u1jodi1q 发表于 2024-8-1 18:55:06

杀疯了！速卖通全托管之后，速卖通即将推出“半托管模式”


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">8月中下旬，速卖通即将推出“半托管服务”。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/047dfc6478194cce9a92f676a3632bd9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723112302&amp;x-signature=T5d9noYNVDABDtN%2B%2FJci6Bfdss4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我给<span style="color: black;">大众</span>简单总结下“半托管模式”的规则要点：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一. 履约规则：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1- 半托管<span style="color: black;">日前</span>仅支持“JIT(即时发货)”模式发货；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2- 发货时效<span style="color: black;">需求</span>：商家应<span style="color: black;">保准</span>15点揽收<span style="color: black;">即时</span>达成或商品自寄48小时达成；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3- 物流线路规则：需商家在线路规则约定范围内进行发货动作。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">二. 营销玩法：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">半托管计划</span><strong style="color: blue;"><span style="color: black;">在43个重点国家开展“Choice集邮/满包邮”活动计划</span></strong>，可与全场其他Choice单品<span style="color: black;">一起</span>凑包邮活动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">三. 售后规则：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1- 商品加入半托管后会在Choice开放“free return”的43个国家为消费者<span style="color: black;">供给</span>免费退货服务；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">当<span style="color: black;">出现</span>消费者无理由退货<span style="color: black;">或</span>商品品质问题的退货，需商家承担对应的退货运费和仓库操作费。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2- 半托管的订单纠纷<span style="color: black;">提升</span>到平台客服进行统一处理并判责；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3- 在半托管覆盖43国区外，仍<span style="color: black;">保存</span>过往的售后模式。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/47ccb5aee86046ffae96afda86df457f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723112302&amp;x-signature=FVR3KmzQXGqfy4Tp0hbnPg8hbb4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">半托管和全托管店铺有<span style="color: black;">那些</span>区别？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1，开店方式<span style="color: black;">区别</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">商家自运营店铺内商品可无缝升级半托管，无需新开店铺和新上商品链接。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而全托管店铺<span style="color: black;">必须</span><span style="color: black;">另一</span>缴纳一万<span style="color: black;">保准</span>金开店。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2，商家<span style="color: black;">持有</span>商品定价权</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全托管店铺，商家只能提交供货价，<span style="color: black;">没法</span>决定商品<span style="color: black;">最后</span>售价； </span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">而半托管模式下商家<span style="color: black;">能够</span>自主<span style="color: black;">调节</span>商品售价，且结算币种和结算时间和POP模式一致。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">然则</span>商品价格(不含物流服务费)在半托管覆盖的43国是统一的，暂不支持差异化定价;</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>商家<span style="color: black;">必须</span>，商品可支持屏蔽某国<span style="color: black;">营销</span>(不可售/不<span style="color: black;">达到</span>)。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3，售后方式<span style="color: black;">区别</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全托管服务前3个月为售后免责期，3个月之后<span style="color: black;">倘若</span><span style="color: black;">显现</span>发错货/质量/物流丢包问题。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非商品质量等问题是平台负责售后，<span style="color: black;">倘若</span>确认为商品质量等问题，则是卖家承担。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而半托管模式下，</span><strong style="color: blue;"><span style="color: black;">只要在半托管覆盖43个国家，当<span style="color: black;">出现</span>消费者无理由退货<span style="color: black;">或</span>商品品质问题的退货，需商家承担对应的退货运费和仓库操作费。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">半托管的订单纠纷，<span style="color: black;">包含</span>未到货纠纷(NR)以及到货纠纷(SNAD)均<span style="color: black;">提升</span>到平台客服，由平台客服统一进行处理并判责。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">我的理解，参加半托管的商品和商家自营商品在运营方式上差别并不大。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">简单用一个公式来概括：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">半托管=商家自营+JIT仓发+43国免费无理由退货+<span style="color: black;">不可</span>区域定价+Choice专属活动</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">此刻</span>几乎所有跨境电商平台都在卷全托管的时候，速卖通推出的“半托管”算是一种创新玩法了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">至于接下来半托管模式能否<span style="color: black;">作为</span>速卖通新的爆款打造路径，就有待时间的检验了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我是<strong style="color: blue;"><span style="color: black;">天民</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最后送<span style="color: black;">大众</span>一个福利：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一本<span style="color: black;">包括</span>了<strong style="color: blue;">速卖通<span style="color: black;">基本</span>知识</strong>、<strong style="color: blue;">选品<span style="color: black;">研发</span></strong>、<strong style="color: blue;"><span style="color: black;">制品</span>优化</strong>、<strong style="color: blue;">数据分析、爆款打造</strong>和<strong style="color: blue;">实操案例</strong>的「<strong style="color: blue;"><span style="color: black;">2023速卖通运营实操手册</span></strong>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">」 电子书</p>精选了<strong style="color: blue;"><span style="color: black;">30</span></strong> 篇<span style="color: black;">文案</span>，总计<strong style="color: blue;"><span style="color: black;">3</span></strong> 万字

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bb68362626514ea5876f07a8081188fc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723112302&amp;x-signature=BiPxoMR%2FCZtvS%2B%2Bsl%2FAdgvNaqvs%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给我发送“电子书”领取</p>
    </div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/95d2978003d24e4e8cbb16f279cb8b21~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723112302&amp;x-signature=SGDbSHVp0Wvuwtbnq1acRxUCDi8%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给我发送“电子书”领取</p>
    </div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/69bb1efde288478986073d7ec9434480~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723112302&amp;x-signature=%2FIK3BxdO66QNA9EZt7QKzNUEnVA%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给我发送“电子书”领取</p>
    </div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/48cceae0e1e24f4ca012d29f6aed0547~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723112302&amp;x-signature=iGT5z0U7kZvxV2yBJRJXhkBoNUQ%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给我发送“电子书”领取</p>
    </div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/17d0b901fe0e4a7c90fd832420a9ceab~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723112302&amp;x-signature=1yhbdN3GWBWwC0uvvKDoMSsgpaY%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给我发送“电子书”领取</p>
    </div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/685b50e5e42a462e9051ab415a6d551d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723112302&amp;x-signature=vHv4SuDTlKiXMd0IRMvKTXLMAPY%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给我发送“电子书”领取</p>
    </div>




nykek5i 发表于 2024-10-7 12:38:24

楼主发的这篇帖子，我觉得非常有道理。

4lqedz 发表于 7 天前

谷歌外贸网站优化技术。

nqkk58 发表于 昨天 23:57

说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。
页: [1]
查看完整版本: 杀疯了！速卖通全托管之后，速卖通即将推出“半托管模式”