2024年度全世界跨境电商平台深度解析：新模式下的新格局（附下载）
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">【核心摘要】</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01 电商平台概览</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Amazon月活<span style="color: black;">全世界</span><span style="color: black;">第1</span>，Temu、SHEIN下载量抢眼</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Amazon电商GMV体量<span style="color: black;">第1</span>，Temu和TikTok Shop快速突破百亿美金</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02 电商平台<span style="color: black;">商场</span>模式<span style="color: black;">科研</span>——托管 VS 全托管</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>平台的全托管模式概览：Temu和TikTok Shop的全托管门槛最低，适用个体商户、 贸易商、工厂</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>平台的半托管模式概览：现有Amazon卖家可借助Temu半托管模式管理库存问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>平台的半托管模式权责分配：半托管模式下，Temu卖家定价话语权弱且<span style="color: black;">必须</span>具备更强的履约能力</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03 电商平台核心能力<span style="color: black;">诠释</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. Amazon</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Amazon的SKU量级超过3,000万， 其体量是Temu和SHEIN的10倍</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Prime会员与FBA形成飞轮效应、构筑<span style="color: black;">稳妥</span>竞争壁垒</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. Temu</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">23年12月GMV超40亿美金，全年累计超140亿美金</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品类全，主打高性价比</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">依赖第三方服务商合作，物流履约能力亟待<span style="color: black;">提高</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. TikTok Shop</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">借势TikTok短视频获取的流量<span style="color: black;">基本</span>，加速<span style="color: black;">全世界</span>布局的步伐</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小店闭环业务<span style="color: black;">已然</span>在美国、英国、东南亚试水成功</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主推生活<span style="color: black;">制品</span>，在家居工具、3C/配件类<span style="color: black;">制品</span>定价更具<span style="color: black;">优良</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国内仓+海外仓布局，<span style="color: black;">供给</span>全方位物流<span style="color: black;">处理</span><span style="color: black;">方法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. SHEIN</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">背靠资本，<span style="color: black;">经过</span>“并购+整合”策略<span style="color: black;">持续</span>积蓄势能，<span style="color: black;">同期</span>依靠强大供应链能力加持，在海外快速扩张</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">优良</span>品类服装、饰品<span style="color: black;">制品</span>的定价较低</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全世界</span>多仓联动，<span style="color: black;">保证</span><span style="color: black;">有效</span>履约</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04 谁动了Amazon的蛋糕</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 用户分布</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Temu和TikTok Shop的<span style="color: black;">重点</span>受众为<span style="color: black;">青年</span>的性价比党</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Amazon与TikTok重叠度最高而与Temu相对较低</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 卖家分布</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Amazon上的中国卖家数量<span style="color: black;">提升</span>、贡献超25%GMV，且中国<span style="color: black;">亦</span>是最大的货源地</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Amazon卖家转战社交电商，TikTok Shop<span style="color: black;">作为</span>最想布局的平台</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 流量争夺</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Temu营销策略激进、抢夺Amazon六成的关键词流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 报告预览 </strong></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 你的见解独到，让我受益匪浅，非常感谢。 期待与你深入交流，共探知识的无穷魅力。 这篇文章真的让我受益匪浅，外链发布感谢分享！ 感谢楼主的分享！我学到了很多。
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