宣传标语,巧妙地修改了英语谚语 “<span style="color: black;">Better late than never.</span><span style="color: black;">”(迟到总比不到好。)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. </span><span style="color: black;"> My love‘s like a Red Rose.</span><span style="color: black;">红玫相机新奉献(红玫相机<span style="color: black;">宣传</span>)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">英国诗人彭斯( Robert Burns)的著名爱情 "My loves like a red, red rose",在英美人士中广为传诵,经久不衰。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这则<span style="color: black;">宣传</span>的英译,借一个消费者的口吻道出了对红相机的<span style="color: black;">珍惜</span>。告诉人们红玫相机质量上乘,<span style="color: black;">况且</span>让人一见如故,使<span style="color: black;">制品</span>形象深入人心。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">Home Sweet honda.</span>(日本本田汽车<span style="color: black;">机构</span><span style="color: black;">宣传</span>)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是日本本田汽车<span style="color: black;">机构</span>在英国的<span style="color: black;">宣传</span>,套用了一则<span style="color: black;">英国妇孺皆知的歌谣,这则歌谣标题<span style="color: black;">便是</span>“Home, Sweet home"。原指英国人传统上都<span style="color: black;">非常</span>恋家。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将 Honda 套到这则歌谣里,Honda不就<span style="color: black;">成为了</span>“甜蜜的家”吗?妙就妙在 Honda 与 Home 有谐音之趣!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">套译</p><img src="https://mmbiz.qpic.cn/mmbiz_png/3Vdw9K9D89ONAEr545D6wUkqY96nrJsS9Op9aU6G6icOibXic6PSHE10Ww3jPZShia8EWVHCf5B3SibZibooTNz7I5Gg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">END<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">依托单位:中南大学</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">团队:科技英语课程组</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">顾问:杨寿康</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">审定:范武邱</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">队长:单宇</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">撰稿人:曹文杰</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">责编:王淼</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时间:2018.08.15</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Thanks for your support!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">敬请关注</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">EST World 科技英语世界</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/3Vdw9K9D89ONAEr545D6wUkqY96nrJsS57GFPufL7HQicym6uueCuRM4AtwG7gUdBGKOeABJEMCglOAkDvS6wsQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
论坛是一个舞台,让我们在这里尽情的释放自己。 真情实感,其含义为认真了、走心了的意思,是如今的饭圈常用语。 对于这个问题,我有不同的看法... 太棒了、厉害、为你打call、点赞、非常精彩等。
页:
[1]