新手入门指南｜跨境电商独立站到底是什么？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2022 年，国家出台了一系列支持跨境电商发展的政策。<span style="color: black;">另外</span>，<span style="color: black;">按照</span>《2022 年海外零售消费白皮书》，疫情<span style="color: black;">时期</span><span style="color: black;">经过</span> App 进行网购的<span style="color: black;">全世界</span>消费者<span style="color: black;">增多</span>了 43%，而<span style="color: black;">全世界</span> 38% 的消费者<span style="color: black;">因为</span>网购体验好，改变了消费习惯，由线下门店购物转向线上网购，又给了跨境电商一波红利。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f5b4a5d04d504a7ca7e6050989f872f9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722828943&x-signature=aqLu0FBWlahrH7W1cR5KnW1VnnE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：雨果跨境）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然而，2022 年亚马逊、拼多多TEMU 等多个跨境第三方平台上调服务<span style="color: black;">花费</span>，跨境商户在各平台的支出<span style="color: black;">持续</span><span style="color: black;">加强</span>。数据<span style="color: black;">表示</span>，受生产、物流成本<span style="color: black;">上升</span>以及平台<span style="color: black;">花费</span>上涨的影响， 55% 的亚马逊商户利润同比下滑。不少商户<span style="color: black;">暗示</span>平台的规则约束大，永远得跟着人家走，当政策紧缩时，还得面临被封号的<span style="color: black;">危害</span>。除了成本<span style="color: black;">上升</span>和<span style="color: black;">没法</span><span style="color: black;">把握</span>自主权，第三方平台的流量红利越来越少，咱好<span style="color: black;">不易</span>得来的客户还很难将其沉淀，这让本就难走的品牌之路雪上加霜。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/80aded4d8aa745fb84ede2c858974fc4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722828943&x-signature=s8i4S4kZPr%2B2%2FzhofI9HD%2Bppb1s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：雨果跨境）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">这般</span>的大背景下，准备跨境或正在跨境的商户们都瞄向独立站赛道，但对独立站又缺乏<span style="color: black;">认识</span>。上期小匠为<span style="color: black;">大众</span>整理了<span style="color: black;">相关</span></span><strong style="color: blue;"><span style="color: black;">独立站的<span style="color: black;">关联</span>术语</span></strong><span style="color: black;">，今天再带<span style="color: black;">大众</span>好好地扫扫盲，更深入地<span style="color: black;">认识</span>独立站~</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01 独立站是什么</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站<span style="color: black;">指的是</span>在电商<span style="color: black;">行业</span>中自己<span style="color: black;">持有</span>独立的域名、空间、页面的网站，<span style="color: black;">经过</span>网站<span style="color: black;">能够</span>进行商品线上推广、<span style="color: black;">营销</span>、售后等一系列交易和服务，而非<span style="color: black;">经过</span>第三方网站拖拽<span style="color: black;">或</span>自动生成的网站。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通俗来讲，咱<span style="color: black;">能够</span>把它想像成一个官网，只<span style="color: black;">不外</span><span style="color: black;">这里</span><span style="color: black;">基本</span>上加入了电商功能。举个例子，3D 打印出海头部企业</span><strong style="color: blue;"><span style="color: black;">创想三维</span></strong><span style="color: black;">，其品牌官网<span style="color: black;">便是</span>一个独立站。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>，市面上的独立站建站系统有三类：</span></strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">全自主<span style="color: black;">研发</span>。</span></strong><span style="color: black;">此类网站建设需要<span style="color: black;">关联</span>专业人员进行网页建设与代码书写，所消耗的人力、财力资本非常高，<span style="color: black;">针对</span>中小商户<span style="color: black;">来讲</span>不<span style="color: black;">意见</span>自主<span style="color: black;">开发</span></span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">基于开源软件建设的独立站。</span></strong><span style="color: black;"><span style="color: black;">日前</span>市面上存在可供<span style="color: black;">选取</span>的开源软件有 Magento、WordPress 和 WooCommerce 等。该类网站充分利用了开源的特点，<span style="color: black;">供给</span>了<span style="color: black;">关联</span>的代码库的<span style="color: black;">研发</span>，容易和第三方应用系统无缝连接，能够满足大部分<span style="color: black;">关联</span>运营者所期待的<span style="color: black;">需求</span></span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">基于 SaaS 系统<span style="color: black;">研发</span>的独立站。</span></strong><span style="color: black;">该类独立站是<span style="color: black;">日前</span>最<span style="color: black;">广泛</span><span style="color: black;">运用</span>的。例如：Shopify、店匠Shoplazza 等都属于该类建站平台。此类独立站后台操作<span style="color: black;">方便</span>，<span style="color: black;">运用</span>率较为普及，<span style="color: black;">同期</span>与部分社交平台有合作，有利于推广，是大<span style="color: black;">都数</span>商户<span style="color: black;">选取</span>的系统</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">实质</span>上，随着中国商户品牌<span style="color: black;">认识</span>的觉醒，独立站是商户摆脱对第三方平台依赖的最佳载体，从而更有效地实施品牌出海战略，实现从中国制造向中国品牌的跨越发展。那<span style="color: black;">详细</span>而言，独立站和第三方平台又有什么区别呢？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02 独立站 VS 第三方平台</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">定义</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站是<span style="color: black;">拥有</span><span style="color: black;">营销</span>功能的官方网站，商户<span style="color: black;">创立</span>自己独立的网站商店进行运营<span style="color: black;">营销</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平台模式<span style="color: black;">便是</span>品牌入驻亚马逊、eBay、速卖通、Wish 等第三方电商平台进行<span style="color: black;">营销</span>， 类似于国内的电商平台淘宝、京东。当商户在亚马逊等国外第三方平台售卖<span style="color: black;">制品</span>时，不论是个人商户还是品牌方都必须以平台的通用形式展示。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">定位</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站的买家目的更关注品牌，而平台模式更注重“卖货”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">引流方式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站运营除了选品，引流至关重要。<span style="color: black;">通常</span><span style="color: black;">来讲</span>独立站商户需要自己<span style="color: black;">把握</span> Facebook、Google、TikTok 等核心引流技能，<span style="color: black;">不外</span><span style="color: black;">此刻</span> SaaS <span style="color: black;">制品</span>越来越智能化，选品和引流都能<span style="color: black;">经过</span><span style="color: black;">制品</span><span style="color: black;">处理</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平台模式其运营核心会依据平台算法排名、流量、客户体验及绩效管理而有所变化。平台算法决定了<span style="color: black;">制品</span>的排名，符合算法<span style="color: black;">需求</span>的<span style="color: black;">制品</span>排名会<span style="color: black;">提升</span>。<span style="color: black;">同期</span>，排名越靠前<span style="color: black;">制品</span>流量越大，<span style="color: black;">通常</span>转化效果<span style="color: black;">亦</span>就越好，这跟国内电商<span style="color: black;">规律</span>一致，<span style="color: black;">况且</span>平台公域流量获取越来越贵。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">服务对象</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站与跨境电商平台服务对象有很大差异。<span style="color: black;">日前</span>跨境电商<span style="color: black;">重点</span>有两种类型的商户一种是供应链商户，另一种流量型商户。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>供应链商户<span style="color: black;">来讲</span>，它的<span style="color: black;">优良</span>在于<span style="color: black;">持有</span>丰富、<span style="color: black;">优秀</span>的供应链资源，这使其能够<span style="color: black;">供给</span>比其他商户更有性价比的货源，但缺点是<span style="color: black;">非常多</span>商户并<span style="color: black;">无</span>自己的品牌，<span style="color: black;">针对</span>这种商户<span style="color: black;">来讲</span><span style="color: black;">经过</span>亚马逊等大平台来扩充销量就比较有<span style="color: black;">优良</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">相对而言，流量型商户的特点在于其<span style="color: black;">持有</span>强大的用户影响力，凭借这些流量资源对接供应链，<span style="color: black;">能够</span>更好地放大品牌影响力，易于走独立站模式。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从长远来看，独立站模式与平台模式两者将维持<span style="color: black;">长时间</span>共存的态势，这<span style="color: black;">亦</span><span style="color: black;">寓意</span>着围绕平台站与独立站的中心化与去中心化之争，还将<span style="color: black;">长时间</span><span style="color: black;">连续</span>下去。如今随着<span style="color: black;">海量</span>电商 SaaS 平台的<span style="color: black;">显现</span>，商户的建站技术在<span style="color: black;">持续</span><span style="color: black;">提高</span>、建站成本在<span style="color: black;">持续</span>降低，用户体验在<span style="color: black;">持续</span><span style="color: black;">提高</span>。<span style="color: black;">这里</span>背景下，跨境电商独立站将<span style="color: black;">作为</span>电商的一种<span style="color: black;">长时间</span>发展趋势。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03 独立站模式解析</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">好<span style="color: black;">不易</span>区<span style="color: black;">掰开</span>了独立站和第三方平台，不少新手商户又对独立站的运营模式<span style="color: black;">满脸</span>懵。独立站<span style="color: black;">重点</span>的运营模式分为 Dropshipping、铺货、垂直品类、DTC 四种，小匠为<span style="color: black;">大众</span>一一讲解。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Dropshipping</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span>叫「无货源」模式，堪<span style="color: black;">叫作</span>入门版的跨境电商，一个人<span style="color: black;">亦</span>能做。<span style="color: black;">经过</span>速卖通等平台选品，并将商品上架到独立站中。只需要引流到独立站，待消费者下单后，从供应商处购买<span style="color: black;">制品</span>，由供应商直接发货到消费者手中。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这种模式相当于将商品的制造、物流等环节外包给其他人，一旦有订单后，将订单和装运细节提交给供应商，由供应商将货物直接发送给终端消费者。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">模式点评：</span></strong><span style="color: black;">压力小，<span style="color: black;">危害</span>小，无资金压力、无库存压力、<span style="color: black;">不消</span>提前囤货，可将精力放在出订单上，缓解后顾之忧。但<span style="color: black;">同期</span>对选品的<span style="color: black;">需求</span>比较高，即使是 Dropshipping，<span style="color: black;">亦</span>需要一双慧眼识别能卖出去的<span style="color: black;">制品</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">铺货模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">包含</span>了<span style="color: black;">咱们</span>常说的爆品模式、杂货铺。在独立站中大批量地上传商品，这些商品多为<span style="color: black;">平常</span>生活用品，面向广大群众。这种模式<span style="color: black;">重点</span><span style="color: black;">经过</span> Facebook 进行<span style="color: black;">宣传</span>投放，从而<span style="color: black;">得到</span>独立站的订单转化。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">「爆品模式」<span style="color: black;">便是</span>沿着这个模式下，测试<span style="color: black;">区别</span>商品，针对高转化的商品加大投放预算从而打造爆品。<span style="color: black;">因此</span><span style="color: black;">亦</span>是先用<span style="color: black;">宣传</span>进行测试，出单后再发货。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">模式点评：</span></strong><span style="color: black;">这个模式复制难度不大，<span style="color: black;">因此</span><span style="color: black;">日前</span>业界有<span style="color: black;">非常多</span>大卖会无限复制这个模式，用阿米巴的<span style="color: black;">办法</span>做大做强，<span style="color: black;">亦</span>就<span style="color: black;">成为了</span><span style="color: black;">咱们</span>认知中的“站群”。但这个模式的推广<span style="color: black;">重点</span>靠<span style="color: black;">宣传</span>投放，故<span style="color: black;">宣传</span>投放的经验和数据<span style="color: black;">累积</span>非常重要。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">垂直品类模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">垂直品类模式<span style="color: black;">指的是</span>在某个行业<span style="color: black;">或</span>细分市场深化运营的模式。<span style="color: black;">通常</span>从差异化定位和独特的品牌附加值入手，<span style="color: black;">供给</span>更加符合细分<span style="color: black;">行业</span>人群<span style="color: black;">需要</span>的特定类型<span style="color: black;">制品</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>有越来越多的商户<span style="color: black;">经过</span>垂直品类直击细分人群，当<span style="color: black;">制品</span>的 SKU 变少之后，商户<span style="color: black;">能够</span>更专注于某个<span style="color: black;">行业</span>，<span style="color: black;">亦</span>越发专业，<span style="color: black;">这般</span><span style="color: black;">更易</span>加深<span style="color: black;">目的</span>消费者信任，利于品牌传播。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">模式点评：</span></strong><span style="color: black;">特定的品类<span style="color: black;">必定</span>要直击客群，利用<span style="color: black;">宣传</span>投放放大效果。<span style="color: black;">重点</span>的流量<span style="color: black;">源自</span>还是依赖于<span style="color: black;">宣传</span>投放。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不少垂直品类的模式正在朝<span style="color: black;">咱们</span>要介绍的下个模式 —— DTC 品牌模式转型。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">DTC 品牌模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站<span style="color: black;">途径</span>的一种新锐模式，做<span style="color: black;">长时间</span>可<span style="color: black;">连续</span>的生意。DTC 模式的全<span style="color: black;">叫作</span>即 Direct-to-Consumer，直接面向消费者的营销模式。商户<span style="color: black;">经过</span>互联网和终端消费者直接联系，去中心化、平台化和去中间商差价。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">DTC 模式以消费者为直接导向，<span style="color: black;">经过</span>与消费者的连接反推供应链发展。这有利于塑造品牌，完成多<span style="color: black;">途径</span>的营销、引流和沉淀忠实消费者，以更低的成本<span style="color: black;">得到</span>稳定的流量。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">店匠Shoplazza <span style="color: black;">针对</span>美瞳、美妆、眼镜、3D 打印行业颇有建树，能够<span style="color: black;">供给</span>给品牌型垂直品类商户一套行业级出海<span style="color: black;">处理</span><span style="color: black;">方法</span>，欲知详情欢迎后台垂询！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">模式点评：</span></strong><span style="color: black;">这个模式选品很重要，并不是<span style="color: black;">公众</span>消费品类更有<span style="color: black;">优良</span>，<span style="color: black;">非常多</span>小众品类类似：汽车配件（点击<span style="color: black;">认识</span>店匠科技成功案例 Alloyworks）、焊工工具<span style="color: black;">亦</span><span style="color: black;">经过</span>这个模式成功逆袭，做到了小众出海。该模式所需的能力模型会更加多元、丰富。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">04 搭建独立站需要做<span style="color: black;">那些</span>准备？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">科学上网</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">跨境电商独立站需要与海外消费者打交道，选品、引流、售后等流程无不需要<span style="color: black;">认识</span>海外消费者习惯、与海外消费者沟通，<span style="color: black;">因此</span>科学上网是<span style="color: black;">第1</span>步，懂的都懂。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">成本 ：</span></strong><span style="color: black;">约 5 美金 - 10 美金 / 月</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">购买域名</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">域名是跨境电商独立站与第三方平台的最大<span style="color: black;">区别</span>特征。不仅是<span style="color: black;">持有</span>属于自己品牌的独立域名，独立站后期的推广引流和运营都和域名息息<span style="color: black;">关联</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">域名<span style="color: black;">能够</span><span style="color: black;">选取</span>原有的品牌名，<span style="color: black;">同期</span>，为了能更好地被<span style="color: black;">全世界</span>消费者所记住、吸引“回头客”，一个好的域名最好被消费者轻易记住。<span style="color: black;">另一</span>最好是以「.com」结尾的顶级域名。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">域名的价格<span style="color: black;">按照</span><span style="color: black;">需要</span>来定，越容易被记住或字母越短的域名越贵。小匠随手试了一个域名，<span style="color: black;">能够</span>看见价格基本在 100 人民币 / 年。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">成本 ：</span></strong><span style="color: black;">约 100 人民币 / 年</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">独立站建站</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站<span style="color: black;">最后</span>呈现是消费者在域名下<span style="color: black;">各样</span>页面中浏览，最后进行加购付款。购买了域名还需要做个网站。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>的<span style="color: black;">处理</span>方式有两种：<span style="color: black;">第1</span>种是招聘专业<span style="color: black;">研发</span>团队利用开源工具进行网页<span style="color: black;">研发</span>，并进行<span style="color: black;">平常</span><span style="color: black;">守护</span>；另一种是<span style="color: black;">经过</span> SaaS 建站工具进行建站，很大程度上降低建站的技术门槛，服务器<span style="color: black;">守护</span><span style="color: black;">亦</span>交给 SaaS，是被广大商户接受的方式。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>以被<span style="color: black;">更加多</span>商户接受的第二种建站方式来举例，店匠Shoplazza 为商户<span style="color: black;">供给</span>一站式零编程的 SaaS 建站系统，大大降低商户做独立站的建站门槛，<span style="color: black;">况且</span><span style="color: black;">花费</span>透明。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">成本 ：</span></strong><span style="color: black;">仅需 28 美金 / 月起</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">绑定支付</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站必须绑定支付方式<span style="color: black;">才可</span>让消费者付款完成购买闭环，<span style="color: black;">因此</span>在独立站建站时需要绑定支付。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>独立站<span style="color: black;">来讲</span>，PayPal 和信用卡是独立站支付的基本标配。PayPal 申请企业账户不收费，后期会在每笔订单中抽佣，而开通信用卡收款<span style="color: black;">途径</span>则会<span style="color: black;">触及</span>「手续费 + 年费 + 抽佣」，<span style="color: black;">因此</span>前期<span style="color: black;">倘若</span>开通信用卡收款<span style="color: black;">途径</span>，则会有大概 5,000 - 10,000 人民币<span style="color: black;">上下</span>的前期支出。<span style="color: black;">亦</span>有商户只是为了尝试独立站，只绑定 PayPal 收款<span style="color: black;">途径</span><span style="color: black;">亦</span><span style="color: black;">能够</span>跑起来（<span style="color: black;">不外</span>对转化率有影响）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">成本 ：</span></strong><span style="color: black;">0 - 10,000 人民币（<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>而定）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">独立站店铺装修</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站店铺装修之后就<span style="color: black;">能够</span>面向消费者，并基本完成独立站<span style="color: black;">途径</span>的<span style="color: black;">营销</span>闭环。但店铺装修<span style="color: black;">亦</span>会<span style="color: black;">触及</span>到<span style="color: black;">非常多</span>“隐性成本”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一方面店铺装修会用到<span style="color: black;">非常多</span>模板与插件，部分独立站建站 SaaS 会对此额外收费，<span style="color: black;">花费</span><span style="color: black;">通常</span>在 10 - 50 美金 / 月。值得一提的是，店匠Shoplazza 独立站建站系统中的所有插件和模板都是免费<span style="color: black;">供给</span>，不额外收费，<span style="color: black;">因此</span><span style="color: black;">运用</span> 店匠Shoplazza 建站的独立站商户<span style="color: black;">能够</span>不必<span style="color: black;">思虑</span>这部分成本。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一方面是时间成本，这<span style="color: black;">是由于</span>店铺装修所需要的<span style="color: black;">照片</span>、视频等平面素材带来的，在有完整素材和品牌视觉规范的<span style="color: black;">状况</span>下，店铺装修并不会花费很<span style="color: black;">长期</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">成本 ：</span></strong><span style="color: black;">视<span style="color: black;">状况</span>而定</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">采购</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>在供应链端采用先囤货再出货的方式，会<span style="color: black;">显现</span><span style="color: black;">第1</span>批货款以及仓库管理费。<span style="color: black;">倘若</span>采用 Dropshipping 的无货源模式，这部分<span style="color: black;">花费</span>会在第二<span style="color: black;">周期</span>出单后才支出。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">成本 ：</span></strong><span style="color: black;">视<span style="color: black;">状况</span>而定</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想必看完这篇<span style="color: black;">文案</span>后<span style="color: black;">大众</span>对独立站有了比较全面的<span style="color: black;">认识</span>，<span style="color: black;">倘若</span><span style="color: black;">大众</span>仍有疑问<span style="color: black;">或</span>有其他方面想<span style="color: black;">认识</span>的，欢迎<span style="color: black;">大众</span>留言告诉<span style="color: black;">咱们</span>~咱们下期再见！</span></span></p>
你说得对，我们一起加油，未来可期。 你的见解真是独到，让我受益匪浅。 你的话语真是温暖如春，让我心生感激。 楼主发的这篇帖子，我觉得非常有道理。
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