wloe2gf 发表于 2024-7-29 19:52:27

独立站退货率太高？教你三招减少80%退货！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">退货率，这个问题真是让独立站卖家们<span style="color: black;">夜晚</span>都睡<span style="color: black;">欠好</span>觉。虽然独立站卖家不会<span style="color: black;">由于</span>退货率过高被平台封杀，但退货一多，可不<span style="color: black;">便是</span>财物两空，站<span style="color: black;">亦</span>难以经营吗？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那应该<span style="color: black;">怎样</span>降低独立站退货率呢？跨境卖家<span style="color: black;">能够</span>从三个方面入手，选品、<span style="color: black;">目的</span>人群以及其他手段，<span style="color: black;">那样</span><span style="color: black;">详细</span>该怎么做呢，接下来就跟着店匠Shoplazza<span style="color: black;">一块</span>来看一看吧！</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">选品</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">选品，<span style="color: black;">大众</span>都<span style="color: black;">晓得</span>，<span style="color: black;">区别</span>的商品，退货率<span style="color: black;">亦</span>会有所<span style="color: black;">区别</span>，有的商品退货率就低<span style="color: black;">有些</span>。<span style="color: black;">例如</span>，你看服装、鞋子、玩具、箱包这类商品，退货率大概在10%-20%之间。欧美那边可能还更高，有些国家的服装退货率<span style="color: black;">乃至</span>能高达50%—60%。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比之下，像食品、美妆类的退货率就会低<span style="color: black;">非常多</span>，大概在1%-3%<span style="color: black;">上下</span>。虽然<span style="color: black;">由于</span>疫情<span style="color: black;">原由</span>，美妆类退货率稍微有些<span style="color: black;">提升</span>，但<span style="color: black;">亦</span>是在3%-5%<span style="color: black;">上下</span>的范围内，相比服装<span style="color: black;">来讲</span>还是低多了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>，这并不<span style="color: black;">寓意</span>着高退货率的品类就<span style="color: black;">不可</span>做，<span style="color: black;">倘若</span>你对某个品类<span style="color: black;">尤其</span><span style="color: black;">认识</span>，<span style="color: black;">或</span>有供应链<span style="color: black;">优良</span>，那当然就<span style="color: black;">能够</span>把这个品类做起来。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">目的</span>人群</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span><span style="color: black;">咱们</span>来看<span style="color: black;">目的</span>人群，这<span style="color: black;">亦</span>是影响退货率的一个重要<span style="color: black;">原因</span>。调查<span style="color: black;">表示</span>，Z世代和千禧一代消费者，<span style="color: black;">她们</span>的退货意愿相对较低。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>退货过程<span style="color: black;">繁杂</span>，运费又贵，<span style="color: black;">她们</span>即使不满意商品，<span style="color: black;">亦</span>很可能<span style="color: black;">选取</span>忍耐。<span style="color: black;">因此</span>，<span style="color: black;">选取</span>这群<span style="color: black;">青年</span>人<span style="color: black;">做为</span><span style="color: black;">重点</span><span style="color: black;">目的</span>人群，或许能够<span style="color: black;">帮忙</span>你降低退货率。<span style="color: black;">不外</span>，这群<span style="color: black;">青年</span>人<span style="color: black;">亦</span>挺<span style="color: black;">爱好</span>在社交<span style="color: black;">媒介</span>上表达自己的看法，<span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>不行，<span style="color: black;">她们</span>就算不退货，<span style="color: black;">亦</span>可能会在网上吐槽，对你的口碑<span style="color: black;">导致</span>影响。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">其他手段</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，<span style="color: black;">倘若</span>品类和<span style="color: black;">目的</span>人群都<span style="color: black;">已然</span><span style="color: black;">没法</span>改变的<span style="color: black;">状况</span>下，<span style="color: black;">咱们</span>应该怎么优化呢？</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">更加<span style="color: black;">仔细</span>的数据</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">便是</span>数据的问题，让消费者<span style="color: black;">认识</span>到<span style="color: black;">仔细</span>的<span style="color: black;">制品</span>信息，<span style="color: black;">例如</span>服装类就需要有<span style="color: black;">仔细</span>的尺码表和<span style="color: black;">意见</span>尺寸；电子类的就需要标注电池容量、接口<span style="color: black;">体积</span>、<span style="color: black;">运用</span>时长等信息。<span style="color: black;">这般</span>，消费者<span style="color: black;">才可</span>找到最适合自己的<span style="color: black;">制品</span>。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">优化<span style="color: black;">制品</span>的视觉信息</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次，优化<span style="color: black;">制品</span>的视觉信息<span style="color: black;">亦</span>很重要。因为在网购的时候，“所见”并不<span style="color: black;">必定</span><span style="color: black;">便是</span>“所得”。卖家在展示商品的时候，<span style="color: black;">照片</span>和文字<span style="color: black;">必定</span>要清晰，否则买家收到货后<span style="color: black;">发掘</span>和内心所想的完全不<span style="color: black;">同样</span>，那退货的概率就会直线<span style="color: black;">提升</span>了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>这个问题，视频就能给买家带来更直观的体验，<span style="color: black;">因此</span><span style="color: black;">意见</span><span style="color: black;">每一个</span><span style="color: black;">制品</span>配一个合适的视频，用来介绍<span style="color: black;">制品</span>的<span style="color: black;">各样</span>细节。<span style="color: black;">另一</span>，<span style="color: black;">亦</span>要<span style="color: black;">重视</span>一下，卖家要避免盗图<span style="color: black;">行径</span>，最好都是<span style="color: black;">运用</span>自己拍摄的高清<span style="color: black;">制品</span>图或视频。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我在<span style="color: black;">这儿</span>还有一个小<span style="color: black;">意见</span>，<span style="color: black;">便是</span>独立站卖家<span style="color: black;">能够</span><span style="color: black;">运用</span>更<span style="color: black;">仔细</span>的尺码标插件，<span style="color: black;">例如</span>说Perfityly的SizeMatch功能，它<span style="color: black;">能够</span>直接嵌入商家的<span style="color: black;">制品</span>页面，<span style="color: black;">帮忙</span>顾客解答尺码<span style="color: black;">关联</span>的问题。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/62d4287014304fa8be7ed0d97caed823~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826901&amp;x-signature=%2Bvo63mYm5Zjnc%2FfeY4UuKxvxBe4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>还能生成尺码<span style="color: black;">举荐</span>，<span style="color: black;">帮忙</span>消费者节省选购时间成本，<span style="color: black;">加强</span>下单成功率；<span style="color: black;">同期</span><span style="color: black;">亦</span>不需要通过在线客服解答尺码问题，<span style="color: black;">加强</span>商家的运营效率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Perfitly - SizeMatch已在店匠App Store上线，<span style="color: black;">此刻</span><span style="color: black;">运用</span>免费，<span style="color: black;">更加多</span><span style="color: black;">提高</span>独立站运营效率的免费App<span style="color: black;">亦</span><span style="color: black;">能够</span>在App store中<span style="color: black;">运用</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/47b1b6e659d14420b756ba3c67ebeedb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826901&amp;x-signature=mEsjw2JAUujT%2FQz44HPllmah72w%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">优化<span style="color: black;">制品</span>包装</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>，包装优化<span style="color: black;">亦</span>是一个<span style="color: black;">能够</span><span style="color: black;">思虑</span>的方面。数据<span style="color: black;">表示</span>，有20%的退货都是<span style="color: black;">由于</span><span style="color: black;">制品</span>在运输过程中<span style="color: black;">显现</span>损坏的<span style="color: black;">状况</span>。<span style="color: black;">因此</span>，卖家最好对<span style="color: black;">制品</span>外包装进行<span style="color: black;">连续</span>优化，尽可能降低<span style="color: black;">制品</span>破损的概率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，<span style="color: black;">供给</span><span style="color: black;">靠谱</span>信息，<span style="color: black;">例如</span><span style="color: black;">仔细</span>的品牌介绍、退货规则、真实的联系方式等，都是<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你降低退货率的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上，<span style="color: black;">便是</span>店匠shoplazza为独立站卖家降低退货率的三个<span style="color: black;">重点</span><span style="color: black;">意见</span>，<span style="color: black;">期盼</span>能够<span style="color: black;">帮忙</span>到你！</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8aca141ff5de426280dae8f66fe54ed5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826901&amp;x-signature=ZqzjKjD1V96FXI40IMnoMuCzibs%3D" style="width: 50%; margin-bottom: 20px;"></div>




nqkk58 发表于 2024-11-2 13:42:55

在遇到你之前，我对人世间是否有真正的圣人是怀疑的。

4zhvml8 发表于 2024-11-10 16:05:54

论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。
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