意见保藏！独立站新手容易踩的5个坑，你中了吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接过<span style="color: black;">非常多</span>独立站商户咨询，<span style="color: black;">发掘</span><span style="color: black;">大众</span>很容易踩几个坑，<span style="color: black;">亦</span>是<span style="color: black;">大众</span>问的比较多的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天店匠Shoplazza把印象最深的5个坑分享给<span style="color: black;">大众</span>，<span style="color: black;">期盼</span><span style="color: black;">大众</span><span style="color: black;">能够</span>少踩坑，并且结合我的<span style="color: black;">意见</span>对以下几个方面进行优化，<span style="color: black;">最少</span>能<span style="color: black;">保准</span>你的独立站做到及格线上线！</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">店铺主题/模板</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这儿说的店铺主题/模板，<span style="color: black;">便是</span><span style="color: black;">大众</span>看到的theme。部分独立站SaaS是有付费模板的，有伙伴觉得付费模板，肯定比免费模板好。于是在第三方的模板商店里，花了100多美金买了1个付费模板。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>有不少商户在配置付费模板的时候，都感觉模板有不少小问题。其实<span style="color: black;">基本</span><span style="color: black;">原由</span>在于，<span style="color: black;">非常多</span>付费模板是第三方团队<span style="color: black;">研发</span>，本身就有<span style="color: black;">非常多</span>设计层面和代码层面的小问题， 商户没<span style="color: black;">无</span>办法去<span style="color: black;">基本</span>性的<span style="color: black;">处理</span>问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是一个新手，其实完全<span style="color: black;">无</span>必要<span style="color: black;">太多</span>的投入在模板<span style="color: black;">选取</span>上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相反，你<span style="color: black;">能够</span><span style="color: black;">选取</span>免费的模板，<span style="color: black;">由于</span><span style="color: black;">针对</span>初级<span style="color: black;">周期</span>的你<span style="color: black;">来讲</span>，这些<span style="color: black;">已然</span>足够<span style="color: black;">运用</span>了。你应该把<span style="color: black;">更加多</span>的时间和精力投入在选品和引流上，<span style="color: black;">由于</span>这是独立站前期运营的关键。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0d3420799e5a42f4af49f33454439df5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722860723&x-signature=q9cWWTa%2B7ZMcuPa53clwKzmzt64%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">选品</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>，<span style="color: black;">咱们</span><span style="color: black;">来讲</span>说选品。有小伙伴刚<span style="color: black;">起始</span>创业的时候，都会<span style="color: black;">选取</span>自己非常看好的一个细<span style="color: black;">归类</span>目。<span style="color: black;">原由</span><span style="color: black;">亦</span>很简单，<span style="color: black;">由于</span>自己感兴趣的<span style="color: black;">行业</span>比较<span style="color: black;">熟练</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>之前有一个接触过商户，就对足球非常感兴趣，<span style="color: black;">而后</span>上架了不少足球周边的<span style="color: black;">制品</span>。店铺里上架了70-80个<span style="color: black;">制品</span>，有足球主题的手链、帽子、球衣、台灯等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之后，这个商户<span style="color: black;">经过</span><span style="color: black;">各样</span>免费和付费引流方式去推广，但尴尬的是，订单少的可怜。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问题出<span style="color: black;">此刻</span>哪呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从自己感兴趣<span style="color: black;">行业</span>出发，这当然<span style="color: black;">无</span>问题，但在<span style="color: black;">选取</span><span style="color: black;">制品</span>的<span style="color: black;">同期</span>，你<span style="color: black;">亦</span>需要对市场进行深入的<span style="color: black;">科研</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你需要<span style="color: black;">晓得</span>的<span style="color: black;">不仅</span>是你自己<span style="color: black;">爱好</span>什么，更重要的是用户<span style="color: black;">爱好</span>什么。<span style="color: black;">因此</span>，在<span style="color: black;">选取</span><span style="color: black;">制品</span>时，你应该<span style="color: black;">科研</span>市场<span style="color: black;">需要</span>和竞争程度。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">制品</span>质量</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小王是一个独立站商户，有一款宠物类<span style="color: black;">制品</span>卖得很好，<span style="color: black;">每日</span>订单<span style="color: black;">持续</span>，当时很开心。可是渐渐的，收到了<span style="color: black;">有些</span>客户的投诉，说<span style="color: black;">制品</span>有问题，仅仅是给客户退款，它就损失了一千多美金，于是就来咨询<span style="color: black;">咱们</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>排查了网站、流量的<span style="color: black;">非常多</span>方面，最后在供应链上<span style="color: black;">发掘</span>了问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这个案例中，得出一个教训：在推广<span style="color: black;">制品</span>之前，<span style="color: black;">必定</span>要去看这个<span style="color: black;">制品</span>在速卖通、亚马逊等平台上面的评分和<span style="color: black;">评估</span>，<span style="color: black;">尤其</span>集中看差评，<span style="color: black;">详细</span>说的哪方面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>差评集中在<span style="color: black;">制品</span>发错了，物流时间过长<span style="color: black;">或</span>没收到，这种问题<span style="color: black;">能够</span>忽略；但<span style="color: black;">倘若</span><span style="color: black;">制品</span>集中在<span style="color: black;">制品</span>本身的品质有重大缺陷，<span style="color: black;">或</span><span style="color: black;">制品</span>材质、功能、尺寸等与描述严重不符，这类<span style="color: black;">制品</span><span style="color: black;">咱们</span>就要避开。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为何</span>要避开呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只关注<span style="color: black;">制品</span>的<span style="color: black;">营销</span>量，却<span style="color: black;">忽略</span>了<span style="color: black;">制品</span>的质量。这是非常危险的。<span style="color: black;">由于</span>，一旦<span style="color: black;">制品</span><span style="color: black;">显现</span>质量问题，不仅会<span style="color: black;">导致</span>客户的投诉，还可能<span style="color: black;">引起</span><span style="color: black;">有些</span>更严重的后果，如退款，<span style="color: black;">乃至</span>是Facebook<span style="color: black;">宣传</span>账号被封。<span style="color: black;">因此呢</span>，在<span style="color: black;">营销</span><span style="color: black;">制品</span>时，你必须要提前做好市场调查，<span style="color: black;">认识</span><span style="color: black;">制品</span>在其他平台的<span style="color: black;">评估</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，在推广<span style="color: black;">制品</span>之前，你<span style="color: black;">能够</span>去搜集<span style="color: black;">制品</span>的<span style="color: black;">评估</span>，<span style="color: black;">倘若</span>想进一步深耕这个垂直类目，<span style="color: black;">亦</span><span style="color: black;">能够</span>花一点预算在购买样品上。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">收款工具</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>客户还会咨询的一个问题<span style="color: black;">便是</span>：弃单率太高了，怎么办？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">弃单是怎么来的？弃单<span style="color: black;">便是</span>客户<span style="color: black;">已然</span>点了加入购物车，<span style="color: black;">已然</span>填写了自己的收货信息，在准备付款的时候，却<span style="color: black;">由于</span><span style="color: black;">各样</span><span style="color: black;">原由</span>，<span style="color: black;">无</span>付款。<span style="color: black;">此时</span>，就产生了弃单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">依据<span style="color: black;">咱们</span><span style="color: black;">数年</span>的经验，弃单<span style="color: black;">那样</span>多，最大的可能是<strong style="color: blue;">缺少信用卡收款工具</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每次<span style="color: black;">咱们</span>提议客户开通信用卡收款，弃单数量都会很<span style="color: black;">显著</span>变少了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>要<span style="color: black;">晓得</span>，PayPal和信用卡在欧美国家和地区，就像<span style="color: black;">咱们</span>的<span style="color: black;">微X</span>支付和支付宝，是非常主流的收款工具。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你缺少一个对应的收款工具，<span style="color: black;">那样</span>你就会丢失不少订单，<span style="color: black;">因此呢</span><span style="color: black;">必定</span>要看你的<span style="color: black;">目的</span>市场习惯用什么支付方式。<span style="color: black;">相关</span>这方面的内容，<span style="color: black;">能够</span>点击<span style="color: black;">咱们</span>主页查看<span style="color: black;">更加多</span><span style="color: black;">关联</span><span style="color: black;">文案</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5dc5f682a8ff4ad080decb7111959a63~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722860723&x-signature=dD3HG8c4sD0dSNT5dWxagnXdzdA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">制品</span>详情页</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>经常误解<span style="color: black;">营销</span>的本质。一个很好的例子是，当问及一名电脑<span style="color: black;">营销</span>人员他所<span style="color: black;">营销</span>的是什么，他<span style="color: black;">保持</span><span style="color: black;">叫作</span>其为“电脑”。但在进一步的探讨之后，<span style="color: black;">咱们</span><span style="color: black;">发掘</span>，他其实卖的<span style="color: black;">不仅</span>是电脑，更重要的是，这台电脑<span style="color: black;">能够</span>为<span style="color: black;">机构</span>带来30%的营业利润<span style="color: black;">加强</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多卖家犯了一个<span style="color: black;">平常</span>的错误：过分强调<span style="color: black;">制品</span>的特点（features），而<span style="color: black;">忽略</span>了<span style="color: black;">制品</span>能带给客户的直接好处（benefits）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">因此</span>，<span style="color: black;">大众</span>要思考：你的<span style="color: black;">制品</span>能带来什么直接的好处！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>用三个例子加深印象：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假睫毛：</p><span style="color: black;">制品</span>特点：磁性粉末吸附，<span style="color: black;">很难</span>脱落。客户好处：<span style="color: black;">能够</span>佩戴一整天，无需担心脱落。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">防偷窥手机膜：</p><span style="color: black;">制品</span>特点：<span style="color: black;">仅有</span>正对手机的人<span style="color: black;">才可</span>清晰地看到屏幕。客户好处：在公共场所，它<span style="color: black;">守护</span>了你的手机隐私。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内置LED发光的篮球：</p><span style="color: black;">制品</span>特点：篮球<span style="color: black;">能够</span>发出明亮的光。客户好处：即使在天黑后，<span style="color: black;">孩儿</span>们<span style="color: black;">亦</span><span style="color: black;">能够</span>继续打篮球。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知道</span>地说，<span style="color: black;">制品</span>的好处总是比<span style="color: black;">制品</span>的特点更具吸引力和说服力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之，当你描述<span style="color: black;">制品</span>时，不要只停留在<span style="color: black;">制品</span>本身。而应该<span style="color: black;">思虑</span><span style="color: black;">制品</span>能为客户<span style="color: black;">处理</span><span style="color: black;">那些</span>问题，带来<span style="color: black;">那些</span><span style="color: black;">实质</span>好处。在<span style="color: black;">调节</span>了<span style="color: black;">制品</span>详情页描述后，我的转化率得到了<span style="color: black;">明显</span><span style="color: black;">加强</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span><span style="color: black;">咱们</span>今天要分享的关于独立站运营中<span style="color: black;">平常</span>的陷阱，以及<span style="color: black;">怎样</span>避免它们的<span style="color: black;">意见</span>。<span style="color: black;">期盼</span>对你们有所<span style="color: black;">帮忙</span>，让<span style="color: black;">咱们</span><span style="color: black;">一块</span><span style="color: black;">作为</span>聪明的卖家吧！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fe091ddcd6864b67af6991e408f5141b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722860723&x-signature=nhxd373tOBCrhQ8C6Ce7nYQGcoA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">本文作者对该作品<span style="color: black;">持有</span>完整、合法的著作权及其他<span style="color: black;">关联</span>权益。未经许可同意，任何个人或组织不得复制、转载、或以其他方式<span style="color: black;">运用</span>本网站内容。转载请联系，违规转载必究！</strong></p>
你的见解真是独到，让我受益良多。 论坛是一个舞台，让我们在这里尽情的释放自己。 系统提示我验证码错误1500次 ＼~゛，
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