跨境电商无货源模式及各主流平台的优缺点（下）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上篇针对跨境电商适合开展无货源模式和<span style="color: black;">区别</span>发货方式进行了分析，【</span><span style="color: black;">原文链接：跨境电商无货源模式及各主流平台的优缺点（上）</span>】接下来分享无货源模式的基本流程和各主流平台无货源模式的优点和缺点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">01</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">无货源模式基本业务流程</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无货源模式<span style="color: black;">按照</span>电商平台<span style="color: black;">区别</span>又分</span><span style="color: black;">独立网站</span>和<span style="color: black;">第三方<span style="color: black;">途径</span></span>，以下是两类<span style="color: black;">区别</span>的业务开展流程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">（一）跨境电商独立站流程</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商独立站无货源模式<span style="color: black;">指的是</span>在跨境电<span style="color: black;">商场</span>务中，<span style="color: black;">经过</span><span style="color: black;">创立</span>自己的独立电商网站或平台，但</span><span style="color: black;">不需要</span>自己<span style="color: black;">持有</span><span style="color: black;">实质</span>的<span style="color: black;">货物库存</span>，而是<span style="color: black;">经过</span>合作伙伴或供应商，直接发货给<span style="color: black;">最后</span>客户的一种模式。以下是该模式的<span style="color: black;">通常</span>业务流程：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1. 网站建设和运营：</span></strong><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">做为</span>跨境电商企业的你，需要<span style="color: black;">创立</span>自己的</span><span style="color: black;">独立电商网站</span><span style="color: black;">或</span>平台。这包括<span style="color: black;">选取</span>合适的<span style="color: black;">域名、设计网站界面、配置电商系统、设置支付</span><span style="color: black;">和</span>物流方式等。<span style="color: black;">保证</span>网站界面友好、功能完善，并且能够<span style="color: black;">供给</span>良好的用户体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2. <span style="color: black;">制品</span><span style="color: black;">选取</span>和展示：</span></strong><span style="color: black;">在独立站模式下，你需要<span style="color: black;">选取</span>合适的<span style="color: black;">制品</span>供应商或合作伙伴，与<span style="color: black;">她们</span><span style="color: black;">创立</span>合作关系，获取</span><span style="color: black;"><span style="color: black;">制品</span>信息、价格</span><span style="color: black;">和</span>库存等数据。<span style="color: black;">而后</span>，将这些<span style="color: black;">制品</span>信息上传到你自己的网站上，<span style="color: black;">包含</span><span style="color: black;">产品描述、价格、<span style="color: black;">照片</span></span>等，<span style="color: black;">保证</span><span style="color: black;">制品</span>信息准确、<span style="color: black;">仔细</span>，并且能够吸引客户的<span style="color: black;">重视</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3. 订单处理：</span></strong><span style="color: black;">当客户在你的网站上下单购买<span style="color: black;">制品</span>时，你需要<span style="color: black;">即时</span>处理订单。这<span style="color: black;">包含</span>确认</span><span style="color: black;">订单信息、收集客户的支付信息、生成订单号</span>等。<span style="color: black;">而后</span>，将订单信息<span style="color: black;">传递给<span style="color: black;">制品</span>供应商</span>或<span style="color: black;">合作伙伴</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4. 发货和物流：</span></strong><span style="color: black;">供应商或合作伙伴</span>收到订单信息后，负责<span style="color: black;">制品</span>的<span style="color: black;">包装</span>和<span style="color: black;">发货</span>，<span style="color: black;">她们</span>将直接将商品发货给<span style="color: black;">最后</span>客户。你需要与供应商或合作伙伴<span style="color: black;">创立</span>良好的沟通和协作机制，<span style="color: black;">保证</span>订单能够<span style="color: black;">即时</span>准确地发货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5. 售后服务：</span></strong><span style="color: black;"><span style="color: black;">做为</span>独立站的运营者，你需要负责</span><span style="color: black;">处理客户的售后服务</span>请求，例如<span style="color: black;">退货、换货、退款</span>等。与供应商或合作伙伴<span style="color: black;">创立</span>良好的售后服务协议，<span style="color: black;">保证</span>能够<span style="color: black;">即时</span><span style="color: black;">处理</span>客户的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6. 市场推广：</span></strong><span style="color: black;">除了运营独立站，你还需要进行市场推广，吸引<span style="color: black;">更加多</span>的潜在客户<span style="color: black;">拜访</span>你的网站并购买<span style="color: black;">制品</span>，这<span style="color: black;">包含</span><span style="color: black;">运用</span><span style="color: black;">各样</span>在线和离线的市场推广手段，例如</span><span style="color: black;">搜索引擎优化（SEO）、社交<span style="color: black;">媒介</span>营销、<span style="color: black;">宣传</span>投放</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总结<span style="color: black;">来讲</span>，跨境电商独立站无货源模式的业务流程<span style="color: black;">包含</span>，</span><span style="color: black;">网站建设和运营、<span style="color: black;">制品</span><span style="color: black;">选取</span>和展示、订单处理、发货和物流、售后服务以及市场推广</span>等环节。<span style="color: black;">经过</span>与供应商或合作伙伴<span style="color: black;">创立</span>合作关系，你<span style="color: black;">能够</span>在不<span style="color: black;">持有</span><span style="color: black;">实质</span>货物库存的<span style="color: black;">状况</span>下，<span style="color: black;">经过</span>独立站模式开展跨境电<span style="color: black;">商场</span>务。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/00c97fdfafe94156a01fc463eb0090ca~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722826264&x-signature=zNpcYh4MDxEQHP%2BeR%2BUWj%2BpfMsE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">（二）跨境电商无货源模式在各主流平台的业务流程</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各第三方主流平台（如</span><span style="color: black;">速卖通、亚马逊、eBay</span>等）的基本业务流程大致<span style="color: black;">类似</span>，以下是一个通用的流程示例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1. 注册和设置：</span></strong><span style="color: black;">卖家需要在平台上</span><span style="color: black;">注册账户</span>，并完成必要的设置，<span style="color: black;">包含</span><span style="color: black;">店铺信息、支付方式、物流方式</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2. <span style="color: black;">制品</span><span style="color: black;">选取</span>和上架：</span></strong><span style="color: black;">卖家<span style="color: black;">按照</span>市场<span style="color: black;">需要</span>和趋势<span style="color: black;">选取</span>合适的<span style="color: black;">制品</span>，与供应商协商并获取<span style="color: black;">制品</span>信息和<span style="color: black;">照片</span>，<span style="color: black;">而后</span></span><span style="color: black;">将<span style="color: black;">制品</span>信息上传至平台</span>，<span style="color: black;">创建<span style="color: black;">制品</span>列表</span>并<span style="color: black;">设置价格、描述</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3. <span style="color: black;">营销</span>和订单管理：</span></strong><span style="color: black;">一旦<span style="color: black;">制品</span>上架，买家<span style="color: black;">能够</span>浏览并购买<span style="color: black;">制品</span>，卖家需要</span><span style="color: black;"><span style="color: black;">即时</span>处理订单</span>，<span style="color: black;">确认付款</span>和<span style="color: black;">收货信息</span>，并<span style="color: black;">准备发货</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4. 订单发货：</span></strong><span style="color: black;">卖家将订单信息发送给供应商，供应商负责从仓库中</span><span style="color: black;">取货、打包和发货</span>，卖家<span style="color: black;">能够</span>与供应商协商并<span style="color: black;">选取</span>合适的物流方式，以<span style="color: black;">保证</span>订单能够<span style="color: black;">即时</span>送达买家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5. 物流跟踪和售后服务：</span></strong><span style="color: black;">卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>平台<span style="color: black;">供给</span>的物流跟踪功能，随时</span><span style="color: black;"><span style="color: black;">认识</span>订单的物流状态</span>。一旦买家收到商品，卖家需要<span style="color: black;"><span style="color: black;">供给</span>售后服务，解答问题、处理退换货</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6. 结算和利润：</span></strong><span style="color: black;">平台会<span style="color: black;">按照</span><span style="color: black;">营销</span>额和服务<span style="color: black;">花费</span>等</span><span style="color: black;">计算卖家的应收款项</span>，卖家<span style="color: black;">能够</span><span style="color: black;">按照</span>平台<span style="color: black;">供给</span>的<span style="color: black;">结算功能</span>，申请提现或将资金用于进一步的采购和运营。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span>的业务流程可能会因平台的<span style="color: black;">区别</span>而有所差异，卖家在<span style="color: black;">运用</span>特定平台时，应仔细阅读平台的<span style="color: black;">运用</span>指南和政策，以<span style="color: black;">保证</span>遵守平台规定并<span style="color: black;">得到</span>最佳的业务效果。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e07dc0b23fb94864ab6ee4b7d20d0a1b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722826264&x-signature=73Vm7AxcUqdidz9sS5rdXn7kdzI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">02</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">各主流平台无货源模式的优点和缺点</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1. 亚马逊（Amazon）FBA（Fulfillment by Amazon）模式：</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“</span><strong style="color: blue;"><span style="color: black;">优点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">充分利用了亚马逊强大的</span><span style="color: black;">物流网络</span>和<span style="color: black;">仓储<span style="color: black;">设备</span></span>，能够<span style="color: black;">供给</span>快速的物流和配送服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊负责</span><span style="color: black;">订单处理、包装和配送等环节</span>，减轻了卖家的运营<span style="color: black;">包袱</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊<span style="color: black;">供给</span>了强大的</span><span style="color: black;">市场推广</span>和<span style="color: black;"><span style="color: black;">营销</span><span style="color: black;">途径</span></span>，能够帮助卖家吸引<span style="color: black;">更加多</span>的潜在客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“</span><strong style="color: blue;"><span style="color: black;">缺点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FBA服务</span><span style="color: black;"><span style="color: black;">花费</span>较高</span>，可能会对卖家的利润率产生<span style="color: black;">必定</span>影响。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家<span style="color: black;">没法</span>直接<span style="color: black;">掌控</span>存储和物流环节，可能存在<span style="color: black;">必定</span>的<span style="color: black;">危害</span>，如</span><span style="color: black;">库存管理<span style="color: black;">欠妥</span></span>或<span style="color: black;">物流延误</span>等问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2. 速卖通（AliExpress）代发模式：</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“</span><strong style="color: blue;"><span style="color: black;">优点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>与供应商或批发商合作，<span style="color: black;">按照</span>订单实时采购商品，</span><span style="color: black;">无需自己持有库存</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">代发模式<span style="color: black;">能够</span>降低卖家的起步成本和<span style="color: black;">危害</span>，<span style="color: black;">尤其</span></span><span style="color: black;">适合个体经营者</span>和<span style="color: black;">小规模卖家</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">供给</span>较快的发货速度，满足客户的</span><span style="color: black;">快速配送</span><span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“</span><strong style="color: blue;"><span style="color: black;">缺点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">供应链</span>的<span style="color: black;">靠谱</span>性和<span style="color: black;"><span style="color: black;">制品</span>质量</span>的<span style="color: black;">掌控</span>，可能存在<span style="color: black;">必定</span>的<span style="color: black;">危害</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家<span style="color: black;">没法</span>直接<span style="color: black;">掌控</span>物流环节，可能会面临<span style="color: black;">有些</span></span><span style="color: black;">物流延误</span>或<span style="color: black;">配送问题</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">代发模式下卖家的</span><span style="color: black;">利润空间较小</span>，可能受到供应商定价和服务<span style="color: black;">花费</span>的限制。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3. Shopify无货源模式：</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“</span><strong style="color: blue;"><span style="color: black;">优点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">供给</span>了一个灵活的电商平台，卖家<span style="color: black;">能够</span>自由<span style="color: black;">选取</span>供应商和<span style="color: black;">制品</span>，并</span><span style="color: black;"><span style="color: black;">按照</span>订单实时采购</span>商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家<span style="color: black;">能够</span></span><span style="color: black;">自主<span style="color: black;">掌控</span><span style="color: black;">制品</span>质量、定价</span>和<span style="color: black;">营销策略</span>，保持更高的自主权。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shopify<span style="color: black;">供给</span>了丰富的应用商店和插件，方便卖家</span><span style="color: black;">扩展功能</span>和<span style="color: black;"><span style="color: black;">增多</span><span style="color: black;">营销</span><span style="color: black;">途径</span></span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“</span><strong style="color: blue;"><span style="color: black;">缺点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家需要<span style="color: black;">自动</span></span><span style="color: black;">处理订单</span>、<span style="color: black;">包装</span>和<span style="color: black;">物流</span>等环节，需要投入<span style="color: black;">更加多</span>的时间和资源。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家需要与供应商<span style="color: black;">创立</span>良好的合作关系，</span><span style="color: black;"><span style="color: black;">保证</span>供应链的<span style="color: black;">靠谱</span>性和<span style="color: black;">制品</span>质量的<span style="color: black;">掌控</span></span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">自动</span>进行</span><span style="color: black;">市场推广</span>和吸引客户，<span style="color: black;">增多</span>了营销和<span style="color: black;">营销</span>的挑战。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8deac4433eec446d9ec7998c3fa246b4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722826264&x-signature=YUAbA3CyJ2YFu090jwliz6yWn3U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">重视</span>的是，无货源模式<span style="color: black;">亦</span>存在<span style="color: black;">有些</span>挑战，如供应链<span style="color: black;">靠谱</span>性、交货时间和<span style="color: black;">制品</span>质量的<span style="color: black;">掌控</span>等。在<span style="color: black;">选取</span>无货源模式时，要结合<span style="color: black;">营销</span><span style="color: black;">途径</span>、平台，需要仔细<span style="color: black;">评定</span>自己的业务<span style="color: black;">需要</span>和<span style="color: black;">危害</span>承受能力，并与供应商<span style="color: black;">创立</span>良好的合作关系，进行充分的调查和<span style="color: black;">评定</span>，以<span style="color: black;">保证</span>业务的顺利进行。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文作者：易税通首席经济师 Mr. Mark</span></p>
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