wrjc1hod 发表于 2024-8-6 11:33:41

一个 “鱼形万能宣传文案模板”:让你快速把握写TVC的秘诀。


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1RO0R4DpFhQadRgJbq3yMysFkrzt25Qv7oyhdkB1AT0qqKbJK7Ttdh3w5J04fmRU2Ln0rRpqKqk6cGpKWfBicwg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有两类<span style="color: black;">宣传</span>我印象很深。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>类<span style="color: black;">宣传</span>是比较虚的概念。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">画面和文案看似<span style="color: black;">无</span>联系。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">又充满着隐喻和比喻的关系。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二类是故事类的<span style="color: black;">宣传</span>,</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开篇讲述一个概念,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>沿着这个概念演进,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后</span>脱离概念的<span style="color: black;">掌控</span>,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">走向新的可能性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">①</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">咱们</span>先来<span style="color: black;">瞧瞧</span>什么叫做主讲概念的<span style="color: black;">宣传</span>。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">来看一支浦发银行的TVC</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">《你是自己的银行》</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">例如</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">豆瓣<span style="color: black;">宣传</span>《<span style="color: black;">咱们</span>的精神角落》</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">KEPP近期的首支视频<span style="color: black;">宣传</span>《自律给我自由》</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>都是类似的<span style="color: black;">规律</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">片子的内容与文案看似不着边,</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">但却保持着紧密的联系。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拆解完以上的一组<span style="color: black;">宣传</span>,</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">起始</span><span style="color: black;">熬炼</span>着写文案的时候,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">发掘</span>了一个新的文案写作模型。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">叫作</span>之为 “<strong style="color: blue;">鱼形的万能<span style="color: black;">宣传</span>文案模板</strong>” <span style="color: black;">规律</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz/umP0x1kULzyWBG5kaozEaS7j7p3EWormbLrIku8EicDUu1ibLNXrkKJ7X37Srnlp1qHkuz1eibfpoNVfSHbib71VoA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">如图所示。</span><span style="color: black;"><span style="color: black;">咱们</span>先来看一组文案。顺便脑补一下</span><strong style="color: blue;">骑行</strong><span style="color: black;">的画面。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">《<span style="color: black;">相关</span>风和等风来》</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">(以一个事件引入文案)</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我从小<span style="color: black;">爱好</span>观察风,<span style="color: black;">各样</span>各样的风。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">(<span style="color: black;">起始</span>分别阐述这件事好的部分和坏的部分)</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">骑着双人车在海滩的傍晚有最开阔的风;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雨后的城市带着溽热和清凉的潮湿,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一阵风吹来是城市的味道,难得的清凉,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好吧,没错,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">城市的味道是下水道混合了泥土后的味道,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">闻得多了,反而变成一种记忆里的标记;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">亦</span>遇见过凌冽的山风,是喜马拉雅的雪峰,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">穿的再多<span style="color: black;">亦</span>瞬间穿透<span style="color: black;">全部</span>身躯;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些风不<span style="color: black;">那样</span>让人<span style="color: black;">爱好</span>,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是裹着砂砾的沙尘暴,让人不辨东西……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海上的风携着浪,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">带动乘船缓缓的<span style="color: black;">或</span>剧烈的摆动,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有时让人放松,有时却让人恐惧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">(<span style="color: black;">起始</span>引入比喻和暗喻,将所描述的事件转向比喻的不符恩)</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自然的风<span style="color: black;">没法</span>看见,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">咱们</span>却<span style="color: black;">能够</span><span style="color: black;">经过</span>树叶的摇摆和发梢的摆动判断风向。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">生活里却不<span style="color: black;">仅有</span>有形的风。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无形的风让<span style="color: black;">咱们</span>无所适从。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些风让<span style="color: black;">咱们</span>慌张。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">耳风吹来,<span style="color: black;">咱们</span><span style="color: black;">晓得</span><span style="color: black;">区别</span>的人做了什么。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">口风<span style="color: black;">泄密</span>,<span style="color: black;">咱们</span>以此判断<span style="color: black;">怎样</span>安排下一步的动作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>有些风让<span style="color: black;">咱们</span>欣喜。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新的技术革命让<span style="color: black;">咱们</span><span style="color: black;">发掘</span><span style="color: black;">更加多</span>的可能性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国家的政策让行业的发展更加明朗。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">(回到点题,并且给出<span style="color: black;">知道</span>的态度,对待坏事的态度和对待好事的态度)</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">爱好</span>观察风,有些风我<span style="color: black;">爱好</span>,有些风我害怕。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">风<span style="color: black;">亦</span>不是总在。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">必须</span>自己来寻找。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">骑在路上,早上或夜晚,每当<span style="color: black;">熟练</span>的风呼响在耳边。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">晓得</span>,不必害怕,无论什么样的风,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>都能穿过。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不必等风,风随时都在。</span></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>来看这组框架是不是很容易复制?</span></strong><span style="color: black;"><span style="color: black;">首要</span>以一个事物进行切入,我<span style="color: black;">这儿</span>的文案采用的是 “风”。而事实上你完全<span style="color: black;">能够</span>用 “水” 和“可能性” 加以代入。这<span style="color: black;">便是</span><span style="color: black;">所说</span>的 “鱼眼”。</span><span style="color: black;">继续往下走。</span><span style="color: black;">任何一件事物都<span style="color: black;">持有</span>两面性,这种与生俱来的矛盾感<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">叫作</span>之为是戏剧感。一支好<span style="color: black;">宣传</span>,一个好故事。</span><strong style="color: blue;"><span style="color: black;">最吸引人的部分<span style="color: black;">亦</span>都在于矛盾的存在。</span></strong><span style="color: black;"><span style="color: black;">第1</span>部分先<span style="color: black;">经过</span>这件事物本身的好与坏的场景描述进行引入。</span><span style="color: black;">第二部分<span style="color: black;">起始</span>将这件事物与<span style="color: black;">咱们</span>想要的<span style="color: black;">制品</span>场景加以结合。</span><span style="color: black;">人类的大脑总是充满了脑洞,一个小小的暗示就<span style="color: black;">能够</span>让<span style="color: black;">咱们</span>自动脑补无数的画面。于是在第二部分中<span style="color: black;">咱们</span>充分利用了人脑的特点,借助隐喻代入<span style="color: black;">咱们</span>想要讲述的场景的好与坏。</span><span style="color: black;">以上的文案中就讲述的是 “互联网的风口机会”,</span><span style="color: black;">与 “人们对<span style="color: black;">咱们</span>的<span style="color: black;">消极</span><span style="color: black;">评估</span>” 两组场景。</span><span style="color: black;">最后一部分回归价值观和立意点。</span><span style="color: black;">面对一件事物好的部分,<span style="color: black;">咱们</span>要做到积极准备,<span style="color: black;">奋斗</span>向前。面对一件事儿<span style="color: black;">欠好</span>的部分。<span style="color: black;">咱们</span>要做到心平气和不予置理,做好自己,<span style="color: black;">而后</span>勇敢面对。</span><span style="color: black;">讲述完态度之后,</span><span style="color: black;"><span style="color: black;">宣传</span><span style="color: black;">一般</span>会回到<span style="color: black;">制品</span>和品牌的利益点的点题。我始终相信的是一支<span style="color: black;">宣传</span>能够事后仍然被人记得的离不开立意。</span><strong style="color: blue;"><span style="color: black;">立意的另一个叫法是洞察。</span></strong><span style="color: black;">一个好的洞察让<span style="color: black;">咱们</span>能够打破屏幕与消费者进行交流和沟通,让<span style="color: black;">咱们</span>的用户感同身受。</span><span style="color: black;">上面用来举例的这条文案,</span><span style="color: black;">你完全<span style="color: black;">能够</span><span style="color: black;">根据</span>这个框架进行复制,把风变成水和路,<span style="color: black;">乃至</span>比较虚的概念,</span><span style="color: black;">都<span style="color: black;">能够</span>快速的套出新的<span style="color: black;">规律</span>。</span><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">咱们</span><span style="color: black;">期盼</span>为医院做一个公益<span style="color: black;">宣传</span>,</span><span style="color: black;">讲述<span style="color: black;">咱们</span>的<span style="color: black;">大夫</span>在工作中要勇敢不说假话,<span style="color: black;">亦</span>要酌情说出<span style="color: black;">有些</span>善意的谎言。而所有的<span style="color: black;">选取</span>,都是来自于人性的美好,和对自己性格和勇气的<span style="color: black;">熬炼</span>等。<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">这般</span>来套这个模板。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">入题选一个事物:</strong></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我说过许多谎言,<span style="color: black;">亦</span>听过许多谎言。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有的谎言来自善意,有的谎言为了掩盖<span style="color: black;">咱们</span>内心的惊慌。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">妈妈说傻<span style="color: black;">孩儿</span>,你这么聪明,我怎么可能会骗你呢。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我打碎了盘子,支吾的指着趴在旁边的小猫,于是它承受了主人的怒火。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些谎言<span style="color: black;">由于</span><span style="color: black;">必须</span>赢得时间……有的谎言<span style="color: black;">必须</span><span style="color: black;">守护</span><span style="color: black;">有些</span>人。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">态度:</strong></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">晓得</span>我将来依然会说出许多谎言。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但要<span style="color: black;">保持</span>不说骗人的谎言,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">必须</span><span style="color: black;">咱们</span>自己来勇敢承担后果<span style="color: black;">才可</span>成长。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">亦</span>要学会<span style="color: black;">按照</span><span style="color: black;">状况</span>说出<span style="color: black;">有些</span>谎言,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">帮忙</span>别人<span style="color: black;">得到</span>力量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">点题:</strong></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我是一个刚毕业的实习<span style="color: black;">大夫</span>,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我是治疗<span style="color: black;">疾患</span>的先锋,<span style="color: black;">亦</span>是治疗自己的心理<span style="color: black;">大夫</span>balabala</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">看完了这组概念的<span style="color: black;">宣传</span>,</span><span style="color: black;"><span style="color: black;">咱们</span>再来<span style="color: black;">瞧瞧</span>另一组更加强调故事的<span style="color: black;">宣传</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">②</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">第二种故事类的<span style="color: black;">宣传</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我非常<span style="color: black;">爱好</span><span style="color: black;">近期</span>耐克携手C罗打造的<span style="color: black;">宣传</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《灵魂交换》。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">讲述C罗与一位小粉丝灵魂交换后一组励志故事。</span></p><span style="color: black;">这类<span style="color: black;">宣传</span><span style="color: black;">一般</span>符合下面这张图中的节奏安排。</span><span style="color: black;">其实节奏是一致的。</span><strong style="color: blue;"><span style="color: black;">无非<span style="color: black;">宣传</span><span style="color: black;">必须</span>浓缩时间。<span style="color: black;">因此</span>节奏有所加快。</span></strong><img src="https://mmbiz.qpic.cn/mmbiz/umP0x1kULzyWBG5kaozEaS7j7p3EWorm5l0pxNDBlr7sribxPoUK0xRMFz9uIB9Y3c0ficicsPU1ibHmgrGyia2X5dQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">快速的给出概念——两个人灵魂交换了。</span><span style="color: black;">遇到了各自的<span style="color: black;">困惑</span>:</span></strong><span style="color: black;">C罗不适应小孩的身体,</span><span style="color: black;">并且<span style="color: black;">发掘</span>球技<span style="color: black;">由于</span>身体<span style="color: black;">熬炼</span>不足<span style="color: black;">亦</span>发挥不出<span style="color: black;">所有</span>实力。小<span style="color: black;">孩儿</span>不适应大明星的生活,<span style="color: black;">同期</span>球技本身<span style="color: black;">亦</span><span style="color: black;">无</span><span style="color: black;">那样</span>棒。<span style="color: black;">大众</span>却<span style="color: black;">必须</span>面对<span style="color: black;">一样</span>的挑战,都<span style="color: black;">必须</span><span style="color: black;">经过</span>足球让自己找到新的价值。</span><span style="color: black;">小<span style="color: black;">孩儿</span><span style="color: black;">必须</span>以C罗的身份带领球队走向巅峰。</span><span style="color: black;">C罗<span style="color: black;">亦</span><span style="color: black;">必须</span>借助小<span style="color: black;">孩儿</span>的身份回到自己的身体。于是两个人都在<span style="color: black;">持续</span>的<span style="color: black;">熬炼</span>球技。<span style="color: black;">最终</span>两个人在总决赛相遇。</span><span style="color: black;">于是再一次的碰撞,让两个人重新回到各自的角色中。这部<span style="color: black;">宣传</span>完全<span style="color: black;">能够</span>直接扩充成一部90分钟的电影。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">例如</span>另一则我很推崇的<span style="color: black;">宣传</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">《人生不是一场马拉松》</span></strong></p><span style="color: black;">前面快速的<span style="color: black;">经过</span>场景和文案以慢放的形式进入概念。</span><span style="color: black;">人生是一场马拉松,<span style="color: black;">每一个</span>人都在拼命的跑向<span style="color: black;">一样</span>的终点。</span><span style="color: black;"><span style="color: black;">然则</span>进入比赛的场景中,<span style="color: black;">火速</span>主人公话锋一转,屏幕一黑,面对观众<span style="color: black;">起始</span>说话,<span style="color: black;">起始</span>跟观众进行突破次元壁的交流。</span><span style="color: black;"><span style="color: black;">全部</span>故事的节奏<span style="color: black;">亦</span>跟着一变,变得快节奏起来:</span><strong style="color: blue;"><span style="color: black;">“为啥<span style="color: black;">大众</span><span style="color: black;">必要</span>往一个方向跑呢,不要一种可能性,</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>的<span style="color: black;">将来</span>充满无限可能“。</span></strong><span style="color: black;"><span style="color: black;">这般</span>的故事页很符合上面<span style="color: black;">说到</span>的节奏安排。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">快速提出概念——迎来低谷后立刻进入高潮——结尾强调利益点走向新高潮。</span></strong></span><span style="color: black;">这次列出的两组模板,</span><span style="color: black;"><span style="color: black;">并不</span>是为了在写文案的时候直接照搬。</span><span style="color: black;">而是作为一种思考的方式,在<span style="color: black;">咱们</span>憋文案憋不出来的时候,<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>模板加入快速切入。写的过程中就会有更好的点子<span style="color: black;">显现</span>。</span><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/dWDqLbRCSMND43LLoxzqBpDibNibHiaZRqgH7NaSHhXTBFZfcibD8uFtCPm507R0mWMxj03rlIzr9lvuXicGkAjMD8g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;安利这<span style="color: black;">本从细节上<span style="color: black;">提高</span>你文案功力的工具书</span>&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1RO0R4DpFhRMX1ibPbbia5ugFQtyTaV0GOK5vOE4MS04zGth6YaWiaJQoxiaRg2UqAn8ZAzqicKrWYgUIZ8Bkv6c8TA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p><span style="color: black;"><span style="color: black;">实火16年,</span><span style="color: black;">2020年全新修订新增超2万余字未<span style="color: black;">发布</span>内容,共<span style="color: black;">包括</span>72条文案创作法则,还<span style="color: black;">首次公开<span style="color: black;">宣传</span><span style="color: black;">机构</span>内部实训手册</span>,</span><strong style="color: blue;"><span style="color: black;">真正<span style="color: black;">道理</span>上手把手教你写文案。</span></strong></span><span style="color: black;"><span style="color: black;">关联</span>干货<span style="color: black;">文案</span></span><span style="color: black;">纯手工<span style="color: black;">举荐</span></span><a style="color: black;"><span style="color: black;">200+涨姿势工具合集</span></a><span style="color: black;">&nbsp;|&nbsp;</span><a style="color: black;"><span style="color: black;">写文案没灵感怎么办</span></a><span style="color: black;">&nbsp;|&nbsp;</span><a style="color: black;"><span style="color: black;">这是文案的最高境界</span></a><span style="color: black;">&nbsp;|&nbsp;<a style="color: black;">8个文案培训级常识</a>&nbsp;|&nbsp;<a style="color: black;">11个文案涨姿势工具</a>&nbsp;|&nbsp;<a style="color: black;">要<span style="color: black;">起始</span>写作必看9点</a>&nbsp;|&nbsp;<a style="color: black;">你的文案压根没人看</a>&nbsp;|&nbsp;<a style="color: black;">文案写作15字诀</a>&nbsp;</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1RO0R4DpFhS2icodIKVZI0E6Ihc3hZXNTk62nRjvsf6edTvSxgaEjQL2RGDE3GrK1Wqn7s8nkJsY0ly1btGtF0w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>




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