qzmjef 发表于 2024-8-1 05:50:52

职场发展｜服装外贸人员的前景在哪里？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">#秋日生活打卡季#</a></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/667581ab050c4ce6bc493d9b5938ae7c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723055982&amp;x-signature=oF2McYnAmbPsuQn2ChMD1ZEmxJs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ede0a7905e454ef889d2e4c5dca0264d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723055982&amp;x-signature=0hdokPW95d921T40LsdxxAHyMZk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">▼ </span><strong style="color: blue;"><span style="color: black;">以下的冷芸时尚圈讨论是就行业问题的讨论及总结。这些分享属于集体智慧的结晶。（它们并不<span style="color: black;">表率</span>冷芸个人观点）。<span style="color: black;">期盼</span><span style="color: black;">经过</span>此种方式能让<span style="color: black;">更加多</span>行业人士受益！</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>客源流失，服装外贸行业</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">已经是</span>“落日夕阳”？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关于当前服装外贸行业的<span style="color: black;">状况</span>，<span style="color: black;">大众</span>反映客户<span style="color: black;">广泛</span><span style="color: black;">需求</span>供应商每年降价15%，但不<span style="color: black;">准许</span><span style="color: black;">提高</span>单价，这对利润压力很大。面对这种低价高质的<span style="color: black;">需求</span>，有的供应商<span style="color: black;">乃至</span>完全<span style="color: black;">无</span>利润，工人的收入<span style="color: black;">亦</span>会收到很大的影响。而现有客户更加<span style="color: black;">注重</span>短期利益，很少有<span style="color: black;">长时间</span>合作的意愿。<span style="color: black;">她们</span>不会<span style="color: black;">思虑</span>供应商的成本，有的客户还会<span style="color: black;">需求</span>必须有东南亚备选工厂。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在付款<span style="color: black;">要求</span>上，周梦溪<span style="color: black;">暗示</span><span style="color: black;">日前</span>的外贸行业账期<span style="color: black;">一般</span>在90-120天，<span style="color: black;">乃至</span>有开放账期90天无须定金的。<span style="color: black;">况且</span>客户为<span style="color: black;">各样</span>理由<span style="color: black;">需求</span>赔偿或打折的<span style="color: black;">状况</span><span style="color: black;">非常多</span>，各类罚款<span style="color: black;">亦</span>在<span style="color: black;">增加</span>，客户仿佛靠罚款营业。就算是大企业，针对外贸所<span style="color: black;">运用</span>的订单系统<span style="color: black;">亦</span>比较陈旧，支付条款不规范。周梦溪还分享了三级贸易商的<span style="color: black;">状况</span>，<span style="color: black;">最后</span><span style="color: black;">危害</span>都由供应商承担。虽然有合同，但即使正规大品牌，订单条款<span style="color: black;">亦</span>不完备。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我<span style="color: black;">做为</span>外贸行业的从业者，<span style="color: black;">发掘</span>在当前市场环境下，大部分做外贸的供应商都并非直接面对终端客户，中间还有贸易<span style="color: black;">机构</span>或香港办事处<span style="color: black;">做为</span><span style="color: black;">中间商</span>。<span style="color: black;">非常多</span>员工在<span style="color: black;">机构</span>内部仅负责跟单，缺乏客户资源，晋升空间和薪资涨幅相对有限。并且这种不直接对话的方式<span style="color: black;">亦</span><span style="color: black;">增多</span>了<span style="color: black;">分部</span>与<span style="color: black;">分部</span>、供应商与客户之间的沟通成本与难度。<span style="color: black;">亦</span>正是<span style="color: black;">因为</span><span style="color: black;">不可</span>直接与客户接触，以至于缺乏必要的业务和谈判技能，外贸行业从业者<span style="color: black;">常常</span>难以有更大的职业突破。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从行业发展来看，我认为当前服装外贸行业存在的客户压价、付款难、订单不稳定等问题<span style="color: black;">重点</span>是<span style="color: black;">因为</span>行业内供过于求<span style="color: black;">导致</span>的。中国<span style="color: black;">做为</span>世界工厂，吸引<span style="color: black;">海量</span>服装外贸企业加入，<span style="color: black;">导致</span>产能过剩，竞争激烈。而<span style="color: black;">全世界</span>经济放缓， 尤其在疫情影响下，<span style="color: black;">全世界</span>贸易受限，进一步加大了行业压力，使品牌和零售商<span style="color: black;">亦</span>面临<span style="color: black;">营销</span>压力。<span style="color: black;">因此</span><span style="color: black;">她们</span>将成本压力传导给上游供应商。<span style="color: black;">同期</span>中国外贸行业与新兴市场（如越南、孟加拉等）的竞争加剧，这些国家在劳动成本和税收方面<span style="color: black;">拥有</span><span style="color: black;">优良</span>。<span style="color: black;">怎样</span>在低价环境下保质量，确实对供应商管理能力提出挑战。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，行业内企业应<span style="color: black;">调节</span>定位，<span style="color: black;">稳妥</span>客户<span style="color: black;">基本</span>，逐步打开品牌价值，减少依赖于低价单靠加工费获利的模式。与<span style="color: black;">优秀</span>客户<span style="color: black;">创立</span>战略合作是重要的出路。<span style="color: black;">另外</span>，供应商<span style="color: black;">亦</span>应该<span style="color: black;">把握</span>自营<span style="color: black;">途径</span>，直接面对消费者。当前外贸环境艰难，但我认为<span style="color: black;">创立</span>客户信任依然是核心竞争力。供应商应该与客户<span style="color: black;">一起</span>对标行业数据，拟定<span style="color: black;">恰当</span>的价格体系。对客户提出先付部分定金<span style="color: black;">亦</span>是可采取的<span style="color: black;">办法</span>。还需要加强交付时效管理，避免违约。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>产生纠纷，应本着互谅互让的态度友好<span style="color: black;">处理</span>。<span style="color: black;">仅有</span><span style="color: black;">长时间</span>合作，<span style="color: black;">才可</span>取得双赢。另一方面，供应商<span style="color: black;">亦</span>要<span style="color: black;">奋斗</span><span style="color: black;">提高</span><span style="color: black;">制品</span>和服务质量，<span style="color: black;">不可</span>仅依赖低价<span style="color: black;">得到</span>订单。<span style="color: black;">例如</span><span style="color: black;">运用</span>优良面料，<span style="color: black;">提高</span>服装舒适度；加入功能性设计；<span style="color: black;">供给</span>样品改善支持等。还<span style="color: black;">能够</span>主动为客户分析市场趋势，<span style="color: black;">供给</span><span style="color: black;">优秀</span>的供应链<span style="color: black;">处理</span><span style="color: black;">方法</span>。大数据和数字化手段<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">提高</span>协作效率。只要让客户感受到真诚的合作意愿，由此<span style="color: black;">得到</span>认可。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">针对</span>外贸从业者，我<span style="color: black;">意见</span><span style="color: black;">能够</span><span style="color: black;">经过</span>学习<span style="color: black;">提高</span>专业技能，为客户<span style="color: black;">供给</span>更高附加值服务。<span style="color: black;">例如</span>学习国际贸易法，<span style="color: black;">供给</span>合规的订单支持；<span style="color: black;">提高</span>数据分析能力，为客户决策<span style="color: black;">供给</span>数据支持等。<span style="color: black;">亦</span><span style="color: black;">能够</span>积极参与行业会议，接触<span style="color: black;">更加多</span><span style="color: black;">优秀</span>资源。<span style="color: black;">把握</span><span style="color: black;">有些</span>互补技能，如设计能力<span style="color: black;">亦</span>会让自己更有竞争力。只要<span style="color: black;">持续</span>成长，就<span style="color: black;">必定</span>能在行业中打开局面。<span style="color: black;">仅有</span><span style="color: black;">持续</span><span style="color: black;">提高</span><span style="color: black;">自己</span>价值，<span style="color: black;">才可</span>在客户和供应商之间取得平衡。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c39b0f04214f4cbfaaba1590a6be53d8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723055982&amp;x-signature=26MoDMMe5adk6Wawez3%2BWVwdMQg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>服装外贸人员的发展方向：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">探索跨境电商</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.继续在传统服装外贸行业耕耘</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Rafael指出，当前外贸工作中的核心问题在于缺乏直接对接客户的<span style="color: black;">途径</span>，需要<span style="color: black;">经过</span>多层<span style="color: black;">中间商</span>，难以真正理解客户<span style="color: black;">需要</span>。即使有直接联系客户的机会，<span style="color: black;">亦</span>存在诸如<span style="color: black;">没法</span><span style="color: black;">运用</span>部分社交软件等限制。周梦溪<span style="color: black;">亦</span><span style="color: black;">暗示</span>，许多<span style="color: black;">中间商</span>业务员并不专业，这源于客户内部<span style="color: black;">区别</span><span style="color: black;">分部</span><span style="color: black;">亦</span>存在脱节问题。我<span style="color: black;">亦</span>分享了<span style="color: black;">咱们</span><span style="color: black;">机构</span><span style="color: black;">经过</span><span style="color: black;">中间商</span>开拓外贸业务的<span style="color: black;">状况</span>，<span style="color: black;">状况</span>是<span style="color: black;">守护</span>既有客户而非<span style="color: black;">研发</span>新客户。<span style="color: black;">因此</span>Rafael将<span style="color: black;">咱们</span>比喻为“流水的<span style="color: black;">制品</span>经理”，<span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">做为</span><span style="color: black;">制品</span>经理只能<span style="color: black;">按照</span>有限信息进行设计，很难满足客户的真实<span style="color: black;">需要</span>。领导<span style="color: black;">需求</span><span style="color: black;">咱们</span><span style="color: black;">熟练</span>业务<span style="color: black;">规律</span>，但<span style="color: black;">咱们</span><span style="color: black;">基本</span><span style="color: black;">没法</span>亲身体验所有环节，只是像传声筒<span style="color: black;">同样</span>传达信息，这<span style="color: black;">亦</span>是我<span style="color: black;">针对</span><span style="color: black;">日前</span>外贸工作前景缺乏期待的<span style="color: black;">原由</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>能直接面对客户无疑能获取更准确的市场反馈，<span style="color: black;">亦</span>能<span style="color: black;">创立</span>更<span style="color: black;">牢靠</span>的关系。传统的外贸企业过于依赖中间商和老客户，<span style="color: black;">无</span>与时俱进是大问题。我认为外贸从业者应当保持开拓创新的<span style="color: black;">心理</span>，积极把握新商机。<span style="color: black;">例如</span>随着国内市场开放，直接面向国内消费者<span style="color: black;">亦</span>是一个新的蓝海。新兴的社交电商模式为开拓自营<span style="color: black;">途径</span><span style="color: black;">供给</span>了可能。参与跨境电商平台如Amazon、eBay等<span style="color: black;">亦</span>值得尝试。还<span style="color: black;">能够</span>关注元宇宙、数字藏品等新<span style="color: black;">行业</span>，寻找突破口。<span style="color: black;">此刻</span>互联网<span style="color: black;">供给</span>了<span style="color: black;">更加多</span><span style="color: black;">选取</span>机会，外贸企业应改变传统思维定势，积极拥抱新模式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，<span style="color: black;">能够</span><span style="color: black;">思虑</span><span style="color: black;">调节</span>经营思路，从传统贸易向品牌运营转型。<span style="color: black;">例如</span><span style="color: black;">研发</span>自主品牌，培育品牌个性。<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>整合供应链资源，为国际品牌<span style="color: black;">供给</span>OEM服务。把握新技术如3D设计、数字营销等为品牌加值。只要敢于创新与改变，我认为外贸行业是能够在新环境下开创一番新天地的。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5ae8d430a3f14b63a8718521c0ebbaeb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723055982&amp;x-signature=vHv1DITeBJy2ILZS9JVpVVjhsxY%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：CANVA</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.探索跨境电商<span style="color: black;">关联</span>模式，<span style="color: black;">认识</span><span style="color: black;">区别</span>平台的运营特点</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">为何</span>传统外贸行业迟迟<span style="color: black;">不愿</span>转战跨境电商？从我所在<span style="color: black;">机构</span>而言，老板思维定势不变是<span style="color: black;">基本</span>问题。<span style="color: black;">非常多</span>做传统外贸做起来的人，不<span style="color: black;">认识</span>跨境电商<span style="color: black;">亦</span>不去<span style="color: black;">认识</span>跨境电商，<span style="color: black;">然则</span>这些年<span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>，互联网改变的<span style="color: black;">不仅</span>是<span style="color: black;">咱们</span>的生活，<span style="color: black;">商场</span>模式，传播模式都在随之快速变化。<span style="color: black;">倘若</span><span style="color: black;">不可</span><span style="color: black;">即时</span>转变，<span style="color: black;">咱们</span>只能顺应客户思维行事，失去了主动权。中国在互联网电商发展上是领先的，<span style="color: black;">此刻</span>国外全面电商化<span style="color: black;">亦</span>是大势所趋。正如冷芸博士所强调的，外贸不会消失，但工作方式必须<span style="color: black;">出现</span>改变。而利用跨境电商平台直接接触客户是一种可行的新模式。<span style="color: black;">倘若</span>外贸行业转型跨境电商，就<span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">各样</span>新工具与海外客户直接交流，<span style="color: black;">亦</span><span style="color: black;">能够</span>针对<span style="color: black;">区别</span>客户制定差异化营销<span style="color: black;">方法</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">面临转型升级的压力，我认为外贸企业改变<span style="color: black;">能够</span>从以下方面着手：<span style="color: black;">第1</span>，培养<span style="color: black;">青年</span>人才，<span style="color: black;">运用</span>数字化工具，深入<span style="color: black;">认识</span>各大电商平台（Amazon、eBay、AliExpress等）的运营模式和规则；第二，重新<span style="color: black;">评定</span>客户结构，<span style="color: black;">研发</span>新客户；第三，学习电商经营模式，<span style="color: black;">把握</span>关键技能如搜索引擎优化（SEO）、数据分析、库存管理等，寻求转型升级；第四，<span style="color: black;">运用</span>社交<span style="color: black;">媒介</span>进行海外市场营销。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在外贸行业中，客户关系管理仍是核心竞争力。从企业的<span style="color: black;">方向</span>出发，一方面，<span style="color: black;">能够</span>加强与现有客户的联系，<span style="color: black;">供给</span>更<span style="color: black;">优秀</span>的服务与支持。<span style="color: black;">例如</span>主动<span style="color: black;">供给</span>市场信息、样品改良等。另一方面，<span style="color: black;">亦</span>要积极参与<span style="color: black;">各样</span>业界活动，接触潜在客户。<span style="color: black;">能够</span>采用弹性定价策略来<span style="color: black;">创立</span>合作关系。还要注重客户体验，运用新技术<span style="color: black;">供给</span>个性化<span style="color: black;">处理</span><span style="color: black;">方法</span>。<span style="color: black;">仅有</span>与客户真正<span style="color: black;">创立</span>信任，外贸企业<span style="color: black;">才可</span>在竞争中脱颖而出。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">面对这些<span style="color: black;">外边</span>环境变化，企业管理思维<span style="color: black;">亦</span>需要转变，实现从追求规模到追求效益、品牌的转变，这需要投入<span style="color: black;">海量</span>心力培育人才。员工个人<span style="color: black;">亦</span>面临知识更新换代的压力，需要<span style="color: black;">持续</span>学习新技能<span style="color: black;">才可</span>适应岗位升级的<span style="color: black;">需求</span>。总体<span style="color: black;">来讲</span>，中国外贸行业正处在一个下半场的开局<span style="color: black;">周期</span>，<span style="color: black;">怎样</span>重新配置资源、<span style="color: black;">提高</span>企业核心竞争力是重要命题。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3b431d356fbe4329af60fce2627d74e9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723055982&amp;x-signature=1Vxyq3hhpwBQlfe7a%2BwMKX4vXG0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>成长路径</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.传统外贸行业的员工成长路径</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">初级<span style="color: black;">周期</span>：从<span style="color: black;">基本</span>的跟单员<span style="color: black;">起始</span>，<span style="color: black;">经过</span><span style="color: black;">持续</span>地学习和实践，晋升为高级跟单或业务经理。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">中级<span style="color: black;">周期</span>：在<span style="color: black;">作为</span>业务经理后，<span style="color: black;">经过</span>优秀的业绩和管理能力，可晋升为<span style="color: black;">营销</span>总监或分<span style="color: black;">机构</span>经理。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">高级<span style="color: black;">周期</span>：在具备<span style="color: black;">必定</span>资本和资源后，有可能<span style="color: black;">作为</span><span style="color: black;">机构</span>的总经理<span style="color: black;">或</span>自主创业，开启自己的贸易<span style="color: black;">机构</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e252578af1314fd8bf3614813ddb6a3d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723055982&amp;x-signature=gm7umud5xYIb%2BHJiIp84ePR5cv8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.跨境电商行业的员工成长路径</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">初级<span style="color: black;">周期</span>：从运营助手<span style="color: black;">起始</span>，<span style="color: black;">熟练</span>电商运营的各个环节。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">中级<span style="color: black;">周期</span>：<span style="color: black;">作为</span>运营经理后，需要具备更强的数据分析和团队管理能力，有望晋升为运营总监。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">高级<span style="color: black;">周期</span>：<span style="color: black;">最后</span>可能<span style="color: black;">作为</span>电商平台的合作伙伴或自建品牌，<span style="color: black;">把握</span><span style="color: black;">更加多</span>的资源和市场份额。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当前外贸行业竞争激烈，无论你是坚守传统外贸还是转战跨境电商，<span style="color: black;">做为</span>从业者都必须保持学习精神， <span style="color: black;">持续</span><span style="color: black;">提高</span><span style="color: black;">自己</span>能力，<span style="color: black;">把握</span>电商化运作模式，为企业创造更高价值<span style="color: black;">才可</span>实现个人成长。<span style="color: black;">咱们</span>的讨论让我认识到，个人发展是一个循序渐进的过程。从我<span style="color: black;">自己</span>出发，在当前的环境下，我计划从以下几个方面来<span style="color: black;">提高</span>自己的职业能力：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1) 加强外语学习，为直接与海外客户进行交流<span style="color: black;">创立</span>语言<span style="color: black;">基本</span>；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2) 主动<span style="color: black;">把握</span>数字化营销知识和跨境营销技巧，为企业电商转型做准备；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3) <span style="color: black;">认识</span>跨境供应链模式，<span style="color: black;">提高</span><span style="color: black;">全世界</span>运营视野，学习国际贸易法规，<span style="color: black;">供给</span>专业贸易支持；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4) 系统学习品牌建设、市场营销<span style="color: black;">关联</span>知识，为担任重要岗位<span style="color: black;">累积</span>经验；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5) <span style="color: black;">提高</span>数据分析能力，洞察市场<span style="color: black;">需要</span>，为企业电商转型<span style="color: black;">供给</span>人才支撑。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6) 关注前沿的<span style="color: black;">商场</span>模式创新，如社交电商、直播电商等，拓宽思路；参加行业交流活动，结识各界成功人士，吸收先进经验；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">7) 注重<span style="color: black;">提高</span>团队协作、人际沟通的软实力，<span style="color: black;">作为</span>领导者。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">改革常面临阻力， 就算企业环境艰难，个人<span style="color: black;">亦</span>要保持对<span style="color: black;">将来</span>的<span style="color: black;">自信心</span>与热情。但我相信，只要方向正确，定能推动企业与时俱进；只要敢于接受变化，就<span style="color: black;">必定</span>能在新环境中开创新机遇；只要积极进取，外贸从业者定能打开新局面。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4c494955cca14242b35ff8f76f24f0c5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723055982&amp;x-signature=8Hu2V5P%2FdROkkXkULy2vB%2Fkj6i0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">庄主总结</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1、</span>服装外贸行业发展<span style="color: black;">状况</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.客户<span style="color: black;">状况</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">客源流失问题：<span style="color: black;">全世界</span>经济压力与竞争激烈<span style="color: black;">引起</span>客户对价格和质量更为挑剔。不仅<span style="color: black;">引起</span>订单量减少，<span style="color: black;">况且</span>利润空间<span style="color: black;">亦</span>被压缩。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">客户<span style="color: black;">行径</span>分析：现有客户更加<span style="color: black;">注重</span>短期利益，很少有<span style="color: black;">长时间</span>合作的意愿。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.服装外贸人员<span style="color: black;">状况</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">跟单工<span style="color: black;">做为</span>主：<span style="color: black;">非常多</span>员工在<span style="color: black;">机构</span>内部仅负责跟单，缺乏客户资源，晋升空间和薪资涨幅相对有限。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">职业发展瓶颈：<span style="color: black;">因为</span><span style="color: black;">不可</span>直接与客户接触，缺乏必要的业务和谈判技能，难以有更大的职业突破。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.行业<span style="color: black;">状况</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">夕阳产业倾向：服装外贸行业增长缓慢，尤其在疫情影响下，<span style="color: black;">全世界</span>贸易受限，进一步加大了行业压力。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">新兴市场的竞争：与新兴市场（如越南、孟加拉等）的竞争加剧，这些国家在劳动成本和税收方面<span style="color: black;">拥有</span><span style="color: black;">优良</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2、</span>服装外贸人员的发展方向</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.继续在传统外贸行业内发展</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">加强客户关系管理：<span style="color: black;">经过</span>CRM系统进行数据分析，<span style="color: black;">认识</span>客户<span style="color: black;">需要</span>，<span style="color: black;">供给</span>更个性化的服务。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">提高</span>专业技能：学习服装设计、物流管理等，以更全面地<span style="color: black;">把握</span>业务。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.转型跨境电商</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">电商平台<span style="color: black;">科研</span>：需深入<span style="color: black;">认识</span>各大电商平台（Amazon、eBay、AliExpress等）的运营模式和规则。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">把握</span>电商关键技能：如搜索引擎优化（SEO）、数据分析、库存管理等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3、</span>成长路径</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.在传统外贸行业</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">初级<span style="color: black;">周期</span>：从<span style="color: black;">基本</span>的跟单员<span style="color: black;">起始</span>，<span style="color: black;">经过</span><span style="color: black;">持续</span>地学习和实践，晋升为高级跟单或业务经理。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">中级<span style="color: black;">周期</span>：在<span style="color: black;">作为</span>业务经理后，<span style="color: black;">经过</span>优秀的业绩和管理能力，可晋升为<span style="color: black;">营销</span>总监或分<span style="color: black;">机构</span>经理。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">高级<span style="color: black;">周期</span>：在具备<span style="color: black;">必定</span>资本和资源后，有可能<span style="color: black;">作为</span><span style="color: black;">机构</span>的总经理<span style="color: black;">或</span>自主创业，开启自己的贸易<span style="color: black;">机构</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.在跨境电商行业</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">初级<span style="color: black;">周期</span>：从运营助手<span style="color: black;">起始</span>，<span style="color: black;">熟练</span>电商运营的各个环节。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">中级<span style="color: black;">周期</span>：<span style="color: black;">作为</span>运营经理后，需要具备更强的数据分析和团队管理能力，有望晋升为运营总监。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">高级<span style="color: black;">周期</span>：<span style="color: black;">最后</span>可能<span style="color: black;">作为</span>电商平台的合作伙伴或自建品牌，<span style="color: black;">把握</span><span style="color: black;">更加多</span>的资源和市场份额。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文字整理：张怀楷</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文字编辑：陈畅</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">美术编辑：李宁</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">举荐</span>书籍</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你有职场<span style="color: black;">关联</span>问题，欢迎<span style="color: black;">认识</span>冷芸的新书《人生不急 职场不慌》！</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c622127e49314433ba4007f672246fdb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723055982&amp;x-signature=R6REgxvErOeHtsVBidKTtrKWonk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">• <span style="color: black;">倘若</span>你是老板，你平时想给员工做的教育<span style="color: black;">这儿</span>都帮你写出来了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">• <span style="color: black;">倘若</span>你是员工，你平时不敢给老板提的<span style="color: black;">意见</span>，<span style="color: black;">亦</span>都帮你提出来了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">• <span style="color: black;">倘若</span>你正在经历事业迷茫期，<span style="color: black;">能够</span><span style="color: black;">瞧瞧</span>怎么走出这个迷茫。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除此之外，本书还探讨了当下职场文化特征，并鼓励<span style="color: black;">每一个</span>个体都应坚守道德价值观，保持开放的思维方式。职场新人应尽早养成的<span style="color: black;">行径</span>习惯与沟通表达能力<span style="color: black;">亦</span>是本书重点。本书还呈现了职场女性该<span style="color: black;">怎样</span>发展自己的职业，以及对职场人士<span style="color: black;">怎样</span>开展副业的识见。最后，当下居家办公<span style="color: black;">作为</span>主流，本书还讲解了居家办公将<span style="color: black;">怎样</span>影响<span style="color: black;">咱们</span>的办公形式与工作<span style="color: black;">道理</span>。</span></span></p>




j8typz 发表于 2024-10-8 21:06:22

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