关注 | 角逐内衣赛道，SHEIN上线独立站
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">点击上方蓝字关注</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">「中国服饰」 </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">每日推送</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">设置</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“星标”</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">即时</span>获取最新推送</span></strong></span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/a5hMuqicdy8QWibE5jzUiaptGXDQr7zNGJ9HeLCOFVtkH9Q4VaJsXhJ35Z2CoeIjial5gg2nEXGiark2EEz6ic4T1rqw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">加快布局多品牌发展，</span></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以寻找<span style="color: black;">更加多</span>的增长点，</span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></p><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">维持在购物网站<span style="color: black;">行业</span>的<span style="color: black;">优良</span>地位。</span></strong></span></strong></span></strong><span style="color: black;"><span style="color: black;">中国时尚跨境电商希音（<span style="color: black;">SHEIN</span>）</span><span style="color: black;">正加速扩张旗下品类，于</span><span style="color: black;"><span style="color: black;">近期</span>推出旗下内衣品牌Luvlette独立站，<span style="color: black;">营销</span>贴身内衣、家居服及运动服等<span style="color: black;">制品</span>。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此前，据</span><span style="color: black;">路透社<span style="color: black;">报告</span>，SHEIN在2021年<span style="color: black;">营销</span>收入约为157亿美元，而Zara母<span style="color: black;">机构</span>Inditex集团2021年营收为277亿欧元。高速增长的SHEIN今年愈发高调，业务拓展范围<span style="color: black;">持续</span>加大，而内衣则将<span style="color: black;">作为</span>SHEIN继彩妆和宠物用品后的下一个重点投资<span style="color: black;">行业</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/a5hMuqicdy8SAqQvskGEWKTBqzYIkiaXRy5mb6WXUBdLk4PYv2fKv1O2EuDGHnbGoE4Df1dAKCicbOeCgfgydGgyQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong></p><span style="color: black;">据<span style="color: black;">认识</span>，SHEIN于2020年注册Luvlette商标，从2021年<span style="color: black;">起始</span>在主站进行试水<span style="color: black;">营销</span>。Luvlette定位平价内衣品牌，单件文胸售价在4.9美元至21美元之间，整体设计偏向简洁，并为大码身型人士<span style="color: black;">供给</span>多种<span style="color: black;">选取</span>。</span><span style="color: black;"><span style="color: black;">日前</span>，Luvlette已入驻Facebook、Instagram和TikTok等社交<span style="color: black;">媒介</span>，其中Instagram<span style="color: black;">累积</span>粉丝数最多，<span style="color: black;">第1</span>条推文在2021年2月发布。</span><span style="color: black;">经历一年的试水<span style="color: black;">营销</span>后，Luvlette在近期加速发展步伐。除了上线独立站，SHEIN从2022年<span style="color: black;">第1</span>季度<span style="color: black;">起始</span>加大营销投入，在YouTube上和<span style="color: black;">海量</span>中小型网红合作测评和折扣<span style="color: black;">举荐</span>等推广内容。</span><span style="color: black;">品牌方面<span style="color: black;">暗示</span>，<span style="color: black;">Luvlett</span><span style="color: black;">e</span><span style="color: black;">不仅</span>是一个内衣品牌，<span style="color: black;">更加是</span>现代女性写给自己的情书。Luvlette与<span style="color: black;">持有</span>10年以上行业经验的高技能设计师和买家及顶级工厂合作，以<span style="color: black;">保证</span>内衣保持高质量和成本效益。</span><span style="color: black;">从女装快时尚品牌拓展至内衣品类，SHEIN不满足于当下所取得的成绩，而是看到了内衣市场的增长空间。数据<span style="color: black;">表示</span>，<span style="color: black;">全世界</span>内衣市场正在以4.5%的复合年增长率增长，预计到2025年，<span style="color: black;">全世界</span>内衣市场<span style="color: black;">营销</span>额将达到3253.6亿美元。这一广阔市场对于已有成功案例在手的SHEIN<span style="color: black;">来讲</span><span style="color: black;">引诱</span>十足，而其平价<span style="color: black;">乃至</span>低价的特点<span style="color: black;">亦</span><span style="color: black;">持有</span>撬动现有市场的可能性。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/a5hMuqicdy8SAqQvskGEWKTBqzYIkiaXRyhVBoFFrrHjWRoz1QyLScjBic4U5DCogQjfibDYdtSlTEicHwtFjDMHuTA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">除了内衣，SHEIN<span style="color: black;">亦</span><span style="color: black;">起始</span>布局箱包等业务，以寻找<span style="color: black;">更加多</span>的增长点，维持在购物网站<span style="color: black;">行业</span>的<span style="color: black;">优良</span>地位。据Bernstein最新数据<span style="color: black;">表示</span>，SHEIN月度应用下载量已连续三个月超过亚马逊和Shopify。<span style="color: black;">不外</span>，淘宝、京东乃至字节跳动如今都发力跨境<span style="color: black;">行业</span>，SHEIN在这一<span style="color: black;">行业</span>的竞争压力将日益增大。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">综合自网络</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/5ichCnWH60HG419IlfMxbCkEn6rb18cYEk35p1m3NPDk9zeZibQ2mMEh6yReKmacMyDzqKTmfpy2TMpLKaNg46rg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>精彩内容 敬请关注</span></strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/a5hMuqicdy8TEqd13GoR090phBctlUgcczvyRMnGgmkN7diaIqrlsupoYFNVibicnLzJJICXMfu6h3OpapYmT9A2lg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> <span style="color: black;">《中国服饰》</span><span style="color: black;">3月刊</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/a5hMuqicdy8StMdJO2Wk5N4ZAqICtNp7vzxz8qj5okZb4LKjGyOica6sE3sQDeQzIrdNltb9DUuejqjV1s1xT9qw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">扫码购买</span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/a5hMuqicdy8RCiak9RrcdY3WjXVXGDQd97cnAnyEYVgmeVibXT2wtEkaibZyaFQjlxzd2YPDXibtEiaHiacic7YjreIBGA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/a5hMuqicdy8QhNINwunA5mdCSsa9yic5bQPdIEOx07pRaDViaS7C5XndmNgwqrGoo8Z9NJj16al7kYTryicN20H5Fw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/a5hMuqicdy8Shcpjgv2iaVph4PpuykMfibhGlByKMlfAHib9uaibIxU0qZnOCZ37UW6HLnvhEvQqSFp3tnfpicEtUbVA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/a5hMuqicdy8TbC4pbSpz9mia1usuwg8oeLuznQyEicGJTA9or0fnhZWOPMglMnW9pSxneXZzK3FyGu3Puou7LeFBQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">觉得好看，点个</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">「</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在看<strong style="color: blue;">」</strong></span></strong></span><span style="color: black;">吧。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/SgOoRx5uOe7lS0Shqu65LicrC4wm42nhHOmMpibibiaLdeJQBVrGuAahaWXdkBVyABOT77wN1RyYAIXpmENkXfpdmg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
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