论坛 › 湖南 › 做不了优秀的企业家，但能够做一流的工匠

ikkhksvu 发表于 2024-7-30 17:35:36

做不了优秀的企业家，但能够做一流的工匠

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/ZYpa3icG6myjy1TIH6HVNsibbcF4W9fsxObU0WaMuNhHfYDb2xWfUeZrLicBo3ACX6fLMIGLKegPc87qcIabVgMFg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/ZYpa3icG6myhuJN6u8J5XnxyEzJTqtB85xoYu4QWIOlx7icXN8Xeh1PfXVCjw6hYDL3Swbicox9Vb16MphYCeBpibQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">陈超，刑天营销创始人。是上海SEO</span><span style="color: black;">（搜索引擎优化）</span><span style="color: black;">行业组织的最早发起人之一，上海SEO联盟<span style="color: black;">初期</span>5位核心发起人员、上海SEO联谊会核心创始人员。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">活动：2016年4月15日 &nbsp;“2016MADCon搜索分享会” &nbsp;笔记侠<span style="color: black;">做为</span>战略<span style="color: black;">媒介</span>合作方，经活动方与嘉宾授权发布完整笔记。&nbsp;&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">笔记：笔记侠&nbsp;&nbsp;深度好文：5951字 | &nbsp;6分钟阅读</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全网首发 · 笔记导读</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span></strong><span style="color: black;"><span style="color: black;">非常多</span>SEO<span style="color: black;">机构</span>会介绍自己的SEO有多强大，其实自己人做SEO项目的时候是不看软件的，它只是一个<span style="color: black;">营销</span>工具；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span></strong><span style="color: black;"><span style="color: black;">想要</span>在SEO行业混得好，必须让自己更专业<span style="color: black;">有些</span>，理论更完整<span style="color: black;">有些</span>，表述更专业<span style="color: black;">有些</span>，在行业的知名度更大<span style="color: black;">有些</span>，你的工作将会更顺利；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span></strong><span style="color: black;">SEO的关键不是技术问题，不是技术能力，而是你的资源管理能力和沟通能力；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做SEO的人，应该<span style="color: black;">选取</span>一个比较好，资源相对比较丰富的平台，把你的SEO知识利用出去，可能就会是一个双赢的<span style="color: black;">结果</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span></strong><span style="color: black;">做不了优秀的企业家，但<span style="color: black;">能够</span>做一流的工匠；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span></strong><span style="color: black;">SEO的挑战：搜索的重要性在下降，SEO整体流量在下降；百度回流问题比较严重；自然搜索的排名最后被交换出去；各路英雄汇集形成的现象。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全网首发 · 完整笔记</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天我讲做</span><span style="color: black;">SEO</span><span style="color: black;">人的<span style="color: black;">有些</span>经历和心得。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">此刻</span>有一家自己的<span style="color: black;">机构</span>，<span style="color: black;">机构</span>成立<span style="color: black;">亦</span><span style="color: black;">已然</span>有五年，但我<span style="color: black;">更加多</span>时候是把自己当成</span><span style="color: black;">SEO</span><span style="color: black;">人，我<span style="color: black;">此刻</span>还<span style="color: black;">每日</span>参与到</span><span style="color: black;">SEO</span><span style="color: black;">项目的实战中，审核团队成员写的<span style="color: black;">各样</span><span style="color: black;">方法</span>。<span style="color: black;">因此</span>我更愿意把自己当作</span><span style="color: black;">SEO</span><span style="color: black;">人，跟<span style="color: black;">大众</span>讲讲这方面的经验。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这次恰好是我从事</span><span style="color: black;">SEO</span><span style="color: black;">十年的日子，<span style="color: black;">因此</span>既想讲<span style="color: black;">有些</span>干货又想讲<span style="color: black;">有些</span>情怀，这算是一个纪念，<span style="color: black;">亦</span>从侧面<span style="color: black;">瞧瞧</span>中国数位引擎和</span><span style="color: black;">SEO</span><span style="color: black;">的发展。</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">意料之外，SEO<span style="color: black;">陪同</span>我十<span style="color: black;">数年</span></span></strong></span></strong></span></p>
    </h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">06</span><span style="color: black;">年之前我在做什么？我从湘潭大学毕业，毕业以后做过程序员，那时比较流行</span><span style="color: black;">Delphi</span><span style="color: black;">（德尔菲，</span><span style="color: black;">Windows</span><span style="color: black;">平台下著名的快速应用程序<span style="color: black;">研发</span>工具），做过个人站长，做过<span style="color: black;">制品</span>策划，<span style="color: black;">因此</span>是从技术方面转型过来的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/ZYpa3icG6myhuJN6u8J5XnxyEzJTqtB85AGjU11pSeR6xX2a87NUbM4QfCPEon0tMOpJl9bUAMib9M0nlrZLfvZA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那时候弄个博客，即使不懂</span><span style="color: black;">SEO</span><span style="color: black;"><span style="color: black;">亦</span>有流量，<span style="color: black;">因此呢</span></span><span style="color: black;">90</span><span style="color: black;">后可能会觉得生不逢时；那时候是以谷歌为主；那时候<span style="color: black;">懊悔</span><span style="color: black;">无</span>多注册域名；那时候域名一元钱一个。这是我对那个时候的印象。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2006</span><span style="color: black;">年的时候，做完<span style="color: black;">制品</span>策划之后我想到互联网行业，恰好碰到一个机会就加入了纸业联讯。</span><span style="color: black;">2006</span><span style="color: black;">年做网站推广的时候，<span style="color: black;">重点</span>精力可能是</span><span style="color: black;">QQ</span><span style="color: black;">群认证，而</span><span style="color: black;">SEO</span><span style="color: black;">只是其中稍微附带<span style="color: black;">思虑</span>的一点，那时候并<span style="color: black;">无</span>想过</span><span style="color: black;">SEO</span><span style="color: black;">三个字母将<span style="color: black;">陪同</span>我接下来的十年。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2007</span><span style="color: black;">年我加入达闻，是<span style="color: black;">由于</span>曾经的达闻总监尹天英，后来他加入了阿里、好耶，在他的<span style="color: black;">举荐</span>下我才加入了达闻，<span style="color: black;">倘若</span><span style="color: black;">无</span>尹天英，可能我在</span><span style="color: black;">SEO</span><span style="color: black;">行业<span style="color: black;">亦</span>做不了十年。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">达闻营销有一个说法：上海搜索引擎营销中的黄埔军校。达闻营销由美国人</span><span style="color: black;">TR</span><span style="color: black;">和英国人</span><span style="color: black;">Charles</span><span style="color: black;">负责，</span><span style="color: black;">Chorles</span><span style="color: black;">是前易趣创始团队成员。这两人在我心目中总是以一种教授专家的形象在引导着<span style="color: black;">咱们</span>，教<span style="color: black;">咱们</span><span style="color: black;">非常多</span>东西。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后来我自己成立了<span style="color: black;">机构</span>，我的<span style="color: black;">机构</span><span style="color: black;">亦</span>继承了达闻营销的精神，<span style="color: black;">期盼</span>员工从技术<span style="color: black;">方向</span><span style="color: black;">处理</span>问题，我非常尊重这两位老板。</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SEO只是一个项目工具</span></strong></span></strong></span></p>
    </h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谈一下在达闻的经历。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/ZYpa3icG6myhuJN6u8J5XnxyEzJTqtB85W52tgeSRyib1qr8EwFlHBI2ibVYUsgS6369crZDTUtibRS7jsF2TYtelA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">达闻营销做了<span style="color: black;">非常多</span>案例，<span style="color: black;">例如</span>雅漾和</span><span style="color: black;">SEPHORA</span><span style="color: black;">，我在<span style="color: black;">有些</span>行业会议上讲电子商务的发展经验时，<span style="color: black;">非常多</span>经验<span style="color: black;">便是</span>从这个项目中得到的。我优化过</span><span style="color: black;">1200</span><span style="color: black;">万收入量的环球资源网、明星诺基亚、汇丰银行，还有那个时候很火的起点中文网。</span><span style="color: black;"><span style="color: black;">区别</span>的网站手法不<span style="color: black;">同样</span>，<span style="color: black;">例如</span>起点中文网，那时候要探索这种大网站应该怎么做。雅漾这种<span style="color: black;">全世界</span>品牌的网站，<span style="color: black;">需求</span>会更高些。<span style="color: black;">她们</span>对网站<span style="color: black;">需求</span>非常高，优化的<span style="color: black;">最后</span>结果是看这个网站的排名，上来<span style="color: black;">便是</span><span style="color: black;">她们</span>想要的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那时的客户<span style="color: black;">重点</span>是北京的客户，大<span style="color: black;">大都是</span><span style="color: black;">有些</span>大平台，中国的大型平台大部分集中在北京；上海基本上<span style="color: black;">无</span>诞生大的网站，除了携程和<span style="color: black;">公众</span>点评，但上海有<span style="color: black;">非常多</span><span style="color: black;">宣传</span>和品牌<span style="color: black;">机构</span>，<span style="color: black;">因此</span><span style="color: black;">咱们</span>在上海的<span style="color: black;">机构</span><span style="color: black;">触及</span><span style="color: black;">更加多</span><span style="color: black;">全世界</span>的品牌客户；<span style="color: black;">而后</span>是浙江、福建、广东。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这三个<span style="color: black;">地区</span>有<span style="color: black;">有些</span><span style="color: black;">一起</span>的特点：民营企业非常发达。<span style="color: black;">因此呢</span><span style="color: black;">倘若</span><span style="color: black;">大众</span>在这三个<span style="color: black;">地区</span>工作，接触比较多的<span style="color: black;">便是</span>民营品牌网站的推广和民营电商网站的推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>在<span style="color: black;">营销</span>的时候<span style="color: black;">爱好</span>跟客户描绘他的网站得分多少，优化后得分多少，网站的代码质量得分多少，优化完以后又有多少分，流量可能<span style="color: black;">提高</span>多少，这是用一种数据分析定位</span><span style="color: black;">SEO</span><span style="color: black;">的做法，<span style="color: black;">实质</span>上并<span style="color: black;">无</span>什么<span style="color: black;">功效</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>SEO<span style="color: black;">机构</span>会介绍自己的SEO有多强大，其实自己人做SEO项目的时候是不看软件的，它只是一个<span style="color: black;">营销</span>工具。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那时候的优化以站内优化为主，会用到这个软件——</span><span style="color: black;">Advanced Web Ranking</span><span style="color: black;">，当时是</span><span style="color: black;">4.0</span><span style="color: black;">，<span style="color: black;">此刻</span><span style="color: black;">已然</span>用到</span><span style="color: black;">11.0</span><span style="color: black;">了。我觉得这是一个非常好的软件，大概只要</span><span style="color: black;">200</span><span style="color: black;">美金，还<span style="color: black;">能够</span>批量<span style="color: black;">查找</span>关键词的排名；还有<span style="color: black;">便是</span>谷歌</span><span style="color: black;">Andalytics</span><span style="color: black;">；<span style="color: black;">另一</span><span style="color: black;">便是</span></span><span style="color: black;">omniture</span><span style="color: black;">和</span><span style="color: black;">webtrends</span><span style="color: black;">。那时候做</span><span style="color: black;">SEO</span><span style="color: black;">非常注重数据分析，<span style="color: black;">关联</span>软件<span style="color: black;">亦</span>非常专业。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">互联网给<span style="color: black;">咱们</span>的可能<span style="color: black;">便是</span><span style="color: black;">经过</span>预测一个词的排名，从<span style="color: black;">第1</span>名到第五位，去分析这个词<span style="color: black;">能够</span>带来多少流量，我觉得这还是可能的。</span><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">倘若</span>再去预测就会<span style="color: black;">显出</span>非常滑稽，你<span style="color: black;">能够</span>预测自然排名，但你不<span style="color: black;">晓得</span>前面有多少<span style="color: black;">区别</span>的排名，<span style="color: black;">因此</span><span style="color: black;">没法</span>预测排名带来的流量。<span style="color: black;">此刻</span>的流量预测都只是一种噱头。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/ZYpa3icG6myh5grLMupb0aDSxjOWgCzt0VTXZNIjV9Q14qRRdzF8W9jEkmPaSY1hic0pd1wjbJexUBE5bHziaVCng/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">过去<span style="color: black;">咱们</span>做排名，大站做聚合，小站做关键词密度，把一个<span style="color: black;">制品</span>的关键词摆出来，<span style="color: black;">此刻</span>小网站的优化做关键词密度<span style="color: black;">已然</span><span style="color: black;">无</span>什么用了，<span style="color: black;">此刻</span>的小网站要做<span style="color: black;">新闻</span>、内容。品牌站做用户体验，整体形象都<span style="color: black;">无</span>降低，那是<span style="color: black;">咱们</span>比较花精力<span style="color: black;">科研</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/ZYpa3icG6myhuJN6u8J5XnxyEzJTqtB85RibazTchqwvRJL8dLFzRtOapOUtyibDDxgPAPVDSXQVUTkDt6yChiarzw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我印象比较深刻的是以前<span style="color: black;">咱们</span>优化一个网站——</span><span style="color: black;">NOKIA</span><span style="color: black;">，这个网站在首页</span><span style="color: black;">Flash</span><span style="color: black;">中的东西非常重要，怎么让搜索引擎<span style="color: black;">亦</span>收录到？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2007</span><span style="color: black;">年的时候<span style="color: black;">咱们</span>想了一个办法：当这个网页的代码<span style="color: black;">无</span>被加载出来的时候，就把</span><span style="color: black;">flash</span><span style="color: black;">的文本信息写到</span><span style="color: black;">noscript</span><span style="color: black;">脚本中；还有一个方式是对</span><span style="color: black;">flash</span><span style="color: black;">做了两个<span style="color: black;">选取</span>链接——静态版和</span><span style="color: black;">flash</span><span style="color: black;">，做了一个</span><span style="color: black;">DIV</span><span style="color: black;"><span style="color: black;">隐匿</span>层。那个时候<span style="color: black;">针对</span>品牌网站的<span style="color: black;">有些</span>细节优化，<span style="color: black;">咱们</span>花了<span style="color: black;">非常多</span>心思去想：要怎么样设计一个很好的功能，设计一个模块<span style="color: black;">乃至</span><span style="color: black;">能够</span>改进用户体验，能够把</span><span style="color: black;">SEO</span><span style="color: black;">的思想融入进去，<span style="color: black;">况且</span>不破坏网站的用户体验。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我觉得那时候的</span><span style="color: black;">SEO</span><span style="color: black;">就像补鱼网<span style="color: black;">同样</span>，补好了就有鱼了，基本上只要投入一个网站就能回本，只要有投入就会有产出。那时候上海的薪水，<span style="color: black;">一月</span></span><span style="color: black;">4500</span><span style="color: black;">，三年是</span><span style="color: black;">7000</span><span style="color: black;">到</span><span style="color: black;">9000</span><span style="color: black;">，<span style="color: black;">此刻</span>的实习生是</span><span style="color: black;">2500</span><span style="color: black;">到</span><span style="color: black;">3000</span><span style="color: black;">，应届生是</span><span style="color: black;">4500</span><span style="color: black;">到</span><span style="color: black;">5000</span><span style="color: black;">，<span style="color: black;">此刻</span>成本<span style="color: black;">增多</span><span style="color: black;">非常多</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2009</span><span style="color: black;">年有<span style="color: black;">说到</span>一个占位优化，当时只是萌芽，为了<span style="color: black;">帮忙</span>搜索引擎改善网站的口碑形象，<span style="color: black;">或</span>当把一个企业品牌信息发布到<span style="color: black;">资讯</span>上、视频、百度上，让用户搜索时，到结果页看到的都是正面信息。<span style="color: black;">此刻</span><span style="color: black;">咱们</span><span style="color: black;">叫作</span>呼它，有的叫它</span><span style="color: black;">SMO</span><span style="color: black;">、</span><span style="color: black;">ORM</span><span style="color: black;">，有的叫它：霸屏，其实<span style="color: black;">便是</span><span style="color: black;">怎样</span>利用别人的平台<span style="color: black;">得到</span>更好的排名，为你的品牌做宣传，<span style="color: black;">或</span>为你的<span style="color: black;">营销</span>带来<span style="color: black;">帮忙</span>。那时候<span style="color: black;">咱们</span>做的霸屏项目有橡果国际，<span style="color: black;">亦</span><span style="color: black;">包含</span><span style="color: black;">有些</span>插屏<span style="color: black;">宣传</span>，<span style="color: black;">咱们</span>帮它做了<span style="color: black;">非常多</span>口碑宣传。</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">做SEO要形成自己的专家形象</span></strong></span></strong></span></p>
    </h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我的创业得益于在创业之前就在行业中有小小的知名度，这让我<span style="color: black;">火速</span>就接到生意了，<span style="color: black;">而后</span>活到了<span style="color: black;">此刻</span>。我觉得这<span style="color: black;">亦</span>很值得其他</span><span style="color: black;">SEO</span><span style="color: black;">人学习：<span style="color: black;">白日</span>做项目，跟客户讨论<span style="color: black;">各样</span>提案<span style="color: black;">或</span>写<span style="color: black;">各样</span><span style="color: black;">方法</span>，<span style="color: black;">夜晚</span>写博客来分享经验。<span style="color: black;">此刻</span><span style="color: black;">倘若</span>各们同行<span style="color: black;">亦</span>想这么学，<span style="color: black;">那样</span>你<span style="color: black;">能够</span>去把你的经验分享到公众号，以及<span style="color: black;">博客</span>、<span style="color: black;">微X</span>就<span style="color: black;">能够</span>了，有机会的话还<span style="color: black;">能够</span>做<span style="color: black;">有些</span>演讲分享，但我一向的风格是不管写<span style="color: black;">文案</span>还是演讲，都写实在的干货，<span style="color: black;">便是</span>用比较<span style="color: black;">精细</span>的语言把<span style="color: black;">有些</span>要点写出来，<span style="color: black;">因此</span><span style="color: black;">非常多</span><span style="color: black;">伴侣</span>觉得我这人比较实在。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2007</span><span style="color: black;">年在写<span style="color: black;">文案</span>的时候，英伟和</span><span style="color: black;">RQ</span><span style="color: black;">组织了赢时代（国内专业的网络营销、电子商务会议运营平台），那时候写<span style="color: black;">文案</span>比较专业，效果比较好。这让我产生了<span style="color: black;">有些</span>想法，我回去以后跟老板说：“达闻营销<span style="color: black;">亦</span>应该<span style="color: black;">这般</span>。”达闻营销在中国比<span style="color: black;">她们</span>更早，但品牌却很小，我<span style="color: black;">意见</span>老板<span style="color: black;">亦</span>这么做。<span style="color: black;">然则</span>达闻有一个天然的硬伤：两个老板做</span><span style="color: black;">SEO</span><span style="color: black;">，其中一个是美国人，中文不是<span style="color: black;">尤其</span>好，<span style="color: black;">因此</span>在这块<span style="color: black;">咱们</span><span style="color: black;">始终</span>很难形成一个自己的专家形象，这让</span><span style="color: black;">SEO</span><span style="color: black;">方面发展有些缓慢。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">为何</span>我觉得<span style="color: black;">必定</span>要形成专家形象？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>我在见客户的时候，碰到一个很典型的问题：认为你的专业做这个生意会比较容易谈论。<span style="color: black;">倘若</span>老板认为你的专业做起来会比较顺利，但<span style="color: black;">倘若</span>老板质疑你，让你<span style="color: black;">供给</span>证据证明你<span style="color: black;">这般</span>修改能带来多少流量，这是很痛苦的。<span style="color: black;">由于</span>这个证明非常困难，不<span style="color: black;">晓得</span><span style="color: black;">增多</span>链接，改一个标题能<span style="color: black;">提高</span>多少，<span style="color: black;">或</span>这个排名能<span style="color: black;">不可</span><span style="color: black;">提高</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">想要</span>在SEO行业混得好，必须让自己更专业<span style="color: black;">有些</span>，理论更完整<span style="color: black;">有些</span>，表述更专业<span style="color: black;">有些</span>，在行业的知名度更大<span style="color: black;">有些</span>，你的工作将会更顺利。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/ZYpa3icG6myhuJN6u8J5XnxyEzJTqtB85yUX25QVoic63Fnl6aibTb0ZzIzhaRRQuNftcI4WLeLcUf2czic3gibfRog/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那时候的大会是谷歌主导的</span><span style="color: black;">SEO</span><span style="color: black;">理论体系，必须邀请<span style="color: black;">有些</span>老外回来，<span style="color: black;">由于</span>会<span style="color: black;">显出</span>专业，<span style="color: black;">此刻</span>基本上<span style="color: black;">无</span>再请了。老外回来讲的东西不<span style="color: black;">必定</span>实用，<span style="color: black;">另一</span>那个时候<span style="color: black;">宣传</span><span style="color: black;">尤其</span>少，<span style="color: black;">此刻</span>会议<span style="color: black;">宣传</span>会多<span style="color: black;">有些</span>。后来，百度的<span style="color: black;">宣传</span><span style="color: black;">亦</span>变了，用户的眼球停留的位置基本上形成三角的形象，<span style="color: black;">然则</span>谷歌中国形成不<span style="color: black;">然则</span>三角，还是长方型，<span style="color: black;">由于</span>它受到了百度的影响。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/ZYpa3icG6myhuJN6u8J5XnxyEzJTqtB85kJy1BDAsFdlziaiakeMYzfueRXQXrsEBHYR5shyhpmq9TMy9a9YATeUA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>百度这么零散？<span style="color: black;">由于</span>百度搜索的首页中间有<span style="color: black;">宣传</span>，<span style="color: black;">因此</span>用户在百度浏览的时候为了更准确地看内容会多浏览几个搜索结果，<span style="color: black;">这般</span><span style="color: black;">才可</span>够有一个比较，再去进行点击。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>中国特色<span style="color: black;">便是</span><span style="color: black;">宣传</span>在左边，以及<span style="color: black;">咱们</span>的搜索引擎<span style="color: black;">起始</span>做自己的<span style="color: black;">新闻</span>频道了，<span style="color: black;">例如</span><span style="color: black;">资讯</span>、视频、<span style="color: black;">晓得</span>、经验、文库。这<span style="color: black;">亦</span>很好，当然了百度这些内容频道<span style="color: black;">亦</span>是有很大<span style="color: black;">功效</span>的，<span style="color: black;">例如</span><span style="color: black;">倘若</span>有<span style="color: black;">非常多</span>疑问，百度<span style="color: black;">晓得</span>都会告诉<span style="color: black;">咱们</span>，这<span style="color: black;">亦</span>是非常好的工具。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再后来<span style="color: black;">便是</span>谷歌退出中国，这对</span><span style="color: black;">SEO</span><span style="color: black;">行业的影响<span style="color: black;">尤其</span>大，<span style="color: black;">由于</span>谷歌在中国影响力还是非常大的。</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">电商网站的优化</span></strong></span></strong></span></p>
    </h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我在达闻工作了三年半，职位是</span><span style="color: black;">SEO</span><span style="color: black;">总监，但做了三年的</span><span style="color: black;">SEO</span><span style="color: black;">项目，实在太无聊了，就想尝试</span><span style="color: black;">SEO</span><span style="color: black;">跟</span><span style="color: black;">PPC</span><span style="color: black;">（点击付费<span style="color: black;">宣传</span>）的结合。虽然那三年我经常跟客户讲</span><span style="color: black;">SEO</span><span style="color: black;">会跟</span><span style="color: black;">PPC</span><span style="color: black;">结合，但要怎么结合？<span style="color: black;">由于</span></span><span style="color: black;">SEO</span><span style="color: black;"><span style="color: black;">分部</span>有</span><span style="color: black;">SEO</span><span style="color: black;">的</span><span style="color: black;">PPC</span><span style="color: black;">，这很难结合，它们各自有各自的利益。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>我经常琢磨这件事情，但<span style="color: black;">由于</span><span style="color: black;">有些</span><span style="color: black;">原由</span><span style="color: black;">触及</span>到生活，<span style="color: black;">因此</span>离开了。后来加入了梦芭莎，当时麦包包的项目<span style="color: black;">大众</span>都说是</span><span style="color: black;">SEO</span><span style="color: black;">的奇迹，让<span style="color: black;">非常多</span>老板侧目，那时候我的老板<span style="color: black;">亦</span>很<span style="color: black;">仰慕</span>，<span style="color: black;">因此</span>给了我一个任务，让我把流量做上去。半年不到，在电商</span><span style="color: black;">SEO的<span style="color: black;">行业</span>，</span><span style="color: black;">我觉得我的经验不错。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我是综合了<span style="color: black;">非常多</span>网站以后，自己策划出一套电商网站的优化<span style="color: black;">办法</span>。那时候参考了京东的</span><span style="color: black;">SEO</span><span style="color: black;">，还有以前做的起点中文网和几个<span style="color: black;">新闻</span>网站，爱美女性网等，有些网站在电商频道优化细节方面做得<span style="color: black;">尤其</span>好，<span style="color: black;">例如</span>京东，以及京东在筛选过程<span style="color: black;">亦</span>做得非常好，有些在标题方面做得好，但有的是电商网站，有的是</span><span style="color: black;">B2B</span><span style="color: black;">网站。我把<span style="color: black;">她们</span>综合在<span style="color: black;">一块</span>做出了自己的东西，最后的效果还是很不错的，流量从<span style="color: black;">每日</span>的</span><span style="color: black;">2</span><span style="color: black;">千</span><span style="color: black;">UV</span><span style="color: black;">到</span><span style="color: black;">8</span><span style="color: black;">万</span><span style="color: black;">UV</span><span style="color: black;">，网页收录从</span><span style="color: black;">2500</span><span style="color: black;">个到</span><span style="color: black;">1500000</span><span style="color: black;">个。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站优化的时候，最大的麻烦是当你想把网站<span style="color: black;">所有</span>优化一遍之后<span style="color: black;">发掘</span>技术不给力，这很<span style="color: black;">平常</span>，<span style="color: black;">由于</span>技术的目的并不是流量。</span><span style="color: black;"><span style="color: black;">因此</span>我就适可而止，我让技术<span style="color: black;">尽可能</span>做好几个功能，把那几个功能反复应用到极致。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO的关键不是技术问题，不是技术能力，而是你的资源管理能力和沟通能力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电商网站优化的<span style="color: black;">一般</span>技巧<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">平常</span>网站的优化技巧，在这个<span style="color: black;">规律</span>下，<span style="color: black;">通常</span>的客户都<span style="color: black;">能够</span>搞定。我把网站的所有内容都放在里面，在这个架构里面，最核心的是打通全站的标签系统，系统上面<span style="color: black;">能够</span>把商品展示、栏目，<span style="color: black;">新闻</span>等<span style="color: black;">所有</span>用标串联自由匹配，随时生成专题，<span style="color: black;">况且</span>还保持着专题的常态更新。在加上智能的商品匹配功能，就<span style="color: black;">能够</span>在一篇<span style="color: black;">文案</span>中间匹配出商品，这可能是基于</span><span style="color: black;">SEO</span><span style="color: black;">的考量，<span style="color: black;">亦</span>可能是<span style="color: black;">经过</span><span style="color: black;">有些</span>商品的利润率、库存量、<span style="color: black;">营销</span>额进行匹配。我认为这是对梦芭莎的总结和升华。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">梦芭莎从零<span style="color: black;">起始</span><span style="color: black;">创立</span>起了一个团队，</span><span style="color: black;">SEO</span><span style="color: black;"><span style="color: black;">便是</span>一个自然而然<span style="color: black;">能够</span>产生高速流量的过程，<span style="color: black;">尤其</span>是当我离开<span style="color: black;">机构</span>三个月、半年以后，这个流量还在继续往上涨，而不是<span style="color: black;">忽然</span>停止。</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">绝大<span style="color: black;">都数</span>电商的生死与SEO没太大<span style="color: black;">相关</span></span></strong></span></strong></span></p>
    </h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2011</span><span style="color: black;">年上半年我参加了赢时代的一个会议，介绍了梦芭莎的成功案例，就有<span style="color: black;">非常多</span>老板邀请我过去分享。那时候我就在<span style="color: black;">思虑</span>是不是应该自己出来做，把我自己的经验应用到<span style="color: black;">更加多</span>项目上，再加上我对厦门一个企业很感兴趣。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/ZYpa3icG6myhuJN6u8J5XnxyEzJTqtB85CIW1GPibUkaYYIDQqpJMRO8RnTxvmoPXEyIl1EzPRAbYibswaiayPC2oQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2011</span><span style="color: black;">年我就出来成立了刑天营销，<span style="color: black;">起始</span>创业。那个时候<span style="color: black;">亦</span>做了<span style="color: black;">有些</span>电商项目，<span style="color: black;">例如</span>名鞋库、小<span style="color: black;">亦</span>等，</span><span style="color: black;">绝大<span style="color: black;">都数</span>电商的生死与SEO没太大<span style="color: black;">相关</span>。</span><span style="color: black;">我<span style="color: black;">帮忙</span><span style="color: black;">有些</span>电商网站带来了海量流量，但电商网站光靠</span><span style="color: black;">SEO</span><span style="color: black;">流量其实效果不大，我觉得<span style="color: black;">独一</span>可能影响它们命运的<span style="color: black;">便是</span>名鞋库，这会真正<span style="color: black;">帮忙</span>它在很危急的时候带来很大的流量，让它的京东店<span style="color: black;">或</span>天猫店关掉的时候依然<span style="color: black;">能够</span>活一段时间。<span style="color: black;">此刻</span>的电商网站我<span style="color: black;">亦</span>帮<span style="color: black;">她们</span>做</span><span style="color: black;">KPI</span><span style="color: black;">，但最后<span style="color: black;">无</span>用，<span style="color: black;">因此</span>我觉得</span><span style="color: black;">SEO</span><span style="color: black;"><span style="color: black;">亦</span>不是<span style="color: black;">特别有</span>用的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经验<span style="color: black;">能够</span>复制，但在<span style="color: black;">区别</span>的时候，百度<span style="color: black;">针对</span><span style="color: black;">咱们</span>那个时候的架构、内容体系的支持度是不<span style="color: black;">同样</span>的，在内容匮乏和内容极度丰富的时候，百度的容忍度<span style="color: black;">亦</span>是不<span style="color: black;">同样</span>的，客户的<span style="color: black;">协同</span>力度<span style="color: black;">亦</span>是不可复制的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO不是万能药，不<span style="color: black;">想要</span>着把药卖给每一个人。我觉得做SEO的人，应该<span style="color: black;">选取</span>一个比较好，资源相对比较丰富的平台，把你的SEO知识利用进去，可能就会是一个双赢的<span style="color: black;">结果</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">亦</span>看到<span style="color: black;">有些</span>非常小的企业在做着一个非常大的平台，<span style="color: black;">期盼</span></span><span style="color: black;">SEO</span><span style="color: black;"><span style="color: black;">能够</span>帮他创造奇迹，这可能比较难。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创业之后我明白一个道理：不<span style="color: black;">想要</span>着把鱼网全补好，这不大可能，这是一个性价比很低的事情。能够把一个网站的<span style="color: black;">地区</span>做到极致，做好这一点，就<span style="color: black;">能够</span>利用这<span style="color: black;">一起</span>产生非常多的流量，我觉得这个</span><span style="color: black;">SEO</span><span style="color: black;">就算是一个非常聪明的</span><span style="color: black;">SEO</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">这儿</span>面得到一个结论：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容为王的时代，即使一个网站不是优化得<span style="color: black;">尤其</span>好，<span style="color: black;">亦</span>会有效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>的百度变化得非常快，<span style="color: black;">例如</span>它自己有这么多的内容频道，<span style="color: black;">咱们</span><span style="color: black;">仅有</span>顺着这个时势规律<span style="color: black;">办事</span>情，独立电商<span style="color: black;">此刻</span>基本都没落了，百度平台的内容有非常好的排名。我<span style="color: black;">发掘</span>到<span style="color: black;">此刻</span>，虽然有的同行把</span><span style="color: black;">SEO</span><span style="color: black;">行业描绘得非常美好，但做的时候会<span style="color: black;">发掘</span>，<span style="color: black;">此刻</span>再去优化一个网站会遇到一个困难，<span style="color: black;">尤其</span>是把一个小网站从小做到大非常艰难，<span style="color: black;">此刻</span>的格局已定。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大网站有非常高的排名<span style="color: black;">优良</span>，小网站的机会很小。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大行业小网站，不是你不优秀，是你站错队了。对</span><span style="color: black;">SEO</span><span style="color: black;">理解得越多，这个项目做得越多，我越觉得要适可而止。</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SEO思维</span></strong></span></strong></span></p>
    </h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO</span><span style="color: black;">思维<span style="color: black;">能够</span>从各个<span style="color: black;">方向</span>看：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/ZYpa3icG6myhuJN6u8J5XnxyEzJTqtB85zQAg1DT1YRiaQ7pMT76cqjOllIGiawwf4iaykVHQu7Ul69Y0GJUBDr1FA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><span style="color: black;">程序员：看代码；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><span style="color: black;"><span style="color: black;">制品</span>策划：看栏目；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><span style="color: black;">运营：盯着内容；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span><span style="color: black;">总监：盯着资源，<span style="color: black;">怎样</span>花钱，<span style="color: black;">挣钱</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span><span style="color: black;">CEO</span><span style="color: black;">：盯着</span><span style="color: black;">ROI</span><span style="color: black;">（投资<span style="color: black;">报答</span>率，<span style="color: black;">指的是</span><span style="color: black;">经过</span>投资而应返回的价值，即企业从一项投资活动中得到的经济<span style="color: black;">报答</span>）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是我自己的总结：</span><span style="color: black;">做不了优秀的企业家，但<span style="color: black;">能够</span>做一流的工匠。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">反复想把项目做得更好<span style="color: black;">亦</span>是技术出身的</span><span style="color: black;">SEO</span><span style="color: black;">的出路，把一件事情做好，<span style="color: black;">亦</span><span style="color: black;">能够</span>活得很好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我创业五年，<span style="color: black;">机构</span>里<span style="color: black;">无</span>一个<span style="color: black;">营销</span>，但我从来不去优化</span><span style="color: black;">SEO</span><span style="color: black;">这个词，我<span style="color: black;">始终</span>以口碑营销来卖搜索营销。我<span style="color: black;">始终</span>非常辛苦地更新我的<span style="color: black;">微X</span>、<span style="color: black;">博客</span>，这<span style="color: black;">亦</span>是各位<span style="color: black;">能够</span><span style="color: black;">思虑</span>做的事情。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你好好经营它的话，你的工作<span style="color: black;">便是</span>从个人<span style="color: black;">伴侣</span>圈<span style="color: black;">起始</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">没法</span>区分<span style="color: black;">优良</span>，<span style="color: black;">因此</span><span style="color: black;">咱们</span>不碰医院类</span><span style="color: black;">SEO</span><span style="color: black;">。</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SEO的机遇</span></strong></span></strong></span></p>
    </h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">已然</span>不需要教育客户了，<span style="color: black;">此刻</span>满大街都是</span><span style="color: black;">SEO</span><span style="color: black;">工作，教材、培训、书籍<span style="color: black;">尤其</span>多。<span style="color: black;">已然</span>有一个大学做了</span><span style="color: black;">SEO</span><span style="color: black;">的课程，这<span style="color: black;">已然</span>算是反应比较快的大学了，这说明</span><span style="color: black;">SEO</span><span style="color: black;">的知识普及<span style="color: black;">已然</span>非常全面了。</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SEO的挑战</span></strong></span></strong></span></p>
    </h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1</span></strong><strong style="color: blue;"><span style="color: black;">、</span></strong><strong style="color: blue;"><span style="color: black;">搜索的重要性在下降，SEO的整体流量在下降</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">周边</span><span style="color: black;">非常多</span><span style="color: black;">伴侣</span>都转行做</span><span style="color: black;">APP</span><span style="color: black;">、<span style="color: black;">微X</span>的优化，<span style="color: black;">由于</span><span style="color: black;">此刻</span>搜索量在下降。优化一个网站不像以前会带来<span style="color: black;">那样</span>多用户，<span style="color: black;">况且</span>大的网站在这些行业中<span style="color: black;">处在</span>垄断地位，小网站机会比较少。还有<span style="color: black;">便是</span>关键词会比较乱，<span style="color: black;">因此</span>在移动互联网上排名会比</span><span style="color: black;">PC</span><span style="color: black;">端上更难<span style="color: black;">有些</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span></strong><strong style="color: blue;"><span style="color: black;">百度内容频道抢占流量比较严重</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度建了太多频道，抢占了许多网站的自然排名，基本上<span style="color: black;">此刻</span>做问答</span><span style="color: black;">SEO</span><span style="color: black;">的关键词很难<span style="color: black;">能够</span>做到<span style="color: black;">第1</span>名，<span style="color: black;">第1</span>名<span style="color: black;">通常</span>都是百度知道的。百度<span style="color: black;">此刻</span>要钱才<span style="color: black;">能够</span>发布，<span style="color: black;">由于</span>百度在<span style="color: black;">商场</span>化，</span><span style="color: black;">SEO</span><span style="color: black;">会变得很艰难，尤其是<span style="color: black;">针对</span>霸屏。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3</span></strong><strong style="color: blue;"><span style="color: black;">、</span></strong><strong style="color: blue;"><span style="color: black;">百度提权问题</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度<span style="color: black;">商场</span><span style="color: black;">分部</span>为了推广自己的</span><span style="color: black;">APP</span><span style="color: black;">，在<span style="color: black;">暗里</span>里跟大网站<span style="color: black;">创立</span>流量互换联盟，大网站<span style="color: black;">能够</span>指定关键词，<span style="color: black;">而后</span>百度就强行让这个大网站<span style="color: black;">得到</span>这个关键词的排名优先权，由此给大网站带来的自然搜索流量，大网站必须用<span style="color: black;">一样</span>的资源来偿还给百度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span></strong><strong style="color: blue;"><span style="color: black;">各路英雄汇集形成的现象</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>有的网站做了一年多的快速排名，宣<span style="color: black;">叫作</span>网站<span style="color: black;">不消</span>做任何修改，就<span style="color: black;">能够</span>快速<span style="color: black;">得到</span>排名，这些快速排名<span style="color: black;">此刻</span>抢占了太多关键词的排名，<span style="color: black;">她们</span>在用作<span style="color: black;">坏处</span>的手段来制定行业的排名标准，但这个标准让正常白帽优化的人完全达不到。这完全颠覆了我的</span><span style="color: black;">SEO</span><span style="color: black;">观念，<span style="color: black;">此刻</span>无论甲方还是乙方，即各行各业，包括官方、民间、黑道的都在抢一个词，这让</span><span style="color: black;">SEO</span><span style="color: black;">充满了<span style="color: black;">非常多</span>不确定的<span style="color: black;">原因</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有<span style="color: black;">非常多</span>很奇怪的<span style="color: black;">需要</span>：<span style="color: black;">例如</span>刷下拉菜单，刷百度指数，建百科词条，购买付费版百度文库，做评论，做百度指数的<span style="color: black;">关联</span>无<span style="color: black;">消极</span><span style="color: black;">文案</span>，首页<span style="color: black;">关联</span>品牌，还有做弹幕。<span style="color: black;">此刻</span>的</span><span style="color: black;">SEO</span><span style="color: black;">人经常会面临<span style="color: black;">这般</span>的问题，<span style="color: black;">非常多</span></span><span style="color: black;">SEO</span><span style="color: black;">人<span style="color: black;">乃至</span>觉得自己不像个技术</span><span style="color: black;">SEO</span><span style="color: black;">，<span style="color: black;">已然</span>像是个<span style="color: black;">媒介</span>采购了，<span style="color: black;">她们</span><span style="color: black;">每日</span>面对的都是买买买，采购<span style="color: black;">各样</span>资源。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从</span><span style="color: black;">2006</span><span style="color: black;">年到</span><span style="color: black;">2016</span><span style="color: black;">年，我做了十年</span><span style="color: black;">SEO</span><span style="color: black;">，建了</span><span style="color: black;">3</span><span style="color: black;">个</span><span style="color: black;">SEO</span><span style="color: black;">团队，培养了<span style="color: black;">有些</span></span><span style="color: black;">SEO</span><span style="color: black;">人才，服务了将近</span><span style="color: black;">100</span><span style="color: black;">个客户，分析了近</span><span style="color: black;">300</span><span style="color: black;">个客户网站。<span style="color: black;">此刻</span>基本上只要把一个网站放到我面前，我<span style="color: black;">非常</span>钟就能<span style="color: black;">晓得</span>它的<span style="color: black;">状况</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我是刑天大叔，我的<span style="color: black;">心理</span><span style="color: black;">便是</span>，我<span style="color: black;">青年</span>，我</span><span style="color: black;">40</span><span style="color: black;">岁，我有一颗工匠的心，我是一个<span style="color: black;">爱好</span>讲干货的好大叔。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谢谢<span style="color: black;">大众</span>！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">更加多</span>SEO<span style="color: black;">关联</span><span style="color: black;">文案</span></span><span style="color: black;">点击以下链接 </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">搜索营销专家周强：搜到用户<span style="color: black;">爱好</span>，才是SEO的价值！</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">从用户找你，到哪都见到你，你<span style="color: black;">不可</span>不懂的SEO</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">教父级灵魂<span style="color: black;">名人</span>昝辉：<span style="color: black;">将来</span>二三年，人工智能全面影响SEO</a>&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">MADCon是最具实效的互联网实战经验分享会，起源于搜索引擎优化与营销实战经验分享，拓展到<span style="color: black;">包括</span>互联网与移动互联网的推广投放、运营策略和优化<span style="color: black;">行业</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">想跟着笔记侠创始人柯洲去上独角兽吗？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">点击<span style="color: black;">这儿</span>哦：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">一次连接可能的众筹</a></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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5ep9lzv 发表于 2024-9-10 12:23:38

谢谢、感谢、感恩、辛苦了、有你真好等。

7wu1wm0 发表于 2024-10-6 16:12:35

外贸网站建设方法 http://www.fok120.com/

1fy07h 发表于 2024-10-25 12:30:04

你的见解真是独到，让我受益匪浅。

7wu1wm0 发表于 2024-11-7 19:52:15

你的见解独到，让我受益匪浅，非常感谢。

4zhvml8 发表于 3 天前

在遇到你之前，我对人世间是否有真正的圣人是怀疑的。

查看完整版本: 做不了优秀的企业家，但能够做一流的工匠